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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Administrasi dan Manajemen Pendidikan Hearty : Jurnal Kesehatan Masyarakat WIDYA LAKSANA Jurnal Riset Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Majalah Ilmiah Warta Dharmawangsa JAMP : Jurnal Administrasi dan Manajemen Pendidikan JL3T (Journal of Linguistics, Literature and Language Teaching) DEDIKASI PKM CHANNEL: Jurnal Komunikasi Communica : Journal of Communication
Yulia, Irla
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Pelatihan Instagram Bisnis dan Whatsapp Bisnis Untuk UKM di Desa Tonjong, Kabupaten Bogor Yulia, Irla; Rosadi, Raesita Rakhmawati
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36566

Abstract

Di era digital saat ini produk dan jasa para pengusaha Usaha Kecil dan Menengah (UKM) tidak hanya dapat dipasarkan secara tradisional tetapi juga lewat platform digital seperti e-commerce dan media sosial. Tidak seperti berjualan di e-commerce, pemasaran produk di media sosial jauh lebih mudah dan sederhana. Saat ini, pemasaran produk pengusaha UKM di Desa Tonjong, Kabupaten Bogor masih mengandalkan cara tradisional dan belum menggunakan platform digital. Untuk mendongkrak pemasaran produk perlu diadakan pelatihan pemasaran melalui platform media sosial bagi para pelaku UKM Desa Tonjong agar dapat menjangkau pasar yang lebih luas. Pelatihan pemasaran ini difokuskan pada penggunaan aplikasi Instagram Bisnis dan WhatsApp Bisnis. Hal ini karena, dua aplikasi ini adalah aplikasi yang paling sering digunakan dan diakses oleh masyarakat Indonesia. Pelatihan ini bertujuan untuk meningkatkan keahlian pemasaran para pelaku UKM Desa Tonjong melalui platform Instagram Bisnis dan WhatsApp Bisnis untuk memasarkan dan mempromosikan produknya. Setelah diadakan pelatihan, peserta memiliki akun Instagram Bisnis dan WhatsApp Bisnis, serta memiliki keahlian untuk menggunakannya dalam kegiatan promosi dan penjualan produknya.
Exploring Muslim Travelers’ Motives through Netnography: The Image of Non-Muslim Cultural Destinations and Halal Culinary Tourism at Pantai Indah Kapuk 2 Fajrini, Nurkhalila; Yulia, Irla
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1368

Abstract

The growing trend of Muslim travelers exploring non-Muslim destinations highlights new challenges in understanding how communication and perception shape travel decisions. This study examines the factors influencing Muslim tourists' intention to visit non-Muslim cultural destinations, with a particular focus on halal culinary tourism at Pantai Indah Kapuk 2 (PIK 2), Jakarta. Employing a netnography approach guided by the Theory of Planned Behavior (TPB), this research was conducted over six months (January-June, 2024) through virtual observation, online interviews, and qualitative content analysis of Instagram and TikTok posts related to halal culinary experiences. The findings reveal three major determinants of visiting intention: the accessibility of halal information, credibility of peer reviews and influencer recommendations, and the presence of Muslim-friendly cultural representations that enhance comfort and trust. Social media functions as a participatory communication space in which destination images and halal narratives are co-created through user-generated content, thereby influencing travelers’ attitudes, social norms, and perceived behavioral control. The study concludes that digital narratives play a central role in shaping Muslim travelers’ behavioral motives toward non-Muslim destinations. These results provide practical implications for destination managers and tourism marketers to design Muslim-friendly communication strategies, and highlight the urgency for future research to explore digital engagement and intercultural inclusivity in halal tourism development. Insights for destination managers and tourism marketers to design Muslim-friendly and communication-based promotional strategies for halal tourism development.
Language of Innovation: Abbreviations in Jakarta Smart City Annual Report Mulyajati, Enggar; Nurkhalila Fajrini; Irla Yulia; Pratiwi Anindita Adji
JL3T (Journal of Linguistics, Literature and Language Teaching) Vol 11 No 2 (2025): JL3T Vol. XI No. 2 2025
Publisher : UPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jl3t.v11i2.12677

Abstract

Co-Authors Dede Kurniyawan Dogboyou, Diana Enggar Mulyajati Fajrini, Nurkhalila Idha Farida Iqbal Miftakhul Mujtahid Iriani, Faridah Khaerul Anam Kurniyawan, Dede Melisa Arisanty Muqsith, Munadhil Abdul Mutiara Magta Nurkhalila Fajrini Nurkhalila Fajrini Nurul Amelia Pardede, Timbul Pratiwi Anindita Adji Rosadi, Raesita Rakhmawati Susi Sulistiana Wiradharma, Gunawan