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All Journal Binus Business Review Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Manajemen Indonesia Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Informatika Ekonomi Bisnis Business and Economic Publication Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat SENMEA Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Kristin Juwita
Sekolah Tinggi Ilmi Ekonomi PGRI Dewantara Jombang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media nuri purwanto; Kristin Juwita
Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3686

Abstract

The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.
PENGARUH KEPUASAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN : Study Pada Karyawan Bagian Produksi CV. Mega Lestari Plasindo Jombang Kristin Juwita
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 13 No 2 (2021): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v14i2.1823

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis apakah ada pengaruh antara kepuasan kerja dan disiplin kerja terhadap kinerja karyawan produksi CV. Mega Lestari Plasindo. Sampel penelitian ini adalah karyawan produksi CV. Mega Lestari Plasindo dengan jumlah responden 42 responden. Penelitian ini menggunakan teknik kesioner/angket. Sedangkan analisis yang digunakan adalah metode kuantitatif dengan analisis regresi linier berganda. Berdasarkan hasil penelitian Uji t menunjukkan bahwa variabel kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan variabel disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.
Stress escapism, solo traveler motivation in terms of consumer behavior Nuri Purwanto; Langgeng Prayitno Utomo; Kristin Juwita
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.791 KB) | DOI: 10.33021/icfbe.v3i1.3760

Abstract

This study aims to find and analyze the motivation of millenials generation to do solo traveling. The method used in this research is qualitative with a case study approach. The data analysis was Miles and Huberman’s model and tested by triangulation of sources. The result of this study found several motivations for millenials generation doing solo traveling, including consumer behavior that indicates psychological factors, utilitarian motivation, and hedonic motivation. This study also found that the dominant factor is hedonic motivation, which satisfies the emotional aspect.
Kontenmu Menentukan Larisnya Jualanmu : Pelatihan Konten Kreator Bagi Kelompok Usaha Bersama Chusnul Rofiah; Kristin Djuwita
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8234

Abstract

Pelatihan ini bertujuan memberikan para pengusaha alat dan keterampilan yang diperlukan untuk menjadi seorang content creator yang efektif dalam memasarkan produk atau layanan mereka secara online. Pelatihan ini akan fokus pada beberapa aspek utama yang dibutuhkan oleh seorang pengusaha yang ingin menjadi content creator yang sukses. Pertama, peserta mempelajari strategi pemasaran konten yang efektif, tentang audiens target, riset kata kunci, dan penentuan saluran distribusi yang tepat. Peserta diperkenalkan dengan berbagai jenis konten yang dapat mereka ciptakan, belajar bagaimana membuat konten yang menarik, informatif, dan relevan dengan merek atau produk mereka. Pelatihan ini juga akan membahas teknik-teknik kreatif seperti storytelling, fotografi, editing video, dan desain grafis yang akan membantu peserta menghasilkan konten yang menarik dan profesional. Peserta akan diberikan wawasan tentang penggunaan alat dan perangkat lunak yang populer dalam industri konten kreatif, strategi pengelolaan konten yang efisien dan efektif, cara mengatur jadwal produksi konten, mengelola platform media sosial, dan menganalisis kinerja konten. Kesimpulan: Peningkatan Keterampilan Komunikasi; Peningkatan Brand Awareness; Meningkatkan Interaksi dengan Pelanggan; Meningkatkan Konversi dan Penjualan; Penghematan Biaya Pemasaran.
The Right Man On The Right Place : Rekrutmen Crew Pada Event Organizer Juwita, Kristin; Kurniawati, Mei Ambar
MARGIN ECO Vol. 7 No. 2 (2023): Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v7i2.4116

