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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies J-CEKI International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Mengoptimalkan Akurasi Navigasi dan Fleksibilitas Pembayaran pada Aplikasi Maxim : Tinjauan terhadap Pengalaman Pengguna Farahsalsabil Yudhiane Cantika; R. Yuniardi Rusdianto
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.385

Abstract

Maxim is an online transportation service that is often used by people in Indonesia by offering various services including Maxim Ride, Maxim Car, Maxim Delivery, Maxim Food, and Maxim Cargo. Maxim also offers cheap fares start three kilometers on every service used by the community so that it can attract people's interest in using it, it is also supported by Maxim who continues to exist in various regions of Indonesia to enjoy the online transportation service. However, it is possible that there are still problems when users use the service, namely the accuracy of the lacking maps and the less variable payment method. So there needs to be optimization on navigation accuracy and payment flexibility in Maxim application.Therefore, through the MSIB Batch 4 Program of Certified Independent Studies on Product Management Fundamentals for Digital Product at Apiary Academy, The researchers applied the study to Maxim's application in the form of a Final Project supported by a qualitative descriptive research method through a survey and in dep depth interview to find out more details about the user's problems for navigation accuracy planning and flexibility payments can be maximally accepted by the public especially today's users. Navigation Accuracy,Payment Flexibility, Maxim, User Experience
Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Robby Aditya; R Yuniardi Rusdianto
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.386

Abstract

Snack-producing, buying, and selling micro, small, and medium enterprises (MSMEs) in Surabaya are the partners in this community service project. In the city of Surabaya, MSMEs that have transformed into Community Service Partners have been around for almost a decade. However, there is still a lot of work to be done in the digital space for its marketing efforts. As a result, these MSMEs receive assistance in enhancing their marketing system with the assistance of digital marketing in order to support improved sales activities and expand their business objectives. Additionally, assistance with marketing their products through digital media accounts is provided to MSMEs. Instagram and Tiktok, in addition to digital media administration.
Optimalisasi Pengelolaan Surat Masuk Dan Keluar Dalam Mendukung Proses Administrasi PT Rekaindo Global Jasa Fidiyah Ika Nur Rohmah; R. Yuniardi Rusdianto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7269

Abstract

Pengelolaan dokumen dalam organisasi modern, khususnya surat masuk dan keluar, memainkan peran penting dalam mendukung efisiensi administrasi dan pengambilan keputusan. PT Rekaindo Global Jasa, sebagai anak perusahaan PT INKA, menghadapi tantangan dalam pengelolaan dokumen yang masih manual, termasuk sistem pengarsipan yang tidak teratur, petugas yang menangani surat tidak memiliki keahlian khusus dan kurang teliti, serta proses pengurusan surat yang lambat. Penelitian ini bertujuan untuk menganalisis prosedur pengelolaan surat, mengidentifikasi kendala, serta merumuskan strategi peningkatan efisiensi melalui implementasi teknologi digital. Penelitian menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara, dan studi pustaka. Hasil penelitian menunjukkan bahwa pengelolaan surat secara manual mengakibatkan inefisiensi dan rentan terhadap kesalahan. Implementasi sistem manajemen dokumen elektronik (EDMS) diusulkan untuk mengotomatisasi pencatatan, meningkatkan akurasi, mempercepat distribusi, dan mengurangi risiko kehilangan dokumen. Penelitian ini menegaskan pentingnya digitalisasi dalam mendukung efisiensi administrasi, pengambilan keputusan berbasis data, dan daya saing perusahaan di era modern. Implementasi EDMS tidak hanya relevan bagi PT Rekaindo Global Jasa tetapi juga dapat menjadi acuan bagi organisasi lain yang menghadapi tantangan serupa.
Pengaruh Potongan Harga dan Iklan Shopee terhadap Minat Beli Konsumen Shopee P.D, Abdul Chofit Muklis; Rusdianto, R. Yuniardi
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4475

Abstract

Penelitian ini bertujuan untuk menguji pengaruh potongan harga dan iklan terhadap minat beli pengguna aplikasi shopee. Teknik pengumpulan data menggunakan kuesioner. Sampel sebanyak 150 responden yang sudah perna melakukan transaksi melalui aplikasi shopee dengan menggunakan teknik non-probability sampling. Teknik analisis menggunakan regresi linear berganda. Hasil pengujian hipotesis menunjukkan bahwa potongan harga dan iklan perpengaruh simultan berpengaruh positif dan signifikan terhadap minat beli dalam melakukan transaksi melalui aplikasi shopee. Pengaruh secara parsial, potongan harga secara parsial berpengaruh signifikan terhadap minat beli dan iklan secara parsial berpengaruh signifikan terhadap minat beli. Kata Kunci: Potongan Harga, Iklan, Minat Beli.
The Effect of Price and Product Quality toward Brand Switching through Consumer Satisfaction (Study on Local Skincare Product Users Who Switched to Korean Skincare Products) Gaffar, Novia Ramadhani; R. Yuniardi Rusdianto
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of price and product quality on brand switching decisions, with customer satisfaction as an intervening variable among users of local skincare who switch to Korean skincare. This research employs a quantitative approach, with data collected through questionnaires. The sampling technique used is purposive sampling, with 205 respondents. The sample criteria include Generation Z residing in Surabaya, aged 13 years, and having experience using local and Korean skincare products at least once. Data analysis in this study was conducted using SmartPLS 4.0. The findings indicate that price and product quality significantly influence customer satisfaction. Additionally, customer satisfaction has a significant effect on brand-switching decisions. However, the results reveal that price does not directly influence brand-switching decisions, whereas product quality significantly impacts consumers' decisions to switch brands. Furthermore, customer satisfaction is a mediating variable in the relationship between price and product quality with brand switching decisions. These findings suggest that while product price shapes customer satisfaction, product quality has a greater influence on consumers' decisions to switch brands.
Strategi Konten Instagram MNC Sekuritas Surabaya Dalam Menarik Minat Generasi Muda Berinvestasi Saham Rohmatin, Ana Fitria; Rusdianto, R. Yuniardi
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5942

