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All Journal Jupiter Unnes Civic Education Journal Analitika : Jurnal Magister Psikologi UMA Jurnal Ilmiah Rekayasa Sipil Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan GUYUB: Journal of Community Engagement Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Sultra Civil Engineering Journal (SCiEJ) Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Riwayat: Educational Journal of History and Humanities Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH
AYU WARDANI, AYU
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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PENDIDIKAN VOKASI SEBAGAI PILAR PENDIDIKAN TINGGI YANG RESPONSIF DI ERA INDUSTRI 4.0 INDONESIA EMAS 2045: MEMBANGUN KESADARAN GENERASI MUDA KONAWE Simanjuntak, Raja Agung Hasudungan; Darwis, Mardis; Wardani, Ayu; Rahman, La; Badia, Bahdin Ahad; Aji, Angga Asteriasti; Putra, Fachrizal Cesar
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 03 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i03.1480

Abstract

This community service activity aimed to raise awareness among youth in Konawe Regency about the importance of vocational education as a practical and industry-relevant higher education pathway in the era of Industry 4.0 towards Golden Indonesia 2045. The implementation involved identifying information needs, preparing outreach materials, coordinating with target schools, conducting on-site socialization, and evaluating outcomes through questionnaires. The results revealed improved understanding and interest in vocational education, a shift in perceptions, and increased recognition of local vocational institutions. This program also bridged the information gap and strengthened connections between schools and vocational institutions. The activity effectively encouraged youth participation in vocational education as a strategy to develop competitive human resources in Konawe.
Implementation of SDGs-Based Character Education: Building a Resilient Generation at Khalifah Elementary School Depok Nidatya, Nurfarah; Wardani, Ayu; Afriani, Anindita Lintangdesi
GUYUB: Journal of Community Engagement Vol 6, No 2 (2025): Juni
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i2.10932

Abstract

Awareness of global issues, including the Sustainable Development Goals (SDGs), among primary school children remains relatively low, despite the importance of fostering sustainable development values from an early age. This limited understanding poses a significant challenge within the elementary education environment. In response to this issue, a community service program conducted by a team of lecturers from Universitas Pembangunan Nasional Veteran Jakarta at Khalifah Elementary School, Depok, aimed to enhance students’ awareness and comprehension of global issues encompassed within the SDGs framework.The program employed a combination of lectures, interactive discussions, and demonstrations to introduce key SDG themes, including poverty reduction, health and well-being, quality education, and climate action. Evaluation of the program’s impact was carried out through pre-test and post-test assessments. The results showed a significant improvement in students' understanding, with the average pre-test score being 31.72 and the average post-test score increasing to 53.79. These findings suggest that early educational interventions can play a valuable role in shaping children's perspectives on global challenges and fostering their potential contributions to achieving the SDGs..
Analyzing The Modal Shift From Private Vehicles To Bicycles Through The Stated Preference Method: A Case Study Of Bicycle Lane Planning At Universitas Muhammadiyah Yogyakarta Wardani, Ayu; Rambak, Ezra Pasereng; Rahman, La; Badia, Bahdin Ahad; Muchlisin, Muchlisin
Sultra Civil Engineering Journal (SCiEJ) Vol 6 No 1 (2025): Sultra Civil Engineering Journal (SCiEJ)
Publisher : Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sciej.v6i1.988

Abstract

Urban transportation systems face increasing challenges due to traffic congestion, air pollution, and the overreliance on private vehicles. Promoting a shift to more sustainable transport modes, such as bicycles, is one strategy to address these issues. This study analyzes the potential for a modal shift from private vehicles to bicycles among students at Universitas Muhammadiyah Yogyakarta. Using the Stated Preference (SP) method, data were collected through questionnaires to assess individuals' willingness to switch transport modes under various scenarios, such as improvements in cycling infrastructure, safety, and travel time. The analysis identifies key factors that influence mode choice and estimates the probability of modal shift under different policy interventions. The findings provide essential insights for urban planners and university stakeholders in developing effective bicycle lane networks and supporting facilities. The study concludes that with adequate infrastructure and supporting policies, the potential for bicycle use on campus can be significantly increased
PENDAMPINGAN PEMASARAN KREATIF DALAM MEMPERKENALKAN KUE LAMPAM SEBAGAI MAKANAN TRADISIONAL TANAH MELAYU Afriyadi, Afriyadi; Wardani, Ayu; Rahayu, Diani Sri; Anjanny, Saskya; Renbulan, Renbulan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47468

Abstract

Kue Lampam, kuliner tradisional khas Tanah Melayu, menghadapi tantangan untuk tetap relevan di pasar Modern yang kompetitif. Penelitian ini bertujuan merumuskan strategi pemasaran kreatif agar kue Lampam diterima sebagai produk unggulan di pasar. Metode yang digunakan mencakup wawancara mendalam, observasi partisipatif, dan dokumentasi di Kampung Kemalai, Desa Penaga, Bintan. Hasil riset menunjukkan pentingnya inovasi pada kemasan dan Branding untuk menarik konsumen. Respon positif terhadap kemasan baru yang Modern dan praktis, serta pelatihan pemasaran digital, berhasil meningkatkan visibilitas dan penjualan. Uji coba di bazar lokal menunjukkan apresiasi konsumen terhadap rasa autentik, meski beberapa saran diberikan untuk tekstur dan kemanisan. Peluncuran produk dengan desain kemasan baru meningkatkan penjualan online dan offline, membuktikan bahwa kombinasi inovasi kemasan dan strategi pemasaran efektif mampu menarik konsumen. Studi ini menyoroti pentingnya pengembangan berkelanjutan dalam inovasi produk tradisional untuk menjaga daya saing. Evaluasi dan penyesuaian strategi pemasaran diperlukan agar produk tetap memenuhi preferensi konsumen dan bertahan di pasar yang dinamis.
Soft-Selling Pariwisata dalam Film 'Sore: Istri dari Masa Depan' (Studi Kasus Representasi Destinasi Wisata dan Strategi Promosi) Anindita Lintangdesi Afriani; Nathanael, Garcia Krisnando; Wardani, Ayu
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5410

