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All Journal Jupiter Unnes Civic Education Journal Analitika : Jurnal Magister Psikologi UMA Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Rekayasa Sipil Kajian Jurnalisme Jurnal Penelitian Sosial Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Pengabdian kepada Masyarakat Nusantara GUYUB: Journal of Community Engagement Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Sultra Civil Engineering Journal (SCiEJ) Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Riwayat: Educational Journal of History and Humanities Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH MAYARA: Jurnal Pengabdian Masyarakat
AYU WARDANI, AYU
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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EDUKASI TENTANG PEMBENTUKAN PERSONAL BRANDING MELALUI PEMANFAATAN MEDIA SOSIAL BAGI GEN Z Hayati, Kumala; Wardani, Ayu; Suprayitno, Dede; Hartanto, Hartanto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 7 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i7.2426-2434

Abstract

Perkembangan internet dan media sosial telah membawa generasi Z atau biasa disebut gen Z ke babak baru dalam berkomunikasi. Kedekatan gen Z dengan media sosial mempermudah mereka berkomunikasi dengan sesamanya karena mereka memang tumbuh di era teknologi. Kondisi tersebut disayangkan karena media sosial dapat memberikan manfaat lebih besar seperti membentuk personal branding.Membentuk personal branding sendiri berguna bagi siswa/i untuk mengembangkan diri sesuai bidang yang ingin digeluti terutama ketika sudah lulus. Lebih jauh, hal tersebut dapat menjadi portofolio yang membantu mereka dalam bidangnya. Sehingga, edukasi ini diperlukan siswa/i agar meningkatkan pengetahuan tentang personal branding. Lokasi pelakasanaan kegiatan berada di SMAN 34 Jakarta. Metode penyelenggaraan kegiatan adalah ceramah yang dilanjutkan dengan diskusi dan tanya jawab. Hasil dan pembahasan adalah terjadinya komunikasi digital sebagai bentuk baru dalam berkomunikasi pada Gen Z. Hal ini turut memberi corak dalam membentuk personal branding melalui pemanfaatan media sosial. Terdapat tiga poin yang dapat diterapkan ketika membentuk personal branding: (1) menentukan niche; (2) sikap konsisten; (3) optimalisasi fitur yang ada di media sosial seperti feeds dan hashtag. Saran untuk kegiatan selanjutnya adalah adanya keberlanjutan dari pengetahuan yang sudah disampaikan dengan melakukan praktik membentuk personal branding dalam media sosial.
Clash of Champions Pada Ruangguru: Mendefinisikan Ulang Makna Prestasi Melalui Analisis Wacana Norman Fairclough Wardani, Ayu; Afriani, Anindita Lintangdesi
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 2 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i2.10800

Abstract

This study discusses how the shifting meaning of achievement and the process of commodification is represented in the game show Clash of Champions organized by the technology-based education platform Ruangguru. Using Norman Fairclough's critical discourse analysis, this research explores the relationship between discursive, social, and textual practices within the show. The findings indicate that the competition positions achievement as a commodity aligned with global market needs, utilizing the accomplishments of finalist figures, such as Shakira and Axel, as marketing tools, in line with Mosco's framework of commodification. Critical discourse analysis also reveals that the meaning of achievement has shifted from being seen as the result of individual hard work to being perceived as excellence in specific fields, such as logic and mathematics, which hold market value. Moreover, the figure of runner-up Axel Giofanny reinforces the narrative that achievement is framed as success in obtaining scholarships and continuing education at prestigious universities abroad. This study contributes to understanding how technology-based education platforms reshape social values through the construction of competition and achievement discourse while reflecting the power of social structures in reproducing the ideology of global capitalism.
Partisipasi Gen Z dalam Konteks Dinamika Pembangunan di Indonesia Putra Nur Hakim, Adittiya; Sabela, Sally; Faiqi Tsaqib, Muhammad; Wardani, Ayu
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9817

Abstract

Generasi Z, also known as Gen Z, is set to play a pivotal role in shaping the future economy. Within the realm of developmental communication, Gen Z holds significant importance in disseminating information and raising awareness about humanitarian issues, environmental concerns, and sustainable economic development. This research aims to map out and elucidate the role of Gen Z in enhancing Indonesia's economy within the framework of participatory developmental communication theory. The study adopts a qualitative descriptive research approach. The findings reveal that Gen Z fulfills several crucial roles in developmental communication to bolster the economy, create job opportunities, and maximize the creative economic industries and startups. This aligns with the concept of participatory developmental communication, wherein Gen Z possesses immense potential to drive social change and engage in campaigns aimed at advancing development. Gen Z serves as change agents tasked with steering economic transformations towards a better future, fostering collective prosperity.
Edukasi Media sebagai Alat Sosialisasi Kesetaraan Gender di Wilayah Kelurahan Pondok Labu Jakarta Selatan Wardani, Ayu; Hayati, Kumala; Saraswati, Dini Putri; Intyaswati, Drina
MAYARA: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): September-Desember
Publisher : Yayasan Miftahul Ulum Sangatta Kutai Timur (KEP. MENKUMHAM RI No. AHU-0014779.AH.01.04.Tahun 2018) bekerjasama dengan Jurusan Tarbiyah STAI Sangatta Kab. Kutai Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71382/mayara.jurn.peng.masy..v3i3.308

Abstract

In Indonesia, issues related to gender equality remain a significant challenge, ranging from the topic of double roles and emancipation to sexual violence and patriarchal culture. Therefore, the media is needed as a tool to disseminate the importance of gender equality, both through conventional and digital media. The importance of education on gender equality can begin with small community groups, such as elderly groups, Family Welfare Empowerment groups, and other social activist communities involved in local empowerment programs. This community engagement program was carried out at RPTRA in Pondok Labu Subdistrict, South Jakarta. The participants in this activity included administrators from the Pondok Labu subdistrict, the Family Welfare Empowerment group (PKK), and the Elderly Learning Center, totaling 25 participants. The method used was a lecture delivered by the speaker (a lecturer from the Faculty of Social and Political Sciences, UPN Veteran Jakarta), followed by a question-and-answer discussion session. The aim of this activity was to provide knowledge regarding the importance of gender equality and the role of the media as a tool for promoting gender equality
Co-Authors Afriani, Anindita Lintangdesi Afriyadi, Afriyadi Aji, Angga Asteriasti Anggraini, Seftia Anindita Lintangdesi Afriani Anjanny, Saskya Ashivah Misbah, Nuril Chairunnisa, Chika Darwis, Mardis Drina Intyaswati Faiqi Tsaqib, Muhammad Fani, Mulyana Mei Fitriani Lubis Hartanto Hartanto hartanto hartanto Harti, Aiga Tania Hia, Herti Tri Nurhayati Khasanah, Fera Uswatun Kumala Hayati Lintangdesi Afriani, Anindita Makmuri Makmuri Moh Aris Munandar, Moh Aris Muchlisin, Muchlisin Muhammad Luthfi Muhammad Rifki Muhammad Zudhy Irawan, Muhammad Zudhy Nadya Wahyuningratna, Ratu Nathanael, Garcia Krisnando Nazwa, Aula Nurfarah Nidatya Nuril Ashivah Misbah Putra Nur Hakim, Adittiya Putra, Fachrizal Cesar Putrawan Yuliandri Rahayu, Diani Sri Rahman, La Rambak, Ezra Pasereng Renbulan, Renbulan Sabela, Sally Saraswati, Dini Putri Sigit Priyanto Simanjuntak, Raja Agung Hasudungan Suprayitno, Dede Tedy Rismawan Wahyuni, Riska Dwi Wiwik Sulistyaningsih Zuhriah Zuhriah, Zuhriah