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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Sosiologi Reflektif ETTISAL Journal of Communication Solidarity: Journal of Education, Society and Culture Abdimas Dewantara Bricolage : Jurnal Magister Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) Abdimasku : Jurnal Pengabdian Masyarakat Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Mafaza : Jurnal Pengabdian Masyarakat JURNAL ABDIKARYASAKTI Tematik
Hilda Rahmah, Hilda
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Flash sale: How young people practice dromology in digital consumption Rahmah, Hilda; Julianto, Edi Nurwahyu; Suhariyanto, Suhariyanto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6062

Abstract

This study analyzes chronological practices in flash sale activities by digital natives in the Shopee Market Place. Flash Sale is a program that offers price promotions with limited stock and time. Flash sale activities provide a lot of ease of access, especially among young people to meet their needs, but this also has the consequence of media dependence, even to the point where consumers are trapped in simulacra that makes them lose their ability to distinguish between wants and needs. This study uses the nethnography method to collect data related to 3:3 and 4:4 flash sale activities on Shopee in March and April 2024, where the subjects in this study were active Shopee users aged 19-26 years who were involved in the 3:3 and 4:4 flash sale program transactions. The results of the study show that chronological practices carried out by young people in flash sale activities include physical boundaries, mediated reality, totally involuntary war, and end colonization. Research data analysis shows that young people in flash sale activities are in the digital youth category, with dystopian, futurist, and techno-realist types. Flash sale is a dromology or acceleration phenomenon that can control consumer anxiety and give rise to a desire to compete. This group is very vulnerable to being targeted by digital capitalists in creating a space of enjoyment, which is unknowingly fake.
PENINGKATAN SKILL EDITING FOTO & VIDEO MELALUI PELATIHAN PENGENALAN APLIKASI EDITING PADA SISWA KELAS X Muflikhun, Muhammad Naufal; Febrianto, Rian; Syailendra, Dwimas; Wibawa, Bimantara Bakti; Setiawan, Aria Nanda; Rahmah, Hilda
Mafaza : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Mafaza : Jurnal Pengabdian Masyarakat
Publisher : Mafaza : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/mafaza.v3i2.1720

Abstract

The increasing demand from companies and the need for job vacancies in the field of photo and video editing in the media today has made it urgent for students majoring in broadcasting to hone their editing skills before jumping in and getting involved in the media industry. Based on observations, the limited human resources available in schools often prevent students from realizing the importance of these skills, so in order to accelerate knowledge, cooperation, and participation of students is needed to improve photo and video editing skills beyond those provided by the school. This community service aims to improve photo and video editing skills through training in the introduction of Adobe Photoshop and Adobe Premiere editing applications, for class X students majoring in Broadcasting at SMKN 1 Demak. The method used in this activity is Participatory Action Research (PAR), with stages, namely, observation, planning, action, and evaluation. The training includes an introduction to several photo and video editing applications, Adobe Photoshop and Adobe Premiere, as well as effective editing techniques. The results of this activity obtained a percentage increase in knowledge about photo and video editing skills of 82.7%. High student enthusiasm also shows an increase in theoretical understanding of how to edit photos and videos. This training has helped students apply photo and video editing skills in terms of promotions, digital marketing, company profiles, and personal branding of a product. Furthermore, this skill also opens up opportunities for students to be able to create businesses independently in the field of creating strategies and creative content.
Supporting Young Digital Workers: Acknowledging the Real Vulnerabilities of Gig Work in Today’s Marketplace System Rahmah, Hilda; Purna, Fitra Prasapawidya; Sjafiie, Sri Syamsiyah Lestari; Pamungkas, Yoma Bagus
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i2.92899

Abstract

This study aims to explore the vulnerabilities faced by young digital workers in the marketplace and see how these young workers cope with the increasingly complex challenges of partnership-based work. The growth of the freelance economy has presented new challenges for young workers in Indonesia. These vulnerabilities arise from the partnership-based work system, which frees companies from the obligation to pay workers the regional minimum wage, ensure occupational safety and health, or provide overtime compensation. The freelance economy has resulted in job creation through platforms that   work flexibility, making freelance work attractive to young individuals seeking flexible work. This study uses an ethnography method to explore the community of young digital workers using a partnership system in the marketplace. Data in the study were obtained through virtual interviews and observations of young people’s work activities in the marketplace. The research findings reveal that the flexibility offered by the platform work system presents a paradox of vulnerability. On the one hand, workers value the freedom to work without time constraints. However, on the other hand, they simultaneously struggle with uncertain working conditions, including low wages, social discrimination, and lack of job security. This vulnerability makes them aware and encourages them to seek social support by joining telegram or WhatsApp courier groups, freelance live streamer communities, creative worker forums and doing double jobs without the platform’s knowledge. Furthermore, they create daily tactics by exploiting loopholes in the bonus or incentive system, such as accepting fictitious orders and splitting accounts. Vulnerability makes them a more preventive risk society. Furthermore, this action is a daily political practice that represents silent resistance as an effort to resist platform dominance.
Peningkatan kompetensi komunikasi pariwisata melalui pelatihan public speaking Pokdarwis Mangunharjo Semarang Rahmah, Hilda; Safira, Citra; Fitrianti, Ayang
ABDIMAS DEWANTARA Vol 7 No 2 (2024)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v7i2.17715

Abstract

Mangunharjo merupakan kelurahan di Kota Semarang yang memiliki wisata potensial, antara lain atraksi wisata seperti karawitan, dirt bike, kuda lumping, kampung tematik dan kampung batik yang dikelola oleh warga melibatkan Kelompok Sadar Wisata atau Pokdarwis Durenan Indah. Sebagai penggerak dan pendukung kepariwisataan desa, idealnya setiap anggota Pokdarwis mampu menjadi komunikator untuk memberikan pelayanan informasi kepariwisataan kepada wisatawan dan warga setempat. Namun tidak semua anggota kelompok memiliki kemampuan komunikasi pariwisata yang baik serta mampu konsisten dalam membuat konten promosi di sosial media. Hal ini berimplikasi pada  kurangnya daya tarik wisata. Oleh karenanya dibutuhkan pelatihan public speaking untuk meningkatkan kompetensi komunikasi pariwisata Pokdarwis guna memperluas jangkauan audien. Kegitan ini menggunakan pendekatan partisipatif, dengan model analisis Paired Samples Test (t- test). Hasil kegiatan menunjukkan terjadi perbedaan yang signifikan pada kemampuan komunikasi pariwisata sebelum dan sesudah diberikan pelatihan public speaking. Berdasarkan hasil analisis t-test, diperoleh nilai signifikansi 2-tailed <0.05 yang dapat disimpulkan bahwa ada pengaruh pelatihan public speaking terhadap peningkatan kompetensi komunikasi pariwisata anggota Pokdarwis Durenan Indah.   Improving tourism communication competence through public speaking training of Pokdarwis Mangunharjo Semarang   Abstract: Mangunharjo is a sub-district in Semarang City that has potential tourism, including tourist attractions such as karawitan, dirt bike, kuda lumping, thematic villages, and batik villages managed by residents involving the Tourism Awareness Group or Pokdarwis Durenan Indah. As a promoter of village tourism, ideally, each Pokdarwis member can become a communicator to provide tourism information services to tourists and residents. However, not all group members have good tourism communication skills and can consistently create promotional content on social media. This has implications for the lack of tourist attractions. Therefore, public speaking training is needed to improve Pokdarwi's tourism communication competency and expand the reach of the audience. This activity uses a participatory method, with a Paired Samples Test (t-test) analysis model. The activity results showed a significant difference in tourism communication skills before and after being given public speaking training. Based on the results of the t-test analysis, a 2-tailed significance value of <0.05 was obtained, which can be concluded that there is an influence of public speaking training on improving the tourism communication competence of Pokdarwis Durenan Indah members.
Dinamika Ekspresi Religius Subkultur: Sebuah Perlawan Terhadap Normativitas Beragama di Media Sosial Rahmah, Hilda; Harlen Tapotubun, Hanry
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 2 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i2.1007

Abstract

This article aims to analyze at the dynamics of millennial's religious expressions in real life and on social media. Using a qualitative approach with netnographic methods and literature studies, this study compares the virtual data through interviews and participant observation on the Instagram and WhatsApp. Based on the findings, millennial's religious expressions on social media tend to be dynamic, different from their daily reality which tends to follow the dominant style of religious expression in society. Woodward calls it fluid, that identity can continue to change following the social setting in which the individual is located. This dualism cannot be separated from the existence of a dominant culture that requires millennials to express their religiosity in activities such as diligently worshiping, being members of religious organizations, and participating in spiritual activities. These activities are considered as an established religious expression in society, and even becomes a standard in determining a person's level of religiosity as well as the way to exclude someone from the community in which he or she lives. The phenomenon of millennial religious expression as opposed to the dominant religious culture can be identified as part of a subculture. Subcultural groups often voice their aspirations in various forms, including ways to go against the dominant and popular social norms in a society. However, their fluid character and identity shows that the form of resistance is not always shown by a fierce resistance in one space, in this case in a virtual space. The culture of religious expression on social media that contrasts with expressions in real life places millennials in a post-subculture position, where this indicates that there are negotiations to convey an aspiration.
Consumption of signs in preloved cultural practices among Generation Z in market places Rahmah, Hilda; Fanani, Fajrian Noor; Pamung, Yoma Bagus
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4510

Abstract

This research aims to determine the form of sign consumption in preloved cultural practices among Generation Z at the Shopee marketplace. This research uses the ethnographic method to highlight community or community activities in a virtual space. In this case, Generation Z, aged 19-26, is active in the preloved culture at the Shopee marketplace. Massively increasing preloved practices among Generation Z marketplace users have brought a new discourse. Preloved is a term used to define and classify privately owned clothing that is resold. Usually, preloved goods offer quality from well-known brands, thereby attracting consumer appeal, especially for Generation Z. Generation Z consumers have a decision-making style that is sensitive to brands, prices, perfectionists, emphasizes quality, hedonic, impulsive, and loyal, so that in practice they often target branded goods, even though they are not new or can be called preloved. Symbolically, preloved fashion items, often the target of Generation Z, become an alternative to fulfill their desire to show their self-image through the brand they wear. In line with Baudrillard's perspective, this practice is not only done to meet needs but is simultaneously used to consume signs and symbols that emphasize the brand attached to the goods. Furthermore, the consumption of signs by the Z gene shows the form of social capital (building networking), economic capital (financial security), culture capital (interpersonal skills), and symbolic capital (recognition), where this capital becomes capital accumulation for gen Z in its efforts to adapt and social mobility in the digital age.
PEMBUATAN KONTEN INSTAGRAM OSIS SMK WALISONGO SEMARANG BERBANTUAN CAPCUT Laksono, Agus Edy; Watie, Errika Dwi Setya; Fanani, Fajriannoor; Rahmah, Hilda
Jurnal Abdikaryasakti Vol. 5 No. 2 (2025): Oktober
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ja.v5i2.23940

Abstract

Instagram utilization is able to meet followers’ information needs, provide both social and commercial benefits for users, and serve as a medium to attract public interest in better understanding the user or content provider. In the field of education, Instagram can also be used for various purposes such as learning media and promotional tools. SMK Walisongo Semarang, the partner in this community service program, already manages two Instagram accounts: @smkwalisongoofficial and @osis_skawas. The @smkwalisongoofficial account is managed by teachers and staff, while @osis_skawas is managed by student council (OSIS) members. The focus of this program is the @osis_skawas account, which was created in 2023 and currently has 93 posts and 170 followers. Unfortunately, within approximately two years, the account has only published that number of posts, consisting of 81 photos with captions and 12 reels. According to one of the community service team members, the account’s content has remained limited and monotonous since last year, indicating low activity and lack of development from the administrators. Based on interviews with the Vice Principal of Student Affairs, the administrators faced challenges in content creation, both technically and in terms of ideas. Through lecture, discussion, and hands-on practice methods, this training had a positive impact on the students of SMK Walisongo Semarang. Knowledge and skills related to the types of content, ways to create and edit, motivation enhancement, and effective content creation strategies were provided to the target audience, enabling them to understand how to increase engagement in each post. In addition, the use of CapCut in video production was also discussed, equipping them with sufficient skills to edit videos and develop the @osis_skawas account.
Co-Authors Citra Safira Errika Dwi Setya Watie, Errika Dwi Setya Fajriannoor Fanani, Fajriannoor Fanani, Fajrian Noor Febrianto, Rian Fitra Prasapawidya Purna Fitrianti, Ayang Hanry Harlen Tapotubun Hanry Harlen Tapotubun Harlen Tapotubun, Hanry Indainanto, Yofiendi Indah Jannah, Desika Nur Julianto, Edi Nurwahyu Kharisma Ayu Febriana Kuncoro Bayu Prasetyo Laksono, Agus Edy Muflikhun, Muhammad Naufal Pamung, Yoma Bagus Pamungkas, Yoma Bagus Retno Manuhoro Setyowati Rini Iswari Safira, Citra Setiawan, Aria Nanda Sjafiie, Sri Syamsiyah Lestari Sri Syamsiyah Lestari S Suhariyanto Suhariyanto Suhariyanto, Suhariyanto Syailendra, Dwimas Tika Ristia Djaya, Tika Ristia Wibawa, Bimantara Bakti