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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Ihtiyath : Jurnal Manajemen Keuangan Syariah Jurnal Ekonomi Utama (Juria) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) e-Jurnal Apresiasi Ekonomi Transforma: Jurnal Manajemen Fin Synergy: Jurnal Manajemen Keuangan Jurnal Sistem Informasi dan Manajemen Jurnal Perbankan Syariah: Persya Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA) Finavest: Jurnal Ilmiah Ilmu Keuangan Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) J-CEKI Jurnal Ilmiah Manajemen Profetik Nawadeepa: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Akuntansi Profetik
Meutia Dewi, Meutia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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OPTIMALISASI KEMASAN PRODUK SUSU KAMBING SULIS ETAWA SEBAGAI STRATEGI PEMASARAN Nadya, Yusri; Yusnawati; Dewi, Meutia; Aulia, Yuke
Jurnal Masyarakat Berdikari dan Berkarya (Mardika) Vol 3 No 2 (2025): Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Publisher : Fakultas Teknik, Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/mardika.v3i2.13436

Abstract

Susu kambing etawa memiliki potensi besar untuk meningkatkan ekonomi lokal, khususnya di Aceh Tamiang. Usaha Sulis Etawa, yang didirikan pada 2018, menghadapi tantangan dalam pemasaran karena kemasan yang sederhana dan penjualan yang terbatas pada platform offline, seperti WhatsApp. Desain kemasan yang menarik dan informatif sangat dibutuhkan untuk meningkatkan daya saing produk di pasar lokal dan nasional. Permasalahan utama yang dihadapi mitra adalah kemasan yang kurang menarik dan pemasaran yang masih bersifat offline. Solusi yang diusulkan adalah perbaikan desain kemasan dengan mencantumkan informasi penting seperti logo halal, komposisi, dan tanggal kedaluwarsa. Beberapa tahapan telah berhasil dilaksanakan, termasuk sosialisasi kegiatan, koordinasi dengan mitra terkait desain kemasan, dan implementasi kemasan baru. Evaluasi awal menunjukkan peningkatan minat konsumen terhadap produk setelah perubahan kemasan, yang diharapkan dapat memperluas jangkauan pasar dan meningkatkan penjualan.
PENETRATION OF ISLAMIC FINTECH MODEL IN PROMOTING THE ACCELERATION OF MSMES IN THE EASTERN COASTAL OF ACEH Rosalina, Dhian; Dewi, Meutia; Siregar, Saparuddim; Sugianto, Sugianto
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1030

Abstract

This study aims to find ways to introduce Islamic fintech that fit the social, cultural, and economic needs of SMEs in Aceh’s eastern coastal area. The main goal is to support financial and digital inclusion and improve literacy. This research is important because coastal SMEs rarely use Islamic fintech. The main reasons are limited internet access, weak digital infrastructure, and low worker readiness, even though Aceh’s strong religious culture supports Islamic financial products.This research uses both exploratory and descriptive methods. It brings together secondary data from Otoritas Jasa Keuangan and Badan Pusat Statistik reports, along with academic literature, and primary data from interviews and questionnaires. Key informants include people from Bank Syariah Indonesia, Bank Aceh, coastal salted fish SMEs, local government agencies, and Islamic fintech service providers. The data were analyzed using an interactive model, then reviewed using a SWOT analysis.The results show that Islamic fintech can improve access to financial services and help coastal SMEs grow. However, its use is still limited by poor digital access and low financial and digital literacy. The SWOT analysis points to a model with three main pillars: improving digital access, increasing SME literacy and mentoring, and strengthening regulatory cooperation and the Islamic financial ecosystem. These steps are meant to make Islamic fintech more relevant and sustainable for local SMEs.
Co-Authors Abd Majid, M. Sabri Andira, Fevi Sri Andri Soemitra anggina, putri Armela, Viska Aulia, Yuke Az-Zahra, Putri Azhari Akmal Tarigan Dhian Rosalina, Dhian Iskandar Muda Jannah, Firda Miftahul Marliyah, Marliyah Miftahul Jannah Muhammad Fuad Muhammad Rizqi Zati, Muhammad Rizqi Nadya, Yusri Putri, Hanny Amalia Rahmi Syahriza, Rahmi Rangkuti, Anisa Riny Chandra Safrizal Safrizal Sari, Erika Sari, Maulita Sartika, Devi Rindi Sembiring, Dhea Fitriana Rosalia Setianingsih, Dias Siregar, Saparuddim Sugianto Sugianto Sugianto Suri Amilia SURI AMILIA, SURI Syahriza , Rahmi Tantawi, Rachmad Tantawi, Rahmad Tengku Putri Lindung Bulan Tengku Putri Lindung Bulan, Tengku Putri Tengku Putri Lindung Bulan, Tengku Putri Lindung Verinanda, Muhammad Ridwan YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yusnawati Yusrizal Yusrizal