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Optimalisasi Digital Marketing dalam Meningkatkan Omzet di Sentra Wisata Kuliner Semolowaru, Kota Surabaya Jans, Rubens Pasha; Dewanti, Anindya Ayu Ratna; Lestari, Wahyu; Utoro, Aditya Nugroho Putro; Najah, Umi Atyah Safinatun; Akmal, Muhammad; Santosa, Bintang Laksono Putra; Wardani, Yusuf; Hasan, Khoirudin; Rahmawati, Ellya Meidiana; Permadi, Satrio Tegar; Tamrin, M. Husni
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 8, No 2 (2024): November
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2024.v8i2.6748

Abstract

Program optimalisasi digital marketing di Sentra Wisata Kuliner (SWK) Semolowaru, Surabaya, bertujuan meningkatkan omzet bisnis kuliner melalui strategi digital. Terletak di Kelurahan Semolowaru, SWK ini memiliki potensi besar berkat keberagaman kuliner tradisional dan lokasi strategis, namun menghadapi tantangan seperti keterbatasan pengetahuan digital, infrastruktur komunikasi yang kurang memadai, persaingan tinggi, serta akses pelatihan yang terbatas. Solusi yang ditawarkan mencakup pelatihan digital marketing, peningkatan infrastruktur komunikasi, program dukungan bisnis, dan workshop kreator konten. Target utama adalah meningkatkan omzet bisnis kuliner lokal sebesar 20% dalam enam bulan. Tujuan spesifik lainnya meliputi peningkatan jumlah pengunjung, pelanggan melalui platform digital, dan produksi konten media sosial. Program ini diukur dari pertumbuhan pengunjung, pelanggan digital, dan konsistensi konten media sosial. Tahapan pelaksanaannya meliputi persiapan, pengurusan izin, focus group discussion (FGD), pembuatan modul digital marketing, sosialisasi, pelatihan, workshop, serta monitoring dan evaluasi. Hasil yang diharapkan adalah peningkatan omzet, jumlah wisatawan, dan pemanfaatan teknologi digital oleh pelaku usaha. Dalam jangka panjang, program ini ditujukan untuk mendukung keberlanjutan bisnis kuliner, memperbaiki infrastruktur wisata, dan meningkatkan keterlibatan masyarakat dalam pengembangan pariwisata lokal.
Transformasi BUMDes Melalui Community Based Tourism dalam Pengembangan Pariwisata: Studi pada Desa Sekapuk, Kabupaten Gresik Isa , Muhammad Fatihuddin; Tamrin, M. Husni; Kudus , Imanudin
Journal of Administration, Governance, and Political Issues Vol. 1 No. 1 (2024): Januari-Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jagpi.v1i1.2516

Abstract

The study investigates the process of transformation of the village owned enterprise agency (BUMDes) into a community-based tourism development centre (CBT) in Sekapuk village, Gresik district. The research method used is case studies with a qualitative approach, involving in-depth interviews with stakeholders and analysis of related documents. The theory used is the concept of CBT as a community-based approach to local tourism development. The key findings suggest that active public involvement in all stages of tourism development, from planning to implementation, has significant economic, social, and environmental impacts. This implies that the CBT approach can be an effective model in strengthening the role of local communities in the development of sustainable tourism. The transformation of BUMDes into a CBT hub not only empowers local communities, but also ensures the sustainability of tourism initiatives by leveraging local resources and knowledge. The study's conclusions emphasize the importance of strengthening public capacity in tourism management, diversification of products and services, as well as government policy support for community-based tourism development. Implications of the research highlighted the need for advanced research to evaluate the long-term impact of this model and expand its application by considering local contexts and building strong partnerships among all relevant stakeholders.
Enhancing Public Service Efficiency through Agile Governance: A Case Study in Surabaya Kristina, Irene Yuma; Tamrin, M. Husni; Pancasilawan, Ramadhan
JPAP: Jurnal Penelitian Administrasi Publik Vol. 10 No. 2 (2024): JPAP (Jurnal Penelitian Administrasi Publik)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpap.v10i2.11720

Abstract

This research aims to analyze the application of Agile Governance principles in the Pakis Subdistrict Office, Surabaya City in order to improve the quality of public services at the Surabaya City Population and Civil Registration Service. The proposition of this research is that implementing Agile Governance can increase efficiency and public satisfaction with public services. The research method used is a case study with a qualitative descriptive approach. The research results show that the application of Agile Governance principles, such as Good Enough Governance, Human Focused, Based on Quick Wins, and Simple Design and Continuous Refinement, has been quite effective in providing fast and efficient services to the community. However, the main findings reveal that the application of the Human Focused dimension is not optimal. The existing public complaint space does not always receive an adequate response, so it does not fully meet community expectations.
Optimalisasi Sistem Pelayanan Rakyat Sidoarjo (SIPRAJA) Menuju Kalanganyar sebagai Desa Digital Tamrin, M. Husni; Umiyati, Sri; Arieffiani, Deasy; Lubis, Lunariana; Ambarwati, Arie; Achmad, Zainal Abidin
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 2 (2022)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2022.v6i2.3612

Abstract

Pengabdian masyarakat ini bertujuan untuk mengoptimalkan pelayanan publik dengan memanfaatkan sistem informasi menuju desa digital. Kebutuhan masyarakat tentang kualitas pelayanan publik yang efektif dan efisien menjadi sebuah keniscayaan. Pemerintah Desa Kalanganyar, Kecamatan Sedati, Kabupaten Sidoarjo sebagai bagian dari Pemerintah Kabupaten Sidoarjo telah menerapkan pelayanan berbasis digital yang dinamakan SIPRAJA (Sistem Pelayanan Rakyat Sidoarjo) sesuai dengan Surat Edaran Bupati Sidoarjo tentang kewajiban bagi seluruh desa untuk memanfaatkan aplikasi tersebut. Akan tetapi, partisipasi dan pengetahuan masyarakat tentang pemanfaatan SIPRAJA masih rendah sehingga aplikasi hanya dimanfaatkan oleh sebagian masyarakat saja. Metode pelaksanaan kegiatan ini dibagi menjadi tiga tahapan pelaksanaan, yaitu brainstorming, sosialisasi, dan pendampingan. Hasil dari pelaksanaan pengabdian ini, pemerintah desa memahami tentang pentingnya peningkatan kualitas pelayanan publik. Selanjutnya, pemerintah desa juga berhasil memberikan arahan dan meningkatkan jumlah partisipasi masyarakat dalam pemanfaatan aplikasi SIPRAJA. Dengan demikian, pelayanan publik di Desa Kalanganyar dapat berjalan secara optimal dengan memanfaatkan aplikasi tersebut.
Digital Transformation and Multi-Level Collaboration in Regional Tax Data Collection: A Case Study of Local Governments in Indonesia: Transformasi Digital dan Kolaborasi Multi-Level dalam Pendataan Pajak Daerah: Studi Kasus Pemerintah Daerah di Indonesia Nisa, Farichatun; Tamrin, M. Husni
JKMP (Jurnal Kebijakan dan Manajemen Publik) Vol 13 No 1 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jkmp.v13i1.1824

