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Pengaruh Kesadaran Merek, Promosi, dan Harga Terhadap Minat Beli Pada Showroom Liman Jaya Motor Putri Hutabarat, Emanuella; Amalia, Dini; Yuliani, Nafisah
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5535

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh Kesadaran Merek, Promosi,dan Harga terhadap Minat Beli pada Showroom Liman Jaya Motor. Metode pengambilan sampelmenggunakan metode simple random sampling dengan jumlah populasi sebanyak 380 respondendan jumlah sampel akhir sebesar 77 responden. Data analisis menggunakan outer model, innermodel, dan uji hipotesis. Novelty pada penelitian ini yaitu bahwa variable harga tidak berpengaruhdan tidak signifikan terhadap minat beli. Hasil penelitian menunjukan bahwa variabel KesadaranMerek berpengaruh positif dan signifikan terhadap Minat Beli pada Showroom Liman Jaya Motor,dan variabel Promosi berpengaruh positif dan signifikan terhadap Minat Beli pada Showroom LimanJaya Motor, sedangkan variabel Harga tidak berpengaruh positif dan tidak signifikan terhadap MinatBeli pada Showroom Liman Jaya Motor. Besarnya R-Square yang dijelaskan oleh ketiga variabelterhadap Minat Beli adalah sebesar 49,2%. Dalam penelitian ini, variabel yang memiliki pengaruhpaling dominan adalah kesadaran merek, dengan nilai F² sebesar 0,381. Implikasi dari penelitian bagiperusahaan terus memperkuat kesadaran merek serta mengoptimalkan efektivitas strategi promosiyang diterapkan. Meskipun variable harga bukan merupakan faktor utama dalam meningkatkanminat beli, perusahaan tetap perlu mempertimbangkan strategi penetapan harga yang kompetitif agartetap relevan di pasar dan mampu menarik lebih banyak pelanggan. ABSTRACT This study aims to examine whether there is an influence of Brand Awareness, Promotion, andPrice on Purchase Intention at Liman Jaya Motor Showroom. Using the simple random samplingmethod, the study involved 380 respondents with a final sample size of 77. Data analysis was performed using the outer model, inner model, and hypothesis testing. The novelty of this researchlies in the finding that the price variable does not have a significant and positive effect on purchaseintention. The results of the study show that the Brand Awareness variable has a positive andsignificant effect on Purchase Intention at Liman Jaya Motor Showroom, and the Promotion variablehas a positive and significant effect on Purchase Intention at Liman Jaya Motor Showroom, whilethe Price variable does not have a positive and significant effect on Purchase Intention at LimanJaya Motor Showroom. The R-Square value explained by the three variables on Purchase Intentionis 49.2%. In this study, the most dominant variable affecting purchase intention is brand awareness,with an F² value of 0.381. The implications of this research for the company are to continuestrengthening brand awareness and optimizing the effectiveness of the promotional strategiesapplied. Although the price variable is not a major factor in increasing purchase intention, thecompany still needs to consider a competitive pricing strategy to remain relevant in the market and attract more customers.
Empowering Equality: Mubadalah as a Catalyst for Peace, Justice, and Harmony Among Humanity Amalia, Dini
Journal Of Gender, Child And Humanity Studies Vol. 2 No. 1 (2024): Equality: Journal of Gender, Child and Humanity
Publisher : PSGA Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/equality.v2i1.3304

Abstract

This article explores the transformative concept of Mubadalah, seeking to unravel its potential as a powerful catalyst for fostering justice and harmony among humanity. Mubadalah often overlooked in discussions surrounding equality, emerges as a promising framework that goes beyond conventional approaches. By examining its principles and applications, using documentative and library research, this exploration aims to shed light on how Mubadalah can be harnessed to address societal imbalances and promote inclusivity. Drawing on real-world examples and theoretical perspectives, the article navigates the intricate landscape of Mubadalah, highlighting its capacity to cultivate a more equitable and just global community. Through a comprehensive qualitative analysis, the valuable insights into the potential of Mubadalah are expected to contribute significantly to the pursuit of a more harmonious and egalitarian peaceful world.
Pemasaran Digital dan Penataan Display Produk Pada Ritel Tradisional Surahman, Surahman; Salsabila, Amanda Putri; Sari, Anggun Regeta; Rouw, Aquilda; Amalia, Dini; Nurfadilla, Sofi; Ulandari, Vina
Madani : Indonesian Journal of Civil Society Vol. 6 No. 1 (2024): Madani : Februari 2024
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v6i1.2063

Abstract

Conventional retail store is a retail business that sells convenience products in order to fulfill the people’s daily needs. However, with the presence of various e-commerce platforms, changing consumer behavior, and other technological developments, conventional retail stores need to adapt their business strategy to stay relevant and compete in the digital age by updating its performance digitally. The benefit is to reach wider customers and increase product accessibility. The aim of this survey is to analyze and provide solutions on what kind of strategy that a conventional retail store should do to upgrade its system to a semi-modern or modern retail store. This research uses qualitative methods to understand the phenomena in society related to conventional retail store that are facing the pressure of modernization. The data sources used are primary and secondary data sources. The data contained in this journal is collected by the interview technique to the store owner directly. The results of the research showed specifically the location, Toko Anggun merges into one with the home of the store owner and without a banner or special name board in front of it to introduce the identity or name of the store itself. The method of payment used is still traditional, and does not carry out promotional activities
THE EFFECT OF VISUAL MEDIA ON SOCIAL STUDIES LEARNING IN SECONDARY SCHOOL Amalia, Dini; Hapsari, Sri
Sosio-Didaktika: Social Science Education Journal Vol. 5 No. 1 (2018)
Publisher : Sosio-Didaktika: Social Science Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sd.v1i1.9485

Abstract

This study aims to determine differences in social studies achievement in students who use instructional media visuals that do not use. The study was conducted in Yasmine School with a sample size of 40 students. The study used an experimental method, namely by providing pre-test and post-test. Visual learning media can facilitate understanding and strengthen memory, and cultivate students' interest and can provide the relationship between the content of the subject matter with the real world. The use of visual learning media, hopefully not boring learning social studies only look at the text, but with the visualization of the material presented by the teacher, the learning more interesting and challenging.
Islamic Values and Local Wisdom: Ruwahan Tradition as a Medium for Nurturing Harmony and Tolerance Ulum, Khozainul; Amalia, Dini
Proceedings of Annual Conference for Muslim Scholars Vol 8 No 1 (2024): AnCoMS, Oktober 2024
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the integration of Islamic values and local wisdom within Ruwahan tradition in Lamongan, a communal ritual held in the month of Sha’ban to honor ancestors and prepare spiritually for Ramadan. Through this tradition, Islamic teachings of compassion, respect, and communal solidarity are seamlessly intertwined with Javanese cultural customs, forming a harmonious blend of religious devotion and local heritage. By examining this integration, the research highlights the pivotal role of local wisdom in promoting peaceful coexistence and reinforcing Islamic values within diverse communities. Using an ethnographic approach, this qualitative research provides an in-depth understanding of Ruwahan ritual, its representation of Islamic values, and how it serves and functions as a platform for nurturing social harmony and tolerance. The findings reveal the tradition's significance and critical role in strengthening harmonious social bonds, alleviating tensions, and fostering mutual respect, tolerance, and hospitality across religious and cultural lines. They also underscore the importance of preserving and revitalizing local traditions like Ruwahan as essential vehicles for promoting Islamic values and cultivating harmony and tolerance in an increasingly pluralistic society
Program Gerakan Siang Mengaji Kecintaan Al-Qur’an Di Tengah Kesibukan Umat Erza Lorenza; Amalia, Dini; Febiani, Anita; Rofiqoh, Rofiqoh; Nurli, Muhammad; Suryani, Eli; Muttaqin, Muhammad
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 3 No. 3 (2025): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v3i3.1311

