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Digital Marketing dalam Penguatan Branding Sekolah bagi Pengelola Sekolah Dasar (SD) Muhammadiyah 7 Surabaya Hamsia, Waode; Setiyawan, Radius; Khasanah, Siti Uswatun; Roisiah, Riska Rahayu; Firdaus, Akhlis Nastainul
Humanism : Jurnal Pengabdian Masyarakat Vol 4 No 3 (2023): Desember
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v4i3.19685

Abstract

Program Kemitraan Masyarakat digital marketing dalam dilaksanakan di SD Muhammadiyah 7 Surabaya. Di balik usianya yang setengah abad masih sangat butuh dukungan dalam membranding sebuah institusi tersebut. Berdasarkan data media social Instagram hanya 453 postingan 878 pengikut dan 1.055 yang diikuti.  Tidak hanya itu, dalam tampilan website isikonten masih tergolong minim dan belum mampu menggait publik, hal tersebut dibuktikan dengan minimnya jumlah pengunjung pada website Selain itu publikasi dalam media masa masih tergolong minim dibandingkan dengan sekolah Muhammadiyah lainnya sehingga sentuhan publikasi media masaa sangat penting dilakukan agar SD ini lebih dikenal dan menjadi sekolah rujukan para orang tua. Identifikasi masalah yang ditemui dilapangan adalah belum adanya system promosi online yang efektif dan integrative. Design visual yang masih kurang menarik. Kemampuan pengelolaan sosial media yang terbatas. Guru yang tidak bisa menulis berita kegiatan dalam bentuk release dan terbatasnya akun promosi media sosial. Solusi yang ditawarkan yaitu membangun kesadaran pentingnya memahami digital marketing media sosial sebagai bahan promosi. Pembelajaran ini akan dilakukan secara berkala. Bentuk kegiatan yang akan ditawarkan dalam PKM ini adalah : (1) Workshop (2) Pelatihan dan Pengelolaan (3) Keberhasilan penelitian ini terlihat dalam jumlah feed IG yang semakin beragam dengan tampilan feed yang lebih menarik dengan jumlah tiga postingan setiap harinya serta keberhasilan penulisan berita sekolah pada website dan media online lainnya.
Pengembangan Buku Ajar Apresiasi Sastra Berbasis Pendekatan Kontekstual Prodi Pendidikan Bahasa dan Sastra Indonesia UMSurabaya Ridlwan, M.; Hamsia, Waode
Stilistika: Jurnal Pendidikan Bahasa dan Sastra Vol 9 No 1 (2016)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/st.v9i1.2535

Abstract

Mutu pembelajaran sastra selama ini masih rendah. Rendahnya mutupembelajaran sastra itu terlihat dari rendahnya kemampuan mahasiswa dalammengapresiasi sastra, termasuk mengapresiasi cerpen. Menurut penelitian para ahlihal ini disebabkan antara lain pendekatan yang digunakan dalam pembelajaran sastrakurang sesuai dengan hakikat pembelajaran sastra dan tujuan pembelajaran sastra.Dengan latar belakang seperti di atas, dibutuhkan usaha untuk mengatasipermasalahan tersebut. Salah satu upaya adalah membuat suatu buku ajar yangdisesuaikan dengan latar belakang dan kemampuan mahasiswa. Diharapkan denganadanya buku ajar Apresiasi Sastra yang disusun oleh tim pengampu dosen matakuliah Apresiasi Sastra yang lebih aplikatif, representatif, serta sesuai dengan latarbelakang dan kemampuan mahasiswa S1 Pendidikan Bahasa dan Sastra Indonesia,akan meningkatkan mutu pembelajaran apresiasi sastra.Berdasarkan kajian literatur yang digunakan peneliti, dapatlah ditarikkesimpulan bagaimana menyusun suatu buku ajar yang aplikatif dan representatifbagi mahasiswa Pendidikan Bahasa dan Sastra Indonesia UM Surabaya.Pengembangan buku ajar apresiasi sastra ini melalui 4 tahapan, yaitu tahap (1) adalahpendefinisian (define) berupa kegiatan identifikasi masalah dengan mendasarkan padatujuan dan kebutuhan pengajaran; meliputi analisis ujung depan (front-end analysis),analisis kebutuhan/masalah, perumusan tujuan, penentuan topik, penyusunan materi;tahap (2) adalah desain (design), peneliti merancang naskah/skenario dan prototipebuku ajar; tahap (3) adalah pengembangan (develope), penelitimemproduksi/menghasilkan prototipe untuk keseluruhan tatap muka sesuairancangan pada tahap sebelumnya, pada tahap ini juga akan dilakukan expertjudgment pada prototipe yang telah disusun.
A Study of Turn Taking Used in Radio Talk Show Under the Topic “Gender Equality and Women’s Empowerment” Saraswati, Nuri; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 5 No 2 (2017): September
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v5i2.320

