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All Journal Jupiter Unnes Civic Education Journal Analitika : Jurnal Magister Psikologi UMA Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Rekayasa Sipil Kajian Jurnalisme Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Pengabdian kepada Masyarakat Nusantara Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Sultra Civil Engineering Journal (SCiEJ) Riwayat: Educational Journal of History and Humanities Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH MAYARA: Jurnal Pengabdian Masyarakat
AYU WARDANI, AYU
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analisis Interpretatif Peran Boyband Seventeen dalam Pembentukan Identitas dan Perilaku Konsumtif CARAT Medan Wardani, Ayu; Zuhriah, Zuhriah
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48812

Abstract

This study aims to examine the interpretative role of the Korean boyband Seventeen in shaping identity and consumptive behavior within the CARAT fandom community in Medan. The K-Pop phenomenon as a global cultural force not only influences entertainment but also constructs the personal and social identities of its fans. This research employed a qualitative descriptiveinterpretative approach, with data collected through in-depth interviews, community observations, and documentation of related cultural products. Data analysis was carried out thematically and semiotically to uncover patterns of meaning, symbols, and communicative processes within fandom interactions. The findings reveal that being a CARAT is perceived not merely as a fan identity but as an integral part of self-concept, providing emotional support, social belonging, and motivation. Values promoted by Seventeen, such as hard work, solidarity, empathy, and perseverance, are internalized by fans and reflected in their daily behavior. Consumptive practices, including the purchase of albums, merchandise, and event participation, are understood not only as economic transactions but also as symbolic expressions of identity and social status. The CARAT Medan community plays a vital role as a reference group that negotiates identity while moderating consumer behavior by promoting financial awareness and ethical consumption, thus preventing social or economic pressure. The study concludes that fandom identity is a dynamic social construction that functions as a space for self-affirmation, personal development, and responsible consumption, highlighting that K-Pop fandoms are not merely entertainment spaces but also arenas for identity formation and ethical, sustainable consumer practices.
Framing Pemberitaan Calon Presiden pada Media Online CNNIndonesia.com dan Kompas.com Wardani, Ayu; Suprayitno, Dede; Nadya Wahyuningratna, Ratu
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 1 (2023): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i1.1181

Abstract

Penelitian ini bertujuan untuk menampilkan dimensi-dimensi perbedaan dalam pemberitaan Anies Baswedan selaku calon presiden pada dua media online yang ada di Indonesia, yakni CNNIndonesia.com dan Kompas.com dalam rentang periode 30 April-6 Mei 2023. Dengan menggunakan analisis framing Robert N. Entman, maka hasil penelitian menunjukkan bahwa CNNIndonesia.com membingkai pemberitaan Anies Baswedan sebagai calon presiden yang tidak diinginkan berdasarkan survei-survei politik yang dilakukan di Indonesia. Sebaliknya, CNNIndonesia.com cenderung membingkai aspek-aspek positif terkait lawan politik Anies Baswedan, Ganjar Pranowo, dalam pemberitaan mengenai Anies Baswedan. Sementara itu Kompas.com membingkai Anies Baswedan sebagai calon presiden yang diinginkan masyarakat, terutama komunitas buruh. Sementara itu dalam Kompas.com, Ganjar Pranowo kurang mendapat dukungan dari komunitas buruh. CNNIndonesia.com juga membingkai berita proses seleksi calon wakil presiden Anies Baswedan dengan berhati-hati, tanpa secara eksplisit menyebutkan nama-nama calon wakil presiden, tidak seperti Kompas.com yang secara eksplisit menyebutkan nama-nama calon wakil presiden Anies Baswedan.
Gen Z dan Empat Pilar Literasi Digital Wardani, Ayu; Hayati, Kumala; Suprayitno, Dede; Hartanto, Hartanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media digital hadir berdasarkan perkembangan teknologi digital. Gen Z merupakan generasi yang berusia 11-26 tahun. Gen Z adalah generasi yang masih rentan dalam penggunaan media digital. Beragam resiko dapat diterima, jika Gen Z tidak bijaksana dalam menggunakan teknologi digital, seperti cyberbullying, penyebaran berita hoax, doxing, trolling, serta penyebaran hatespeech di media digital. Beberapa resiko tersebut dapat terjadi jika Gen Z tidak mampu memahami literasi digital dengan baik. Literasi digital merupakan kemampuan menggunakan peralatan digital secara bijak. Adanya konsep 4 pilar literasi digital, yakni digital skills, digital culture, digital ethics, serta digital safety yang digagas oleh Kementerian Komunikasi dan Informasi (Kemenkominfo) di Indonesia tentunya sangat membantu dalam pelaksanaan sosialisasi mengenai konsep literasi digital. Pemilihan lokasi pengabdian masyarakat di SMAN 34 Jakarta Selatan dikarenakan pengguna media digital terbesar di Pulau Jawa diduduki oleh DKI Jakarta setelah Banten. Tujuan dari pelaksanaan pengabdian masyarakat ini yakni agar tercapaianya kesejahteraan digital (digital wellbeing) bagi Gen Z dan agar Gen Z terhindar dari resiko-resiko yang dapat hadir atas penggunaan media digital. Kata Kunci: Gen Z 4 Pilar Literasi Digital Teknologi Digital Media Digital Kesejahteraan Digital
Sosialisasi Etika Berwisata di Era Digital Lintangdesi Afriani, Anindita; Ashivah Misbah, Nuril; Wardani, Ayu
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3200

Abstract

Era digital sangat erat kaitannya dengan penggunaan media sosial. Berbagai bentuk penggunaan media sosial adalah untuk berbagi informasi, salah satunya informasi tentang kegiatan berwisata. Namun, terdapat hal-hal yang tidak perlu dibagikan di media sosial tentang apa yang seharusnya tidak dilakukan pada saat berwisata. Berwisata pun ada etika yang harus sepatutnya dipatuhi. Hal ini belum banyak diketahui, khususnya pada usia remaja yang hingga kini seringkali menampakkan dirinya di media sosial. Dalam rangka mengedukasi para remaja dalam etika berwisata di era digital, maka sosialiasi etika berwisata di era digital ini dilaksanakan. Sosialisasi ini diberikan kepada siswa-siswi kelas 12 SMA Negeri 66 Jakarta Selatan di bulan Juli tahun 2023. Kegiatan sosialisasi ini menggunakan beberapa metode, diantaranya adalah metode ceramah, gamifikasi, serta pelaksanaan pre-test dan post-test menggunakan google form. Hasilnya terdapat peningkatan pengetahuan siswa-siswi dan partisipasi aktif dari pelaksanaan kegiatan sosialisasi. Hal ini dibuktikan dengan adanya peningkatan nilai hasil post-test siswa yang menunjukkan angka lebih tinggi dari nilai pre-test siswa.
Framing News of Hamas Attacks: Automated Journalism Practices at NewsGPT.ai Suprayitno, Dede; Wardani, Ayu; Yuliandri, Putrawan
Jurnal Kajian Jurnalisme Vol 8, No 1 (2024): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v8i1.53879

Abstract

The Hamas militant group's attack on the population of Israel was recorded in the Model Automated Journalism platform, NewsGPT.ai. The platform, led by CEO Alan Levy, claims to be the world's first AI-generated news. This research aimed to reveal the news framework presented by the NewsGPT.ai platform regarding the Hamas attack on Israel on October 7, 2023. Specifically, it investigated the way NewsGPT.ai positions Palestine and Israel in the news coverage. It used a qualitative approach with Robert N. Entman's framing theory. Entman's main concepts include defining problems, diagnosing causes, making moral judgments, and treatment recommendations. Within 10 selected news, an information bias regarding the Hamas attack on Israel on October 7, 2023, was found. The news produced by NewsGPT.ai is subjective, in terms of the theme, reporting angle, and diction for the news object. Hamas tends to be associated with terrorists. The word terrorist is dominant in the text, referring to the actions of Hamas. Some terms that typically appear are acts of terrorism, terrorist attacks, fighting terrorism, and terrorist organizations. NewsGPT.ai presents information bias regarding this issue with a dominant emphasis on strengthening support for Israel. The use of AI in journalism, especially NewsGPT.ai, still shows bias towards certain groups.
EDUKASI TENTANG PEMBENTUKAN PERSONAL BRANDING MELALUI PEMANFAATAN MEDIA SOSIAL BAGI GEN Z Hayati, Kumala; Wardani, Ayu; Suprayitno, Dede; Hartanto, Hartanto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 7 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i7.2426-2434

