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All Journal Jupiter Unnes Civic Education Journal Analitika : Jurnal Magister Psikologi UMA Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Rekayasa Sipil Kajian Jurnalisme Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Pengabdian kepada Masyarakat Nusantara GUYUB: Journal of Community Engagement Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Sultra Civil Engineering Journal (SCiEJ) Jurnal Ilmu Komunikasi Riwayat: Educational Journal of History and Humanities Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Anoa Keperawatan Mandala Waluya PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH MAYARA: Jurnal Pengabdian Masyarakat
AYU WARDANI, AYU
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Analyzing The Modal Shift From Private Vehicles To Bicycles Through The Stated Preference Method: A Case Study Of Bicycle Lane Planning At Universitas Muhammadiyah Yogyakarta Wardani, Ayu; Rambak, Ezra Pasereng; Rahman, La; Badia, Bahdin Ahad; Muchlisin, Muchlisin
Sultra Civil Engineering Journal (SCiEJ) Vol 6 No 1 (2025): Sultra Civil Engineering Journal (SCiEJ)
Publisher : Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sciej.v6i1.988

Abstract

Urban transportation systems face increasing challenges due to traffic congestion, air pollution, and the overreliance on private vehicles. Promoting a shift to more sustainable transport modes, such as bicycles, is one strategy to address these issues. This study analyzes the potential for a modal shift from private vehicles to bicycles among students at Universitas Muhammadiyah Yogyakarta. Using the Stated Preference (SP) method, data were collected through questionnaires to assess individuals' willingness to switch transport modes under various scenarios, such as improvements in cycling infrastructure, safety, and travel time. The analysis identifies key factors that influence mode choice and estimates the probability of modal shift under different policy interventions. The findings provide essential insights for urban planners and university stakeholders in developing effective bicycle lane networks and supporting facilities. The study concludes that with adequate infrastructure and supporting policies, the potential for bicycle use on campus can be significantly increased
Soft-Selling Pariwisata dalam Film 'Sore: Istri dari Masa Depan' (Studi Kasus Representasi Destinasi Wisata dan Strategi Promosi) Anindita Lintangdesi Afriani; Nathanael, Garcia Krisnando; Wardani, Ayu
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5410

Abstract

Film is a means of tourism promotion with soft-selling techniques that display physical space and form an emotional connection between characters and locations. This study aims to analyze the representation of tourist locations in the film Sore: Istri dari Masa Depan through Roland Barthes's semiotic approach, focusing on denotation, connotation, myth, and tourism soft-selling strategies depicted through cinematography. This research method uses a qualitative approach with Barthes's semiotic analysis technique, focusing on seven tourist destinations, including the city center of Grožnjan, the village of Završje, Tkalčićeva Street, Zagreb Cathedral, Zagreb City Museum, the Arctic Circle, and ARTOTEL Thamrin Jakarta. The results of this study show that the locations in the film are interpreted symbolically to strengthen the narrative of love, self-discovery, and contemplation of life. Each place is constructed through a myth that touches the audience's emotions and encourages imaginative involvement in the tourist destination. The soft-selling strategy used by the film can build tourism appeal through a narrative atmosphere and visual aesthetics that blend with the emotions of the film's main characters.
Analisis Interpretatif Peran Boyband Seventeen dalam Pembentukan Identitas dan Perilaku Konsumtif CARAT Medan Wardani, Ayu; Zuhriah, Zuhriah
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48812

Abstract

This study aims to examine the interpretative role of the Korean boyband Seventeen in shaping identity and consumptive behavior within the CARAT fandom community in Medan. The K-Pop phenomenon as a global cultural force not only influences entertainment but also constructs the personal and social identities of its fans. This research employed a qualitative descriptiveinterpretative approach, with data collected through in-depth interviews, community observations, and documentation of related cultural products. Data analysis was carried out thematically and semiotically to uncover patterns of meaning, symbols, and communicative processes within fandom interactions. The findings reveal that being a CARAT is perceived not merely as a fan identity but as an integral part of self-concept, providing emotional support, social belonging, and motivation. Values promoted by Seventeen, such as hard work, solidarity, empathy, and perseverance, are internalized by fans and reflected in their daily behavior. Consumptive practices, including the purchase of albums, merchandise, and event participation, are understood not only as economic transactions but also as symbolic expressions of identity and social status. The CARAT Medan community plays a vital role as a reference group that negotiates identity while moderating consumer behavior by promoting financial awareness and ethical consumption, thus preventing social or economic pressure. The study concludes that fandom identity is a dynamic social construction that functions as a space for self-affirmation, personal development, and responsible consumption, highlighting that K-Pop fandoms are not merely entertainment spaces but also arenas for identity formation and ethical, sustainable consumer practices.
Framing Pemberitaan Calon Presiden pada Media Online CNNIndonesia.com dan Kompas.com Wardani, Ayu; Suprayitno, Dede; Nadya Wahyuningratna, Ratu
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 1 (2023): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i1.1181

Abstract

Penelitian ini bertujuan untuk menampilkan dimensi-dimensi perbedaan dalam pemberitaan Anies Baswedan selaku calon presiden pada dua media online yang ada di Indonesia, yakni CNNIndonesia.com dan Kompas.com dalam rentang periode 30 April-6 Mei 2023. Dengan menggunakan analisis framing Robert N. Entman, maka hasil penelitian menunjukkan bahwa CNNIndonesia.com membingkai pemberitaan Anies Baswedan sebagai calon presiden yang tidak diinginkan berdasarkan survei-survei politik yang dilakukan di Indonesia. Sebaliknya, CNNIndonesia.com cenderung membingkai aspek-aspek positif terkait lawan politik Anies Baswedan, Ganjar Pranowo, dalam pemberitaan mengenai Anies Baswedan. Sementara itu Kompas.com membingkai Anies Baswedan sebagai calon presiden yang diinginkan masyarakat, terutama komunitas buruh. Sementara itu dalam Kompas.com, Ganjar Pranowo kurang mendapat dukungan dari komunitas buruh. CNNIndonesia.com juga membingkai berita proses seleksi calon wakil presiden Anies Baswedan dengan berhati-hati, tanpa secara eksplisit menyebutkan nama-nama calon wakil presiden, tidak seperti Kompas.com yang secara eksplisit menyebutkan nama-nama calon wakil presiden Anies Baswedan.
Gen Z dan Empat Pilar Literasi Digital Wardani, Ayu; Hayati, Kumala; Suprayitno, Dede; Hartanto, Hartanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media digital hadir berdasarkan perkembangan teknologi digital. Gen Z merupakan generasi yang berusia 11-26 tahun. Gen Z adalah generasi yang masih rentan dalam penggunaan media digital. Beragam resiko dapat diterima, jika Gen Z tidak bijaksana dalam menggunakan teknologi digital, seperti cyberbullying, penyebaran berita hoax, doxing, trolling, serta penyebaran hatespeech di media digital. Beberapa resiko tersebut dapat terjadi jika Gen Z tidak mampu memahami literasi digital dengan baik. Literasi digital merupakan kemampuan menggunakan peralatan digital secara bijak. Adanya konsep 4 pilar literasi digital, yakni digital skills, digital culture, digital ethics, serta digital safety yang digagas oleh Kementerian Komunikasi dan Informasi (Kemenkominfo) di Indonesia tentunya sangat membantu dalam pelaksanaan sosialisasi mengenai konsep literasi digital. Pemilihan lokasi pengabdian masyarakat di SMAN 34 Jakarta Selatan dikarenakan pengguna media digital terbesar di Pulau Jawa diduduki oleh DKI Jakarta setelah Banten. Tujuan dari pelaksanaan pengabdian masyarakat ini yakni agar tercapaianya kesejahteraan digital (digital wellbeing) bagi Gen Z dan agar Gen Z terhindar dari resiko-resiko yang dapat hadir atas penggunaan media digital. Kata Kunci: Gen Z 4 Pilar Literasi Digital Teknologi Digital Media Digital Kesejahteraan Digital
Sosialisasi Etika Berwisata di Era Digital Lintangdesi Afriani, Anindita; Ashivah Misbah, Nuril; Wardani, Ayu
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3200

Abstract

Era digital sangat erat kaitannya dengan penggunaan media sosial. Berbagai bentuk penggunaan media sosial adalah untuk berbagi informasi, salah satunya informasi tentang kegiatan berwisata. Namun, terdapat hal-hal yang tidak perlu dibagikan di media sosial tentang apa yang seharusnya tidak dilakukan pada saat berwisata. Berwisata pun ada etika yang harus sepatutnya dipatuhi. Hal ini belum banyak diketahui, khususnya pada usia remaja yang hingga kini seringkali menampakkan dirinya di media sosial. Dalam rangka mengedukasi para remaja dalam etika berwisata di era digital, maka sosialiasi etika berwisata di era digital ini dilaksanakan. Sosialisasi ini diberikan kepada siswa-siswi kelas 12 SMA Negeri 66 Jakarta Selatan di bulan Juli tahun 2023. Kegiatan sosialisasi ini menggunakan beberapa metode, diantaranya adalah metode ceramah, gamifikasi, serta pelaksanaan pre-test dan post-test menggunakan google form. Hasilnya terdapat peningkatan pengetahuan siswa-siswi dan partisipasi aktif dari pelaksanaan kegiatan sosialisasi. Hal ini dibuktikan dengan adanya peningkatan nilai hasil post-test siswa yang menunjukkan angka lebih tinggi dari nilai pre-test siswa.
Framing News of Hamas Attacks: Automated Journalism Practices at NewsGPT.ai Suprayitno, Dede; Wardani, Ayu; Yuliandri, Putrawan
Jurnal Kajian Jurnalisme Vol 8, No 1 (2024): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v8i1.53879

Abstract

The Hamas militant group's attack on the population of Israel was recorded in the Model Automated Journalism platform, NewsGPT.ai. The platform, led by CEO Alan Levy, claims to be the world's first AI-generated news. This research aimed to reveal the news framework presented by the NewsGPT.ai platform regarding the Hamas attack on Israel on October 7, 2023. Specifically, it investigated the way NewsGPT.ai positions Palestine and Israel in the news coverage. It used a qualitative approach with Robert N. Entman's framing theory. Entman's main concepts include defining problems, diagnosing causes, making moral judgments, and treatment recommendations. Within 10 selected news, an information bias regarding the Hamas attack on Israel on October 7, 2023, was found. The news produced by NewsGPT.ai is subjective, in terms of the theme, reporting angle, and diction for the news object. Hamas tends to be associated with terrorists. The word terrorist is dominant in the text, referring to the actions of Hamas. Some terms that typically appear are acts of terrorism, terrorist attacks, fighting terrorism, and terrorist organizations. NewsGPT.ai presents information bias regarding this issue with a dominant emphasis on strengthening support for Israel. The use of AI in journalism, especially NewsGPT.ai, still shows bias towards certain groups.
EDUKASI TENTANG PEMBENTUKAN PERSONAL BRANDING MELALUI PEMANFAATAN MEDIA SOSIAL BAGI GEN Z Hayati, Kumala; Wardani, Ayu; Suprayitno, Dede; Hartanto, Hartanto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 7 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i7.2426-2434

Abstract

Perkembangan internet dan media sosial telah membawa generasi Z atau biasa disebut gen Z ke babak baru dalam berkomunikasi. Kedekatan gen Z dengan media sosial mempermudah mereka berkomunikasi dengan sesamanya karena mereka memang tumbuh di era teknologi. Kondisi tersebut disayangkan karena media sosial dapat memberikan manfaat lebih besar seperti membentuk personal branding.Membentuk personal branding sendiri berguna bagi siswa/i untuk mengembangkan diri sesuai bidang yang ingin digeluti terutama ketika sudah lulus. Lebih jauh, hal tersebut dapat menjadi portofolio yang membantu mereka dalam bidangnya. Sehingga, edukasi ini diperlukan siswa/i agar meningkatkan pengetahuan tentang personal branding. Lokasi pelakasanaan kegiatan berada di SMAN 34 Jakarta. Metode penyelenggaraan kegiatan adalah ceramah yang dilanjutkan dengan diskusi dan tanya jawab. Hasil dan pembahasan adalah terjadinya komunikasi digital sebagai bentuk baru dalam berkomunikasi pada Gen Z. Hal ini turut memberi corak dalam membentuk personal branding melalui pemanfaatan media sosial. Terdapat tiga poin yang dapat diterapkan ketika membentuk personal branding: (1) menentukan niche; (2) sikap konsisten; (3) optimalisasi fitur yang ada di media sosial seperti feeds dan hashtag. Saran untuk kegiatan selanjutnya adalah adanya keberlanjutan dari pengetahuan yang sudah disampaikan dengan melakukan praktik membentuk personal branding dalam media sosial.
Clash of Champions Pada Ruangguru: Mendefinisikan Ulang Makna Prestasi Melalui Analisis Wacana Norman Fairclough Wardani, Ayu; Afriani, Anindita Lintangdesi
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 2 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i2.10800

