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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN EQIEN - JURNAL EKONOMI DAN BISNIS JAIM (Jurnal Abdi Masyarakat) Jurnal Pemerintahan dan Politik Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Publika Jurnal Mandala Pengabdian Masyarakat Prima Abdika: Jurnal Pengabdian Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia PREDIKSI : Jurnal Administrasi dan Kebijakan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Community Dedication Safari : Jurnal Pengabdian Masyarakat Indonesia Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Dendy Eta Mirlana
Universitas Merdeka Malang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Understanding Virtual MSME Product Marketing Strategy: A Study of Management and Business Economics Julinta Paulina; Pilifus Junianto; Imam Fauzan; Sukma Irdiana; Dendy Eta Mirlana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4430

Abstract

Running a business in the modern era is different from business in the past. Advanced businesses are those that can market their products and services technologically. This study aims to gain a detailed understanding of the virtual marketing strategy of MSME products. For this reason, we have obtained evidence that we have examined from various sources, including scientific papers, especially technological marketing strategies for small business products. The win was under a phenomenological approach, collecting as much data as possible to extract the essence to answer the current problem. Incoming studies include coding the theme data, evaluating information, drawing conclusions, and looking for valid s in the pan in answering the problem. Based on the analyzed data plus the discussion, we can conclude that online marketing is successful by following the appropriate steps for digital media, mapping out marketing, selecting suitable digital media, and implementing all internet-based marketing activities. Thus, it is hoped that the findings of this study will help improve the quality of future studies.
Co-Authors A Halim Abdi, Yenny Febriani Ramadhan Abdul Halim Agus Suryanto Agus Suryanto Andayani, Erni Annisa Lestari Anton Subagyo Ayu Fitriyah Ayuba Olaniyi Jibril Danik Karyawati Dyah Erlina Sulistyaningrum Dyah Erlina Sulistyaningrum Edy Prayitno Erni Andayani Erwin Yulianto Fatta, Alfan Khoirul Heriana, Tutik Imam Fauzan Irdiana, Sukma Julinta Paulina Karyawati, Danik Khoir, Septiana Nur Adila Mai Puspadyna Bilyastuti Maria Yosepin Endah Listyowati Moh. Amin Mohammad Achwan Muhammad Luthfi Nadhilah, Dini Nuryantini, Nanik Pilifus Junianto Rettagung Diana Ria Fajar Nurhastuti Riski, Prajwalita Rukmakharisma Riza Dessy Nila Ayutika Rochmah, Alfi Nur Sahuti, Abu Kusno Subagyo, Anton Suleman, Dininurilmi Putri Sunarso Sunarso Sunarso Sunarso Sunarso Sunarso Sunarso Supriyatun Supriyatun Suryadi Suryadi Tri Rahayuningsih Widyaningsih, Aulia Zalzabela Yuwono, Amrih Zulfa, Fitriyah