Abstract

Tingkat literasi keuangan yang masih rendah di kalangan generasi muda Indonesia menjadi tantangan besar dalam mendorong partisipasi mereka di pasar modal. Di sisi lain, media sosial, khususnya Instagram, semakin dominan sebagai sumber informasi utama bagi Generasi Z dan milenial. Penelitian ini bertujuan untuk menganalisis efektivitas strategi konten Instagram @mncsekuritas_surabaya dalam menarik minat generasi muda terhadap investasi saham. Menggunakan pendekatan studi kasus tunggal dengan kerangka riset tindakan kualitatif, peneliti terlibat langsung dalam perencanaan, produksi, dan evaluasi konten selama periode tiga bulan. Data dikumpulkan melalui Instagram Insights dan dianalisis secara deskriptif serta tematik. Hasil menunjukkan bahwa konten video pendek (Reels) merupakan format paling efektif, menyumbang 70,6% dari total tayangan, dan berkontribusi pada pertumbuhan pengikut sebesar 9,1%. Total jangkauan mencapai 45.801 akun, dengan 50% berasal dari non-pengikut, menunjukkan keberhasilan strategi dalam menjangkau audiens baru. Penelitian ini menunjukkan bahwa pendekatan edutainment melalui Reels mampu menarik perhatian dan membangun keterlibatan audiens muda terhadap isu keuangan. Temuan ini memberikan kontribusi praktis bagi pelaku industri keuangan dalam merancang strategi komunikasi digital yang lebih relevan, serta memperluas pemahaman akademis tentang efektivitas pemasaran konten dalam meningkatkan literasi dan minat investasi generasi muda.
The Influence Of Celebrity Endorser, Perceived Quality, And Testimonials On Purchase Intention Of Hanasui Products In Surabaya Restiatin, Restiatin; Rusdianto, R. Yuniardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7924

Abstract

The focus of this research is to analyze the partial and simultaneous effects of celebrity Endorser Variables, Perceived Quality, and Testimonials on Purchase Intention of Hanasui local brand products among Surabaya City consumers. The sample consisted of 205 respondents selected through purposive sampling method with the criteria of knowing Hanasui products, at least 17 years old, and domiciled in Surabaya. The data analysis technique was carried out with multiple linear regression analysis tests with the help of SPSS version 26 software. The findings showed that simultaneously and partially, Celebrity Endorsers, Perceived Quality, and Testimonials had a positive and significant impact on Purchase Intention.
Competitive Strategy for Wooden Pallet Packaging Products Using Porter's Five Forces Analysis (Case Study on CV. Karya Anugerah Sentosa) Maurina, Annisa Cindy; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7721

Abstract

In the business world, competition between companies is very sharp, where new competitors can enter easily and suppliers and customers can increase their bargaining. With this research, it can be seen what strategies CV. Karya Anugerah Sentosa, the competitive climate of wooden pallet packaging manufacturing companies using Porter's Five Force theory and alternative strategies used. This type of research is descriptive qualitative research. The research subject is CV. Karya Anugerah Sentosa with the research object of Porter's five powers. The respondents used were one owner, one person in charge of the warehouse, four warehouse employees and seven consumers from different companies. The results of this research show that the strategies used to deal with Porter's five forces are differentiation strategies and diversification strategies.
The Influence of Brand Awareness, Brand Image, and Word of Mouth on Brand Loyalty Through Brand Trust as an Intervening Variable in Vaseline Body Lotion Consumers in Mojokerto City Rahmatin, Devina Zulia; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7723

Abstract

The right strategy is needed to be able to follow business developments and compete, one way is to build brand loyalty. The type of research that used by researchers is quantitative research with the analysis technique used is path analysis. The result of this study is that Brand Awareness and Brand Image affect Brand Trust, while Word of Mouth does not affect Brand Trust. Brand Awareness and Word of Mouth affect Brand Loyalty. While Brand Image and Brand Trust have no effect on Brand Loyalty. Brand Awareness and Brand Image affect Brand Loyalty through Brand Trust. Word of Mouth has no effect on Brand Loyalty through Brand Trust.
Analysis of Factors that Influence Consumer Behavior towards Shopping Cart Abandonment in Online Shopping at Shopee Putri, Salwa Az Zhahra; Rusdianto, Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.8292

Abstract

This research aims to identify and analyse factors that influence shopping cart abandonment behaviour when shopping on the Shopee marketplace. This research uses a purposive sampling technique of 100 active students in the Surabaya with the analytical method used in this research is multiple linear regression analysis. From the results of the analysis carried out, it was found that simultaneously (F test) the variables emotional ambivalence, hesitation at checkout, payment intention, choice overload, compare with website, perceived transaction inconvenience, perceived cost, and perceived risk had a significant effect on shopping cart abandonment behaviour. when shopping on the Shopee marketplace. Meanwhile, partial testing (t test) shows that choice overload is a variable that significantly influences shopping cart abandonment behaviour in online shopping at Shopee.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Diadora, Madona Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Gaffar, Novia Ramadhani Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadhani, Oktavia Regita Restiatin, Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso