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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies J-CEKI International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal
R. Yuniardi Rusdianto
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Maximizing Business Brand Awareness Through Brand Ambassadors, Content Marketing, and Taglines: An Instagram-Based Study on @npureofficial Ardhita, Dynda Sovia; Rusdianto, R. Yuniardi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7076

Abstract

The beauty industry continues to grow rapidly, encouraging brands to create innovative marketing strategies to increase brand awareness amidst increasingly fierce competition. Social media platforms, such as Instagram, are the main means for brands, one of which is N'PURE to attract audience attention by utilizing Brand Ambassadors, Content Marketing, and Taglines. The purpose of this study is to examine the impact of brand ambassadors, content marketing, and taglines on brand awareness on followers of the @npureofficial Instagram account. The method applied in this research is quantitative, with data collected using a questionnaire. A total of 100 respondents were used as samples in this study, with the criteria that followers of the @npureofficial Instagram account were over 17 years old. The data analysis technique used multiple linear regression, Data analysis was carried out using the Statistical Package for the Social Sciences version 30. The findings of this study indicate that brand ambassadors, content marketing and taglines simultaneously and partially have a significant impact on brand awareness. This shows that marketing strategies that include brand ambassadors, content marketing and taglines are effective in increasing brand awareness.
Mengoptimalkan Akurasi Navigasi dan Fleksibilitas Pembayaran pada Aplikasi Maxim : Tinjauan terhadap Pengalaman Pengguna Farahsalsabil Yudhiane Cantika; R. Yuniardi Rusdianto
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.385

Abstract

Maxim is an online transportation service that is often used by people in Indonesia by offering various services including Maxim Ride, Maxim Car, Maxim Delivery, Maxim Food, and Maxim Cargo. Maxim also offers cheap fares start three kilometers on every service used by the community so that it can attract people's interest in using it, it is also supported by Maxim who continues to exist in various regions of Indonesia to enjoy the online transportation service. However, it is possible that there are still problems when users use the service, namely the accuracy of the lacking maps and the less variable payment method. So there needs to be optimization on navigation accuracy and payment flexibility in Maxim application.Therefore, through the MSIB Batch 4 Program of Certified Independent Studies on Product Management Fundamentals for Digital Product at Apiary Academy, The researchers applied the study to Maxim's application in the form of a Final Project supported by a qualitative descriptive research method through a survey and in dep depth interview to find out more details about the user's problems for navigation accuracy planning and flexibility payments can be maximally accepted by the public especially today's users. Navigation Accuracy,Payment Flexibility, Maxim, User Experience
Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Robby Aditya; R Yuniardi Rusdianto
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.386

Abstract

Snack-producing, buying, and selling micro, small, and medium enterprises (MSMEs) in Surabaya are the partners in this community service project. In the city of Surabaya, MSMEs that have transformed into Community Service Partners have been around for almost a decade. However, there is still a lot of work to be done in the digital space for its marketing efforts. As a result, these MSMEs receive assistance in enhancing their marketing system with the assistance of digital marketing in order to support improved sales activities and expand their business objectives. Additionally, assistance with marketing their products through digital media accounts is provided to MSMEs. Instagram and Tiktok, in addition to digital media administration.
Optimalisasi Pengelolaan Surat Masuk Dan Keluar Dalam Mendukung Proses Administrasi PT Rekaindo Global Jasa Fidiyah Ika Nur Rohmah; R. Yuniardi Rusdianto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7269

Abstract

Pengelolaan dokumen dalam organisasi modern, khususnya surat masuk dan keluar, memainkan peran penting dalam mendukung efisiensi administrasi dan pengambilan keputusan. PT Rekaindo Global Jasa, sebagai anak perusahaan PT INKA, menghadapi tantangan dalam pengelolaan dokumen yang masih manual, termasuk sistem pengarsipan yang tidak teratur, petugas yang menangani surat tidak memiliki keahlian khusus dan kurang teliti, serta proses pengurusan surat yang lambat. Penelitian ini bertujuan untuk menganalisis prosedur pengelolaan surat, mengidentifikasi kendala, serta merumuskan strategi peningkatan efisiensi melalui implementasi teknologi digital. Penelitian menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara, dan studi pustaka. Hasil penelitian menunjukkan bahwa pengelolaan surat secara manual mengakibatkan inefisiensi dan rentan terhadap kesalahan. Implementasi sistem manajemen dokumen elektronik (EDMS) diusulkan untuk mengotomatisasi pencatatan, meningkatkan akurasi, mempercepat distribusi, dan mengurangi risiko kehilangan dokumen. Penelitian ini menegaskan pentingnya digitalisasi dalam mendukung efisiensi administrasi, pengambilan keputusan berbasis data, dan daya saing perusahaan di era modern. Implementasi EDMS tidak hanya relevan bagi PT Rekaindo Global Jasa tetapi juga dapat menjadi acuan bagi organisasi lain yang menghadapi tantangan serupa.
Pengaruh Potongan Harga dan Iklan Shopee terhadap Minat Beli Konsumen Shopee P.D, Abdul Chofit Muklis; Rusdianto, R. Yuniardi
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4475

Abstract

Penelitian ini bertujuan untuk menguji pengaruh potongan harga dan iklan terhadap minat beli pengguna aplikasi shopee. Teknik pengumpulan data menggunakan kuesioner. Sampel sebanyak 150 responden yang sudah perna melakukan transaksi melalui aplikasi shopee dengan menggunakan teknik non-probability sampling. Teknik analisis menggunakan regresi linear berganda. Hasil pengujian hipotesis menunjukkan bahwa potongan harga dan iklan perpengaruh simultan berpengaruh positif dan signifikan terhadap minat beli dalam melakukan transaksi melalui aplikasi shopee. Pengaruh secara parsial, potongan harga secara parsial berpengaruh signifikan terhadap minat beli dan iklan secara parsial berpengaruh signifikan terhadap minat beli. Kata Kunci: Potongan Harga, Iklan, Minat Beli.
The Effect of Price and Product Quality toward Brand Switching through Consumer Satisfaction (Study on Local Skincare Product Users Who Switched to Korean Skincare Products) Gaffar, Novia Ramadhani; R. Yuniardi Rusdianto
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of price and product quality on brand switching decisions, with customer satisfaction as an intervening variable among users of local skincare who switch to Korean skincare. This research employs a quantitative approach, with data collected through questionnaires. The sampling technique used is purposive sampling, with 205 respondents. The sample criteria include Generation Z residing in Surabaya, aged 13 years, and having experience using local and Korean skincare products at least once. Data analysis in this study was conducted using SmartPLS 4.0. The findings indicate that price and product quality significantly influence customer satisfaction. Additionally, customer satisfaction has a significant effect on brand-switching decisions. However, the results reveal that price does not directly influence brand-switching decisions, whereas product quality significantly impacts consumers' decisions to switch brands. Furthermore, customer satisfaction is a mediating variable in the relationship between price and product quality with brand switching decisions. These findings suggest that while product price shapes customer satisfaction, product quality has a greater influence on consumers' decisions to switch brands.
Strategi Konten Instagram MNC Sekuritas Surabaya Dalam Menarik Minat Generasi Muda Berinvestasi Saham Rohmatin, Ana Fitria; Rusdianto, R. Yuniardi
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5942

Abstract

Tingkat literasi keuangan yang masih rendah di kalangan generasi muda Indonesia menjadi tantangan besar dalam mendorong partisipasi mereka di pasar modal. Di sisi lain, media sosial, khususnya Instagram, semakin dominan sebagai sumber informasi utama bagi Generasi Z dan milenial. Penelitian ini bertujuan untuk menganalisis efektivitas strategi konten Instagram @mncsekuritas_surabaya dalam menarik minat generasi muda terhadap investasi saham. Menggunakan pendekatan studi kasus tunggal dengan kerangka riset tindakan kualitatif, peneliti terlibat langsung dalam perencanaan, produksi, dan evaluasi konten selama periode tiga bulan. Data dikumpulkan melalui Instagram Insights dan dianalisis secara deskriptif serta tematik. Hasil menunjukkan bahwa konten video pendek (Reels) merupakan format paling efektif, menyumbang 70,6% dari total tayangan, dan berkontribusi pada pertumbuhan pengikut sebesar 9,1%. Total jangkauan mencapai 45.801 akun, dengan 50% berasal dari non-pengikut, menunjukkan keberhasilan strategi dalam menjangkau audiens baru. Penelitian ini menunjukkan bahwa pendekatan edutainment melalui Reels mampu menarik perhatian dan membangun keterlibatan audiens muda terhadap isu keuangan. Temuan ini memberikan kontribusi praktis bagi pelaku industri keuangan dalam merancang strategi komunikasi digital yang lebih relevan, serta memperluas pemahaman akademis tentang efektivitas pemasaran konten dalam meningkatkan literasi dan minat investasi generasi muda.
Effectiveness of Umroh Budget Funds on the Increasing Number of Umroh Pilgrimages at PT Hanan Nusantara Tabung Haji Umroh Putri, Amalia Aisyah; Rusdianto, R. Yuniardi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6544

Abstract

This study aims to determine effectiveness bailout system to improve​ the number of umrah pilgrims at PT Hanan Nusantara – Tabung Haji Umrah. This research uses the method study qualitative descriptive method and data collection process carried out employing field research (direct research in the field). The determination of the sample to be used in this study is the Branch Head, Umrah pilgrims of PT. Hanan Nusantara - Tabung Haji Umroh and SPV manifest (who regulates the entire Umrah trip). Findings This research shows indicator effectiveness used​ as a reference in measuring the extent to what extent this program has succeeded in improving a number of worshipers in each month.
The Influence of Social Media Marketing, Brand Awareness, and Brand Love on Brand Loyalty in Customers of Azarine Skincare Products in the City of Surabaya Sinaga, Lilyana Fransiska; Rusdianto, R. Yuniardi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6648

Abstract

Facial care, also known as skincare, has become an important part of people's lives, especially for women. The high level of awareness among the public to care for their facial skin so that it remains healthy and well-groomed has made the beauty industry experience rapid growth, especially in Indonesia. One of the local brands in the beauty industry in Indonesia is the Azarine brand. This research was conducted to find out what factors can influence customers in purchasing skincare products from the Azarine brand. The purpose of the research is to analyze the influence of social media marketing, brand awareness and brand love on brand loyalty among customers of Azarine skincare products in the city of Surabaya. This research uses quantitative research methods with associative descriptive research. The data collection technique is in the form of a survey using a questionnaire instrument. The sample used was160 respondents, who were taken from the research population, namely customers who have purchased Azarine skincare products who live in Surabaya City in 2024. The results of this research show that 1) Social Media Marketing, Brand Awareness, and Brand Love simultaneously influence Brand Loyalty for Azarine skincare products. 2) Social Media Marketing has a partial positive influence on Brand Loyalty for Azarine skincare products. 3) Brand Awareness has a partial positive influence on Brand Loyalty for Azarine skincare products. 4) Brand Love has a partial positive influence on Brand Loyalty for Azarine skincare products.
The Influence of User-Generated Content (UGC), Electronic Word of Mouth (e-WOM), and Perceived Product Quality on Purchase Intention of Somethinc Products (Case Study on Followers of TikTok @somethincofficial) Manurung, Zefania Mikha; Rusdianto, R. Yuniardi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6841

Abstract

This study utilizes a quantitative approach aimed at determining both the partial and simultaneous effects of user-generated content, electronic word of mouth, and perceived product quality on purchase intention for Somethinc products. With the rapid growth of digital marketing, especially on platforms like TikTok, gaining insight into these factors plays a vital role in brands' efforts to influence consumer behavior. The study’s population consists of followers of the @somethincofficial TikTok account. A total of 204 respondents were selected using the Slovin formula, with purposive sampling applied based on specific criteria such as TikTok users born in 1997-2012, followers of the @somethincofficial TikTok account, knowing the Somethinc brand, and having seen content or reviews about Somethinc products. Multiple linear regression analysis was used for data analysis. This study reveals that user-generated content, electronic word of mouth, and perceived product quality, both simultaneously and partially, exert a significant influence on purchase intention for Somethinc products.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fidiyah Ika Nur Rohmah Fira Rosida Firdaus, Veronica Mechy Luklu'ul Fitriyah, Fikha Gaffar, Novia Ramadhani Manurung, Zefania Mikha Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Ningtyas, Andramaya Kusuma P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Puspita, Sekar Harum Putri, Amalia Aisyah Putri, Salwa Az Zhahra Rahmatin, Devina Zulia Restiatin, Restiatin Rijali, Fitri Auliya Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Silmi Rahmani Sinaga, Lilyana Fransiska Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zidane Prakoso