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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies J-CEKI International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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The Influence of Brand Awareness and Brand Trust on Brand Loyalty through Customer Satisfaction as an Intervening Variable (Study on Aqua Drinking Water Consumers in Surabaya) Adelia, Nabila; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i3.8645

Abstract

The purpose of this study was to analyze the effect of brand awareness and brand trust on brand loyalty through customer satisfaction on bottled drinking water for the Aqua brand. This research method is quantitative research with the analysis technique used is path analysis.  The sample used was random sampling with 100 respondents. The result of this study is that brand trust affects customer satisfaction. Meanwhile, brand awareness has no effect on customer satisfaction. Brand awareness affects brand loyalty while brand trust and customer satisfaction have no effect on brand loyalty. Brand trust affects brand loyalty through customer satisfaction, while brand awareness has no effect on brand loyalty through customer satisfaction.
Pengaruh Brand Image, Brand Awareness dan Brand Trust Terhadap Customer Loyalty pada Dee Coffee House Sidoarjo Pratama, Duta Akbar; Rusdianto, R. Yuniardi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14254

Abstract

This study aims to determine the effect of brand image, brand awareness and brand trust on customer loyalty at Dee Coffee House. The method used in this research is quantitative type method. The population in this study were Dee Coffee House customers. The sample used was 100 respondents taken using purposive sampling technique. Obtained F count of 20.745 and a significance value of 0.000 <0.05, then the F test results show that the variables Brand Image (X1), Brand Awareness (X2), and Brand Trust (X3) simultaneously affect Customer Loyalty (Y). In the brand image variable, the T value is obtained 3.405> t table 1.984, then H0 is rejected and H1 is accepted, meaning that the Brand Image variable partially affects Customer Loyalty. In the brand awareness variable, the T value is 2.722> t table 1.984, then H0 is rejected and H2 is accepted, meaning that the Brand Awareness variable partially affects Customer Loyalty. In the Brand Trust variable, the T value is 5.687> t table 1.984, then H0 is rejected and H3 is accepted, meaning that the Brand Trust variable partially affects Customer Loyalty.
Comparative Analysis of The Effectiveness of TikTok and Instagram as Marketing Media For Skintific Products Aryanta, Agnesya Putri; R. Yuniardi Rusdianto
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.110

Abstract

Social media today functions not only as a channel for interaction between businesses and customers but also serves as a key tool for enhancing brand awareness and driving sales. In Indonesia, Instagram and TikTok hold significant positions in shaping social media consumption behavior. This study aims to compare the effectiveness of these two platforms in the marketing strategy of Skintific, a brand that began operations in Indonesia in early 2022. A comparative quantitative method was employed, collecting data through surveys administered to respondents who had been exposed to Skintific advertisements on both TikTok and Instagram. Statistical parametric analysis was conducted on indicators such as engagement, brand awareness, and purchase intention. The results revealed a significant difference in marketing effectiveness between the two platforms, with TikTok achieving a higher average score compared to Instagram. These findings suggest that TikTok is more effective for Skintific's marketing activities in Indonesia than Instagram.
The Influence of Service Quality, Security, and Product Features on User Customer Satisfaction BRImo Application (Study of BRImo Application Users in Madiun Regency) Alodiya Sifa Meiyantika; Yuniardi Rusdianto
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8582

Abstract

This study aims to explore the relationship between product features, security, and service quality and customer satisfaction among BRImo application users in Madiun Regency. This study used quantitative research methodology along with techniques from descriptive analysis. Researchers employed a purposive sampling method in conjunction with a sample technique in this study. The group under research is made up of Madiun residents who have used the BRImo application to perform online transactions. Based on the study done, it was found that, partially and concurrently, product features, security, and service quality all had a significant positive impact on customer satisfaction among BRImo application users in Madiun Regency.
The Influence of Career Development and Perceived Organizational Support (POS) on Employee Retention Through Employee Performance at PT. Graha Agung Perkasa Mustabsyiroh Kumala; Yuniardi Rusdianto
Formosa Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i4.8994

Abstract

This research aims to analyze the influence of career development and perceived organizational support (POS) on employee retention through employee performance at PT. Graha Agung Perkasa. The type of research carried out in this research is quantitative. The population in this study were employees from PT. Graha Agung Perkasa, totaling 100 respondents. The sample collection technique used the Slovin formula which obtained 50 respondents. The research results showed that career development had a significant effect on employee retention, perceived organizational support (POS) had a significant effect on employee retention, career development had a significant effect on employee performance, perceived organizational support (POS) has an effect but is not significant on employee performance, and employee retention has a significant effect on employee performance.
The Influence of Personal Selling and Telemarketing on Sales Volume of Container Export Services: Case Study in the General Agency Division of PT Samudera Agencies Indonesia Surabaya Branch Alfina Rahma Nazilal Mubarok; R. Yuniardi Rusdianto
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9524

Abstract

The growth of exports by sea shows an increase in export sales volume in Indonesia. A leading local company in Indonesia, PT. Samudera Indonesia, widely known in the export and import industry. This study aims to identify and know about the Effect of Personal Selling and Telemarketing on the Sales Volume of Container Export Services in the General Agency Division of PT Samudera Agencies Indonesia Surabaya Branch. This research method is quantitative descriptive. The results of this study are Personal Selling and Telemarketing have a significant positive effect on the Sales Volume of Container Export Services, Personal Selling variables have a significant positive effect on the Sales Volume of Container Export Services, Telemarketing variables have a significant positive effect on the Sales Volume of Container Export Services.
Analisis Kinerja dengan Studi Kasus Perum BULOG Kantor Cabang Magelang dengan Menggunakan Pendekatan Persepsi Balanced Scorecard Wardah, Fitri Aulia; Rusdianto, R. Yuniardi
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pangan, terutama beras, menjadi masalah nasional. Harga beras melonjak tajam, mencapai titik tertinggi dalam sejarah. Ini bukan hanya akibat dari pengaruh perubahan iklim (El-Nino), yang menghentikan musim tanam, tetapi juga karena produksi padi menurun pada tahun 2023, yang berdampak pada ketersediaan beras pada tahun 2024. Melihat kondisi tersebut perlu untuk melakukan penyelarasan permasalahan kasus terkait bagaimana sistematika kinerja perum bulog dalam menyikapi permasalahan dengan menggunakan perspektif Balanced Scorecard adalah kartu skor yang digunakan untuk mencatat hasil kinerja eksekutif. Kartu skor ini membandingkan skor yang akan diberikan eksekutif di masa depan dengan hasil kinerja mereka saat ini, dan hasil perbandingan ini digunakan untuk menilai kinerja eksekutif terkait menanggapi permasalahan melonjaknya harga beras pada akhirnya ini selain itu disebabkan pengaruh perubahan iklim (El Nino) dari segi perum bulog sendiri sebagai salah satu BUMN utama Bulog dalam menanggapi isu permasalahan ini yang bertujuan sebagai salah satu agen menjaga stabilitas pangan di Indonesia.
Analisis Strategi Pemasaran Divisi Regional Group Sales dalam Meningkatkan Penjualan di Kidzania Surabaya Cahyani, Intan Dwi; Rusdianto, R.Yuniardi
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Regional Group Sales Division dalam meningkatkan penjualan di KidZania Surabaya. Mengingat KidZania Surabaya belum sepopuler KidZania Jakarta, pengenalan yang lebih luas kepada masyarakat menjadi tantangan utama dalam meningkatkan daya tariknya sebagai destinasi wisata edukasi. Persaingan industri pariwisata yang semakin ketat membuat peran sales sangat penting dalam mempromosikan KidZania Surabaya. Penelitian ini menggunakan metode kualitatif deskriptif, pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian ini menilai efektivitas strategi pemasaran, seperti penawaran paket khusus (paket school group, paket family group, paket graduation, dan paket family group), promosi melalui media sosial, dan kerja sama dengan mitra industri. Strategi pemasaran yang diterapkan melibatkan pendekatan langsung dan media sosial. Hasil penelitian menunjukkan bahwa penjualan di KidZania Surabaya mengalami peningkatan, baik dari segi jumlah pengunjung maupun pendapatan. Akan tetapi, ada beberapa bulan tertentu yang belum mencapai target penjualan yang diinginkan. Selain itu, pemanfaatan media sosial sebagai sarana promosi masih kurang optimal, padahal media sosial memiliki pengaruh yang besar, terutama di kalangan Gen Z yang banyak mengenal KidZania Surabaya melalui platform tersebut. Penelitian ini memberikan wawasan mengenai pentingnya pengelolaan strategi pemasaran terpadu untuk memperkuat posisi KidZania Surabaya sebagai wahana pendidikan dan hiburan serta memberikan rekomendasi untuk lebih memaksimalkan penggunaan media sosial dalam upaya meningkatkan penjualan dan mencapai target yang lebih konsisten.
The Influence Of World Oil Prices, Inflation, USD/IDR EXCHANGE, And Bi-Rate On Stock Prices: Studi Empiris pada Perusahaan Sektor Kesehatan di Bursa Efek Indonesia Periode Tahun 2018-2022 Nila Amelia Aji; R. Yuniardi Rusdianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1778

Abstract

This research aims to analyze the impact of global and domestic economic factors on the share prices of health sector companies on the Indonesia Stock Exchange from 2018 to 2022. The impact is analyzed simultaneously and partially on 13 of the total 31 health sector companies sampled using linear regression analysis multiple. The data used is secondary data taken from monthly information summaries. The F Test results show that world oil prices, inflation, the USD/IDR exchange rate, and the BI-Rate together have a significant effect on the share prices of health sector companies on the Indonesia Stock Exchange. However, from the T Test results, only world oil prices have a positive and significant influence on stock prices. Meanwhile, inflation, the USD/IDR exchange rate, and the BI-Rate do not have a significant influence on the share prices of health sector companies. These variables overall influence the stock prices of health sector companies by 49.7%, while 50.3% are influenced by other factors not investigated in this study.
Pengaruh Kepercayaan Konsumen, Kualitas Informasi Kemudahan Penggunaan, dan Persepsi Resiko Terhadap Minat Beli Konsumen Online: Studi pada Pengguna Aplikasi Shopee di Wilayah Sidoarjo Naurah Zulfa Salsabila; R. Yuniardi Rusdianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.2281

Abstract

This research aims to determine the influence of consumer trust, information quality, ease of use, and risk perception on online consumer buying interest among Shopee application users in the Sidoarjo area. This type of research is quantitative research. The population in this research is shopee application users in the Sidoarjo area. With a sample of 60 respondents taken using a data sampling approach, using the slovin formula by distributing questionnaires. The results of this research show that the F test simultaneously states that Consumer Trust, Quality of Information, Ease of Use, and Risk Perception have a significant influence on Online Consumer Purchase Interest (F-count > F-table). Meanwhile, the t test shows that partially Consumer Trust, Information Quality, Ease of Use, and Risk Perception have a significant influence on Online Consumer Purchase Interest (X1 t-value > t-table; and X2 t-count > t-table).
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Diadora, Madona Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Gaffar, Novia Ramadhani Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadhani, Oktavia Regita Restiatin, Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso