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All Journal AGRARIS: Journal of Agribusiness and Rural Development Research Caraka Tani: Journal of Sustainable Agriculture Jurnal Agro Industri Perkebunan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Agro Bali: Agricultural Journal Jurnal Pengabdian UNDIKMA Devotion: Journal of Research and Community Service Journal of International Conference Proceedings Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Harisudin, Mohamad
Program Studi Agribisnis Fakultas Pertanian UNS
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peanut Agribusiness Development Strategy (Arachis hypogaea) in Pracimantoro Sub-District Pardede, Fitri; Harisudin, Mohamad; Barokah, Umi
Devotion : Journal of Research and Community Service Vol. 5 No. 6 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i6.736

Abstract

Pracimantoro District is the largest peanut producing area in Wonogiri Regency with an average planting area of 381 Ha, productivity of 13.79 Kw/Ha, and production of 525.90 Tons. Farmers are expected to develop peanut agribusiness in the area. This study aims to formulate alternative strategies and determine the priorities of peanut agribusiness development strategies in Pracimantoro District. The basic method used is the descriptive method. Key informants are determined using convenience sampling techniques. Data collection techniques are carried out using observation, interview, recording, and triangulation of sources. The data analysis methods used include EFE and IFE Matrix, Grand Strategy Matrix, SWOT Matrix, and QSPM. The results showed that the peanut agribusiness development strategy was in quadrant I of Strength-Opportunity (S-O). The priority strategy that can be applied to the development of peanut agribusiness in Pracimantoro District is to develop production through improving the quality of peanuts.
THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani, Sugiharti Mulya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12446

Abstract

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.
BUSINESS SUSTAINABILITY STRATEGIES OF AGRIBUSINESS MSMEs IN THE NEW NORMAL ERA Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Adi, R. Kunto; Qonita, Rr. Aulia; Setyowati, Nuning; Riptanti, Erlyna Wida
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.422 KB) | DOI: 10.31186/jagrisep.21.1.13-30

Abstract

This research aims to determine internal and external factors, formulate strategies, and decide the priority of agribusiness MSME sustainability strategies in Sukoharjo Regency in the new normal era. This research uses basic descriptive and analytical methods. A total of 28 key informants were selected purposively. Data collection was completed through in-depth interviews. Data were analyzed using the IFE, EFE, IE, SWOT, and QSP matrices. The research results depict that the most essential strength is the support of experienced human resources with particular specialties and the most significant weakness is the limited business capital. Meanwhile, product diversification becomes the biggest opportunity and a decrease in production due to the COVID-19 pandemic serves as the most challenging threat. The IE matrix demonstrates that the position of agribusiness MSMEs in Sukoharjo Regency is in cell V, which means keeping and maintaining that can be done with product penetration and development strategies. Alternatives to agribusiness MSME sustainability strategies are building synergies to increase market share with online marketing; improving the quality of human resources through training; establishing partnerships with suppliers to suppress raw materials; strengthening quality control to maintain quality; innovating the product; maximizing the ability of human resources and the management of product competitiveness; introducing, promoting, and discounting products; and increasing partnerships with large businesses. In the new normal era, the priority of agribusiness MSME business sustainability strategy in Sukoharjo Regency is building synergies to improve the market with online marketing.
Peningkatan Kualitas Kemasan Teh Bunga Telang Melalui Introduksi Teknologi Mesin Continuous Band Sealer Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Riptanti, Erlyna Wida; Setyowati, Nuning; Qonita, Raden Rara Aulia
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12238

Abstract

This community service activities aim to introduce continuous band sealer machine technology to improve the quality of butterfly pea flower tea product packaging from Idako Sukses Mandiri MSMEs. The implementation of this community service uses participatory and mentoring methods. Activities are evaluated using before-after evaluation and descriptive analysis. The results of the service show that the Continous Band Sealer Machine has a positive impact on business sustainability. The Continous Band Sealer Machine can overcome the problems of MSMEs with limited production equipment in terms of packaging. Idako Sukses Mandiri MSMEs can use the machine well, and they will be more experienced and skilled. The positive impact can be seen from the quality of the packaging sealing; the sealing time becomes faster with a large amount, so the time used becomes efficient.
Introduksi Teknologi Tepat Guna Mesin Perajang Singkong Sebagai Upaya Peningkatan Usaha UKM Shaqiri Kabupaten Boyolali Riptanti, Erlyna Wida; Kusnandar, Kusnandar; Harisudin, Mohamad; Setyowati, Nuning; Khomah, Isti; Qonita, Raden Rara Aulia
Jurnal Pengabdian UNDIKMA Vol. 6 No. 3 (2025): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i3.15999

Abstract

This community service activity aims to enhance the knowledge and skills of Shaqiri SME workers by introducing appropriate technology, such as cassava chopper machines. The community service activities were carried out with a participatory approach, involving collaboration between the community service team from academia and SMEs as partners. The service team also conducted monitoring and evaluation of the implementation of service activities. The community service team conducted an evaluation using a pre-post intervention approach with evaluation instruments that included sheets and questionnaires, structured interviews, photos, and video documentation. The data was analyzed descriptively and comparatively, focusing on quantitative and qualitative changes. The results showed that the introduction of a cassava chopper machine provided benefits to Shaqiri SMEs in the production process. The cassava chopping process, which previously took a long time, became faster, the thickness of the slices became consistent, and it was less tiring for workers.
Corn Supply Chain in Central Java Province: Marketing Channel Efficiency and Chain Institutional Performance Approach Zuhri, Nur Muttaqien; Rahayu, Endang Siti; Kusnandar, Kusnandar; Harisudin, Mohamad
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2236

Abstract

Increasing corn production requires a supply chain to channel production from farmers to consumers. The supply chain of corn as a raw material for animal feed in Central Java Province is not yet well managed, because each farmer or business is still carried out individually. The aim of the study was to analyze the supply chain picture based on the Food Supply Chain Network and the efficiency of the corn agribusiness supply chain in Central Java. Sampling techniques from farmers using proportional random sampling and snowball sampling methods will lead researchers to the next informant or to related institutions to the final consumer. Data analysis uses the FSCN, Marketing Margin, Farmer's Share and DEA methods. There are 5 corn agribusiness marketing channels in Central Java Province. Marketing margin and farmer's share with Farmer-Cooperative-Consumer chain being the most efficient. Farmer-Village Trader-SubDistrict Trader-District Trader-Consumer marketing channel being the least efficient. Technical efficiency at the farmer level was 2%, at the village trader level 40%, at the subdistrict and district trader levels 37.5%, at the cooperative level 66.67%, at the animal feed company level 40% and at the poultry farmer level 25%.
Coffee Business Development Strategy (Case Study at PT XYZ) Islachudin, Muhammad Usman; Harisudin, Mohamad; Riptanti, Erlyna Wida
Agro Bali : Agricultural Journal Vol 7, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i1.1467

Abstract

The coffee business especially in the coffee shop sector to be superior to the competition is something that must be carried out in a sustainable manner by PT XYZ. Realizing this goal, PT XYZ must formulate its business development strategy. This study aims to determine internal factors (strengths and weaknesses) and external factors (opportunities and threats) which are used as the basis for formulating coffee shop business development strategies. The basic research method is descriptive with data collection techniques through in-depth interviews, focus group discussions (FGD), observation, documentation. Information was obtained through key informants who were determined purposively with the consideration of knowing the coffee shop business, namely directors, managers, supervisors, baristas, consumers, competitors, suppliers and coffee experts. Data analysis uses internal factor evaluation matrix, external factor evaluation, Grand Strategy matrix, SWOT matrix, and participatory prospective analysis. The results of the study show that the position of the grand strategy of PT XYZ is in quadrant I, which means that the strategy concentrates on market and product sustainability, product diversification, and aggressiveness. The main strategy prioritized based on the driving strategy is to increase the effectiveness and efficiency of departmental performance and improve the quality of human resources.
ANALYSIS OF FACTORS AFFECTING PURCHASING INTENTION ONLINE FOOD DELIVERY Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani , Sugiharti Mulya
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3411

Abstract

The purpose of this study was to determine the effect of E-Service Quality, sales promotion, and trust on the buying interest of Shopee Food consumers. Quantitative research methods, sampling using purposive sampling method techniques. The research subjects were 100 students from Sebelas Maret University, Universitas Muhammadiyah Surakarta, Universitas Surakarta, Universitas Slamet Riyadi and Universitas Duta Bangsa Surakarta. Analysis in research using Structural Equation Modeling (SEM). Based on the results of the analysis, it is known that there is a significant effect of E-Service Quality, sales promotion, and E-Trust on buying interest. This means that the variables E-Service Quality, sales promotion, and E-Trust, can measure buying interest. The better the E-Service Quality, sales promotion, and E-Trust, the higher the purchase intention. The results of the mediation test show that E-Trust affects the relationship between E-Service Quality and sales promotion with the purchase intention of Shopee Food consumers. The results of this study can be used as input material for a marketing strategy for market place platforms by optimizing aspects of E-Service Quality, sales promotion Brand Image and trust because these variables are proven to increase consumer buying interest.
Co-Authors Adi, R. Kunto Afridhianika, Annisa Nugraheni Endang Siti Rahayu Erlyna Wida Riptanti Ernoiz Antriyandarti Fanny Widadie Handayani , Sugiharti Mulya Heru Irianto Indah Nurhidayati, Indah Islachudin, Muhammad Usman Isti Khomah Joko Sutrisno Kamaludin Kamaludin kusnandar kusnandar Lubis, Fadli Akbar nuning setyowati Nur Muttaqien Zuhri Pardede, Fitri Pramudita, Galuh Qonita, Rr. Aulia Rhina Uchyani Fajarningsih Solly Aryza Sugiharti Mulya Handayani umi barokah