Abstract

Film is a means of tourism promotion with soft-selling techniques that display physical space and form an emotional connection between characters and locations. This study aims to analyze the representation of tourist locations in the film Sore: Istri dari Masa Depan through Roland Barthes's semiotic approach, focusing on denotation, connotation, myth, and tourism soft-selling strategies depicted through cinematography. This research method uses a qualitative approach with Barthes's semiotic analysis technique, focusing on seven tourist destinations, including the city center of Grožnjan, the village of Završje, Tkalčićeva Street, Zagreb Cathedral, Zagreb City Museum, the Arctic Circle, and ARTOTEL Thamrin Jakarta. The results of this study show that the locations in the film are interpreted symbolically to strengthen the narrative of love, self-discovery, and contemplation of life. Each place is constructed through a myth that touches the audience's emotions and encourages imaginative involvement in the tourist destination. The soft-selling strategy used by the film can build tourism appeal through a narrative atmosphere and visual aesthetics that blend with the emotions of the film's main characters.
Analisis Interpretatif Peran Boyband Seventeen dalam Pembentukan Identitas dan Perilaku Konsumtif CARAT Medan Wardani, Ayu; Zuhriah, Zuhriah
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48812

Abstract

This study aims to examine the interpretative role of the Korean boyband Seventeen in shaping identity and consumptive behavior within the CARAT fandom community in Medan. The K-Pop phenomenon as a global cultural force not only influences entertainment but also constructs the personal and social identities of its fans. This research employed a qualitative descriptiveinterpretative approach, with data collected through in-depth interviews, community observations, and documentation of related cultural products. Data analysis was carried out thematically and semiotically to uncover patterns of meaning, symbols, and communicative processes within fandom interactions. The findings reveal that being a CARAT is perceived not merely as a fan identity but as an integral part of self-concept, providing emotional support, social belonging, and motivation. Values promoted by Seventeen, such as hard work, solidarity, empathy, and perseverance, are internalized by fans and reflected in their daily behavior. Consumptive practices, including the purchase of albums, merchandise, and event participation, are understood not only as economic transactions but also as symbolic expressions of identity and social status. The CARAT Medan community plays a vital role as a reference group that negotiates identity while moderating consumer behavior by promoting financial awareness and ethical consumption, thus preventing social or economic pressure. The study concludes that fandom identity is a dynamic social construction that functions as a space for self-affirmation, personal development, and responsible consumption, highlighting that K-Pop fandoms are not merely entertainment spaces but also arenas for identity formation and ethical, sustainable consumer practices.
Framing Pemberitaan Calon Presiden pada Media Online CNNIndonesia.com dan Kompas.com Wardani, Ayu; Suprayitno, Dede; Nadya Wahyuningratna, Ratu
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 1 (2023): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i1.1181

Abstract

Penelitian ini bertujuan untuk menampilkan dimensi-dimensi perbedaan dalam pemberitaan Anies Baswedan selaku calon presiden pada dua media online yang ada di Indonesia, yakni CNNIndonesia.com dan Kompas.com dalam rentang periode 30 April-6 Mei 2023. Dengan menggunakan analisis framing Robert N. Entman, maka hasil penelitian menunjukkan bahwa CNNIndonesia.com membingkai pemberitaan Anies Baswedan sebagai calon presiden yang tidak diinginkan berdasarkan survei-survei politik yang dilakukan di Indonesia. Sebaliknya, CNNIndonesia.com cenderung membingkai aspek-aspek positif terkait lawan politik Anies Baswedan, Ganjar Pranowo, dalam pemberitaan mengenai Anies Baswedan. Sementara itu Kompas.com membingkai Anies Baswedan sebagai calon presiden yang diinginkan masyarakat, terutama komunitas buruh. Sementara itu dalam Kompas.com, Ganjar Pranowo kurang mendapat dukungan dari komunitas buruh. CNNIndonesia.com juga membingkai berita proses seleksi calon wakil presiden Anies Baswedan dengan berhati-hati, tanpa secara eksplisit menyebutkan nama-nama calon wakil presiden, tidak seperti Kompas.com yang secara eksplisit menyebutkan nama-nama calon wakil presiden Anies Baswedan.
Co-Authors Afriani, Anindita Lintangdesi Afriyadi, Afriyadi Aji, Angga Asteriasti Anggraini, Seftia Anindita Lintangdesi Afriani Anjanny, Saskya Chairunnisa, Chika Darwis, Mardis Fani, Mulyana Mei Fitriani Lubis Harti, Aiga Tania Hia, Herti Tri Nurhayati Khasanah, Fera Uswatun Kumala Hayati Makmuri Makmuri Moh Aris Munandar, Moh Aris Muchlisin, Muchlisin Muhammad Rifki Muhammad Zudhy Irawan, Muhammad Zudhy Nadya Wahyuningratna, Ratu Nathanael, Garcia Krisnando Nazwa, Aula Nurfarah Nidatya Nuril Ashivah Misbah Putra, Fachrizal Cesar Rahayu, Diani Sri Rahman, La Rambak, Ezra Pasereng Renbulan, Renbulan Sigit Priyanto Simanjuntak, Raja Agung Hasudungan Suhardi Suhardi Suprayitno, Dede Tedy Rismawan Wahyuni, Riska Dwi Wiwik Sulistyaningsih Zuhriah Zuhriah, Zuhriah