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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies Jurnal Cendekia Ilmiah International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal Academia Open Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Riset dan Inovasi Manajemen
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Strategi Konten Instagram MNC Sekuritas Surabaya Dalam Menarik Minat Generasi Muda Berinvestasi Saham Rohmatin, Ana Fitria; Rusdianto, R. Yuniardi
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5942

Abstract

Tingkat literasi keuangan yang masih rendah di kalangan generasi muda Indonesia menjadi tantangan besar dalam mendorong partisipasi mereka di pasar modal. Di sisi lain, media sosial, khususnya Instagram, semakin dominan sebagai sumber informasi utama bagi Generasi Z dan milenial. Penelitian ini bertujuan untuk menganalisis efektivitas strategi konten Instagram @mncsekuritas_surabaya dalam menarik minat generasi muda terhadap investasi saham. Menggunakan pendekatan studi kasus tunggal dengan kerangka riset tindakan kualitatif, peneliti terlibat langsung dalam perencanaan, produksi, dan evaluasi konten selama periode tiga bulan. Data dikumpulkan melalui Instagram Insights dan dianalisis secara deskriptif serta tematik. Hasil menunjukkan bahwa konten video pendek (Reels) merupakan format paling efektif, menyumbang 70,6% dari total tayangan, dan berkontribusi pada pertumbuhan pengikut sebesar 9,1%. Total jangkauan mencapai 45.801 akun, dengan 50% berasal dari non-pengikut, menunjukkan keberhasilan strategi dalam menjangkau audiens baru. Penelitian ini menunjukkan bahwa pendekatan edutainment melalui Reels mampu menarik perhatian dan membangun keterlibatan audiens muda terhadap isu keuangan. Temuan ini memberikan kontribusi praktis bagi pelaku industri keuangan dalam merancang strategi komunikasi digital yang lebih relevan, serta memperluas pemahaman akademis tentang efektivitas pemasaran konten dalam meningkatkan literasi dan minat investasi generasi muda.
Competitive Strategy for Wooden Pallet Packaging Products Using Porter's Five Forces Analysis (Case Study on CV. Karya Anugerah Sentosa) Maurina, Annisa Cindy; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7721

Abstract

In the business world, competition between companies is very sharp, where new competitors can enter easily and suppliers and customers can increase their bargaining. With this research, it can be seen what strategies CV. Karya Anugerah Sentosa, the competitive climate of wooden pallet packaging manufacturing companies using Porter's Five Force theory and alternative strategies used. This type of research is descriptive qualitative research. The research subject is CV. Karya Anugerah Sentosa with the research object of Porter's five powers. The respondents used were one owner, one person in charge of the warehouse, four warehouse employees and seven consumers from different companies. The results of this research show that the strategies used to deal with Porter's five forces are differentiation strategies and diversification strategies.
The Influence of Brand Awareness, Brand Image, and Word of Mouth on Brand Loyalty Through Brand Trust as an Intervening Variable in Vaseline Body Lotion Consumers in Mojokerto City Rahmatin, Devina Zulia; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7723

Abstract

The right strategy is needed to be able to follow business developments and compete, one way is to build brand loyalty. The type of research that used by researchers is quantitative research with the analysis technique used is path analysis. The result of this study is that Brand Awareness and Brand Image affect Brand Trust, while Word of Mouth does not affect Brand Trust. Brand Awareness and Word of Mouth affect Brand Loyalty. While Brand Image and Brand Trust have no effect on Brand Loyalty. Brand Awareness and Brand Image affect Brand Loyalty through Brand Trust. Word of Mouth has no effect on Brand Loyalty through Brand Trust.
Analysis of Factors that Influence Consumer Behavior towards Shopping Cart Abandonment in Online Shopping at Shopee Putri, Salwa Az Zhahra; Rusdianto, Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.8292

Abstract

This research aims to identify and analyse factors that influence shopping cart abandonment behaviour when shopping on the Shopee marketplace. This research uses a purposive sampling technique of 100 active students in the Surabaya with the analytical method used in this research is multiple linear regression analysis. From the results of the analysis carried out, it was found that simultaneously (F test) the variables emotional ambivalence, hesitation at checkout, payment intention, choice overload, compare with website, perceived transaction inconvenience, perceived cost, and perceived risk had a significant effect on shopping cart abandonment behaviour. when shopping on the Shopee marketplace. Meanwhile, partial testing (t test) shows that choice overload is a variable that significantly influences shopping cart abandonment behaviour in online shopping at Shopee.
The Influence of Brand Awareness and Brand Trust on Brand Loyalty through Customer Satisfaction as an Intervening Variable (Study on Aqua Drinking Water Consumers in Surabaya) Adelia, Nabila; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i3.8645

Abstract

The purpose of this study was to analyze the effect of brand awareness and brand trust on brand loyalty through customer satisfaction on bottled drinking water for the Aqua brand. This research method is quantitative research with the analysis technique used is path analysis.  The sample used was random sampling with 100 respondents. The result of this study is that brand trust affects customer satisfaction. Meanwhile, brand awareness has no effect on customer satisfaction. Brand awareness affects brand loyalty while brand trust and customer satisfaction have no effect on brand loyalty. Brand trust affects brand loyalty through customer satisfaction, while brand awareness has no effect on brand loyalty through customer satisfaction.
Pengaruh Brand Image, Brand Awareness dan Brand Trust Terhadap Customer Loyalty pada Dee Coffee House Sidoarjo Pratama, Duta Akbar; Rusdianto, R. Yuniardi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14254