Abstract

This study discusses how the shifting meaning of achievement and the process of commodification is represented in the game show Clash of Champions organized by the technology-based education platform Ruangguru. Using Norman Fairclough's critical discourse analysis, this research explores the relationship between discursive, social, and textual practices within the show. The findings indicate that the competition positions achievement as a commodity aligned with global market needs, utilizing the accomplishments of finalist figures, such as Shakira and Axel, as marketing tools, in line with Mosco's framework of commodification. Critical discourse analysis also reveals that the meaning of achievement has shifted from being seen as the result of individual hard work to being perceived as excellence in specific fields, such as logic and mathematics, which hold market value. Moreover, the figure of runner-up Axel Giofanny reinforces the narrative that achievement is framed as success in obtaining scholarships and continuing education at prestigious universities abroad. This study contributes to understanding how technology-based education platforms reshape social values through the construction of competition and achievement discourse while reflecting the power of social structures in reproducing the ideology of global capitalism.
Edukasi Media sebagai Alat Sosialisasi Kesetaraan Gender di Wilayah Kelurahan Pondok Labu Jakarta Selatan Wardani, Ayu; Hayati, Kumala; Saraswati, Dini Putri; Intyaswati, Drina
MAYARA: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): September-Desember
Publisher : Yayasan Miftahul Ulum Sangatta Kutai Timur (KEP. MENKUMHAM RI No. AHU-0014779.AH.01.04.Tahun 2018) bekerjasama dengan Jurusan Tarbiyah STAI Sangatta Kab. Kutai Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71382/mayara.jurn.peng.masy..v3i3.308

Abstract

In Indonesia, issues related to gender equality remain a significant challenge, ranging from the topic of double roles and emancipation to sexual violence and patriarchal culture. Therefore, the media is needed as a tool to disseminate the importance of gender equality, both through conventional and digital media. The importance of education on gender equality can begin with small community groups, such as elderly groups, Family Welfare Empowerment groups, and other social activist communities involved in local empowerment programs. This community engagement program was carried out at RPTRA in Pondok Labu Subdistrict, South Jakarta. The participants in this activity included administrators from the Pondok Labu subdistrict, the Family Welfare Empowerment group (PKK), and the Elderly Learning Center, totaling 25 participants. The method used was a lecture delivered by the speaker (a lecturer from the Faculty of Social and Political Sciences, UPN Veteran Jakarta), followed by a question-and-answer discussion session. The aim of this activity was to provide knowledge regarding the importance of gender equality and the role of the media as a tool for promoting gender equality
Co-Authors Afriani, Anindita Lintangdesi Aji, Angga Asteriasti Anggraini, Seftia Anindita Lintangdesi Afriani Arima, Desi Y Ashivah Misbah, Nuril Cahayani, Sitti Aisyah Chairunnisa, Chika Darwis, Mardis Delvi, Delvi Drina Intyaswati Fani, Mulyana Mei Fitriani Lubis Garcia Krisnando Nathanael Hartanto hartanto hartanto Hartanto, Hartanto Harti, Aiga Tania Hia, Herti Tri Nurhayati Khasanah, Fera Uswatun Kumala Hayati Lintangdesi Afriani, Anindita Makmuri Makmuri Moh Aris Munandar, Moh Aris Muchlisin, Muchlisin Muhammad Luthfi Muhammad Rifki Muhammad Zudhy Irawan, Muhammad Zudhy Nadya Wahyuningratna, Ratu Nazwa, Aula Nurfarah Nidatya Nuril Ashivah Misbah Pongdatu, Merry Putra, Fachrizal Cesar Putrawan Yuliandri Rahman, Fausan Rahman, La Rambak, Ezra Pasereng Saputri, Dina Eka Saraswati, Dini Putri Sigit Priyanto Simanjuntak, Raja Agung Hasudungan Suprayitno, Dede Tedy Rismawan Wahyuni, Riska Dwi Wiwik Sulistyaningsih Zuhriah Zuhriah, Zuhriah