Abstract

This study aims to analyze the contribution of digital transformation integration and multi-level government collaboration to improving the effectiveness of regional fiscal governance, with a case study on the collection of data on Rural and Urban Land and Building Tax (PBB-P2) in Jombang Regency. The approach used emphasizes the use of the E-SPOP application and GIS-based mapping system as the main instrument of digitalization, as well as synergy between Bapenda, sub-district governments, villages, and hamlet apparatus in supporting the data collection process. The results of the study show two main contributions: first, the expansion of the tax object database as indicated by the increase in verified data by 9.16%; second, fiscal administration efficiency through the acceleration of data collection and an increase in the average realization of PBB-P2 revenues by 13.5%. These findings strengthen the relevance of the Digital Governance, Socio-Technical Systems, and New Public Management approaches, respectively related to the role of technology, institutional readiness, and orientation to efficiency and accountability. The study also identifies replication challenges in other areas, such as infrastructure disparities and human resource capacity, but offers strategic opportunities through modular approaches and national regulatory support. Thus, the digitalization of regional taxation is proven to be not just a technical innovation, but as part of fiscal institutional reform that can be replicated to strengthen more adaptive, inclusive, and sustainable fiscal governance in various regions in Indonesia.
Model Kerjasama Build-Operate-Transfer (BOT) Dalam Pengelolaan Pasar Turi Baru di Surabaya Rafani, Syafela Ristia; Azmi, Muh. Ulul; Musleh, Moh.; Tamrin, M. Husni
Kolaborasi : Jurnal Administrasi Publik Vol. 10 No. 1 (2024): April 2024
Publisher : Department of Public Administration, Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjap.v10i1.13070

Abstract

Pasar Turi Baru in Surabaya was built and managed using the Build-Operate-Transfer (BOT) cooperation model, where the private sector, namely PT. Gala Bumi Perkasa builds and manages it within a certain period of time and after that it will be returned to the Surabaya City Government as a regional asset. The construction of the new Turi market was due to a fire at the old Turi market several years ago. With the existence of Pasar Turi Baru, it is hoped that it will return to its glory days and carry a more modern concept. Even though it has only been operating for a year, the management of this new turi market has encountered an obstacle, namely competition with online markets which has made this new turi market quite empty of traders and visitors. This research uses a qualitative descriptive approach by collecting data using interviews, observation and documentation. The theory used in this research is Leonhardt's partnership theory, where there are 4 principles of success in carrying out public private partnerships, namely 1). Transparency and commitment, 2). Supervision in partnerships, 3). Negotiation process, and 4). Equality of roles in partnerships. The results of this research show that this partnership is running quite well where this collaboration is quite transparent and the existing commitment is also based on the existence of a cooperation contract and the monitoring system is running optimally, the negotiation process is also running smoothly because there is still minimal conflict, and each stakeholder's role is all equivalent.
Innovative Governance in Practice: An Institutional, Actor and Society Approach Febrianti, MR. Kumala Arumpeni Cahya; Tamrin, M. Husni; Musleh, Moh.; Abubakar, Ahmad Haruna
Journal Public Policy Vol 9, No 4 (2023): October
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v9i4.7369

Abstract

This study aims to analyze innovation governance in the Surabaya Teacher Application Information System (SIAGUS). Surabaya Teacher Application Information System (SIAGUS) is a web-based application designed for teachers and education personnel. This research uses Innovative Governance theory according to the United Nations (2015) which consists of several indicators, namely: Institutions, Policy Actors and Society. This research uses Innovative Governance theory according to the United Nations (2015) which consists of several indicators, namely: Institutions, Policy Actors and Society The method used in this study is descriptive qualitative with a case study approach. The informant determination technique is purposive sampling and choosing the informant key. Data collection techniques are observation, interview and documentation. The results showed that managing innovation is supported by various aspects such as institutional analysis, employee discipline, attitudes to serve the community, culture, and community participation. There are also those that have not been supported, such as regulations governing overall innovation, teacher knowledge and the process of utilizing technology. So that regulations are needed that regulate the Surabaya Teacher Application Information System (SIAGUS) and assistance to teachers.
Peluang Dan Tantangan Pekerja Migran Di Kelurahan Semolowaru, Kota Surabaya Lubis, Lunariana; Tamrin, M. Husni; Raharja, Wildan Taufik; Utama, Sasmito Jati; Dayu, Suprayitno Paendri
Ahmad Dahlan Mengabdi Vol 3 No 2 (2024): ABADI : Jurnal Ahmad Dahlan Mengabdi Edisi September 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/abadi.v3i2.154

