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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies Jurnal Cendekia Ilmiah International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal Academia Open Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Riset dan Inovasi Manajemen
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Analisis Kinerja dengan Studi Kasus Perum BULOG Kantor Cabang Magelang dengan Menggunakan Pendekatan Persepsi Balanced Scorecard Wardah, Fitri Aulia; Rusdianto, R. Yuniardi
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pangan, terutama beras, menjadi masalah nasional. Harga beras melonjak tajam, mencapai titik tertinggi dalam sejarah. Ini bukan hanya akibat dari pengaruh perubahan iklim (El-Nino), yang menghentikan musim tanam, tetapi juga karena produksi padi menurun pada tahun 2023, yang berdampak pada ketersediaan beras pada tahun 2024. Melihat kondisi tersebut perlu untuk melakukan penyelarasan permasalahan kasus terkait bagaimana sistematika kinerja perum bulog dalam menyikapi permasalahan dengan menggunakan perspektif Balanced Scorecard adalah kartu skor yang digunakan untuk mencatat hasil kinerja eksekutif. Kartu skor ini membandingkan skor yang akan diberikan eksekutif di masa depan dengan hasil kinerja mereka saat ini, dan hasil perbandingan ini digunakan untuk menilai kinerja eksekutif terkait menanggapi permasalahan melonjaknya harga beras pada akhirnya ini selain itu disebabkan pengaruh perubahan iklim (El Nino) dari segi perum bulog sendiri sebagai salah satu BUMN utama Bulog dalam menanggapi isu permasalahan ini yang bertujuan sebagai salah satu agen menjaga stabilitas pangan di Indonesia.
Analisis Strategi Pemasaran Divisi Regional Group Sales dalam Meningkatkan Penjualan di Kidzania Surabaya Cahyani, Intan Dwi; Rusdianto, R.Yuniardi
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Regional Group Sales Division dalam meningkatkan penjualan di KidZania Surabaya. Mengingat KidZania Surabaya belum sepopuler KidZania Jakarta, pengenalan yang lebih luas kepada masyarakat menjadi tantangan utama dalam meningkatkan daya tariknya sebagai destinasi wisata edukasi. Persaingan industri pariwisata yang semakin ketat membuat peran sales sangat penting dalam mempromosikan KidZania Surabaya. Penelitian ini menggunakan metode kualitatif deskriptif, pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian ini menilai efektivitas strategi pemasaran, seperti penawaran paket khusus (paket school group, paket family group, paket graduation, dan paket family group), promosi melalui media sosial, dan kerja sama dengan mitra industri. Strategi pemasaran yang diterapkan melibatkan pendekatan langsung dan media sosial. Hasil penelitian menunjukkan bahwa penjualan di KidZania Surabaya mengalami peningkatan, baik dari segi jumlah pengunjung maupun pendapatan. Akan tetapi, ada beberapa bulan tertentu yang belum mencapai target penjualan yang diinginkan. Selain itu, pemanfaatan media sosial sebagai sarana promosi masih kurang optimal, padahal media sosial memiliki pengaruh yang besar, terutama di kalangan Gen Z yang banyak mengenal KidZania Surabaya melalui platform tersebut. Penelitian ini memberikan wawasan mengenai pentingnya pengelolaan strategi pemasaran terpadu untuk memperkuat posisi KidZania Surabaya sebagai wahana pendidikan dan hiburan serta memberikan rekomendasi untuk lebih memaksimalkan penggunaan media sosial dalam upaya meningkatkan penjualan dan mencapai target yang lebih konsisten.
The Influence Of World Oil Prices, Inflation, USD/IDR EXCHANGE, And Bi-Rate On Stock Prices: Studi Empiris pada Perusahaan Sektor Kesehatan di Bursa Efek Indonesia Periode Tahun 2018-2022 Nila Amelia Aji; R. Yuniardi Rusdianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1778

Abstract

This research aims to analyze the impact of global and domestic economic factors on the share prices of health sector companies on the Indonesia Stock Exchange from 2018 to 2022. The impact is analyzed simultaneously and partially on 13 of the total 31 health sector companies sampled using linear regression analysis multiple. The data used is secondary data taken from monthly information summaries. The F Test results show that world oil prices, inflation, the USD/IDR exchange rate, and the BI-Rate together have a significant effect on the share prices of health sector companies on the Indonesia Stock Exchange. However, from the T Test results, only world oil prices have a positive and significant influence on stock prices. Meanwhile, inflation, the USD/IDR exchange rate, and the BI-Rate do not have a significant influence on the share prices of health sector companies. These variables overall influence the stock prices of health sector companies by 49.7%, while 50.3% are influenced by other factors not investigated in this study.
Pengaruh Kepercayaan Konsumen, Kualitas Informasi Kemudahan Penggunaan, dan Persepsi Resiko Terhadap Minat Beli Konsumen Online: Studi pada Pengguna Aplikasi Shopee di Wilayah Sidoarjo Naurah Zulfa Salsabila; R. Yuniardi Rusdianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.2281

Abstract

This research aims to determine the influence of consumer trust, information quality, ease of use, and risk perception on online consumer buying interest among Shopee application users in the Sidoarjo area. This type of research is quantitative research. The population in this research is shopee application users in the Sidoarjo area. With a sample of 60 respondents taken using a data sampling approach, using the slovin formula by distributing questionnaires. The results of this research show that the F test simultaneously states that Consumer Trust, Quality of Information, Ease of Use, and Risk Perception have a significant influence on Online Consumer Purchase Interest (F-count > F-table). Meanwhile, the t test shows that partially Consumer Trust, Information Quality, Ease of Use, and Risk Perception have a significant influence on Online Consumer Purchase Interest (X1 t-value > t-table; and X2 t-count > t-table).
Implementasi CRM dalam Meningkatkan Kualitas Layanan pada PT PLN Icon Plus SBU Jawa Bagian Timur dengan Memanfaatkan Sistem Teknologi Informasi Rosida, Fira; Rusdianto, R. Yuniardi
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/yaw0k465

Abstract

The purpose of this study is to examine how PT PLN Icon Plus SBU Jawa Bagian Timur uses information technology systems to improve service quality through the use of customer relationship management (CRM). Effective customer relationship management is now more crucial than ever in the digital age to guarantee client loyalty and happiness. As a provider of information and communication technology services, PT PLN Icon Plus SBU Jawa Bagian Timur has put in place a technology-based CRM strategy to improve customer interactions, handle data effectively, and boost service responsiveness. This study contributes by highlighting the critical role that information technology plays in helping CRM enhance service quality in the telecom and energy industries and by offering tactical suggestions for future advancement.
Strategi Konten Instagram MNC Sekuritas Surabaya Dalam Menarik Minat Generasi Muda Berinvestasi Saham Rohmatin, Ana Fitria; Rusdianto, R. Yuniardi
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5942

Abstract

Tingkat literasi keuangan yang masih rendah di kalangan generasi muda Indonesia menjadi tantangan besar dalam mendorong partisipasi mereka di pasar modal. Di sisi lain, media sosial, khususnya Instagram, semakin dominan sebagai sumber informasi utama bagi Generasi Z dan milenial. Penelitian ini bertujuan untuk menganalisis efektivitas strategi konten Instagram @mncsekuritas_surabaya dalam menarik minat generasi muda terhadap investasi saham. Menggunakan pendekatan studi kasus tunggal dengan kerangka riset tindakan kualitatif, peneliti terlibat langsung dalam perencanaan, produksi, dan evaluasi konten selama periode tiga bulan. Data dikumpulkan melalui Instagram Insights dan dianalisis secara deskriptif serta tematik. Hasil menunjukkan bahwa konten video pendek (Reels) merupakan format paling efektif, menyumbang 70,6% dari total tayangan, dan berkontribusi pada pertumbuhan pengikut sebesar 9,1%. Total jangkauan mencapai 45.801 akun, dengan 50% berasal dari non-pengikut, menunjukkan keberhasilan strategi dalam menjangkau audiens baru. Penelitian ini menunjukkan bahwa pendekatan edutainment melalui Reels mampu menarik perhatian dan membangun keterlibatan audiens muda terhadap isu keuangan. Temuan ini memberikan kontribusi praktis bagi pelaku industri keuangan dalam merancang strategi komunikasi digital yang lebih relevan, serta memperluas pemahaman akademis tentang efektivitas pemasaran konten dalam meningkatkan literasi dan minat investasi generasi muda.
Analisis Prosedur Pelaksanaan Pengadaan Langsung Barang dan Jasa di PT. PLN Nusantara Power Services Sven Inggil Anugerah Kretarto; R. Yuniardi Rusdianto
Student Research Journal Vol. 2 No. 5 (2024): Oktober : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i5.1555

Abstract

This research examines the procedures for direct procurement of goods and services at PT. PLN Nusantara Power Services. Using field research method with a qualitative approach, the research was conducted through a Regular Internship program at the Head Office of PLN Nusantara Power Services Sidoarjo. The research results show that the procurement business process involves several main divisions, particularly the Operation & Maintenance division as the user and the Supply Chain Management division as the executor. There are four main methods in procurement implementation, namely; Direct Procurement, Limited Tender, Open Tender, and Direct Appointment. Direct Procurement becomes the most efficient method for small-value and low-risk procurement. The research recommends implementing advanced technological systems to optimize the procurement process and expanding vendor networks to increase the effectiveness of the company's procurement of goods and services.
Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan pada Intentions Coffee: Studi Kasus di Kota Pare Roisyah Puspa Sari; R. Yuniardi Rusdianto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4180

Abstract

This research aims to analyze the marketing strategies used by Intentions Coffee in Pare City to increase its sales volume. This research method uses a descriptive qualitative approach. The sample determination was carried out purposively by analyzing the 7P marketing mix strategy (product, price, place, promotion, pople, physical evidence, process) that had been determined. This research also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is used to evaluate the impact of strengths and weaknesses on the company's environment as well as opportunities and threats on the company's external environment. By analyzing using the SWOT method, it can produce several alternative strategies for making the right decisions to carry out. The results of this research show that Intentions Coffee has an internal strength of 1.86, a weakness of 0.96, an opportunity of 1.38 and a threat of 1.47. In the SWOT analysis diagram, Intentions Coffee is in quadrant position 2 (two) which can support a diversification strategy by optimizing the strength of the threats it has.
The Influence Of World Oil Prices, Inflation, USD/IDR EXCHANGE, And Bi-Rate On Stock Prices: Studi Empiris pada Perusahaan Sektor Kesehatan di Bursa Efek Indonesia Periode Tahun 2018-2022 Nila Amelia Aji; R. Yuniardi Rusdianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1778

Abstract

This research aims to analyze the impact of global and domestic economic factors on the share prices of health sector companies on the Indonesia Stock Exchange from 2018 to 2022. The impact is analyzed simultaneously and partially on 13 of the total 31 health sector companies sampled using linear regression analysis multiple. The data used is secondary data taken from monthly information summaries. The F Test results show that world oil prices, inflation, the USD/IDR exchange rate, and the BI-Rate together have a significant effect on the share prices of health sector companies on the Indonesia Stock Exchange. However, from the T Test results, only world oil prices have a positive and significant influence on stock prices. Meanwhile, inflation, the USD/IDR exchange rate, and the BI-Rate do not have a significant influence on the share prices of health sector companies. These variables overall influence the stock prices of health sector companies by 49.7%, while 50.3% are influenced by other factors not investigated in this study.
Pengaruh Kepercayaan Konsumen, Kualitas Informasi Kemudahan Penggunaan, dan Persepsi Resiko Terhadap Minat Beli Konsumen Online: Studi pada Pengguna Aplikasi Shopee di Wilayah Sidoarjo Naurah Zulfa Salsabila; R. Yuniardi Rusdianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.2281

Abstract

This research aims to determine the influence of consumer trust, information quality, ease of use, and risk perception on online consumer buying interest among Shopee application users in the Sidoarjo area. This type of research is quantitative research. The population in this research is shopee application users in the Sidoarjo area. With a sample of 60 respondents taken using a data sampling approach, using the slovin formula by distributing questionnaires. The results of this research show that the F test simultaneously states that Consumer Trust, Quality of Information, Ease of Use, and Risk Perception have a significant influence on Online Consumer Purchase Interest (F-count > F-table). Meanwhile, the t test shows that partially Consumer Trust, Information Quality, Ease of Use, and Risk Perception have a significant influence on Online Consumer Purchase Interest (X1 t-value > t-table; and X2 t-count > t-table).
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Damayanti, Diana Putri Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fera Kurnianingsih Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Madona Diadora Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Najwa Sekar Maulidha Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Novia Ramadhani Gaffar Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Putry Meysa Selvina Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadanti, Arin Oktavia Ramadhani, Oktavia Regita Restiatin Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso