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All Journal Jurnal Penyuluhan Ulul Albab: Jurnal Studi Islam Etika Demokrasi MUHARRIK: JURNAL DAKWAH DAN SOSIAL Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Interdisciplinary Social Studies Journal of Social Research Komunika: Jurnal Dakwah dan Komunikasi Jurnal Pendidikan Indonesia (Japendi) SWATANTRA Indonesian Journal of Advanced Research (IJAR) Lentera: Jurnal Ilmu Dakwah dan Komunikasi Akademika Jurnal Teknologi Pendidikan
Astriana Baiti Sinaga
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Persuasive Communication Strategies Of Leaders In Reducing Serious Disciplinary Violations Among Soldiers (Multi-Site Study At The Signal Battalion Of Pushubad And Battalion 21 Group 2 Kopassus) Widarti, Eka Indri; Sinaga, Astriana Baiti
Journal of Social Research Vol. 4 No. 8 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2681

Abstract

In essence, the leadership culture in military organizations is instructive and authoritarian with one command center. However, it is possible that a persuasive communication strategy was used by the leaders of the Yonhub Pushubad and Yon21 Group 2 of Kopassus to reduce the number of cases of soldiers’ offenses. This study aims to determine, compare and synthesize leadership persuasive communication strategies in suppressing the level of soldier discipline offenses in Yonhub Pushubad and Yon 21 Group 2 Kopassus. The method used in this research is a qualitative method and a descriptive approach with a multi-site study at the Yonhub Pushubad and the Yon 21 Group 2 Kopassus. Primary and secondary data collection techniques through in-depth interviews, participant observation and documentation. Based on the analysis and discussion of all the findings and data collected, it was concluded that the leaders of Yonhub Pushubad applied psychodynamic, psychocultural and the meaning construction persuasive communication strategies to reduce the number of infringements among its soldiers. On the other hand, the leaders of Yon 21 Group 2 Kopassus also applied the same three persuasive communication strategies to minimize the number of transgressions by its soldiers. Although both sites use the same persuasive communication strategies, different ways and methods are implemented by each leadership group in their unit. From the description of the results of the study, it can be concluded that the leaders of Yon 21 Group 2 Kopassus are more persuasive than the leaders of the Yonhub Pushubad, as can be seen from the variety and effectiveness of the communication strategies applied in controlling the discipline of its members. This is also evidenced by the percentage of offenses by soldiers of Yon 21 Group 2 Kopassus which is smaller than Yonhub Pushubad from 2018 to 2021.
Leadership's Persuasive Communication Strategy in Reducing the Rate of Severe Discipline Violations of Soldiers (Multi-Site Study on the Pushubad Transportation Battalion and the 21st Battalion Group 2 of Kopassus) Widarti, Eka Indri; Sinaga, Astriana Baiti
Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i4.886

Abstract

In military organizations, leadership culture is typically instructive and authoritarian, with a single command center. However, leaders of Yonhub Pushubad and Yon 21 Group 2 of Kopassus may use persuasive communication strategies to reduce soldier offenses. This study aims to identify, compare, and synthesize these strategies in suppressing discipline violations at Yonhub Pushubad and Yon 21 Group 2 Kopassus. Employing a qualitative, descriptive method with a multi-site study, data were collected through in-depth interviews, participant observation, and documentation. Analysis revealed that leaders of Yonhub Pushubad applied psychodynamic, psychocultural, and meaning construction persuasive communication strategies to reduce soldier infringements. Similarly, Yon 21 Group 2 Kopassus leaders used the same three strategies to minimize transgressions. Although both units used identical strategy types, their implementation methods differed. The study concludes that leaders of Yon 21 Group 2 Kopassus are more persuasive than those of Yonhub Pushubad, as demonstrated by the greater variety and efficacy of communication strategies employed to maintain discipline. This conclusion is further supported by the lower percentage of soldier offenses in Yon 21 Group 2 Kopassus compared to Yonhub Pushubad between 2018 and 2021.
Ganjar Pranowo’s Storytelling and Political Image on Social Media Muksin, Nani Nurani; Sinaga, Astriana Baiti; Hidayat, Hendra; Handoko, Daniel; Shabana, Amin
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 17 No. 2 (2023)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v17i2.7206

Abstract

Politics is not socially empty. Therefore, politicians must also find the right strategy to increase popularity and electability. One way that can be used is the use of social media. Social media is now widely used by political actors as a means to absorb aspirations in the political field. One of the social media that is currently widely used as a political tool is TikTok. As of April 2022, there are 99,072,000 TikTok users in Indonesia or 51.1% of the Indonesian population aged 18 years and over. This article aimed to explore how Ganjar Pranowo built his self-image through his TikTok account @ganjarpranowofc and what storytelling strategies were used in that image. A qualitative approach with a content analysis method is used in writing this article. There are 252 videos from the TikTok account @ganjarpranowo were analyzed from January to May 2022. This article uses the political image category approach described in Liebhart and Bernhardt's research (2017) as a basis for analysis. From this research, Ganjar Pranowo simplifies political issues in his imagery efforts. In addition, there are indications of three storytelling strategies used in political imagery on the TikTok account: the biographical strategy, the incumbent strategy, and the Kagama chairman strategy.
The Role of Social Media in Shaping the Behavior of Muslim Generation Z Voters in General Elections Shafrina, Alifya Nur; Hidayaturrahman, Mohammad; Ubaid, Ahmad Hasan; Sinaga, Astriana Baiti; Elazhari, Elazhari
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 2 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z voters are easily influenced by exposure to money politics and hoaxes during the general election. This study was conducted to reveal the role of social media in shaping the political behavior of Muslim Generation Z voters in the 2024 general election. This article is the result of qualitative research that specifically describes the behavior of Muslim Generation Z voters. Data collection was carried out using two techniques. First, questionnaires were distributed to 133 respondents, Muslim Generation Z voters consisting of college students and high school students. Second, in-depth interviews with 11 informants comprised of college students and students. The data analysis used in this study uses content analysis in the form of respondents' and informants' answers, which have been collected through questionnaires and in-depth interviews. The results of the study show that Muslim Generation Z voters are familiar with social media such as Instagram, YouTube, TikTok, Facebook, and WhatsApp. These social media are used by Muslim Generation Z voters to access political information. Furthermore, political information on social media plays a role in shaping the behavior of Muslim Generation Z voters in various forms, starting from just being voters, implementing committees, and election supervisors. This study contributes to the theory of voter behavior, shaped not only by sociological, economic, and psychological factors but also by communication factors, especially on social media.
Pengaruh Media Sosial Instagram (@mandiri.lelang) Terhadap Minat Beli Rumah Lelang di Bank Mandiri Wibowo, Cahyo; Sinaga, Astriana Baiti
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7378

Abstract

Media sosial menjadi alat komunikasi yang efektif dalam pemasaran digital, termasuk dalam industri properti. Instagram @mandiri.lelang merupakan platform yang digunakan oleh Bank Mandiri untuk mempromosikan rumah lelang kepada calon pembeli. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial Instagram terhadap minat beli rumah lelang di Bank Mandiri, baik secara parsial maupun simultan. Pendekatan yang digunakan adalah kuantitatif dengan metode deskriptif. Data diperoleh melalui penyebaran kuesioner kepada 45 responden yang merupakan pengikut akun @mandiri.lelang. Teknik analisis data meliputi uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, serta uji hipotesis (uji t, uji F, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa perhatian, ketertarikan, keinginan, dan tindakan yang dihasilkan dari media sosial Instagram berpengaruh positif dan signifikan terhadap minat beli rumah lelang. Di antara variabel tersebut, dimensi tindakan (action) memiliki pengaruh dominan dengan nilai koefisien beta sebesar 0,871. Dengan demikian, penggunaan media sosial Instagram secara efektif dapat meningkatkan minat beli rumah lelang di Bank Mandiri.
The Influence of Public Perception and Implementation of the MBG Program on the Image of Prabowo–Gibran Government Yarnis, Yarnis; Sinaga, Astriana Baiti; Muksin, Nani Nurani; Patrianti, Tria
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 10, No. 01 (2026): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v10i01.11661

Abstract

This study measures the influence of public perception and the Free Nutritious Meals Program (MBG) on the image of the Prabowo–Gibran administration in Berau Regency. In political communication, the MBG program is viewed not only in terms of its implementation but also in how it is perceived by the public and communicated by the government. This study is motivated by the existence of both pros and cons regarding the new leadership and the challenges faced by the new government's image, particularly in programs that have not yet been fully realized, especially in areas such as Berau Regency, which is geographically quite distant from the centre of government. The objective of this study is to measure the influence of public perception and the implementation of the MBG program on the government's image. The method used is quantitative, with a survey method. The sample consists of 100 respondents selected through stratified random sampling in Berau Regency. The results indicate that public perception does not have a significant influence on the government's image. Conversely, the MBG program partially has a strong influence. However, when tested simultaneously, both contribute significantly to forming a positive image of the government. These findings indicate that narratives and strategic communication regarding programs that have not yet been fully implemented can still influence the government's image. In Political PR, these results highlight the importance of effective political communication and make theoretical and practical contributions to the development of political communication strategies.
Jakarta's Public Perception of the Vaccine Policy Political Communication Sinaga, Astriana Baiti; El Adawiyah, Sa'diyah
Indonesian Journal of Advanced Research Vol. 5 No. 3 (2026): March 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i3.16254

Abstract

This research aims to find out the public perception of government political communication related to the Minister of Health Regulation No. 10/2021: Implementation of Vaccination in the Context of Countering the Corona Pandemic 2019. Pandemic cases globally require good communication techniques from the government in disseminating information on a basis that is expected to provide a sense of security for the community in dealing with social disasters caused by the pandemic. Regulation of the Minister of Health No. 10 of 2021: The Implementation of Vaccination in the Context of the 2019 Coronavirus Pandemic has caused controversy in the community. Many opinions are developing in the community about this basic regulation of vaccination. Meanwhile, communication by the government about policies in various ways began to be felt by the public. This study uses a survey method using data collection techniques through questionnaires to find out the public's perception of government political communication related to PMK No. 10 of 2021 for a total of 424 respondents. The research was conducted in DKI Jakarta Province with the assumption that people close to the center of government should get better information (knowledge). The information bias obtained by the people of DKI Jakarta and the public rejection of this policy show that the communication is ineffective.
Co-Authors Adawiyah, Sa'diyah El Ahmad Muktamar B Atajudin Nur Bambang Irawan Cahyo Wibowo Cecep Effendi Cecep Effendi Cecep Effendi El Adawiyah, Sadiyah Elazhari, Elazhari Era Purike Handoko, Daniel Hendra Hidayat Kasim, Azahar Mohammad Hidayaturrahman Mulkan Habibi Nani Nurani Muksin Nur Inna Alfiyah Nur Rahmah Wahyuddin Nur ‘Azah Shabana, Amin Shafrina, Alifya Nur Sudarman Sudarman Suesilowati Suesilowati Sugiantiningsih, Anak Agung Putu Sulistiani, Indah Sumardjo Teddy Tjahyanto Tria Patrianti U. Suherman Ubaid, Ahmad Hasan Widarti, Eka Indri Yarnis, Yarnis