Abstract

This study aims to determine the effect of brand image, brand awareness and brand trust on customer loyalty at Dee Coffee House. The method used in this research is quantitative type method. The population in this study were Dee Coffee House customers. The sample used was 100 respondents taken using purposive sampling technique. Obtained F count of 20.745 and a significance value of 0.000 <0.05, then the F test results show that the variables Brand Image (X1), Brand Awareness (X2), and Brand Trust (X3) simultaneously affect Customer Loyalty (Y). In the brand image variable, the T value is obtained 3.405> t table 1.984, then H0 is rejected and H1 is accepted, meaning that the Brand Image variable partially affects Customer Loyalty. In the brand awareness variable, the T value is 2.722> t table 1.984, then H0 is rejected and H2 is accepted, meaning that the Brand Awareness variable partially affects Customer Loyalty. In the Brand Trust variable, the T value is 5.687> t table 1.984, then H0 is rejected and H3 is accepted, meaning that the Brand Trust variable partially affects Customer Loyalty.
Comparative Analysis of The Effectiveness of TikTok and Instagram as Marketing Media For Skintific Products Aryanta, Agnesya Putri; R. Yuniardi Rusdianto
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.110

Abstract

Social media today functions not only as a channel for interaction between businesses and customers but also serves as a key tool for enhancing brand awareness and driving sales. In Indonesia, Instagram and TikTok hold significant positions in shaping social media consumption behavior. This study aims to compare the effectiveness of these two platforms in the marketing strategy of Skintific, a brand that began operations in Indonesia in early 2022. A comparative quantitative method was employed, collecting data through surveys administered to respondents who had been exposed to Skintific advertisements on both TikTok and Instagram. Statistical parametric analysis was conducted on indicators such as engagement, brand awareness, and purchase intention. The results revealed a significant difference in marketing effectiveness between the two platforms, with TikTok achieving a higher average score compared to Instagram. These findings suggest that TikTok is more effective for Skintific's marketing activities in Indonesia than Instagram.
The Influence of Service Quality, Security, and Product Features on User Customer Satisfaction BRImo Application (Study of BRImo Application Users in Madiun Regency) Alodiya Sifa Meiyantika; Yuniardi Rusdianto
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8582

Abstract

This study aims to explore the relationship between product features, security, and service quality and customer satisfaction among BRImo application users in Madiun Regency. This study used quantitative research methodology along with techniques from descriptive analysis. Researchers employed a purposive sampling method in conjunction with a sample technique in this study. The group under research is made up of Madiun residents who have used the BRImo application to perform online transactions. Based on the study done, it was found that, partially and concurrently, product features, security, and service quality all had a significant positive impact on customer satisfaction among BRImo application users in Madiun Regency.
The Influence of Career Development and Perceived Organizational Support (POS) on Employee Retention Through Employee Performance at PT. Graha Agung Perkasa Mustabsyiroh Kumala; Yuniardi Rusdianto
Formosa Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i4.8994

Abstract

This research aims to analyze the influence of career development and perceived organizational support (POS) on employee retention through employee performance at PT. Graha Agung Perkasa. The type of research carried out in this research is quantitative. The population in this study were employees from PT. Graha Agung Perkasa, totaling 100 respondents. The sample collection technique used the Slovin formula which obtained 50 respondents. The research results showed that career development had a significant effect on employee retention, perceived organizational support (POS) had a significant effect on employee retention, career development had a significant effect on employee performance, perceived organizational support (POS) has an effect but is not significant on employee performance, and employee retention has a significant effect on employee performance.
The Influence of Personal Selling and Telemarketing on Sales Volume of Container Export Services: Case Study in the General Agency Division of PT Samudera Agencies Indonesia Surabaya Branch Alfina Rahma Nazilal Mubarok; R. Yuniardi Rusdianto
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9524

Abstract

The growth of exports by sea shows an increase in export sales volume in Indonesia. A leading local company in Indonesia, PT. Samudera Indonesia, widely known in the export and import industry. This study aims to identify and know about the Effect of Personal Selling and Telemarketing on the Sales Volume of Container Export Services in the General Agency Division of PT Samudera Agencies Indonesia Surabaya Branch. This research method is quantitative descriptive. The results of this study are Personal Selling and Telemarketing have a significant positive effect on the Sales Volume of Container Export Services, Personal Selling variables have a significant positive effect on the Sales Volume of Container Export Services, Telemarketing variables have a significant positive effect on the Sales Volume of Container Export Services.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Damayanti, Diana Putri Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fera Kurnianingsih Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Madona Diadora Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Najwa Sekar Maulidha Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Novia Ramadhani Gaffar Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Putry Meysa Selvina Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadanti, Arin Oktavia Ramadhani, Oktavia Regita Restiatin Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso