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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies J-CEKI International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Transformasi Pemasaran Di Era Digital: Optimalisasi Landing Page Untuk Meningkatkan Brand Awareness Pada Jasa Pengepul Sampah-Karung Sampah Erica Trisnawati; R. Yuniardi Rusdianto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.676

Abstract

Business transformation in the digital era requires an innovative marketing approach. One way is by utilizing the potential of the internet and information technology. This research focuses on the important role of landing pages in designing online experiences for consumers. The theoretical basis involves the concept of marketing transformation, landing page optimization, and the importance of brand awareness for waste collection services. The methodology used adopts a qualitative approach with a case study in Karung Sampah. Data is collected through observation and analysis using third parties, namely Google Search Console and Google Analytics. It was found that responsive design, relevant content, and social media integration played an important role in the success of the campaign (brand awareness)
Strategi Pemasaran Dan Kualitas Pelayanan Dalam Meningkatkan Kepuasan Dan Loyalitas Pelanggan Bank BJB Elvira Aprilia Primastika; R Yuniardi Rusdianto
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 2 (2024): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i2.680

Abstract

. Bank BJB is a banking industry operating under the auspices of the Regional-Owned Enterprises located in West Java. The purpose of this research is to determine the influence of marketing strategies and service quality on customer satisfaction and loyalty at Bank BJB Branch Office in Mojokerto. This research uses a qualitative method with data obtained from interviews, observations, and documentation. The results of the study indicate that marketing strategies and service quality have a significant impact on customer satisfaction and loyalty, as evidenced by the increasing number of customers using products and programs offered by Bank BJB Branch Office in Mojokerto.
Prosedur Pelaksanaan Pajak Penghasilan Pasal 21 Terkait Natura Pada PT Sinergi Gula Nusantara Risa Bonani Prastika; R. Yuniardi Rusdianto
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): Maret : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i1.302

Abstract

PT Sinergi Gula Nusantara, which is a subsidiary of Holding Perkebunan Nusantara (Persero), is a national sugar industry and overseas 36 sugar factories throughout Indonesia. Income Tax 21 policy on natura or enjoyment obtained in tax implementation. This research is written using descriptive method of analysing the results directly to the company during the internship. As for natura or enjoyment obtained by employees in the form of Office Clothing, K3 facilities, Health COB, Extra Voiding, Sports Activities, Icip-Icip Sugar, PG Service House, Service Vehicles for certain Positions and Pension Contributions by the Company.
Analisis Fundamental Perusahaan dan Penilaian Intrinsik Saham sebagai Dasar Keputusan Investasi Puspakaritas, Ferdiana Nur; Rusdianto, R Y
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5045

Abstract

Investment is a channel funds for future profits for investors. However, investment also has the risk of loss, so investors must be careful. During the Covid-19 pandemic, the economy had declined, as well as the IHSG. At that time, many companies in various sectors also experienced turmoil and decreased performance, one of which was in the property and real estate sector. Knowing this, it is important for investors to analyze the company's performance and shares before making investment decisions to avoid the risk of loss. The purpose of this study is to determine the performance and condition of the company's shares. The research sample is in the form of financial reports for the 2018-2022 period from 8 property and real estate companies. The analysis in this study uses financial ratios. Current ratio, earnings per share, return on equity, debt to equity ratio, total asset turnover, and dividend payout ratio are used to analyze company fundamentals, while price earning ratio and price to book value are used for intrinsic stock valuation. The results showed that 8 property and real estate companies had good performance. Based on the PER assessment at the end of 2022, many of the company's shares are undervalued, which is worth buying, while the PBV assessment shows that MKPI, DMAS, and PBSA shares are overvalued, which is worth selling.
Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan pada UMKM Mayashi Fried Chicken Surabaya Daniel Putra Prastyawan; R. Yuniardi Rusdianto
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10339

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang digunakan oleh UMKM Mayashi Fried Chicken di Surabaya untuk meningkatkan volume penjualan, serta dampaknya terhadap peningkatan kepuasan pelanggan dan kesadaran merek. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif dan kuantitatif. Data dikumpulkan melalui wawancara dengan manajer pemasaran, observasi langsung, dan kuesioner yang disebar kepada pelanggan. Hasil penelitian menunjukkan bahwa strategi pemasaran yang terfokus pada promosi lokal, penggunaan media sosial, dan peningkatan kualitas produk telah berhasil meningkatkan kepuasan pelanggan, kesadaran merek, dan volume penjualan UMKM tersebut. Kata Kunci: Strategi Pemasaran, UMKM, Peningkatan Volume Penjualan, dan Kepuasan Pelanggan.
Prosedur Pendokumentasian Gaji Karyawan dan Pemindahan Data Karyawan pada PT PLN Nusantara Power Services Charles Fernando Marpaung; R. Yuniardi Rusdianto
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 1 (2025): Januari : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i1.1168

