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All Journal E-Journal Widya Ekonomika Journal on Education Ensiklopedia of Journal Menara Ilmu Ensiklopedia Social Review Jurnal Abdi Masyarakat (JAM) Journal of Economics, Business, and Government Challenges Jurnal Informatika Ekonomi Bisnis Ilomata International Journal of Social Science Journal of Education Research ADPEBI International Journal of Business and Social Science Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Informatika Ekonomi Bisnis Journal Of Humanity Dedication Jurnal Pengabdian Masyarakat Science and Technology: Jurnal Pengabdian Masyarakat Vocational: Journal of Educational Technology
Yanti Murni
Universitas Sumatera Barat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Pengaruh Lifestyle, Kelompok Referensi, Atribut Produk terhadap Keputusan Perpindahan Merek Sri Mulyani; Yanti Murni; Maharani Putri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.528

Abstract

Partially liftstyle has a positive and significant effect on brand switching with a calculated tvalue of 2.944 >ttable of 1.98 and a significant value of 0.004 <0.05. Partially the reference group has a positive and significant effect on brand switching with a tcount of 4.127 >ttable of 1.98 and a significant value of 0.000<0.05. Partially product attributes have no effect on brand switching with a t-value of 1.110<t-table of 1.98 and a significant value of 0.270>0.05. Simultaneously lifestyle, reference groups and product attributes have a positive and significant effect on brand switching with an Fcount of 87.221>Ftable of 2.70 and a significant value of 0.000<0.05. Then the hypothesis is accepted. The R2 test results in this study obtained an R2 value of 0.740. This shows that the influence of the independent variable on the dependent variable is 74%, while the remaining 26% is influenced by other factors not examined in this study.
Pengaruh Komunikasi dan Kemampuan Sumber Daya Manusia terhadap Efektivitas Kerja Pegawai Sri Mulyani; Yanti Murni; Maharani Putri; Rini Afrianti
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.776

Abstract

The aim of this research is to realize Quality and Accountability of Government Services in the District. The data source used in this research is primary data. This research was conducted at the South Pariaman District Head Office, Pariaman City, located on Jl. Zaini No.1, Balai Kurai Taji, Pariaman Sel., Pariaman City, West Sumatra 25536, Indonesia. The research will be carried out in June 2022 until completion. Based on the research results, it was concluded that communication had a significant effect on employee work effectiveness at the South Pariaman District Head Office, Pariaman City with a significance level of 0.000 < 0.05; Human Resource Capabilities have a significant effect on Employee Work Effectiveness at the South Pariaman Subdistrict Office, Pariaman City with a significance level of 0.001 < 0.05; and Communication and Human Resource Capabilities have a significant effect on Employee Work Effectiveness at the South Pariaman Subdistrict Office, Pariaman City with a significance level of 0.000 < 0.05;. The R Square value was obtained at 0.984, this means 98.4%, which means that the ability of the Communication (X1) and Human Resources Ability (X2) variables in explaining the Work Effectiveness variable (Y) is 98.4%. Meanwhile, the remainder (100% - 98.4%= 1.6%) is explained by other variables outside of this research variable.
Pengaruh Persepsi Harga dan Brand Awareness terhadap Keputusan Pembelian Sabun Mandi Merek Lifebuoy Mulyani, Sri; Murni, Yanti; Putri, Maharani
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.971

Abstract

The data analysis technique used is multiple linear regression analysis. Based on the research results, it was obtained that the multiple linear equation Y= 6.554 + 0.538X1+ 0.306X2. Based on the results of the t test, the price perception variable (X1) has a positive and significant effect on the decision to purchase Lifebuoy brand bath soap (5.688 > 1.66298) with a significance level of 0.000 (0.000 1.66298) with a significance level of 0.010 (0.010 3.11) with a significant level (0.000 < 0.05), it can be stated that price perception (X1) and brand awareness (X2) simultaneously have a positive and significant effect on soap purchasing decisions. Lifebuoy brand bath in Nagari Koto Dalam Barat, Padang Sago District. The magnitude of the influence of price perception and brand awareness on the decision to purchase Lifebuoy bath soap is 52.7%, while the remaining 47.3% is influenced by other than the model studied.
Co-Authors Afriani, Rini Aldino Aldino Aldino Aldino Arisman Sabir Arisman Sabir Arivetullatif Arivetullatif, Arivetullatif Asrul Asrul Astiti, Ayu Dewi Azwardi Azwardi Chaniago, Muhammad Akbar Dedek Helida Pitra Deliana, Vitri Dhini Mufti Dorris Yadewani Dwihapsari, Ester Ratih Fathiah Fauziah Fitri Yanti Fitri Yanti Harahap, Toharuddin Hendri Zet Hirdinis M Irfandi, M. Lili Salfina M Ali Iqbal M., Hirdinis Maharani Putri Nini, Nini Nur Ika Effendi Nur Ika Effendi nurhayani lubis, nurhayani Nurtati Nurtati, Nurtati Permana, Hendrik Permata, Okma prama widayat, prama Putri, Maharani Rahayu, Sari Rahmanto, Rommy Rahmanto, Rommy Rahmayanti, Yesi Rashid, Salman Renaldo, Renaldo Rinaldi, Al Hazar Rini Afrianti Rini Afrianti Rizki Maulana Akbar Rizki Maulana Akbar Sabir, Arisman Sri Maryanti Sri Mulyani sri sri mulyani SULASTRI Suryana, Noer Ali Ramdani Syofria Meidona Vitri Deliana Wahyuni, Sistri Ysefa, Widia Zaki, Zaki Zet, Hendri