Abstract

Program Gerakan Siang Mengaji merupakan salah satu bentuk kegiatan keagamaan yang bertujuan untuk meningkatkan kecintaan anak-anak terhadap Al-Qur’an di tengah kesibukan umat. Kegiatan ini dilaksanakan secara rutin di TPA Al-Muzzakaroh Desa Pedataran, Kecamatan Gelumbang, Kabupaten Muara Enim. Latar belakang dari adanya program ini adalah keprihatinan terhadap berkurangnya waktu anak-anak dalam berinteraksi dengan Al-Qur’an, terutama akibat perkembangan teknologi dan aktivitas bermain yang kurang bermanfaat. Oleh karena itu, Gerakan Siang Mengaji hadir sebagai upaya mengisi waktu luang anak-anak dengan kegiatan positif yang berbasis nilai-nilai Islam. Tujuan penelitian ini adalah untuk mendeskripsikan pelaksanaan Program Gerakan Siang Mengaji, mengidentifikasi partisipasi anak-anak serta masyarakat, dan menganalisis dampak program terhadap peningkatan kemampuan membaca Al-Qur’an serta pemahaman keislaman anak-anak di Desa Pedataran. Metode penelitian yang digunakan adalah kualitatif deskriptif. Data diperoleh melalui observasi langsung kegiatan, wawancara dengan anak-anak, mahasiswa pelaksana program, orang tua, dan tokoh masyarakat, serta dokumentasi berupa foto dan catatan kegiatan. Analisis data dilakukan menggunakan model Miles dan Huberman dengan tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data dijaga melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa program ini memberikan dampak positif yang signifikan. Anak-anak lebih fasih membaca Al-Qur’an sesuai kaidah tajwid, memahami dasar-dasar ajaran Islam, serta memiliki kebiasaan religius yang lebih baik. Dukungan orang tua dan masyarakat juga sangat kuat, sehingga tercipta lingkungan religius yang kondusif. Kesimpulan penelitian ini adalah Program Gerakan Siang Mengaji mampu menjadi media strategis dalam menumbuhkan kecintaan terhadap Al-Qur’an, memperkuat budaya literasi Islam, dan membangun generasi Qur’ani di tengah masyarakat Desa Pedataran.
Pengaruh Keterlibatan Orang Tua pada Perkembangan Literasi Membaca Anak Sekolah Dasar Amalia, Dini; Noorkhalisah, Noorkhalisah; Maisarah, Sri; Suriansyah, Ahmad; Rafianti, Wahdah Refia; R, Irayanti
Jurnal Cahaya Edukasi Vol 2 No 4 (2025): Jurnal Cahaya Edukasi: Oktober
Publisher : Cahaya Smart Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63863/jce.v2i4.269

Abstract

Reading literacy competence is an essential skill that plays a crucial role in supporting the academic achievement of elementary school students. However, low levels of reading literacy competence remain a common issue, partly due to the insufficient involvement of parents in fostering reading habits at home. This study aims to analyze the relationship between parental involvement and the development of reading literacy competence among elementary school children. This research employed a descriptive qualitative approach using a library research method. Data were collected from various relevant academic literature and analyzed by comparing findings from previous studies. The results indicate that active parental involvement significantly contributes to improvements in children’s reading ability, reading interest, learning motivation, self-confidence, and critical thinking skills. Forms of parental involvement include reading assistance, provision of reading materials, emotional support, and the creation of a conducive learning environment at home. Therefore, sustained collaboration between schools and families is essential in strengthening a culture of reading literacy from an early age.
Literature Review Efektivitas Model Pembelajaran Berbasis Proyek (PjBL) untuk Meningkatkan Pemahaman Konsep Matematis Siswa SMA Amalia, Dini; Hendrayana, Aan
De Fermat : Jurnal Pendidikan Matematika Vol. 9 No. 1 (2026)
Publisher : Program Studi Pendidikan Matematika, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/defermat.v9i1.2495

Abstract

The low level of mathematical conceptual understanding among senior high school students remains an important issue in mathematics learning that affects students learning outcomes. This study aims to examine and evaluate the effectiveness of project based learning in improving the mathematical conceptual understanding of senior high school students. The study employed a systematic literature review method through the stages of identification, selection, eligibility assessment, and article analysis based on predetermined inclusion criteria. The articles were collected from Google Scholar and Science and Technology Index databases within the publication period of 2020 to 2025. Based on the selection process, 4 empirical articles met the criteria and were further analyzed. The findings showed that project based learning consistently improved students mathematical conceptual understanding as indicated by the improvement in learning outcomes and learning gain scores within moderate to high categories. In addition, active student participation and the use of appropriate instructional media also supported the effectiveness of learning in helping students understand mathematical concepts more deeply. Therefore, project based learning is effective to be implemented in improving the mathematical conceptual understanding of senior high school students.