Article Per Year (5 Year)
p-Index From 2021 - 2026
2.926
P-Index
This Author published in this journals
All Journal Conciencia Mimbar Sekolah Dasar Jurnal Administrasi Pendidikan Indonesia Edum Journal EARR International Journal of Educational Management and Innovation (IJEMI) Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Journal of General Education and Humanities re-JIEM (Research Journal of Islamic Education Management)
Badrud Tamam
Universitas Wiralodra, Indramayu
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Marketing Management in Islamic Boarding Schools: Integrating Promotion Mix and Faith-Based Values for Sustainable Student Recruitment Riema Afriani Kusumadewi; Badrud Tamam; Aminudin Aminudin; Ahmad Farihin; Ahmad Ramdhan
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1186

Abstract

Islamic boarding schools (pesantren) currently face social, economic, and digital pressures that force them to reimagine how they communicate the value of education to the community. This study aims to explore the implementation of promotional mix strategies in Islamic boarding schools and how these practices support student recruitment in the digital era while still aligning with Islamic ethical principles. The research method used was a qualitative case study, where data were collected through in-depth interviews, focus group discussions (FGDs), observation, and document analysis. The results indicate that Islamic boarding schools utilize a combination of public relations, personal selling, advertising, sales promotions, and a growing digital marketing strategy. Community engagement and interpersonal trust remain central elements, while digital platforms serve as supporting tools to expand reach and strengthen the institution's image. However, optimization of digital strategies remains hampered by limited human resources and technical capacity. This study contributes to the educational marketing literature by demonstrating how the promotional mix framework is adapted in faith-based institutions, where promotional activities are framed as community service rather than purely commercial. Practically, this study offers guidance for Islamic boarding school (pesantren) administrators to strengthen student recruitment without compromising moral integrity in communication practices.
FORMULASI STRATEGI PENINGKATAN KEUNGGULAN KOMPETITIF PTKIS: STUDI KASUS STAI DARUSSALAM KUNIR Badrud Tamam; Riema Afriani Kusumadewi; Ahmad Ramdan; Mai Marini; Yuliana
re-JIEM (Research Journal of Islamic Education Management) Vol. 9 No. 1 (2026): In Progress
Publisher : Islamic Education Management Study Program, Tarbiyah and Teacher Training Faculty, State Islamic University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v9i1.22468

Abstract

Meningkatnya kebutuhan sumber daya manusia yang berkualitas mendorong persaingan antar Perguruan Tinggi Keagamaan Islam Swasta (PTKIS). Penelitian ini bertujuan menganalisis struktur industri jasa pendidikan serta merumuskan strategi peningkatan keunggulan bersaing bagi STAI Darussalam Kunir. Penelitian menggunakan metode deskriptif dengan pendekatan kualitatif melalui wawancara, observasi, dan dokumentasi terhadap 10 informan yang dipilih secara purposive. Hasil analisis menggunakan Five Forces Porter menunjukkan bahwa industri jasa pendidikan memiliki tingkat persaingan tinggi dengan ancaman pendatang baru dan produk substitusi yang kuat, daya tawar pemasok sedang, serta daya tawar pembeli tinggi. Berdasarkan kondisi tersebut, STAI Darussalam Kunir direkomendasikan menerapkan strategi focused low cost yang didukung oleh penguatan promosi melalui media digital, media cetak, dan kerja sama dengan sekolah/madrasah di wilayah Subang dan sekitarnya. Kontribusi penelitian ini adalah menawarkan kerangka perumusan strategi bagi PTKIS melalui integrasi analisis struktur industri dan SWOT untuk meningkatkan daya saing serta mendukung pengambilan kebijakan yang adaptif terhadap dinamika lingkungan pendidikan tinggi.
Co-Authors Aan Juhana Sanjaya Aan Komariah Ahmad Farihin Ahmad Farihin Ahmad Ramdan Ahmad Ramdhan Aminudin Aminudin Aminudin Aminudin Andri Supriadi Asti Putri Kartiwi Cucun Sunaengsih, Cucun Dedy Achmad Kurniady Diana Fatimah Ratnasari Eka Erlianti Eliyah Eliyah Gunawan, Irvan Ilham Agustian Widia Yusuf Ipong Dekawati Irmawati Irmawati Julia Julia Julius, Andre Laksono Trisnantoro Mai Marini Manap Somantri Maolidah, Ida Muthahharah Thahir Muthahharah Thahir Nugraha Suharto Nurbaeti Nurbaeti Putri Anggraeni Riema Afriani Kusumadewi Riema Afriani Kusumadewi Ruhita, Ruhita Safitri, Bunga Salma Tiara Aqila SITI SAODAH Supriadi, Andri Syafiatun Nabila Thahir, Muthahharah Udin Syaefudin Sa'ud Wahyuni Thahir Wahyuni Thahir Yuliana Yuliana Yuliana Zumrotul Muflichah