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All Journal Jurnal Mirai Management Jurnal Ilmiah Edunomika (JIE) ProBisnis : Jurnal Manajemen Jurnal Pengabdian Mandiri Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE JEBD El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Journal of Ekonomics, Finance, and Management Studies Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Farida Akbarina
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENDAMPINGAN DIGITAL BRANDING DAN PROSES SERTIFIKASI HALAL MELALUI MEKANISME SELF DECLARE PADA PELAKU UMKM SAMBAL NONA VANKA Farida Akbarina; Shohib Muslim; Fadloli, Fadloli; Hudriyah Mundzir; Sanita Dhakirah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 5: Mei 2025
Publisher : Bajang Institute

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Abstract

Pengabdian ini bertujuan untuk meningkatkan nilai produk dan pendapatan ekonomi pelaku umkm merek sambal nona vanka. Usaha ini baru berdiri pada tahun 2023, berawal dari tahapan uji coba ibu rumah tangga untuk memberikan sambal gratis pada para tetangga sekitra rumah, ternyata lambat laun mulai cukup banyak permintaan atas produk tersebut. Untuk peningkatan nilai produk mitra berkeinginan untuk melakukan pengajuan label halal pada produknya, berikutnya mitra juga masih belum memiliki pengetahuan terkait bagaimana melakukan pemasaran secara online sehingga usaha umk sambal nona vanka dapat semakin dikenal. Persaingan usaha yang saat ini semakin kompetitif ditambah maka dipandang perlu untuk memberikan pendampingan agar Umkm yang terhitung masih baru ini dalam hal ini umkm dapat terus bersaing dan dapat membuka lapangan pekerjaan lebih luas
Pengaruh Service Quality dan Brand Trust Terhadap Customer Satisfaction Pada Travel Umrah & Haji Sahabat Zamzam Indonesia (Studi Pada Jamaah Travel Umrah dan Haji Sahabat Zamzam Indonesia) Shella Dinda Septiana; Farida Akbarina
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n53xz576

Abstract

Service quality and brand trust are key factors influencing customer satisfaction, especially in service-based industries like Umrah and Hajj travel. This study focuses on Sahabat Zamzam Indonesia, a travel provider in Lumajang Regency, aiming to analyze how these two variables affect customer satisfaction among its pilgrims. Using a quantitative explanatory method, the research involved 100 respondents who had previously performed Umrah with the company. Data collection was conducted through questionnaires, and analysis included descriptive statistics, classical assumption testing, multiple regression, and hypothesis testing. The findings reveal that both service quality and brand trust have a positive and significant partial effect on customer satisfaction. The regression results show an F-count greater than the F-table and a coefficient of determination (R²) of 0.917, indicating that 91% of customer satisfaction is influenced by the two independent variables, while the remaining 8.3% is attributed to other unexamined factors. This implies that enhancing service quality and strengthening brand trust play a critical role in improving customer satisfaction. Therefore, Sahabat Zamzam Indonesia is advised to maintain consistent service delivery and reinforce brand trust through professionalism, transparency, and a strong commitment to the quality of its worship programs.
Pengaruh Suasana Ruang Tunggu Service dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan di Toyota Kartikasari Malang Aliyunas Aliyunas; Farida Akbarina
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1336

