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Digital Marketing dalam Penguatan Branding Sekolah bagi Pengelola Sekolah Dasar (SD) Muhammadiyah 7 Surabaya Waode Hamsia; Radius Setiyawan; Siti Uswatun Khasanah; Riska Rahayu Roisiah; Akhlis Nastainul Firdaus
Humanism : Jurnal Pengabdian Masyarakat Vol 4 No 3 (2023): Desember
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v4i3.19685

Abstract

Program Kemitraan Masyarakat digital marketing dalam dilaksanakan di SD Muhammadiyah 7 Surabaya. Di balik usianya yang setengah abad masih sangat butuh dukungan dalam membranding sebuah institusi tersebut. Berdasarkan data media social Instagram hanya 453 postingan 878 pengikut dan 1.055 yang diikuti.  Tidak hanya itu, dalam tampilan website isikonten masih tergolong minim dan belum mampu menggait publik, hal tersebut dibuktikan dengan minimnya jumlah pengunjung pada website Selain itu publikasi dalam media masa masih tergolong minim dibandingkan dengan sekolah Muhammadiyah lainnya sehingga sentuhan publikasi media masaa sangat penting dilakukan agar SD ini lebih dikenal dan menjadi sekolah rujukan para orang tua. Identifikasi masalah yang ditemui dilapangan adalah belum adanya system promosi online yang efektif dan integrative. Design visual yang masih kurang menarik. Kemampuan pengelolaan sosial media yang terbatas. Guru yang tidak bisa menulis berita kegiatan dalam bentuk release dan terbatasnya akun promosi media sosial. Solusi yang ditawarkan yaitu membangun kesadaran pentingnya memahami digital marketing media sosial sebagai bahan promosi. Pembelajaran ini akan dilakukan secara berkala. Bentuk kegiatan yang akan ditawarkan dalam PKM ini adalah : (1) Workshop (2) Pelatihan dan Pengelolaan (3) Keberhasilan penelitian ini terlihat dalam jumlah feed IG yang semakin beragam dengan tampilan feed yang lebih menarik dengan jumlah tiga postingan setiap harinya serta keberhasilan penulisan berita sekolah pada website dan media online lainnya.
The Analysis of Juvenalian Satire in The Script Of Prabowo Vs Jokowi - Epic Rap Battles Of Precidency in Skinny Indonesian 24 Youtube Channel Siti Rokhani; Waode Hamsia; Radius Setiyawan
J-SES : Journal of Science, Education and Studies Vol 1 No 1 (2022): Jurnal J-SES Vol 1 No 1
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract:  This research analyzed the satirical political communication that was used by Skinny Indonesian 24 YouTube channel in the script of epic rap battles of presidency Prabowo and Jokowi remake.This research discussed about satirical political communication that gave some critical perception for the viewers especially for Indonesian citizen. The researcher focused on the statements and utterances that were used by Jokowi and Prabowo remake in the script of epic rap battles, theories by Mark Boukes (2018), MasterClass Staff (2021), Olivera Tesnohlidkova (2020), Melinda Alliker (2007), Edley Luke (2017), and Evan Gottlieb (2021) . The researcher used Qualitative research to find kind of satirical political communication used by Skinny Indonesian 24 Youtube channel and the reason why Skinny Indonesian 24 Youtube channel used satirical political communication. From this research the researcher found out kind of satire that was used by Skinny Indonesian 24 Youtube channel in the script of Epic rap battles of precidency Prabowo and Jokowi remake and the reason why it was used in that youtube channel. The researcher also found out that satirical political communication is the most suitable ways to attract more viewers in Youtube channel. Keyword: Satirical Political Communication; Satire; Epic Rap Battles of Precidency; Skinny Indonesian 24 Youtube channel
IMPLEMENTING YOUTUBE AS A MEDIUM FOR TODDLERS WITH AUTISTIC SPECTRUM DISORDER IN SECOND LANGUAGE ACQUISITION Fitri, Qonita Maulana; Hamsia, Waode; Yunianti, Sofi
TELL - US JOURNAL Vol 9, No 3 (2023): September 2023
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2023.v9i3.6992

Abstract

Technological advancements are profoundly impacting education, particularly in the selection of learning media. Appropriate utilization of learning media can make learning easier and more effective. Language acquisition in children typically begins when they first begin to speak words independently. However, autistic children may struggle with acquiring new languages and demonstrating school readiness skills such as social, emotional, language, literacy, and executive functioning due to their individual social, communication, and behavioral presentations. This research aims to determine the implementation of YouTube as a medium for toddlers with autistic spectrum disorder in second language acquisition. The method used is qualitative with the instruments used are questionnaire, observation, and interview. The research subject was 5 autistic spectrum disorder (ASD) students at the Smart Kids School. The researchers did a questionnaire with 5 respondents as the parents of kindergarten students. The researchers also interviewed the teachers of the kindergarten. There were 5 questions to answer, which were described based on the respondents’ opinions. The research results show the process of implementing YouTube in English learning for autistic spectrum disorder students is appropriate and advantageous. Because YouTube provides exciting videos for children; they can hear the words spoken and see their physical appearance, which can aid comprehension. The children often imitate the dialogue of the characters they see on screen and their behavior. In addition, this research also showed that it is crucial for parents and teachers to monitor the content children watch on YouTube. 
AN IMPLEMENTATION OF DUOLINGO APPLICATION FOR EXPANDING VOCABULARY IN WRITING DESCRIPTIVE TEXT TO HIGH SCHOOL STUDENTS Rahmawati, Anisa; Hamsia, Waode; Yunianti, Sofi
TELL - US JOURNAL Vol 9, No 3 (2023): September 2023
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2023.v9i3.6952

Abstract

After the covid-19 pandemic, everything was online, including learning. Teachers no longer have to always race on books in the learning process, they can take advantage of technology that is smartphones. Therefore, the aim of this study is to find out how Duolingo application is implemented on 10th grade’ students along with the students’ response. Duolingo itself is a learning app that has the highest rating in the education field on the Appstore. This application provides various features and also integrated skills such as 4 skills (reading, writing, listening, and speaking), then pronunciation, vocabulary, and grammar. Since the previous study was only discussed vocabulary, the writer conducts writing skill for this study. Through this application, teachers will be easier to introduce various vocabulary for students to write descriptive text. In addition, students also become more interested in learning English and the learning process in the classroom is not boring anymore. This study analyzed teaching and learning process using descriptive qualitative method with 3 instruments those were observation, questionnaire and interview. It is stated that, based on the result of observation was the students became very enthusiastic and excited in the learning process of writing descriptive text in the classroom. Besides that, it is stated from the results of the questionnaire could be concluded that the students felt helping by the Duolingo application for learning vocabulary in writing descriptive text, and this application was also easily accessible.
The Risks of Children Violence A Case Study Based on Social and Demographic Factors in Kalimas River Area Surabaya Rahayu, Aristiana Prihatining; Hamsia, Waode
International Research-Based Education Journal Vol 1, No 3 (2018)
Publisher : Faculty of Education Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um043v1i1p%p

Abstract

The purpose of this study is to describe how children experience violence. Some factors are highlighted to affect this issue including family dysfunction, economic, and misperceptions on how these children to be educated. This research used a qualitative approach involving some descriptive analysis. Results found that residents specifically children who live in slum and populated area potentially have more violent experiences. These probably relate to physical, psychological or emotional, and verbal. Children with poorly educated and uneducated parents, unemployed, less knowledge on religious practices potentially experience the violence. Further, children whose young parents and from a big family would have a bad experiences in the past since they had a very limited attention from their parent.Keywords: child violence, social factors, demography
Using TikTok as a Media to Enhancing Speaking Skills in English Foreign Language Classroom: A Lesson Learned from ESP Contexts Waode, Waode Hamsia
Journal of Language and Literature Studies Vol. 4 No. 2 (2024): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jolls.v4i2.1951

Abstract

The TikTok application is a social media platform that allows users to upload and edit videos using a variety of features to create content as desired. Its accessibility via mobile phones means that it can be used for online learning anywhere and anytime, effectively functioning as a mobile learning (m-learning) tool. This research focused on utilizing TikTok as a medium to enhance speaking skills in English as a foreign language (EFL) classrooms. This study employed a qualitative approach to explore the effectiveness of TikTok in improving students' English speaking skills. Data for the research were collected through observations and questionnaires. The study involved 20 students from the Marine Engineering program at Universitas Muhammadiyah Surabaya. Through careful analysis of the collected data, the research aimed to determine the impact of TikTok on students' speaking abilities. The results indicated that using TikTok as a medium significantly improved speaking skills in the EFL classroom. Students showed enhanced proficiency in their spoken English, attributed to the engaging and interactive nature of the platform. The study concluded that TikTok is an effective tool for improving students' speaking skills in English as a foreign language. Therefore, incorporating TikTok into EFL instruction can successfully enhance students' speaking abilities, making it a valuable resource for language educators.
Intensive English Course in Online Class Through WhatsApp and English Discovery as MALL Platform in Speaking Hamsia, Waode
Edulitics (Education, Literature, and Linguistics) Journal Vol 9 No 1 (2024): June, 2024
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v9i1.6446

Abstract

Technology in education is used as a tool to achieve learning goals. The utilization of technology in the field of education can make it easier to get information. This research aimed to investigate the utilization of technology to find out how students respond to using WhatsApp as a Mobile-Assisted Language Learning (MALL) platform in learning outcomes in speaking skills. The researcher used a narrative qualitative method as a research design which came from observation, questionnaires, and interviews. Moreover, the research design for the students’ responses observed the teaching-learning process. The subjects of this research were 20 students in the second semester of the academic year 2022/2023 at Universitas Muhammadiyah Surabaya. This research showed that WhatsApp as a Mobile-Assisted Language Learning (MALL) platform makes students interested in and enjoy learning English through Intensive English Courses in online classes. Therefore, this learning medium is online learning with a collection of substances open on the English Discoveries platform. In online learning, speakers can check how understudy learning comes about particularly through the Teacher Management System (TMS) hence, teachers can continuously grant input for each student’s online learning advance. Since they can learn anywhere and anytime that was as a new experience in learning English for their daily activities in speaking ability.
Teachers Perspectives Toward english Discoveries At Universitas Muhammadiyah Surabaya Sefiana Putri, Ruly; Hamsia, Waode
SCOPE: Journal of English Language Teaching Vol 9, No 1 (2024): Scope: Journal of English Language Teaching
Publisher : Pusat Studi Pendidikan Bahasa dan Sastra Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/scope.v9i1.24931

Abstract

Integration of technology in education, particularly through platforms like English Discoveries, has transformed language learning practices at Universitas Muhammadiyah Surabaya. English Discoveries provides a multimedia-based English learning platform that supports the development of comprehensive language skills. This study aim to describe teachers' perspectives on the English Discoveries platform, identify the types of challenges teachers face in implementing the English Discoveries platform, and find out the solutions provided by teachers in overcoming challenges in implementing digital literacy on the English Discoveries platform. This mix method study explores the perspectives of 7 teachers implementing the English Discoveries platform as learning media. Through questionnaires and interviews as the instruments of this study, teachers' experiences and opinions were collected, revealing insights into their perceptions of platform usability, impact on student engagement, and improvement of English language skills. Findings of this research highlight that teachers at Universitas Muhammadiyah Surabaya have a positive perspective on the English Discoveries platform, with many supporting its use in the learning process because of the convenience it offers, such as online presence and digital checking of assignments. Nonetheless, they faced several challenges in implementing this platform, including sudden logout issues, the need for a very stable internet connection, and excessive feature complexity. To overcome these challenges, the teachers suggested the need for better support from platform managers, feature simplification, and a reliable data backup system to maintain data security and continuity, as well as ensure the platform supports various devices well. In summary, English Discoveries enhances learning, engages students, and improves teaching efficiency despite technical challenges.
Intensive English Course in Online Class Through WhatsApp and English Discovery as MALL Platform in Speaking Hamsia, Waode
Edulitics (Education, Literature, and Linguistics) Journal Vol 9 No 1 (2024): June, 2024
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v9i1.6446

Abstract

Technology in education is used as a tool to achieve learning goals. The utilization of technology in the field of education can make it easier to get information. This research aimed to investigate the utilization of technology to find out how students respond to using WhatsApp as a Mobile-Assisted Language Learning (MALL) platform in learning outcomes in speaking skills. The researcher used a narrative qualitative method as a research design which came from observation, questionnaires, and interviews. Moreover, the research design for the students’ responses observed the teaching-learning process. The subjects of this research were 20 students in the second semester of the academic year 2022/2023 at Universitas Muhammadiyah Surabaya. This research showed that WhatsApp as a Mobile-Assisted Language Learning (MALL) platform makes students interested in and enjoy learning English through Intensive English Courses in online classes. Therefore, this learning medium is online learning with a collection of substances open on the English Discoveries platform. In online learning, speakers can check how understudy learning comes about particularly through the Teacher Management System (TMS) hence, teachers can continuously grant input for each student’s online learning advance. Since they can learn anywhere and anytime that was as a new experience in learning English for their daily activities in speaking ability.
A Study of Turn Taking Used in Radio Talk Show Under the Topic “Gender Equality and Women’s Empowerment” Nuri Saraswati; Waode Hamsia
Tell : Teaching of English Language and Literature Journal Vol 5 No 2 (2017): September
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.461 KB) | DOI: 10.30651/tell.v5i2.320

Abstract

This research analyzed about the using of turn-taking as the strategy in the radio talk show at Hard Rock FM in the topic Gender Equality and Women’s Empowerment, the guest was Myra Brown. It was analyzed because the researcher considered that turn-taking was one of strategies of language. The research approach was descriptive qualitative. It  identified the types of turn-taking, the speakers’ strategies, some reasons that the speakers took the turn, and the relation among the speakers after they took the turn. The main theories that the researcher used were discourse analysis by Gee (2011), turn-taking by Renkema (2004), and context by van Dijk (2009). This research discovered that there were three types of turn taking. They are speaker’s selection, speaker’s self choice, and speaker’s determination. Strategies that are used by the speakers, they are overlap, interruption, back-channel, and silence. One of the reasons that the speakers took the turn was that the hosts dig information from the guest related with the topic.