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Designing Shopee E-commerce Packaging Using Sarcasm Quotes as a Cleanliness Campaign Weapon to Increase Awareness Satria Adiyasa*; Iiq Iqoomatussholihah; Ghina Faridah; Nur Azizah Almarwajiah; Muhammad Ahsanul Mukmin; Hafiluddin Ahmad Jailani; Shella Wardhani Putri; Fajar Ciptandi
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.34430

Abstract

The accumulation of waste from e-commerce shopping is increasing among the public, especially in Jakarta. Prefer shopping online because e-commerce purchases are they feel to be more effective, can shorten the time, and the price is more affordable, coupled with restrictions on movement space (PPKM) because the COVID-19 pandemic has made people spend a lot of time at home so that there has been a surge in online shopping trends. From trends, it produces e-commerce waste such as cardboard and plastic packing which needs special handling so as not to cause environmental pollution and natural disasters. This study aims to analyze the campaign strategy needed in developing packaging designs by displaying sarcasm-tinged copywriting wrapped in the Shopee e-commerce waste management program. The analytical method used is qualitative with a target of early adulthood (26-35 years) using data collection through observation, interviews, and literature studies, as well as root cause five why analysis benchmarking. The urgency of the idea of this journal is to increase public awareness of e-commerce waste and how to manage it properly. The result of this design is to create a campaign about e-commerce waste through Shopee packaging design using sarcasm copywriting to attract consumers' attention.
Analisis Visual Mahkota Binokasih Sang Hiyang Pake di Kabupaten Sumedang Jeng Oetari; Fajar Ciptandi; Morinta Rosandini
JURNAL RUPA Vol 8 No 1 (2023): Open Issue (In press)
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v8i1.5592

Abstract

Regency, especially the Sumedang Larang Palace, was designated as the Sumedang Puseur Budaa Sunda in 2017 by the Sumedang Government and designated as an institution for the preservation, protection, and development of ancestral customs and culture. As a result of this policy, 10 typical Kesumedan ornaments were determined, one of which was the Binokasih Crown. On the other hand, the Regent's Regulation Number 113 of 2009 concerns legal developments and community needs, therefore to strengthen legality it is necessary to increase it in the form of regional regulations, to maintain cultural preservation which is carried out through inventory, security, maintenance, rescue, and publication. So that is more potential in digging up further information, one of which is in the visual analysis of objects related to culture, especially the ornaments on the Crown which have been designated as cultural heritage/cultural assets for efforts to preserve Sundanese culture in Sumedang. The purpose of this study is to visually analyze the crown and analyze the philosophy contained in the crown. So that it can maintain cultural heritage both tangible and intangible aspects and become a basic reference in developing a product because it already has a clear foundation. Keywords: Visual Analysis, Crown Binokasih, Decorative Variety, Sumedang
Exploring Traditional Dadiah Food as a Part of Cultural Identity and Sustainability in Minangkabau Tribe Tourism Amy Maulid; Fajar Ciptandi
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.231

Abstract

Traditional food is an intangible cultural heritage that has regional, specific characteristics, various kinds and types that reflect the natural potential of each region, so that Indonesia is not only said to be rich in nature, but also in all the diversity of culture and food that exists, but this does not rule out the possibility These traditional foods will experience extinction if their sustainability is not maintained, such as the conventional Dadiah food which originates from West Sumatra.Dadiah is a traditional yogurt from milk buffalo originating in Minangkabau,West Sumatra. Dadiah, as traditional food, needs to be preserved in modern society by providing elements of novelty but still taking into account the characteristics and fundamental values ​​that have been previously owned. This study aims to analyze the application of the innovation leadership pyramid in the traditional food product Dadiah in order to discover the elements of tradition in the traditional food product. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature study. The data obtained comes from factual conditions in the field when conducting research, so the data received will be analyzed using the innovation guide pyramid. It is hoped that the results of this research will be able to find new elements that can be applied to traditional dadiah food so that the traditional food remains preserved. Keywords: traditional food, dadiah, innovation guiding pyramid
Analisis Visual Artefak Budaya Makuta Binokasih Sang Hyang Pake Oetari, Jeng; Ciptandi, Fajar; Rosandini, Morinta
JURNAL RUPA Vol 8 No 1 (2023): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v8i1.5592

Abstract

The Binokasih Crown is a Sundanese cultural heritage object stored in the Prabu Geusan Ulun Museum in Sumedang Regency as a symbol of the coronaton of a king in the contnuaton of power. The Binokasih Crown is designated as a Kasumedangan ornament and its visual is also used in the Sumedang Puseur Budaya Sunda or SPBS logo. In the use of the crown’s visual, there are diferences in history and no comprehensive descripton. Through the eforts of Sumedang Puseur Budaya Sunda in reconstructng culture and the need to identfy artfacts through cultural values, it is necessary to study the Binokasih Crown as an icon of Sumedang Regency through Sundanese cultural values in an efort to preserve Sundanese culture in Sumedang. The method used in this research is a qualitatve method with data collecton through feld observaton, deep interviews, document studies, and documentaton. The data analysis technique on cultural values uses Sundanese Cosmology and visual analysis uses morphological aesthetcs with descriptve, analytcal, interpretatve, and evaluatve stages. The purpose of this research is to explore the tangible and intangible aspects of the Makuta Binokasih as a cultural artfact. This is done in order to preserve Sundanese cultural heritage, and to provide a clear foundaton for the development of products based on the artfact.
WHEELCHAIR DEVELOPMENT DESIGN WITH BRAKE SUPPORT FOR INDEPENDENT MOBILITY PERSONS WITH MODERATE PHYSICAL DISABILITIES Fuad, Saftrian Mukhlizul; Ciptandi, Fajar; Hadiansyah, Mahendra Nur
Ide dan Dialog Desain Indonesia (Idealog) Vol 8 No 2 (2023): Jurnal Idealog Vol 8 No 2
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/idealog.v8i2.6687

Abstract

The population of Indonesia in 2022 will reach 27,536 million people, of which 17.5 millionpeople are people with disabilities. In this context, disability refers to physical or mental limitations limiting a person's social interaction. The primary function of a wheelchair brake is to control the speedand movement of the wheelchair and its equipment. However, the manual wheelchair braking systemis still not ef ective enough to overcome steep roads. Accessibility for people with disabilities is greatlyinfluenced by environmental and structural factors, especially in areas where the streets are long or steep. To increase accessibility for people who use manual wheelchairs and have physical limitations, particular research was carried out. The method used in this research uses a design thinking frameworkthat begins with a data collection process through interviews, observations, documents, and validationusing triangulation of data sources to conclude, then carrying out the design process using experimental methods and validating wheelchair users with disabilities. This research aims to address the mobilitychallenges of people with physical disabilities who use manual wheelchairs in areas with steeptopography. The result of this research is that an innovative concept of using brake accessories onmanual wheelchairs has been developed. Keywords : disability, wheelchair, accessibility, physical limitations
Panduan Dasar Konsep Perancangan Identitas Visual Kawasan Kampung Wisata Arab Panjunan Cirebon Sodik, Jafar; Ciptandi, Fajar; Wirasari, Ira
Jurnal Desain Vol 11, No 1 (2023): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v11i1.15967

Abstract

Kampung Arab Panjunan merupakan kawasan di Kota Cirebon dengan mayoritas penduduk etnis Arab yang berasal dari Baghdad, Irak. Kawasan ini memiliki beberapa ciri khas salah satunya tradisi kerajinan gerabah dan pernah menjadi sentra gerabah terbesar di Cirebon. Namun, saat ini tradisi tersebut sudah tidak dapat ditemukan. Ciri khas lainnya yaitu, Masjid Merah Panjunan, makanan dan musik khas Timur Tengah. Namun, tradisi tersebut telah mengalami akulturasi. Pemerintah Daerah Kota Cirebon bersama Direktorat Jenderal Cipta Karya Kementerian Pekerjaan Umum dan Perumahan Rakyat memiliki rencana strategis mengembangkan Kampung Wisata Arab Panjunan, salah satunya merancang identitas visual dengan mengangkat ciri khas kawasan. Ciri khas tradisi kawasan yang hilang dan akulturasi yang terjadi menjadi permasalahan dalam merancang identitas visual. Destination branding merupakan strategi yang dapat digunakan untuk mengembangkan kawasan berdasarkan potensi yang dimilikinya. Tujuan penelitian ini yaitu menentukan konsep perancangan identitas visual kawasan dengan mengangkat ciri khas kawasan menggunakan destination branding dengan batasan pada tahap Market Investigation, Analysis and Strategic Recommendations. Penelitian ini menggunakan pendekatan deskriptif kualitatif dan metode Limas Pemandu Inovasi, Matriks Perbandingan Perwujudan Budaya, Analisis PEST dan SWOT. Hasil dari penelitian ini yaitu rekomendasi bagi pemerintah berupa panduan dasar konsep perancangan identitas visual Kampung Wisata Arab Panjunan dengan mengangkat tradisi kerajinan gerabah, Masjid Merah Panjunan, makanan dan musik khas Timur Tengah ke dalam bentuk values, strategi pengembangan dan jenis identitas visual kawasan yang layak untuk diimplementasikan.
Peningkatan Desain Layanan dan Customer Experience Sosial Media Komunitas Perajin Tenun Tradisional (Studi Kasus: Gedog Lowo) Ciptandi, Fajar; Razak, Rahman Abdul; Pratiwi, Dewi Shintya; Putra, Galih Mandala; Budi, Sri Maharani; Ramadhan, Mochammad Sigit
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 03 (2023): September 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i03.7073

Abstract

Abstrak Perkembangan teknologi internet di abad 21 terjadi dengan sangat pesat dan berdampak pada percepatan perputaran informasi produk atau jasa dan pengambilan keputusan bisnis yang cukup masif antara pelaku bisnis dan konsumen. Media sosial, adalah salah satu perkembangan tersebut, dimana pelaku bisnis diharapkan mampu memaksimalkan fitur yang terdapat di dalamnya untuk digunakan dalam pelayanan dengan pengalaman yang positif kepada pelanggan. Penelitian untuk desain ini menggunakan pendekatan kualitatif melalui metode validasi triangulasi sumber data di dalam framework design thinking, yang meliputi tahap empathize, define, ideate, prototyping, dan testing, dengan studi kasus Gedog Lowo sebagai objek penelitian. Penelitian ini bertujuan pada terciptanya alternatif desain layanan (service design) pada media sosial Instagram dan Whats App Gedog Lowo. Penelitian menghasilkan pengembangan bisnis value sesuai dengan yang ditentukan oleh Gedog Lowo untuk meningkatkan reputasi perusahaan. Kata Kunci: customer experience, Gedog Lowo, media sosial, service design AbstractThe development of internet technology in the 21st century is occurring very rapidly and has an impact on the acceleration of the barely massive circulation of product or service information and business decision-making between business people and consumers. Social media is one of these developments, where business people are expected to be able to maximize the features contained in it to be used in services with a positive experience for customers. Research for this design uses a qualitative approach through the triangulation validation method of data sources within the design thinking framework, which includes the empathize, define, ideate, prototyping, and testing stages, with the Gedog Lowo case study as the research object. This research aims to create alternative service designs on the social media Instagram and Whats App Gedog Lowo. The research resulted in the development of business value as determined by Gedog Lowo to improve the company's reputation. Keywords: customer experience, gedog lowo, service design, social media
The Existence of Aesthetic Transformation in Traditional Batik Colors Based on the Review of Memetics Theory (Case Study: Traditional Batik in Tuban, East Java, Indonesia) Ciptandi, Fajar; Arumsari, Arini
Harmonia: Journal of Arts Research and Education Vol 24, No 1 (2024): June 2024
Publisher : Department of Drama, Dance and Music, FBS, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/harmonia.v24i1.43243