Abstract

This study analyzes the procedures for employee payroll documentation and data transfer at PT PLN Nusantara Power Services to enhance the efficiency and accuracy of human resource (HR) administration. Using a descriptive qualitative method, data were collected through library and field research. The findings indicate that digitalizing HR administration improves operational efficiency, transparency, and compliance with regulations. Digital transformation also minimizes errors and supports data risk management. The author's internship experience highlights the importance of responsibility and accuracy in data management to meet professional standards. This research contributes to the development of technology-based administrative systems in the energy sector.
The Influence of Facilities, Accessibility, and Entrance Ticket Prices on Consumer Decisions in Choosing East Java Park 1 Tourist Destinations, Batu City Cintia Nur Halimatussa’diyah; R.Yuniardi Rusdianto
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 2 (2024): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i2.60

Abstract

This study seeks to assess the impact of amenities, accessibility, and admission fees on consumer choices on the tourism destination of Jawa Timur Park 1 in Batu City. This research employs a quantitative methodology. The study sample comprised 157 individuals who had visited Jawa Timur Park 1. The sample method employed was non-probability sampling using a purposive approach. The data gathering method involved the distribution of questionnaires. The analytical method employed was multiple linear regression analysis. The study's results demonstrate that facilities, accessibility, and entrance ticket prices each exert a positive and significant influence on the decision to visit Jawa Timur Park 1. The facilities, accessibility, and admission ticket prices simultaneously influence the choice to attend Jawa Timur Park 1.
Pemanfaatan Visualisasi Data dalam Meningkatkan Pengambilan Keputusan Bisnis Siti hidayatul Khoirun Nisa'; Rusdianto, R. Yuniardi
Jurnal Informasi, Sains dan Teknologi Vol. 7 No. 2 (2024): Desember: Jurnal Informasi Sains dan Teknologi
Publisher : Politeknik Negeri FakFak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/isaintek.v7i2.290

Abstract

In today's fast-paced business environment, decision makers face the challenge of processing large amounts of data to make accurate decisions. Data visualization has emerged as a powerful tool to help organizations overcome these challenges. By presenting data in a visually appealing and easy-to-understand format, decision makers can quickly gain insights into complex data sets and make informed choices that drive business growth. This analysis aims to explore the impact of data visualization on business decision-making, focusing on the benefits of data visualization. This data analysis method will specifically investigate how data visualization can improve the decision-making process in the context of complex and large data sets, offering valuable insights in optimizing business operations. Demonstrating that interactive data visualization platforms such as Tableau play an important role in improving decision-making by providing real-time insights, identifying market trends, and enabling faster response to changes.
MONITORING DAN EVALUASI PROJECT PA FLOW PLTU KEBAN AGUNG PADA BIDANG BUSINESS DEVELOPMENT DI PT PLN NUSANTARA POWER SURABAYA Erwina Putrikuri, Kharisma; Rusdianto, Yuniardi
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1592

Abstract

This research aims to analyze the monitoring and evaluation of the PA Flow project at PLTU Keban Agung in the Business Development Division of PT PLN Nusantara Power Surabaya. Monitoring and evaluation in MRO units plays an important role in the context of electricity generation. Through case studies and data analysis, this research identifies areas of improvement and proposes corrective actions to improve the service quality of the MRO unit. The results provide in-depth insight into the importance of monitoring and evaluating the PA Flow PLTU Keban Agung project in the Business Development Generation Derivatives Sector at PT PLN Nusantara Power.
Maximizing Business Brand Awareness Through Brand Ambassadors, Content Marketing, and Taglines: An Instagram-Based Study on @npureofficial Ardhita, Dynda Sovia; Rusdianto, R. Yuniardi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7076

Abstract

The beauty industry continues to grow rapidly, encouraging brands to create innovative marketing strategies to increase brand awareness amidst increasingly fierce competition. Social media platforms, such as Instagram, are the main means for brands, one of which is N'PURE to attract audience attention by utilizing Brand Ambassadors, Content Marketing, and Taglines. The purpose of this study is to examine the impact of brand ambassadors, content marketing, and taglines on brand awareness on followers of the @npureofficial Instagram account. The method applied in this research is quantitative, with data collected using a questionnaire. A total of 100 respondents were used as samples in this study, with the criteria that followers of the @npureofficial Instagram account were over 17 years old. The data analysis technique used multiple linear regression, Data analysis was carried out using the Statistical Package for the Social Sciences version 30. The findings of this study indicate that brand ambassadors, content marketing and taglines simultaneously and partially have a significant impact on brand awareness. This shows that marketing strategies that include brand ambassadors, content marketing and taglines are effective in increasing brand awareness.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Diadora, Madona Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Gaffar, Novia Ramadhani Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadhani, Oktavia Regita Restiatin, Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso