Claim Missing Document
Check
Articles

Marketing Strategy of Rumah Domes New Nglepen Prambanan Tourism Village, Sleman Regency, Special Region of Yogyakarta Aulia Chamidatuz Zahrani; Gerry Katon Mahendra
Kemudi Vol 9 No 1 (2024): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/kemudi.v9i2.7238

Abstract

Nglepen Village, located in Sengir Hamlet, Sumberharjo, Sleman Regency, has a one-of-a-kind tourist destination in Indonesia, namely Rumah Domes New Nglepen Tourism Village. This study aims to determine the marketing strategy carried out by the manager of Rumah Domes New Nglepen Tourism Village. It also aims to know the supporting and inhibiting factors of the marketing strategy carried out by the manager of Rumah Domes New Nglepen Tourism Village. The research method that the author used was qualitative descriptive with key informants and supporting informants. Data were obtained through informants, activities, places or locations, and documents or archives. Data collections techniques in this study were observation, documentation, and interviews. The main finding of the study is that Rumah Domes New Nglepen Tourism Village has successfully implemented the exposure and interest of dome houses. The suggestion to increase exposure and interest in dome houses is that managers are expected to not only promote through events and collaborations, considering that, in this day and age, everything utilizes social media. The manager of Rumah Domes New Nglepen Tourism Village can collaborate with Pokdarwis (tourism awareness group) to create social media accounts on behalf of Rumah Domes New Nglepen Tourism Village on Instagram, Tiktok, Twitter, Facebook, and YouTube and to create routine content related to Rumah Domes New Nglepen which will be uploaded on the social media accounts of Rumah Domes New Nglepen Tourism Village.
ANALISIS PROGRAM PEMBANGUNAN RUMAH TIDAK LAYAK HUNI (RTLH) DI KALURAHAN SRIHARDONO KAPANEWON PUNDONG KABUPATEN BANTUL Luthfiah, Khozimatul; Mahendra, Gerry Katon
Caraka Prabu : Jurnal Ilmu Pemerintahan Vol 9 No 1 (2025): Caraka Prabu : Jurnal Ilmu Pemerintahan
Publisher : Universitas Jenderal Ahmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36859/jcp.v9i1.3741

Abstract

One of the steps the government takes to overcome poverty is to establish a policy for developing Uninhabitable Houses (RTLH) at the village level. Srihardono Village has the highest number of poor people in Kapanewon Pundong. Therefore, this study aims to examine and analyze the implementation of the RTLH development program in Srihardono Village using a descriptive qualitative method with a theoretical approach from Donald S. Van Meter and Carl E. Van Horn about the success of program implementation influenced by indicators of policy size and objectives, resources, communication, characteristics of the implementing agency, socio-economic and political conditions and attitudes of the implementing agency. The results of the study show that the implementation of the RTLH development program in Srihardono Village in terms of target objectives has been prepared clearly and by the community's real needs. Communication is effective, both in terms of socialization to the community and coordination between program implementers. The implementing bureaucratic structure is well-organized and mutually supportive. The attitude of the implementers reflects high commitment, continuous concern, and an open attitude to the community's voice. However, resources and social and environmental conditions are the main obstacles. Resources from financial and labor aspects are still unfulfilled, and aspects of social conditions in the form of community participation are still lacking.
Analysis Of Community Participation In The Development Of Bromonilan Village Tourism Yunita, Wiwik; Mahendra, Gerry Katon
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1671

Abstract

Tourist Village Bromonilan is village tour based nature and culture that have including in category village tour sustainable development in Sleman Regency . Research This using 4 indicators participation , which consists of from taking decision , implementation activity or programs created , monitoring evaluation and utilization results . The method used in the research This is approach qualitative in nature descriptive . Research result show that village tour Bromonilan in Sleman Regency has sufficient participation Good in development village tourism , development village tour Already effective However there is obstacle related in method manage village , taking decision demonstrate a sense of ownership and commitment public village tour bromonilan , implementation activity increase skills in manage village tour bromonilan , monitoring evaluation village tour bromonilan support and have utilized in a way effective and efficient will but in source Power man village tour bromonilan Still not enough adequate as well as utilization results village tour bromonilan can give for the Community in Bromonilan Village Sleman Regency
STUDI KOMPARASI IMPLEMENTASI PROGRAM TRANSFORMASI PERPUSTAKAAN DESA BERBASIS INKLUSI SOSIAL DI KABUPATEN MAGELANG Mahendra, Gerry Katon; Saharuddin, Erni; Nindiasari, Avininda Dewi
TheJournalish: Social and Government Vol. 6 No. 4 (2025): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v6i4.905

Abstract

Penelitian ini bertujuan untuk mengetahui Implementasi Program Transformasi Perpustakaan Berbasis Inklusi Sosial di Kabupaten Magelang. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik wawancara, observasi. Menggunakan teori implementasi kebijakan Edward III, yang mencakup empat variabel utama: komunikasi, sumber daya, disposisi, dan struktur birokrasi, yang berfokus pada tiga perpustakaan desa, yaitu Perpusdes Ngablak, Sedayu, dan Kadiluwih. Hasil penelitian menunjukkan bahwa komunikasi yang dilakukan secara langsung, meskipun minim pemanfaatan teknologi digital, tetapi mampu menjangkau masyarakat dan membangun partisipasi yang cukup baik. Dalam aspek sumber daya, keterlibatan masyarakat dan dukungan dari pemerintah desa berkontribusi terhadap keberlangsungan program, namun terdapat kendala pada keterbatasan SDM dan dana operasional. Dari sisi disposisi, dukungan dan komitmen pemerintah desa terbukti menjadi faktor penentu keberhasilan keberlanjutan program, walaupun hal tersebut tidak merata di lokasi penelitian. Sementara itu, struktur birokrasi di ketiga Perpusdes belum berjalan optimal, yang berdampak pada efektivitas pengelolaan dan pengembangan program. Penelitian ini merekomendasikan pentingnya penguatan struktur organisasi, regenerasi pengurus, peningkatan kapasitas SDM, dan pemanfaatan teknologi informasi dalam mendukung implementasi program perpustakaan berbasis inklusi sosial
Implementation of Family Planning Policy through Male Operation Method (MOP) in Widodomartani Vilage, Sleman Regency 2024 Aeni, Nur; Mahendra, Gerry Katon
Journal of Social and Policy Issues Vol. 5 No. 2 (2025): April-June
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i2.474

Abstract

This study aims to analyze the implementation of the Family Planning (KB) program through the Male Operation Method (MOP) in Widodomartani Village, Sleman Regency in 2024. Using the theoretical framework of Edward III and Grindle, the research employed a qualitative descriptive approach with data obtained through observation, interviews, and documentation. The findings reveal that program implementation has been systematically carried out through planning, socialization, registration, service delivery, and evaluation. Various strategies were used, including formal meetings, door-to-door approaches, involvement of Male Family Planning Groups, and the use of social media platforms such as YouTube. In terms of resources, both funding and medical personnel support were adequate. Nevertheless, male participation remained low, with a declining number of participants between 2022 and 2024. Contributing factors include social stigma, misconceptions about MOP, and limited participant quotas. Additionally, cultural perceptions such as the assumption that men undergoing MOP are more likely to engage in extramarital affairs also hinder participation. On the other hand, socialization targeting women proved more effective, as mothers play a decisive role in family planning decisions. The study concludes that improving MOP effectiveness requires comprehensive education for men, inclusive communication strategies for couples, and stronger support from health workers and community leaders to eliminate negative stigma.
The Role of The Sleman SAR Response Unit in the Implementation of Search and Rescue Operations in Sleman Regency Prasetya, Dhedi; Mahendra, Gerry Katon
Journal of Social and Policy Issues Volume 5, No 3 (2025) July - September
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i3.528

Abstract

This study analyzes the operational role of the Sleman SAR Standby Unit (USS Sleman) in conducting search and rescue (SAR) operations and identifies the supporting and inhibiting factors that affect its effectiveness within the local disaster management system. Using a qualitative descriptive approach, data were collected through semi-structured interviews and document analysis. Bruce J. Biddle’s (1986) role theory is applied as the analytical framework, focusing on five components: expectations, norms, performance, evaluation, and sanctions, with additional consideration of contextual factors such as regulatory frameworks, disaster risk characteristics, and organizational capacity. The findings show that USS Sleman performs under well-defined institutional expectations and established national SOPs, reinforced by informal team norms such as discipline and trust. As a first responder and initial field coordinator, the unit plays a vital role in early-stage SAR operations and stakeholder coordination. Despite its generally effective performance, the unit faces several challenges, including limited specialized equipment, logistical constraints, and coordination gaps among agencies. This study contributes to the disaster management literature by offering a role-based operational analysis of a local SAR unit, a topic rarely explored in previous research. It underscores the importance of enhancing institutional capacity, improving inter-agency collaboration, and adapting policies to increase SAR responsiveness and strengthen community resilience in high-risk areas.
Analisis Faktor Pendukung Kinerja Karyawan Lembaga Amil Zakat Infaq dan Shodaqoh Muhammadiyah (LAZISMU) Bantul Kota Nawang Wulan; Gerry Katon Mahendra
Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Vol. 7 No. 2 (2025): Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP)-IN PROSES
Publisher : Program Studi Administrasi Publik Universitas Muhamamdiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jmpkp.v7i2.8215

Abstract

Salah satu Lembaga Amil Zakat Infaq dan Shodaqoh Muhammadiyah (LAZISMU) terbaik adalah LAZISMU Bantul Kota. Lembaga ini melakukan penghimpunan, pengelolaan, dan pendayagunaan dana untuk berbagai program pemberdayaan. LAZISMU Bantul Kota memiliki berbagai prestasi yang diperoleh selama tiga tahun berturut-turut. Penelitian ini bertujuan untuk mengetahui dan menganalisis faktor pendukung kinerja karyawan di LAZISMU Bantul Kota yang telah menjadikan institusi ini mendapatkan predikat sebagai LAZISMU terbaik di DIY. Pada penelitian ini metode yang digunakan adalah metode kualitatif diskriptif yaitu dengan menceritakan peristiwa yang terjadi di lapangan, untuk teknik pengumpulan data menggunakan teknik observasi, wawancara, dan dokumentasi. Data diolah dengan teknik reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan faktor pendukung kinerja karyawan LAZISMU Bantul Kota terdiri dari kehidupan sosial, Etos kerja, Motivasi kerja, Kepemimpinan, Kebijakan Organisasi, dan Kompensasi. Namun dalam melakukan penilaian terhadap kinerja karyawan di LAZISMU Bantul Kota belum ada penilaian secara formal atau tertulis. Selain itu adanya kendala dalam kedisiplinan masuk kerja dari beberapa karyawan, walapun tidak menganggangu secara signifikan hal ini harus tetap ditindak lanjuti karena dapat menjadi kebiasaan karyawan    
Analisis Aktivitas Pariwisata Berbasis Ekonomi Kreatif di Desa Wisata Krebet, Kalurahan Sendangsari Riyana, Nur Rizka Riyana; Tika Dwi Istiani; Irfa Rosyi Safira; Hanif Mahmud Abdullah; Gerry Katon Mahendra; Bhakti Gusti Walinegoro
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i1.1862

Abstract

The villagers of Krebet Tourism Village initially had a livelihood of farming which later developed its economy with development of the tourism sector. This development has brought progress to the Krebet Tourism Village which attract tourists to learn and make crafts. In addition, the Krebet Tourism Village has received several awards such as the best tourist village award in Yogyakarta in 2024. This study aims to determine the practice of sustainable tourism in the Krebet Tourism Village through the Environmental Sustainability Aspect, the Economic Sustainability Aspect, and the Socio-Cultural Sustainability Aspect. The method used in this study uses qualitative descriptive. The sources of this study are websites and related articles. As well as data analysis techniques in this study are data presentation, data reduction, and drawing conclusions. The results of the study show that the Krebet Tourism Village is able to utilize the existing natural resources by making crafts in the form of wooden batik which is now well-known not only in Yogyakarta, but also famous outside the city. Tourism in the Krebet Tourism Village makes a positive contribution to several aspects including the environmental sustainability aspect, the economic sustainability aspect, and the socio-cultural sustainability aspect. In terms of environmental sustainability, the Krebet Tourism Village holds several tourism initiatives such as tree planting or farming tour packages. Tourism activities in Krebet Tourism Village have also contributed to improving the economy and welfare of the community by opening up job opportunities, one of which is wooden batik craftsmen. This is also supported by Krebet Tourism Village which is able to build community participation and active roles as a form of human resource management in the village. Now Krebet Tourism Village has been visited by many tourists to learn about the history and how to make wooden batik crafts. This positive trend was hope to be maintained and can be well managed by the Krebet Tourism Village community so that in the future it can continue to be a reference for tourism from outside the region and be an example for other tourist villages. Keywords: Tourism Village; Tourism; Creative Economy.
Implementasi Program SIBAKUL Jogja dalam Meningkatkan Pemasaran UMKM di Daerah Istimewa Yogyakarta Saputra, Febi Andika; Mahendra, Gerry Katon
Wacana Publik Vol. 17 No. 2 (2023): Wacana Publik
Publisher : LP3M Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/wp.v17i2.45

Abstract

The implementation of innovation and creation in the context of marketing the products and services provided by MSME actors is very necessary, especially during the current pandemic and digitalization. This research focuses on the efforts made by the government so that MSMEs can survive, and their products can be reached by consumers in this pandemic era. This aims to increase their turnover so that they can survive and rise even when they are in a slump. The real problem for MSMEs in this pandemic era is rebuilding a sluggish economy due to a number of policies that require people to stay at home to suppress the spread of Covid-19. The research method employed a qualitative research method. This study applied data collection techniques in the form of documentation, observation, and interviews. Interviews were conducted with various MSME actors. Data analysis was carried out using inductive thinking method. From the research conducted, it is known that SIBAKUL Jogja is enough to be the answer to revive the economy for MSMEs who are still struggling through the Covid-19 pandemic to regain their market, without visiting consumers or conducting conventional transactions. However, there are obstacles that arise due to the lack of mastery of technology by some MSME actors so that they have not maximized existing programs. Thus, the Department of Cooperatives and MSMEs DIY continues to conduct various trainings or seminars to solve the problems faced.