Abstract

This research analyzed about the using of turn-taking as the strategy in the radio talk show at Hard Rock FM in the topic Gender Equality and Women's Empowerment, the guest was Myra Brown. It was analyzed because the researcher considered that turn-taking was one of strategies of language. The research approach was descriptive qualitative. It  identified the types of turn-taking, the speakers' strategies, some reasons that the speakers took the turn, and the relation among the speakers after they took the turn. The main theories that the researcher used were discourse analysis by Gee (2011), turn-taking by Renkema (2004), and context by van Dijk (2009). This research discovered that there were three types of turn taking. They are speaker's selection, speaker's self choice, and speaker's determination. Strategies that are used by the speakers, they are overlap, interruption, back-channel, and silence. One of the reasons that the speakers took the turn was that the hosts dig information from the guest related with the topic.
An Analysis of Metaphor in Maya Angelou's "Caged Bird" and "Still I Rise" Poems Raharta, Akhbar Pradana; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 4 No 1 (2016): April
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v4i1.2095

Abstract

This research explored the possible meaning of the metaphor in the poem of Maya Angelou. The researcher focused on metaphor forms found as the object to be analyzed in Maya Angelou’s poems. Metaphor is one part of figurative languages which is the most common and widely used in literary works such as poem. Poem is a media for a poet to express feeling and imagination based on condition of a poet’s life. The data of this research were Caged Bird and Still I Rise poems by Maya Angelou. This research used descriptive qualitative to analyze the data. The purpose of this research was to find out the type of metaphor based on Crystal, Lakoff and Johnson theory, know the reasons of the use of metaphor, and interpret the poem meaning based on explication and author’s biography. It was found that Maya Angelou used three types of live metaphor they are Conceptual metaphor, Mixed metaphor and Poetic metaphor. It was also found that each poem tells about the author’s personal opinion about the racial inequality between black races and white races in America at that time.
Phonological Acquisition in Pronouncing Indonesian Consonant Words by Two Year Old Children Ulaimah, Fifi; -, Wijayadi; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 4 No 2 (2016): April
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v4i2.2101

Abstract

This study was about phonological acquisition, especially on phonological process theory by David Ingram. It focused on the consonant word production by three two-year-old Indonesian children. The researchers applied qualitative research methods and the data were taken from the three Indonesian children’s speech in naturalistic conversation. Based on the data analysis and interpretation, the researchers found that not all of Ingram’s phonological processes occur in the subjects’ word production. There were nine from twelve processes. In addition, the researchers also found four other phonological processes which did not reflect Ingram’s theory and there were still several sounds which were not acquired yet by the subjects at the end of her research.
THE REGISTER USED BY THE WORKERS OF PT. MULTI DUTA UTARI. Arilah, Tias; Wijayadi, WIjayadi; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 5 No 1 (2017): April
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v5i1.2129

Abstract

This study is sociolinguistics. It focuses on register used by the workers of PT. Multi Duta Utari. In productionDepartment, workers in PT. Multi Duta Utari, used register in context with their occupation. They use registerwhen they communicated in location production department of PT. Multi Duta Utari. The data taken are from inthe two statements, there are what are the type of the register used by the workers of PT. Multi Duta Utari, andwhy do the workers use such as the register. There are the objectives of the study that must be answered: (1)Toidentify the registers used by the workers in company of PT. Multi Duta Utari (2)To describe the reasons whythe workers use such registers. This study used a descriptive qualitative method. The data are collected from thesources including the subject and the place from the collecting data analysis, and triangulation. Finally, thewriter hopes that the finding will be useful to enrich our insight of sociolinguistics.
Background Factors of Thai Students' Speaking Achievement in English Learning Marudin, Nurulhuda; Ratnadewi, Dwijani; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 6 No 2 (2018): September
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v6i2.2138

