Article Per Year (5 Year)
p-Index From 2020 - 2025
1.665
P-Index
This Author published in this journals
All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Administrasi dan Manajemen Pendidikan Hearty : Jurnal Kesehatan Masyarakat WIDYA LAKSANA Jurnal Riset Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Majalah Ilmiah Warta Dharmawangsa JAMP : Jurnal Administrasi dan Manajemen Pendidikan DEDIKASI PKM Communica : Journal of Communication
Yulia, Irla
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Optimising Digital Public Relations in the Transformation of Smart and Sustainable City Communication: A Case Study of Jakarta and Bandung Yulia, Irla; Fajrini, Nurkhalila; Mulyajati, Enggar
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.844

Abstract

The present study analyses the strategic role of digital public relations (PR) in supporting the transformation of public communication towards Smart Sustainable Cities (SSCs) in Jakarta and Bandung. Using a qualitative case study approach, data were collected through interviews, digital media observation, and analysis of official smart city platforms. Thematic analysis was used to identify key patterns. Findings reveal that both cities use super-apps and social media to improve efficiency, transparency, and digital engagement. Challenges include human resource limitations, low digital literacy among certain groups, one-way communication dominance, and suboptimal system integration. Opportunities arise from the strong digital infrastructure and widespread social media. The study concludes that strengthening human capacity, targeted literacy programs, and interactive communication strategies are essential for effective digital PR in SSCs.
Co-Authors Dede Kurniyawan Dogboyou, Diana Enggar Mulyajati Fajrini, Nurkhalila Idha Farida Iqbal Miftakhul Mujtahid Iriani, Faridah Khaerul Anam Kurniyawan, Dede Melisa Arisanty Muqsith, Munadhil Abdul Mutiara Magta Nurkhalila Fajrini Nurul Amelia Pardede, Timbul Raesita Rakhmawati Rosadi Susi Sulistiana Wiradharma, Gunawan