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All Journal Jurnal Mirai Management Jurnal Ilmiah Edunomika (JIE) ProBisnis : Jurnal Manajemen Jurnal Pengabdian Mandiri Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Farida Akbarina
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Green Product dan Green Price Terhadap Purchase Intention pada Produk Wateru Bamboo Tissue  di Kota Malang Putri Marcela; Arni Utamaningsih; Farida Akbarina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/389j6361

Abstract

The use of paper tissues in daily life has become a habit of people in Indonesia, especially in urban areas. Excessive use of tissues causes problems for the environment. Consumers who are concerned about environmental issues are more interested in environmentally friendly products that are not only quality, but also have a positive impact on the environment. Green Product is a product that is not harmful to humans and the environment, does not produce excessive waste, Green Price is a nominal value of the exchange rate set by balancing the price with product quality that considers environmental impacts and products that have added value. This study aims to analyze the effect of Green Product and Green Price on Purchase Intention of wateru Bamboo Tissue Products. This research is quantitative research. The data collection method uses a questionnaire distributed online to 100 respondents who know Wateru Bamboo Tissue products in Malang City. The sampling used purposive sampling technique. Data analysis in this study used multiple linear regression analysis and hypothesis testing. The classic assumption test results show that the data has met the criteria. The coefficient of determination test results are 0.484 or 48.3% and the rest is influenced by other variables. The results of the Green Product and Green Price hypothesis test partially and simultaneously have a significant effect on Purchase Intention on Wateru Bamboo Tissue products in Malang City. Based on the results of this study, it can be concluded that Wateru Bamboo Tissue products are advised to continue to develop Green Products and clarify the reasons for Green Price products in order to increase Purchase Intention on their products.  
Sosial Media Marketing Sebagai Moderasi Pengaruh Content dan Event Terhadap Customer Engagement Farida Akbarina; Eva Fathussyaadah; Shohib Muslim; Muhammad Hery Santosa; Abdul Razak Munir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6425

Abstract

Social media has become an important platform in building and maintaining customer engagement. So social media is the most effective way to increase customer engagement towards products or services. In this study, this study uses quantitative research. This study aims to determine social media marketing as a moderation of the influence of content and events on customer engagement. This study focuses on e-commerce customers, by applying the Non-Probability Sampling technique to determine the sample. And the population obtained in this study was 200 respondents. The analysis technique in this study used Smart PLS. The results of this study found that content and events have an effect on customer engagement. Social media as a moderating variable is able to moderate the influence of content and events on customer engagement.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Sepatu Merek Lokal di Sneakerzone Malang Rifky Azka Fahreza; Farida Akbarina; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3q0efk11

Abstract

The growth of local shoe brands in Indonesia is increasing along with people’s awareness to support local products. Specs and Mills are two local brands that are now chosen by consumers who start to move from international brands. This research aims to find out the effect of brand image and product quality on buying interest of local shoes at SneakerZone Malang. study used descriptive statistics with 105 respondents. The data was collected through questionnaires and analyzed using SPSS 25 with validity test, reliability test, multiple linear regression, t-test, and F-test. The results show that brand image and product quality have a significant effect, both partially and simultaneously, with 65.1% contribution to buying interest. In conclusion, brand image and product quality are important factors that influence consumers to buy local shoes. Therefore, SneakerZone and local brands need to improve their marketing strategies and product quality to compete in the local market.
Co-Authors Abdul Razak Munir Aliyunas Aliyunas Ariawan, Ariawan Arief Yanto Rukmana Arni Utamaningsih Camelia Rizki Agrina Dian Artanti Arubusman Dian Indah Sari Efendi Efendi Endang Silaningsih Eva Fathussyaadah Eva Yuniarti Utami Fadloli, Fadloli Farah Putri Wenang Lusianingrum Frans Sudirjo Geofakta Razali Heppi Syofya, Heppi Hudriyah Mundzir I Nyoman Tri Sutaguna Ilham Ilham Ira Ningrum Resmawa, Ira Ningrum Joni Dwi Pribadi Khrisna Hadiwinata Loso Judijanto M. Yusuf Bahtiar Mochammad Rafly Syafrinaldy Mohammad Maskan Muhammad Hery Santosa Muhammad Syafri MUHAMMAD YUSUF Nandaru Ramadhan Nurdin Nurdin Putri Marcela Refi Pratiwi Rifky Azka Fahreza Sanita Dhakirah Shella Dinda Septiana Shohib Muslim Sri Wanti Belani Suratman Suratman Syamsul Efendi Tania Dwika Putri, Tania Dwika