Abstract

In learning English as Foreign Language, there are many background factors that play important roles to be success in learning. In the case of foreign students who study English in non-English speaking country, these factors become more complex. This study aims to analyze the background factors of Thai students’ speaking achievement and the different background factors between student’s high and low scores of speaking achievement. This study used mixed method design as method of study. The theories of factors were used to answer the objective of this research such as self-esteem, inhibition, risk-taking, anxiety, empathy, extroversion, introversion, motivation, attitude, language exposure, and social situation. The subject was five students from Thailand who studied at Muhammadiyah University of Surabaya. The finding was that each of students mostly possessed different background factors. However, their intensity and ability were different among of them. All of those factors were greatly influence their acquiring of TEFL as well. There were two students who had the highest and lowest scores in their speaking achievement after several years they have learned English in Indonesia. The different background factors between both of them were self-esteem, inhibition, risk-taking, anxiety, extroversion, introversion, attitude, and social situation factors. Their background factors in speaking were supported by many factors to reach a good achievement. Therefore, the factors mainly play important roles to tend students learning foreign language successfully.
Analysis Figure of Speech in Adele's Songs Prasetia, Nungki Lupita; -, Masulah; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 2 No 1 (2014): April
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v2i1.2168

Abstract

Language is an important means of communication to express our idea, emotion and feeling. Literature is creative and imaginative work of art spoken and written. Lyrics and poems, which are examples of literature, can express our feeling. Song is an imaginative awareness of experiences expressed through meaning, sound and rhythmic language choice so as to evoke an emotional response.There are many western musicians who use figure of speech in the songs. The researchers interested in Adele songs. Because her songs contain figure of speech and the researcher believes that these figure not yet well understood by the listeners. Her songs always contain about her experience.From this research, it is found in the songs that the kinds of figure of speech are personification, Metaphor and Synecdoche. The meaning in the figure of speech that is different from one song to another. Finally the researcher suggest the readers or other research want to conduct some researches that can analyze other types and aspect of figure of speech in the lyrics of songs composed or created by other singers.
The Techniques of Teaching Reading Comprehension at Second Grade Students at SMP Institut Indonesia Widiyanti, Tri; Batubara, Amrin; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 2 No 1 (2014): April
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v2i1.2170

Abstract

The result of this study show that the English teacher used techniques SQ3R (survey or skimming, questioning, read, recall and review) and scanning in teaching. The implementation into students ability, the teacher used three-phase stages in reading they are: pre reading activity, whilst reading activity, and post reading activity. whereas the strength and weaknesses of the techniques, the teacher used the same techniques in teaching reading to make easier for students. It is to make student more attracted because the teacher always give them motivation in guidance and the teacher also help the students to increase their ability in pronunciation. Moreover, the researcher found in weaknesses of this technique sometimes the students felt bored because they got the same techniques used by the teacher. Therefore, it is suggested the teacher use these techniques in teaching reading comprehension, Finally the researcher suggested that the teacher should always give the motivation and the teacher combines the techniques so that the students can easily understand the lesson that the teacher teaches, it means that the teacher has made the students perform better in their learning activity.
Reading Instructional Model Using Novel in Cooperative Learning for Senior High School Students Puspitasari, Desy; Ratnadewi, Dwijani; Hamsia, Waode
Tell : Teaching of English Language and Literature Journal Vol 2 No 2 (2014): September
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v2i2.2177

Abstract

English is very important to be learned by the people, because English as an international language widely used by society. This research describes the implementation and the student’s response after the teacher teaching reading novel for eleventh grade students at SMA GEMA 45 Surabaya. In this research, the researcher observed when the teacher teaching reading “Silas Marner” novel using cooperative learning techniques. This research aims to describe the implementation and the student’s responses after the teacher teaching reading for eleventh grade students at SMA GEMA 45 Surabaya. This research uses descriptive qualitative research. To collect the data, the researcher used three kinds of instruments they are: interview, observation and questionnaire. The teacher used jigsaw and number heads together to teach reading “Silas Marner” novel in each meeting. The results show that after the teacher teaching reading, the students have achievement in two aspects; speaking aspect and writing aspect. Besides that, through teaching reading novel using jigsaw and number heads together can help the students easy to comprehend “Silas Marner” novel and it can avoid student’s bore. Furthermore, the teacher should apply appropriate technique for the students who need to increase critical thinking when the students studying at class.