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All Journal AGRARIS: Journal of Agribusiness and Rural Development Research Caraka Tani: Journal of Sustainable Agriculture Jurnal Agro Industri Perkebunan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Devotion: Journal of Research and Community Service Journal of International Conference Proceedings
Harisudin, Mohamad
Program Studi Agribisnis Fakultas Pertanian UNS
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Peanut Agribusiness Development Strategy (Arachis hypogaea) in Pracimantoro Sub-District Pardede, Fitri; Harisudin, Mohamad; Barokah, Umi
Devotion : Journal of Research and Community Service Vol. 5 No. 6 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i6.736

Abstract

Pracimantoro District is the largest peanut producing area in Wonogiri Regency with an average planting area of 381 Ha, productivity of 13.79 Kw/Ha, and production of 525.90 Tons. Farmers are expected to develop peanut agribusiness in the area. This study aims to formulate alternative strategies and determine the priorities of peanut agribusiness development strategies in Pracimantoro District. The basic method used is the descriptive method. Key informants are determined using convenience sampling techniques. Data collection techniques are carried out using observation, interview, recording, and triangulation of sources. The data analysis methods used include EFE and IFE Matrix, Grand Strategy Matrix, SWOT Matrix, and QSPM. The results showed that the peanut agribusiness development strategy was in quadrant I of Strength-Opportunity (S-O). The priority strategy that can be applied to the development of peanut agribusiness in Pracimantoro District is to develop production through improving the quality of peanuts.
THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani, Sugiharti Mulya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12446

Abstract

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.
Co-Authors Afridhianika, Annisa Nugraheni Endang Siti Rahayu Erlyna Wida Riptanti Ernoiz Antriyandarti Fanny Widadie Heru Irianto Indah Nurhidayati, Indah Isti Khomah Joko Sutrisno Kamaludin Kamaludin kusnandar kusnandar Lubis, Fadli Akbar nuning setyowati Nur Muttaqien Zuhri Pardede, Fitri Pramudita, Galuh Qonita, Rr. Aulia Rhina Uchyani Fajarningsih Solly Aryza Sugiharti Mulya Handayani umi barokah