Abstract

Loyalitas pelanggan berperan penting dalam menunjang keberlanjutan pembelian berulang. Terdapat beberapa faktor yang dapat berpengaruh terhadap terciptanya loyalitas pelanggan yaitu suasana ruang tunggu dan kualitas pelayanan. Pada penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode pengumpulan data berupa observasi, angket atau kuesioner, serta studi pustaka. Dalam penelitian ini menggunakan sampel berupa 100 responden yang berasal dari pelanggan Toyota Kartika Sari Malang. Variabel yang digunakan dalam penelitian tersebut terdiri dari tiga variabel yaitu suasana ruang tunggu (X1), kualitas pelayanan (X2), serta loyalitas pelanggan (Y). Hasil penelitian menunjukkan bahwa variabel suasana ruang tunggu memiliki pengaruh signifikan terhadap loyalitas pelanggan dengan hasil thitung sebesar 27,323 > 1,660 serta nilai sig sebesar <0,001. Namun, variabel kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas pelanggan karena didapatkan nilai thitung sebesar 1,600 serta nilai sig 0,113. Hasil uji simultan juga menunjukkan bahwa variabel kualitas pelayanan dan suasana ruang tunggu secara bersama-sama memiliki pengaruh yang signifikan terhadap loyalitas pelanggan dengan nilai Fhitung sebesar 373,344 serta nilai sig < 0,001. Pada penelitian tersebut dapat disimpulkan bahwa suasana ruang tunggu dapat berperan aktif terhadap loyalitas pelanggan. Hal ini dikarenakan atmosfer lingkungan pada suatu fasilitas dapat mempengaruhi kenyamanan pelanggan serta rasa ingin melakukan pembelian secara berulang. Selain itu, kualitas pelayanan tentunya masih berpengaruh terhadap loyalitas pelanggan. Namun sayangnya PT Toyota Kartika Sari Malang masih memiliki beberapa fasilitas yang tidak sesuai dengan harapan dari para pelanggan.
Pengaruh Green Product dan Green Price Terhadap Purchase Intention pada Produk Wateru Bamboo Tissue  di Kota Malang Putri Marcela; Arni Utamaningsih; Farida Akbarina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/389j6361

Abstract

The use of paper tissues in daily life has become a habit of people in Indonesia, especially in urban areas. Excessive use of tissues causes problems for the environment. Consumers who are concerned about environmental issues are more interested in environmentally friendly products that are not only quality, but also have a positive impact on the environment. Green Product is a product that is not harmful to humans and the environment, does not produce excessive waste, Green Price is a nominal value of the exchange rate set by balancing the price with product quality that considers environmental impacts and products that have added value. This study aims to analyze the effect of Green Product and Green Price on Purchase Intention of wateru Bamboo Tissue Products. This research is quantitative research. The data collection method uses a questionnaire distributed online to 100 respondents who know Wateru Bamboo Tissue products in Malang City. The sampling used purposive sampling technique. Data analysis in this study used multiple linear regression analysis and hypothesis testing. The classic assumption test results show that the data has met the criteria. The coefficient of determination test results are 0.484 or 48.3% and the rest is influenced by other variables. The results of the Green Product and Green Price hypothesis test partially and simultaneously have a significant effect on Purchase Intention on Wateru Bamboo Tissue products in Malang City. Based on the results of this study, it can be concluded that Wateru Bamboo Tissue products are advised to continue to develop Green Products and clarify the reasons for Green Price products in order to increase Purchase Intention on their products.  
THE INFLUENCE OF WEBSITE QUALITY ON PURCHASE INTENTION WITH BRAND REPUTATION AS A MODERATION VARIABLE Efendi, Efendi; Eva Yuniarti Utami; Farida Akbarina; Ilham, Ilham; Sri Wanti Belani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

Researchers believe that the Website Quality variable can have a positive relationship and a positive influence on purchasing decisions because buyers can find out detailed information on the website, can bind buyers, and so on (Jonathan Sarwono, 2016). Apart from that, researchers believe that a brand's reputation can strengthen the relationship between website quality and purchasing decisions(Azhari, 2015). This research is quantitative research with an explanatory approach, namely research that uses previous research as a stepping stone to find new variations in future research(Sugiyono, 2019). The data in this research was obtained from distributing digital questionnaires to Tiktok shop consumers after being allowed to return with the criteria of at least one shopping trip, if not more than once, then they cannot be called consumers(Abdurahman, 2016). This data is also called pyramid data. The data in this study were analyzed using PLS 4.0. The result this research show the Website Quality variable has a positive relationship and has a significant influence on The reversal decision was due to being positive and the P-Values were below the 0.05 significance level, namely 0.002.In addition, the researcher's belief and subsequent experiments can be proven because the Brnad Reputation variable can moderate the relationship between the two variables above, indicated by the P-Values which are positive and are below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.002. This means that with a quality website high and accompanied by a good brand reputation can further strengthen consumers in deciding to purchase a product being offered.
PRODUCT AND SERVICE INNOVATION IN ENTREPRENEURSHIP BUSINESS Farida Akbarina; Farah Putri Wenang Lusianingrum; Refi Pratiwi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Product and service innovation is the key to success in modern business. Companies that are able to develop innovative products or services can win the hearts of consumers, gain a competitive advantage, and remain relevant in an ever-changing market. Therefore, it is important for companies to prioritize innovation in their business strategies and involve employees in efforts to create new ideas that can produce better products and services. With continuous innovation, companies can build a brighter future in an ever-evolving business world. The method used is a literature review using an understanding of previous research data sourced from journal references on the internet relating to product and service innovation in entrepreneurial business. Based on this study, it was found that apart from product innovation, increasing consumer repurchase interest can be done by building good service quality. Each company operating in a different field will follow its own product development strategy.
Sosial Media Marketing Sebagai Moderasi Pengaruh Content dan Event Terhadap Customer Engagement Farida Akbarina; Eva Fathussyaadah; Shohib Muslim; Muhammad Hery Santosa; Abdul Razak Munir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6425

Abstract

Social media has become an important platform in building and maintaining customer engagement. So social media is the most effective way to increase customer engagement towards products or services. In this study, this study uses quantitative research. This study aims to determine social media marketing as a moderation of the influence of content and events on customer engagement. This study focuses on e-commerce customers, by applying the Non-Probability Sampling technique to determine the sample. And the population obtained in this study was 200 respondents. The analysis technique in this study used Smart PLS. The results of this study found that content and events have an effect on customer engagement. Social media as a moderating variable is able to moderate the influence of content and events on customer engagement.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Sepatu Merek Lokal di Sneakerzone Malang Rifky Azka Fahreza; Farida Akbarina; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3q0efk11

Abstract

The growth of local shoe brands in Indonesia is increasing along with people’s awareness to support local products. Specs and Mills are two local brands that are now chosen by consumers who start to move from international brands. This research aims to find out the effect of brand image and product quality on buying interest of local shoes at SneakerZone Malang. study used descriptive statistics with 105 respondents. The data was collected through questionnaires and analyzed using SPSS 25 with validity test, reliability test, multiple linear regression, t-test, and F-test. The results show that brand image and product quality have a significant effect, both partially and simultaneously, with 65.1% contribution to buying interest. In conclusion, brand image and product quality are important factors that influence consumers to buy local shoes. Therefore, SneakerZone and local brands need to improve their marketing strategies and product quality to compete in the local market.
Co-Authors Abdul Razak Munir Aliyunas Aliyunas Amalia Fatika Sari Ariawan Ariawan Arief Yanto Rukmana Arni Utamaningsih Camelia Rizki Agrina Dian Artanti Arubusman Dian Indah Sari Efendi Efendi Endang Silaningsih Eva Fathussyaadah Eva Yuniarti Utami Fadloli, Fadloli Farah Putri Wenang Lusianingrum Frans Sudirjo Geofakta Razali Heppi Syofya, Heppi Hudriyah Mundzir I Nyoman Tri Sutaguna Ilham Ilham Ira Ningrum Resmawa, Ira Ningrum Joni Dwi Pribadi Khrisna Hadiwinata Loso Judijanto M. Yusuf Bahtiar, M. Yusuf Mochammad Rafly Syafrinaldy Mohammad Maskan Muhammad Hery Santosa Muhammad Syafri MUHAMMAD YUSUF Nandaru Ramadhan Nurdin Nurdin Paramita Gita Prameswari Putri Marcela Refi Pratiwi Rifky Azka Fahreza Sanita Dhakirah Shella Dinda Septiana Shohib Muslim Sri Wanti Belani Suratman Suratman Syamsul Efendi Tania Dwika Putri, Tania Dwika