Abstract

This article discusses the existence of aesthetics in traditional batik colors in Tuban, East Java, Indonesia, which is reflected in the appreciation of the deep values in the activity of making cloth. Batik colors have been one of the foundations for producing traditional identity values belonging to the Tuban community and have been preserved for generations. However, the existence of this aesthetic is gradually experiencing degradation due to some disruptions, such as modernity, trends, and technology, which has led to transformation. The purpose of the study is to interpret the relationship between the weakening of the existence of aesthetics in traditional Tuban batik colors and the daily behavior patterns of people in current conditions. The research method was conducted using a phenomenological approach, and it is reviewed based on the principle of memetics theory to find out the factors that cause this phenomenon. It is essential to produce a conclusion to enrich fundamental knowledge in understanding the causes of transformation in the aesthetic existence of a tradition so that it becomes the basis for consideration in taking transformative action to preserve the tradition.
Fungsi dan Nilai pada Kain Batik Tulis Gedhog Khas Masyarakat di Kecamatan Kerek, Kabupaten Tuban, Jawa Timur Fajar Ciptandi; Agus Sachari; Achmad Haldani
PANGGUNG Vol 26 No 3 (2016): Visualisasi Nilai, Konsep, Narasi, Reputasi Seni Rupa dan Seni Pertunjukan
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v26i3.190

Abstract

ABSTRACTKerek subdistrict, Tuban residence in East Java is an area whose people work on field and have a tradition on making fabric with gedhog weaving. Each fabric produced by Kerek people have specific characteristic which distinguish them from batik fabric on another area in Indonesia. This is because they have special knowledge concerning fungtion, cosmology, aesthetics, as well as their ability on making fabric which they have been learned from generation to generation.Then, through art and design approaching through method of etnograph,visual morphology, and Focus Group Disscusion, which is convinced able to give tangible contribution for developing of art and design and impact on sustainability of tradition.Keywords: Fungtion, Kerek subdistrict, Textile, Tradition, ValueABSTRAKKecamatan Kerek, Kabupaten Tuban di Jawa Timur merupakan sebuah kawasan dengan karakteristik masyarakat peladang dan memiliki tradisi membuat kain dengan teknik tenun tradisional gedhog. Setiap lembar kain yang dihasilkan oleh masyarakat Kerek ini memiliki ciri khas pada tampilan visual, teknik, serta makna yang membedakannya dengan kain-kain batik dari daerah lain di Indonesia. Hal ini disebabkan oleh adanya kekhasan pengetahuan masyarakat Kerek terhadap konsep kosmologi dan estetika, akulturasi budaya asing dengan budaya lokal stempat, serta bekal keterampilan yang dimilikinya dalam menciptakan kain yang dipelajari secara turun temurun dari generasi ke generasi.Maka melalui pendekatan ilmu seni dan desain dengan metodologi etnografi, morfologi visual, dan kelompok diskusi terarah yang diyakini mampu memberikan kontribusi nyata bagi perkembangan dunia seni dan desain serta berdampak terhadap keberlangsungan tradisi tersebut.Kata kunci: Fungsi, Kecamatan Kerek, Nilai, Tekstil. Tradisi
Analysis of Traditional Elements in Traditional Woven Fabrics Using the ATUMICS Method : Case Study: Sidan Woven Fabric by the Endo Segadok Weaving Group in Menua Sadap Village Ariseftia, Ega; Azzahra, Alifiansi Nurul Fatimah; Ciptandi, Fajar
Jurnal Indonesia Sosial Sains Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i1.1564

Abstract

Knowing about the elements of traditional elements is essential because it can inspire modern design, allowing for innovation while respecting cultural roots. One of the traditional Indonesian woven fabrics that has the potential to be developed and the elements of tradition are known is the Sidan Weaving fabric. Sidan weaving is one of the products made by the indigenous people of the Dayak Iban tribe who come from Kapuas Hulu Regency, West Kalimantan Province. Therefore, the analysis of traditional elements in Sidan woven fabrics of the Endo Segadok weaving group in Menua Sadap Village was carried out to find out a more thorough understanding of Sidan woven fabric products, both in terms of visuals and meanings, so that every detail can be interpreted as part of a valuable cultural heritage and know the potential that can be developed. Data collection was carried out using observation, interview, and literature study methods, then analysis was carried out using the ATOMICS method. The results of the study stated that the results of the analysis of Sidan woven fabrics using the ATUMICS method showed that starting from the production process as a whole, it maintained and revived cultural traditions that had been passed down from generation to generation.  Each element of the traditional element not only reflects aesthetics, but also contains a deep symbolic meaning related to the customs, beliefs, and cultural values of the local people.