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All Journal Lontar : Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi (JURKOM) Bantenese Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Indonesian Journal of Social Science Research Society: Jurnal Pengabdian Masyarakat Proceeding of Community Service and Engagement
Zalfa Qathrunnada
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Audio-post Company Communication Strategy in Jakarta on Maintaining Client Loyalty in Television Advertising Zalfa Qathrunnada; Catur Nugroho
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6167

Abstract

The visual package of an advertisement on television will not be communicated perfectly to the audience if it’s not supported by good audio quality and those who have a role in making audio in television advertisements are audio-post companies. Advertising spending in Indonesia continues to increase every year by seven percent and dominated by television commercial with a total of 79.2 percent. Based on this, more and more audio-post companies are emerging now that produce audio for television commercial in Jakarta and certainly makes competition in this industry more obvious. But even so, they still have their loyal clients that have stayed from the past until now. One of these audio-post companies is Cut2Cut studio, which was founded in 2002 and has loyal clients from well-known brands. Therefore, this study aims to find out how Cut2Cut studio's communication strategy maintains client loyalty to television commercial. The method used is qualitative with a case study approach. The results of the study state that Cut2Cut studio carries out several strategic stages including formulating strategies that focus on approaching clients, implementing strategies by maintaining communication with clients as well as providing special treatment, as well as evaluating strategies by conducting routine evaluations based on obstacles that need to be discussed
Discourse of Conflict between Corruption Eradication Commission (KPK) Versus Indonesia Police (Polri) at kompas.com Qathrunnada, Zalfa; Nugroho, Catur
Indonesian Journal of Social Science Research Vol 5 No 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.16

Abstract

In eradicating corruption, KPK is required to be the central institution that plays a crucial role in overcoming corrupt practices at various levels of society. Ironically, this corruption phenomenon has involved KPK members, even the highest leadership of the 2019-2023 KPK chairman named Firli Bahuri, who was decided as a corruption suspect on November 22, 2023, and became history in Indonesia. The incident highlighted the complexities and challenges faced by this anti-corruption agency and attracted the attention of many parties, including the media. Kompas.com is the most trusted media platform for Indonesians in 2023 and has quite a lot of news intensity about Firli Bahuri's resistance. Therefore, this research aims to reveal Kompas.com in producing texts, to find Kompas.com in producing discourse based on ideology and media interests, and to find Kompas.com in building perspectives and representations based on the external context of media and politics in Indonesia. The author uses Fairclough's Critical Discourse Analysis (CDA) method for this research. The research shows that Kompas.com's dominant discourse attempts to maintain balance by using many direct quotes from official sources and focusing on the legal process. Kompas avoids direct criticism of Firli or other parties involved in the case. By not highlighting the allegations or evidence against Firli in-depth, Kompas is trying to maintain neutrality and not appear to favor one side. However, this could be interpreted as a form of veiled support.
Discourse of Conflict between Corruption Eradication Commission (KPK) Versus Indonesia Police (Polri) at kompas.com Qathrunnada, Zalfa; Nugroho, Catur
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.16

Abstract

In eradicating corruption, KPK is required to be the central institution that plays a crucial role in overcoming corrupt practices at various levels of society. Ironically, this corruption phenomenon has involved KPK members, even the highest leadership of the 2019-2023 KPK chairman named Firli Bahuri, who was decided as a corruption suspect on November 22, 2023, and became history in Indonesia. The incident highlighted the complexities and challenges faced by this anti-corruption agency and attracted the attention of many parties, including the media. Kompas.com is the most trusted media platform for Indonesians in 2023 and has quite a lot of news intensity about Firli Bahuri's resistance. Therefore, this research aims to reveal Kompas.com in producing texts, to find Kompas.com in producing discourse based on ideology and media interests, and to find Kompas.com in building perspectives and representations based on the external context of media and politics in Indonesia. The author uses Fairclough's Critical Discourse Analysis (CDA) method for this research. The research shows that Kompas.com's dominant discourse attempts to maintain balance by using many direct quotes from official sources and focusing on the legal process. Kompas avoids direct criticism of Firli or other parties involved in the case. By not highlighting the allegations or evidence against Firli in-depth, Kompas is trying to maintain neutrality and not appear to favor one side. However, this could be interpreted as a form of veiled support.
Memberdayakan Guru Dengan Literasi AI yang Bertanggung Jawab: Program Pembelajaran Aksi Partisipatif di Sulawesi Selatan, Indonesia Astri Wulandari; Clara Novita Anggraini; Zalfa Qathrunnada; Elvi Berta Debora
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v7i2.11651

Abstract

Artikel ini melaporkan inisiatif pengabdian kepada masyarakat (PKM) yang dilaksanakan di Kabupaten Pangkep, Sulawesi Selatan, Indonesia, dengan tujuan untuk mendorong penggunaan teknologi kecerdasan buatan (AI) generatif secara etis dan bertanggung jawab oleh pendidik, khususnya melalui pemanfaatan ChatGPT dalam konteks pembelajaran. Program ini menggunakan pendekatan participatory learning and action dalam bentuk pelatihan intensif selama satu hari, melibatkan dua puluh satu guru yang berpartisipasi dalam lokakarya, diskusi kelompok terfokus (FGD), serta sesi evaluatif. Temuan menunjukkan bahwa para guru merasakan dampak positif AI dalam membantu efisiensi administratif, penyusunan materi ajar yang lebih kreatif, serta adaptasi pengajaran yang lebih personal. Namun demikian, sejumlah tantangan masih perlu diatasi, termasuk kesenjangan infrastruktur digital, bias dalam output AI, kekhawatiran etika terkait privasi data, dan rendahnya literasi AI. Selain itu, kebutuhan mendesak terhadap pengembangan profesional yang kontekstual, kebijakan yang eksplisit, serta pengembangan konten berbasis budaya lokal menjadi sorotan utama. Studi ini menekankan pentingnya intervensi multi-level dan dukungan kelembagaan untuk memastikan bahwa integrasi AI di sektor pendidikan, khususnya di daerah tertinggal dapat berjalan secara adil, adaptif, dan berorientasi pada pemberdayaan pendidik. 
Pelatihan Story Telling untuk Promosi Produk di Media Sosial Sherly Artadita; Didin Kristinawati; Tarandhika Tantra; Zalfa Qathrunnada
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 5 No. 2 (2025): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v5i2.10345

Abstract

Perkembangan teknologi dan informasi di era modern telah mengubah cara masyarakat dalam menerima dan mencari informasi, termasuk dalam konteks pariwisata. Media sosial kini berperan tidak hanya sebagai sarana komunikasi, tetapi juga sebagai platform penting untuk pemasaran dan promosi destinasi wisata. Salah satu platform berbasis visual yang populer adalah Instagram, yang menawarkan fitur foto, video, stories, reels, dan hashtags, sehingga memungkinkan pengelola desa wisata untuk mempromosikan produk atau jasa secara lebih interaktif. Desa Wisata Lebakmuncang, Kecamatan Ciwidey, Kabupaten Bandung, dikenal sebagai desa wisata edukasi berbasis agro dan budaya yang menawarkan pengalaman tinggal di homestay, belajar bertani, mengenal kesenian lokal, serta membuat kuliner tradisional. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pengelola desa wisata dan pelaku UMKM dalam memanfaatkan media sosial melalui pelatihan storytelling marketing. Metode yang digunakan meliputi survei kebutuhan, perancangan materi, pelaksanaan pelatihan praktik pembuatan konten storytelling, hingga pengisian kuesioner umpan balik peserta. Antusiasme yang tinggi pada peserta terlihat khususnya ketika sesi praktik terkait artikulasi, intonasi, dan penekanan suara untuk konten storytelling. Umpan balik juga menunjukkan bahwa 65% peserta menilai materi sangat sesuai dengan kebutuhan, dan 60% menilai materi mudah dipahami, sementara sebagian besar menginginkan pelatihan lanjutan terkait hospitality, public speaking, dan manajemen keuangan. Pelatihan ini menjadi langkah awal dalam memperkuat strategi pemasaran digital Desa Wisata Lebakmuncang, meningkatkan keterikatan emosional dengan audiens, serta memperkuat daya saing produk dan layanan desa wisata melalui media sosial.
Discourse of Conflict between Corruption Eradication Commission (KPK) Versus Indonesia Police (Polri) at kompas.com Qathrunnada, Zalfa; Nugroho, Catur
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.16

Abstract

In eradicating corruption, KPK is required to be the central institution that plays a crucial role in overcoming corrupt practices at various levels of society. Ironically, this corruption phenomenon has involved KPK members, even the highest leadership of the 2019-2023 KPK chairman named Firli Bahuri, who was decided as a corruption suspect on November 22, 2023, and became history in Indonesia. The incident highlighted the complexities and challenges faced by this anti-corruption agency and attracted the attention of many parties, including the media. Kompas.com is the most trusted media platform for Indonesians in 2023 and has quite a lot of news intensity about Firli Bahuri's resistance. Therefore, this research aims to reveal Kompas.com in producing texts, to find Kompas.com in producing discourse based on ideology and media interests, and to find Kompas.com in building perspectives and representations based on the external context of media and politics in Indonesia. The author uses Fairclough's Critical Discourse Analysis (CDA) method for this research. The research shows that Kompas.com's dominant discourse attempts to maintain balance by using many direct quotes from official sources and focusing on the legal process. Kompas avoids direct criticism of Firli or other parties involved in the case. By not highlighting the allegations or evidence against Firli in-depth, Kompas is trying to maintain neutrality and not appear to favor one side. However, this could be interpreted as a form of veiled support.
Penguatan Promosi Kampung Adat Miduana melalui Pelathinan Storytelling dan Editing Video Pendek Astri Wulandari; Yoka Pradana; Adi Bayu Mahadian; Zalfa Qathrunnada; Astaria Eka Santi
Jurnal Abdimas Indonesia Vol. 6 No. 1 (2026)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v6i1.2874

Abstract

Kampung Adat Miduana di Cianjur Selatan memiliki modal sosial-budaya yang kuat, namun promosi destinasi sering terkendala oleh kesenjangan kapasitas komunikasi warga dalam mengemas pengalaman budaya menjadi narasi yang koheren, menarik, dan etis. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan memperkuat promosi Kampung Adat Miduana melalui integrasi dua kompetensi inti: digital storytelling (penyusunan micro-story, caption, dan skrip video) serta editing video pendek menggunakan CapCut agar narasi dapat diwujudkan menjadi konten audiovisual yang siap edar di media sosial. Metode pelaksanaan menggunakan desain pelatihan–praktik–evaluasi secara partisipatif dengan 16 peserta, melalui tahap pre-test, praktik storytelling berbantuan ChatGPT (prompt template berbasis konteks–kontras–momen balik–resolusi–ajakan) sekaligus pendampingan produksi video, dan post-test. Hasil menunjukkan penguatan kompetensi pascapelatihan: pada storytelling, 93,75% peserta memahami storytelling sebagai cara bercerita untuk menyampaikan pesan, 100% memahami elemen karakter–konflik–resolusi, dan 93,75% memahami hook sebagai pembuka yang menarik perhatian. Pada materi CapCut, 100% peserta menguasai langkah dasar produksi (memulai proyek, memotong klip, menambahkan audio), 87,5% memahami rasio vertikal 9:16 untuk video pendek, dan 81,25% memahami penggunaan template untuk produksi cepat. Temuan ini menegaskan bahwa kombinasi penguatan naratif dan keterampilan produksi audiovisual efektif untuk meningkatkan kesiapan warga memproduksi konten promosi berbasis identitas dan etika kampung adat, serta berpotensi memperkuat citra destinasi melalui user-generated content.
Audio-post Company Communication Strategy in Jakarta on Maintaining Client Loyalty in Television Advertising Zalfa Qathrunnada; Catur Nugroho
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6167

Abstract

The visual package of an advertisement on television will not be communicated perfectly to the audience if it’s not supported by good audio quality and those who have a role in making audio in television advertisements are audio-post companies. Advertising spending in Indonesia continues to increase every year by seven percent and dominated by television commercial with a total of 79.2 percent. Based on this, more and more audio-post companies are emerging now that produce audio for television commercial in Jakarta and certainly makes competition in this industry more obvious. But even so, they still have their loyal clients that have stayed from the past until now. One of these audio-post companies is Cut2Cut studio, which was founded in 2002 and has loyal clients from well-known brands. Therefore, this study aims to find out how Cut2Cut studio's communication strategy maintains client loyalty to television commercial. The method used is qualitative with a case study approach. The results of the study state that Cut2Cut studio carries out several strategic stages including formulating strategies that focus on approaching clients, implementing strategies by maintaining communication with clients as well as providing special treatment, as well as evaluating strategies by conducting routine evaluations based on obstacles that need to be discussed
PENGUATAN IDENTITAS KAMPUNG ADAT MELALUI EKSPLORASI NILAI LOKAL UNTUK PEMBERDAYAAN KOMUNITAS PARIWISATA DI KAMPUNG ADAT MIDUANA CIANJUR Adi Bayu Mahadian; Zalfa Qathrunnada; Yoka Prdana; Astri Wulandari; Astaria Eka Santi
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/kh3cp571

Abstract

Program pengabdian ini dilaksanakan di Kampung Adat Miduana, Cianjur, sebuah komunitas tradisional yang masih menjaga kearifan lokal namun mulai menghadapi peningkatan minat wisata budaya. Tujuan kegiatan adalah memperkuat kapasitas komunikasi masyarakat—khususnya kemampuan storytelling digital—agar potensi budaya dapat dipromosikan secara berkelanjutan dan berbasis komunitas. Pendekatan yang digunakan bersifat partisipatif, dengan pengumpulan data melalui observasi, wawancara mendalam, dan FGD bersama tokoh adat, pemuda, serta pengelola wisata. Hasil menunjukkan bahwa persoalan utama bukan terletak pada keterbatasan potensi, melainkan pada kapasitas pengelolaan: ketiadaan aturan tertulis, kelembagaan yang lemah, promosi digital yang terbatas, serta administrasi kunjungan yang masih manual. Analisis menegaskan pentingnya komunikasi partisipatif, peran opinion leader, proses difusi inovasi, dan sensemaking kolektif dalam membangun kesepahaman dan komitmen warga. Program menghasilkan beberapa langkah strategis, antara lain penyusunan SOP wisata, pengembangan paket wisata tematik, penataan media sosial, digitalisasi registrasi, serta penguatan organisasi pengelola. Intervensi ini menjembatani pelestarian budaya dengan pengelolaan destinasi modern tanpa mengabaikan nilai kesakralan. Secara keseluruhan, penguatan kapasitas komunikasi dan storytelling digital terbukti krusial dalam membangun tata kelola wisata berbasis komunitas yang inklusif, etis, dan berkelanjutan
Financial Literacy Understanding and Simple Financial Report Preparation at SMKN 11 Bandung Nastiti Rizky Shiyammurti; Zalfa Qathrunnada; Sabieq Almas Muafi; Defan Maulana; Tiara Putri Aurelia; Imas Maesyaroh
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/m77w4k52

Abstract

Financial literacy is a crucial competency for students to support their personal financial management skills and prepare them for the workplace and entrepreneurship. However, students still lack understanding of the basic concepts of financial management and the preparation of simple financial reports. Therefore, this community service activity aims to improve students' understanding of financial literacy and skills in preparing simple financial reports at SMKN 11 Bandung. The activity was implemented through an educational and participatory approach, including material delivery, interactive discussions, practical training in preparing simple financial reports, and direct mentoring for participants. The material provided included an introduction to financial literacy, income and expense management, the importance of financial planning, and techniques for preparing simple financial reports, including transaction recording, income and expense reports, and simple profit and loss statements. The results of the activity demonstrated an increase in participants' understanding of the concept of financial literacy and their ability to systematically prepare simple financial reports. Participants also demonstrated high enthusiasm throughout the training and mentoring process. Thus, this activity positively contributed to improving students' financial competency, preparing them to face future economic challenges, and supported the development of an entrepreneurial spirit within the school environment. Keywords: financial literacy, simple financial reports, mentoring, vocational high school students, community service.
Co-Authors Adi Bayu Mahadian Astaria Eka Santi Astri Wulandari Catur Nugroho Clara Novita Anggraini Defan Maulana Didin Kristinawati Elvi Berta Debora Imas Maesyaroh Nastiti Rizky Shiyammurti Nofha Rina Sabieq Almas Muafi Sherly Artadita Tarandhika Tantra Tiara Putri Aurelia Yoka Pradana Yoka Prdana