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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Administrasi dan Manajemen Pendidikan Hearty : Jurnal Kesehatan Masyarakat WIDYA LAKSANA Jurnal Riset Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Majalah Ilmiah Warta Dharmawangsa JAMP : Jurnal Administrasi dan Manajemen Pendidikan Abdi Masyarakat JL3T (Journal of Linguistics, Literature and Language Teaching) DEDIKASI PKM Jurnal Abdimas Kartika Wijayakusuma CHANNEL: Jurnal Komunikasi Communica : Journal of Communication INJECT Interdisciplinary Journal of Communication
Yulia, Irla
Universitas Terbuka
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Government Digital Public Relations Practices in a Culture-Based Smart City: A Qualitative Case Study of Denpasar, Indonesia Irla Yulia; Nurkhalila Fajrini; Sri Pujiati
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6709

Abstract

Smart city development is often dominated by technology-driven approaches that emphasize digital infrastructure and technological efficiency, while overlooking socio-cultural communication processes and government-public relationships. This study aims to analyze the government’s Digital Public Relations (Digital PR) practices in the context of a culture-based smart city in Denpasar, Indonesia. This study employs an interpretive qualitative case study approach through in-depth interviews, observations of the Denpasar City Government’s digital communication platforms, and literature analysis. The findings reveal that the government’s Digital PR practices function not only as mechanisms for disseminating public information and services but also as relational and socio-cultural communication processes through which the government represents cultural identity, negotiates public legitimacy, and shapes communication relationships in the digital public sphere. However, government-public communication in the digital space remains predominantly informative, institutionally controlled, and not yet fully dialogic or participatory. Public participation also remains layered and unevenly distributed due to disparities in digital literacy, socio-cultural communication structures, and unequal participatory capacities among citizens. Furthermore, non-governmental actors such as community intermediaries, tourism stakeholders, alternative digital media, and tourists actively participate in the production, dissemination, and validation of cultural meanings within Denpasar smart city communication ecosystem. Nevertheless, communicative authority and agenda-setting processes remain institutionally centralized, resulting in collaborative yet asymmetrical participation dynamics. Based on these findings, this study proposes a Culture-Based Digital Public Relations Relationship Model. The model emphasizes that effective communication in culture-based smart cities depends not only on technological readiness and digital infrastructure but also on socio-cultural mediation, participatory communication practices, and the government’s ability to accommodate negotiated cultural meanings within hybrid digital public spaces.
Penguatan Ketahanan Pangan Keluarga melalui Pelatihan Budidaya Sayuran Organik Berbasis Pemanfaatan Pekarangan Susi Sulistiana; Idha Farida; Mutiara Magta; Irla Yulia; Timbul Pardede
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 2 (2026): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i2.1417

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan pengetahuan dan persepsi masyarakat mengenai ketahanan pangan keluarga yang dilakukan melalui pelatihan budidaya sayuran organik berbasis pemanfaatan pekarangan. Kegiatan ini dilaksanakan di wilayah Pondok Cabe Ilir dengan melibatkan 20 kader PKK sebagai peserta. Metode pelaksanaan meliputi observasi, pelatihan dan demonstrasi praktik budidaya, pembentukan tim pendampingan, serta evaluasi dengan menggunakan kuesioner pre-test dan post-test. Data dianalisis secara deskriptif komparatif untuk melihat adanya perubahan pengetahuan dan persepsi peserta sebelum dan sesudah dilakukan pelatihan. Hasil evaluasi menunjukkan bahwa terjadinya peningkatan pengetahuan peserta pada aspek manfaat sayuran organik dari 75% menjadi 95% serta terjadinya peningkatan pemahaman jenis sayuran yang dapat dipanen dari 45% menjadi 90%. Persepsi peserta terhadap manfaat sayuran organik juga mengalami perubahan yang positif terutama pada aspek kesehatan dan kontribusinya terhadap kebutuhan pangan keluarga. Kegiatan ini menunjukkan bahwa pelatihan berbasis praktik yang dilakukan dengan adanya pendampingan dinilai efektif dalam meningkatkan kapasitas masyarakat dalam memanfaatkan pekarangan sebagai sumber pangan keluarga di wilayah perkotaan.
Building Healthy Digital Generation: Parenting Education to Reduce Online Game Addiction Among Children in Leuwikaret Village Gunawan Wiradharma; Mario Aditya Prasetyo; Irla Yulia; Khaerul Anam
Abdi Masyarakat Vol. 8 No. 1 (2026): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/4nx0z953

Abstract

This article aims to analyze the impact of digital parenting education activities in improving parents’ digital competencies and preventing online game addiction among children in Leuwikaret Village. The background of this community service activity (PkM) is based on the high intensity of digital technology use among children, which is not accompanied by adequate parental digital literacy, thereby increasing the risk of digital addictive behaviors. This study employs a quantitative approach with a one-group pretest–posttest design involving 40 respondents, who are parents with school-aged children. Data were collected through a Likert-scale questionnaire measuring understanding of digital parenting concepts, the risks of game addiction, and its impact on child development. The findings indicate a significant improvement across all indicators of digital parenting competencies, with a large effect size. The highest increase was observed in the understanding of psychological and social impacts, suggesting that context-based educational approaches are more effective. Additionally, there was a decrease in the need for supplementary materials, indicating an increase in parents’ self-efficacy. Another finding reveals a gap in basic literacy among some respondents, which affects their comprehension process. This article concludes that digital parenting education effectively enhances parents’ digital competencies at the cognitive level and has the potential to serve as a preventive strategy against digital addiction. Future efforts require sustained interventions and more robust research designs to measure long-term impacts on changes in children’s behavior.
KOMUNIKASI INTERNAL DAN KETERLIBATAN KARYAWAN DALAM SOSIALISASI CODE OF CONDUCT PADA PT HALEYORA POWERINDO BANGKA Nurul Amelia; Nurkhalila Fajrini; Irla Yulia
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.29-40

Abstract

Rendahnya keterlibatan karyawan dalam menginternalisasi nilai-nilai organisasi menjadi tantangan utama yang dihadapi perusahaan, terutama ketika komunikasi internal belum partisipatif dan bermakna. Penelitian ini bertujuan mengkaji peran komunikasi internal dalam sosialisasi Code of Conduct sebagai manifestasi budaya etik organisasi, serta hubungannya dengan keterlibatan karyawan (employee engagement) di PT Haleyora Powerindo Bangka. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa studi pustaka, observasi, dan wawancara mendalam kepada manajer, koordinator, dan karyawan. Hasil penelitian menunjukkan bahwa komunikasi internal yang konsisten, dialogis, didukung kepemimpinan inspiratif, serta pemanfaatan media digital, mampu meningkatkan keterlibatan karyawan dalam dimensi kognitif, emosional, dan perilaku. Sosialisasi Code of Conduct tidak hanya menjadi sarana penyampaian informasi, tetapi juga ruang pembentukan makna dan penguatan identitas kolektif yang selaras dengan nilai organisasi. Faktor pendukung keterlibatan karyawan meliputi dukungan manajemen dan kedisiplinan internal, sementara faktor penghambat di antaranya perbedaan latar belakang dan keterbatasan waktu. Studi ini menekankan pentingnya komunikasi yang reflektif, empatik, dan transformatif untuk memperkuat budaya organisasi dan menciptakan employee engagement yang berkelanjutan. Rekomendasi diberikan agar perusahaan mengembangkan pola komunikasi yang lebih variatif dan interaktif, serta melakukan evaluasi berkala untuk meningkatkan efektivitas sosialisasi Code of Conduct.
Exploring Muslim Travelers’ Motives through Netnography: The Image of Non-Muslim Cultural Destinations and Halal Culinary Tourism at Pantai Indah Kapuk 2 Nurkhalila Fajrini; Irla Yulia
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1368

Abstract

The growing trend of Muslim travelers exploring non-Muslim destinations highlights new challenges in understanding how communication and perception shape travel decisions. This study examines the factors influencing Muslim tourists' intention to visit non-Muslim cultural destinations, with a particular focus on halal culinary tourism at Pantai Indah Kapuk 2 (PIK 2), Jakarta. Employing a netnography approach guided by the Theory of Planned Behavior (TPB), this research was conducted over six months (January-June, 2024) through virtual observation, online interviews, and qualitative content analysis of Instagram and TikTok posts related to halal culinary experiences. The findings reveal three major determinants of visiting intention: the accessibility of halal information, credibility of peer reviews and influencer recommendations, and the presence of Muslim-friendly cultural representations that enhance comfort and trust. Social media functions as a participatory communication space in which destination images and halal narratives are co-created through user-generated content, thereby influencing travelers’ attitudes, social norms, and perceived behavioral control. The study concludes that digital narratives play a central role in shaping Muslim travelers’ behavioral motives toward non-Muslim destinations. These results provide practical implications for destination managers and tourism marketers to design Muslim-friendly communication strategies, and highlight the urgency for future research to explore digital engagement and intercultural inclusivity in halal tourism development. Insights for destination managers and tourism marketers to design Muslim-friendly and communication-based promotional strategies for halal tourism development.
Unique Branding of Deaf Coffee: Opening a New Window to Introduce Deaf Friends Culture and BISINDO Sign Language Irla Yulia; Diana Dogboyou
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1083

Abstract

Kopi Tuli represents a pioneering initiative in Indonesian coffee shop management, being one of the first establishments to be fully managed by Teman Tuli. In terms of communication, Teman Tuli utilises Indonesian Sign Language (BISINDO) as the primary language. This research project aims to analyse the branding strategy adopted by Kopi Tuli to increase awareness of Teman Tuli's existence and to evaluate the impact of Kopi Tuli's branding in introducing BISINDO sign language. The research was conducted using qualitative methods, comprising a literature review, observation and in-depth interviews. The results demonstrate that the branding strategy employed by Kopi Tuli is efficacious in increasing public awareness of Teman Tuli's existence and the introduction of BISINDO sign language. The branding strategy that has been deemed effective encompasses several pivotal elements that have collectively succeeded in attracting public attention. These include a transparent and distinctive brand positioning, a robust brand identity, the utilisation of social media as a pivotal campaign medium, an educational customer experience that enables direct acquisition of sign language skills, and an amplified public awareness of the Teman Tuli community.
Co-Authors Dede Kurniyawan Diana Dogboyou Enggar Mulyajati Enggar Mulyajati Fajrini, Nurkhalila Idha Farida Iqbal Miftakhul Mujtahid Iriani, Faridah Khaerul Anam Kurniyawan, Dede Mario Aditya Prasetyo Melisa Arisanty Muqsith, Munadhil Abdul Mutiara Magta Nurkhalila Fajrini Nurkhalila Fajrini Nurul Amelia Pardede, Timbul Pratiwi Anindita Adji Rosadi, Raesita Rakhmawati Sri Pujiati Susi Sulistiana Wiradharma, Gunawan