Abstract

Perkembangan internet dan media sosial telah membawa generasi Z atau biasa disebut gen Z ke babak baru dalam berkomunikasi. Kedekatan gen Z dengan media sosial mempermudah mereka berkomunikasi dengan sesamanya karena mereka memang tumbuh di era teknologi. Kondisi tersebut disayangkan karena media sosial dapat memberikan manfaat lebih besar seperti membentuk personal branding.Membentuk personal branding sendiri berguna bagi siswa/i untuk mengembangkan diri sesuai bidang yang ingin digeluti terutama ketika sudah lulus. Lebih jauh, hal tersebut dapat menjadi portofolio yang membantu mereka dalam bidangnya. Sehingga, edukasi ini diperlukan siswa/i agar meningkatkan pengetahuan tentang personal branding. Lokasi pelakasanaan kegiatan berada di SMAN 34 Jakarta. Metode penyelenggaraan kegiatan adalah ceramah yang dilanjutkan dengan diskusi dan tanya jawab. Hasil dan pembahasan adalah terjadinya komunikasi digital sebagai bentuk baru dalam berkomunikasi pada Gen Z. Hal ini turut memberi corak dalam membentuk personal branding melalui pemanfaatan media sosial. Terdapat tiga poin yang dapat diterapkan ketika membentuk personal branding: (1) menentukan niche; (2) sikap konsisten; (3) optimalisasi fitur yang ada di media sosial seperti feeds dan hashtag. Saran untuk kegiatan selanjutnya adalah adanya keberlanjutan dari pengetahuan yang sudah disampaikan dengan melakukan praktik membentuk personal branding dalam media sosial.
Clash of Champions Pada Ruangguru: Mendefinisikan Ulang Makna Prestasi Melalui Analisis Wacana Norman Fairclough Wardani, Ayu; Afriani, Anindita Lintangdesi
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 2 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i2.10800

Abstract

This study discusses how the shifting meaning of achievement and the process of commodification is represented in the game show Clash of Champions organized by the technology-based education platform Ruangguru. Using Norman Fairclough's critical discourse analysis, this research explores the relationship between discursive, social, and textual practices within the show. The findings indicate that the competition positions achievement as a commodity aligned with global market needs, utilizing the accomplishments of finalist figures, such as Shakira and Axel, as marketing tools, in line with Mosco's framework of commodification. Critical discourse analysis also reveals that the meaning of achievement has shifted from being seen as the result of individual hard work to being perceived as excellence in specific fields, such as logic and mathematics, which hold market value. Moreover, the figure of runner-up Axel Giofanny reinforces the narrative that achievement is framed as success in obtaining scholarships and continuing education at prestigious universities abroad. This study contributes to understanding how technology-based education platforms reshape social values through the construction of competition and achievement discourse while reflecting the power of social structures in reproducing the ideology of global capitalism.
Edukasi Media sebagai Alat Sosialisasi Kesetaraan Gender di Wilayah Kelurahan Pondok Labu Jakarta Selatan Wardani, Ayu; Hayati, Kumala; Saraswati, Dini Putri; Intyaswati, Drina
MAYARA: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): September-Desember
Publisher : Yayasan Miftahul Ulum Sangatta Kutai Timur (KEP. MENKUMHAM RI No. AHU-0014779.AH.01.04.Tahun 2018) bekerjasama dengan Jurusan Tarbiyah STAI Sangatta Kab. Kutai Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71382/mayara.jurn.peng.masy..v3i3.308

Abstract

In Indonesia, issues related to gender equality remain a significant challenge, ranging from the topic of double roles and emancipation to sexual violence and patriarchal culture. Therefore, the media is needed as a tool to disseminate the importance of gender equality, both through conventional and digital media. The importance of education on gender equality can begin with small community groups, such as elderly groups, Family Welfare Empowerment groups, and other social activist communities involved in local empowerment programs. This community engagement program was carried out at RPTRA in Pondok Labu Subdistrict, South Jakarta. The participants in this activity included administrators from the Pondok Labu subdistrict, the Family Welfare Empowerment group (PKK), and the Elderly Learning Center, totaling 25 participants. The method used was a lecture delivered by the speaker (a lecturer from the Faculty of Social and Political Sciences, UPN Veteran Jakarta), followed by a question-and-answer discussion session. The aim of this activity was to provide knowledge regarding the importance of gender equality and the role of the media as a tool for promoting gender equality
Strengthening Pancasila-Based Digital Ethics Among Gen Z: A Community Service Program in SMA Negeri 34 Jakarta Hartanto; Suprayitno, Dede; Wardani, Ayu; Hayati, Kumala
Warta Pengabdian Andalas Vol 33 No 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.33.1.56-66.2026

Abstract

As Indonesia’s foundational ideology, Pancasila faces considerable challenges in the digital age, particularly among Generation Z, who, as digital natives, often struggle to embody its values in online interactions. This study examines both the comprehension and application of Pancasila values among students at SMA Negeri 34 Jakarta, while evaluating the effectiveness of a community service program aimed at reinforcing digital ethics through a Pancasila-based framework. Namely by using the quasi-experimental one group pre-post design method. The program adopted an interactive pedagogical approach, integrating real-world case analyses and digital challenges to reconceptualize Pancasila from an abstract normative ideal into a practical moral compass. Empirical findings reveal that prior to the intervention, students demonstrated a limited grasp of Pancasila’s principles, reflected in an average pre-test score of 5.1 out of 10. Following participation in the program, the average post-test score rose significantly to 8.9 out of 10, representing a 74.5% improvement. This substantial increase highlights the efficacy of contextual and practice-oriented methodologies in bridging the gap between ideological principles and behavioral practices. The findings affirm the enduring relevance of Pancasila as a moral framework for Generation Z within digital environments, while offering a replicable model for the integration of Pancasila-based character education in secondary schools across Indonesia. However, this study has causal limitations, as it only measured student outcomes in urban areas and public schools. Different outcomes may be found in rural or religious schools.
Co-Authors Afriani, Anindita Lintangdesi Angga Asteriasti Aji Anggraini, Seftia Ashivah Misbah, Nuril Chairunnisa, Chika Darwis, Mardis Drina Intyaswati Fani, Mulyana Mei Fitriani Lubis hartanto hartanto Hartanto, Hartanto Harti, Aiga Tania Hia, Herti Tri Nurhayati Khasanah, Fera Uswatun Kumala Hayati Lintangdesi Afriani, Anindita Makmuri Makmuri Moh Aris Munandar, Moh Aris Muchlisin, Muchlisin Muhammad Luthfi Muhammad Rifki Muhammad Zudhy Irawan, Muhammad Zudhy Nadya Wahyuningratna, Ratu Nazwa, Aula Nuril Ashivah Misbah Putra, Fachrizal Cesar Putrawan Yuliandri Rahman, La Rambak, Ezra Pasereng Saraswati, Dini Putri Sigit Priyanto Simanjuntak, Raja Agung Hasudungan Suprayitno, Dede Tedy Rismawan Wahyuni, Riska Dwi Wiwik Sulistyaningsih Zuhriah Zuhriah, Zuhriah