Abstract

Pekerja migran menjadi salah satu solusi penting dalam mengurangi pengangguran, termasuk di Kelurahan Semolowaru, Kota Surabaya. Meski menawarkan peluang ekonomi yang menjanjikan, pekerja migran juga menghadapi berbagai tantangan, seperti penipuan agen tenaga kerja, kekurangan informasi terkait hak, dan risiko eksploitasi di luar negeri. Melalui program pengabdian kepada masyarakat berupa workshop "Peluang dan Tantangan Pekerja Migran", masyarakat di Kelurahan Semolowaru mendapatkan pemahaman lebih mendalam mengenai proses migrasi tenaga kerja, hak dan kewajiban, serta cara memitigasi risiko yang mungkin dihadapi. Hasil dari kegiatan ini menunjukkan bahwa program ini berhasil meningkatkan kesadaran masyarakat tentang pentingnya proses legal dan risiko yang dihadapi selama bekerja di luar negeri.
Sustainable governance practices for ecotourism: engaging local communities in the Golden Triangle Island, Indonesia Tamrin, M. Husni; Lubis, Lunariana; Musleh, Moh.
Otoritas : Jurnal Ilmu Pemerintahan Vol. 14 No. 2 (2024): August 2024
Publisher : Department of Government Studies, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v14i2.12440

Abstract

This qualitative study explores the efforts of the Sumenep District government in developing community-based ecotourism, focusing on the potential of marine tourism and small islands on Madura Island. Despite the commitment to promoting ecotourism through branding initiatives such as the tagline “Sumenep: The Soul of Madura” and the slogan “Golden Triangle Islands” highlighting Gili Iyang, Gili Labak, and Gili Genting several challenges hinder progress. These include unequal tourist distribution among the islands, inadequate infrastructure and accommodation, poor coordination in tourism management, and inefficient resource utilization. The research aims to describe and analyze governmental efforts, identify potential ecotourism types, uncover obstacles preventing optimal development, and propose a development model for community-based ecotourism. Findings indicate that significant gaps in infrastructure and management must be addressed to leverage the islands' ecotourism potential effectively. The study concludes that a comprehensive strategy, including robust regulatory frameworks, is essential to ensure sustainable and protected ecotourism in the Golden Triangle Islands, ultimately benefiting local communities and preserving natural resources.
EXPLORING PUBLIC SERVICE MOTIVATION IN PUBLIC ORGANIZATIONS: A BIBLIOMETRIC ANALYSIS Roziqin, Ali; Ivani, Yastinki Hasni; Muhammad Bintang, Rifki; Roy, Parimal Kumar; Apriyansyah, Apriyansyah; Tamrin, M. Husni
JURNAL ILMU SOSIAL Vol 24, No 2 (2025)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.24.2.2025.313-339

Abstract

Public Service Motivation (PSM) plays an important role as the foundation of intrinsic values for public officials, influencing performance, integrity, service quality, and the effectiveness of organizations performance. The growing body of research on Public Service Motivation (PSM) in public organizations has attracted increasing interest from both practitioners and academics in the fields of public administration and governmental bureaucracy. This study aims to investigate scientific literature related to PSM indexed in the Scopus database using a bibliometric analysis approach. The bibliometric data were analyzed with the help of VOSviewer software. A total of 119 articles published between 1999 and 2023 were selected for inclusion in this review. PSM has been examined from various perspectives. Public Personnel Management is the journal that most frequently publishes studies on PSM in public organizations. Andersen, L.B. and Aarhus Universitet are identified as the most prolific author and institution, respectively, contributing to the field. Furthermore, the United States is the most prominent contributing country in PSM research. The VOSviewer analysis revealed five dominant thematic clusters within the literature on PSM in public organizations. Two themes that remain underexplored are work engagement and burnout. Therefore, future research could place greater emphasis on these areas, as well as on related themes such as turnover and organizational culture.