Abstract

Fams Organizer merupakan bisnis pada bidang pelayanan (event organizer) yang tengah naik daun dan menjadi favorit masyarakat. Kinerja dari event organizer adalah merencanakan suatu acara, hingga pada saat pelaksanaan acara guna menentukan kepuasan pelanggan. Bekerja pada bidang ini tentunya diperlukan seseorang yang berkompeten pada bidangnya. Metode penelitian ini adalah metode penelitian kualitatif dengan pendekatan studi kasus. Dalam penelitian ini, peneliti ingin mengkaji serta menganalisis data secara objektif berdasarkan fakta yang ditemukan yang bertujuan untuk memberikan gambaran atau paparan tentang bagaimana proses rekrutmen yang berlangsung pada Fams Organizer, sehingga mendapat crew yang sesuai dengan kriteria dan menempatkan calon pelamar menjadi crew pada tempat yang tepat.  Berdasarkan hasil analisis dapat disimpulkan bahwa proses rekrutmen pada Fams Organizer telah terlaksana dengan terstruktur dari tahap mengidentifikasi jabatan, pendaftran, seleksi administrasi, wawancara hingga training. Diketahui bahwa Fams Organizer mengagunkan strategi rekrutmen yang berbeda dalam proses wawancara yaitu secara kelompok, hal ini dinilai Fams Organizer cukup efektif dalam mencari pelamar yang sesuai dengan kriteria.
Pelatihan Pembuatan dan Pengawasan Evaluasi Kinerja Administrasi Produksi Pada UKM Mamin Pakis Malang Made Iska Aprilita Wardani; Muhammad Hasyim Ashari; Tasnim Nikmatullah Realita; Moh.Shabri S.; Kristin Juwita
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): Mei : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i2.2861

Abstract

  The effectiveness and  efficiency of the production administration at  MSMEs MAMIN Pakis process needs to be supported by competent human resources.  The reason for the dedication is because the production administration system is not yet perfect. The aim is to provide practical knowledge of strategy and application of performance evaluation in a continuous improvement manner. Targets of a continuous structured work evaluation system and employee motivation in improving performance. The training process carried out, namely manual data collection, structured recording of integrated production application program input for each department, provides important insight and becomes the basis for progress so that the discipline of manual data input and programs becomes an error controller.  Activities processed from analysis of errors in inputting service release materials increase success and insight into production administration performance in a sustaainable manner.
Aplikasi LIKU (Literasi Keuangan) Berbasis Android untuk Meningkatkan Financial Literacy Pelaku UMKM Mardiani, Novita; Juwita, Kristin
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.987

Abstract

This research aims to measure LIKU financial application can improve financial literacy and help Micro, Small Medium Enterprise (MSMEs) run their business with the ease of digital bookkeeping. The research method is used descriptive analysis using primary data sources in the form of questionnaires distributed to 60 respondents who are MSMEs in Jombang and have fulfilled several criteria set by the researcher. The research results show that MSMEs need financial applications that prioritize: general experience and needs, financial application features and functions, ease of use, security and privacy, cost and accessibility. The LIKU financial application is a financial application that is easy to use, has security and privacy, has easy access because it uses an Android-based cell phone, and is affordable because MSMEs only need to use internet data to access the application. The LIKU application can also increase insight into financial literacy to avoid business fraud for MSMEs in Jombang Regency.
Aplikasi LIKU (Literasi Keuangan) Berbasis Android untuk Meningkatkan Financial Literacy Pelaku UMKM Mardiani, Novita; Juwita, Kristin
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.987

Abstract

This research aims to measure LIKU financial application can improve financial literacy and help Micro, Small Medium Enterprise (MSMEs) run their business with the ease of digital bookkeeping. The research method is used descriptive analysis using primary data sources in the form of questionnaires distributed to 60 respondents who are MSMEs in Jombang and have fulfilled several criteria set by the researcher. The research results show that MSMEs need financial applications that prioritize: general experience and needs, financial application features and functions, ease of use, security and privacy, cost and accessibility. The LIKU financial application is a financial application that is easy to use, has security and privacy, has easy access because it uses an Android-based cell phone, and is affordable because MSMEs only need to use internet data to access the application. The LIKU application can also increase insight into financial literacy to avoid business fraud for MSMEs in Jombang Regency.
EFEKTIVITAS PELATIHAN PROGRAM MICROSOFT EXCELL SEDERHANA TERHADAP KINERJA KARYAWAN PADA TUGAS MANAJEMEN KUALITAS PRODUKSI Wardani, Made Iska Aprilita; Juwita, Kristin
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 2 (2024): Desember 2024
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i2.85

Abstract

Usaha manufaktur yang berkembang dan ingin maju membutuhkan sistem operasional yang profesional. Tujuan penelitian ini untuk mengetahui efektivitas pelatihan program microsoft excell sederhana terhadap kinerja karyawan pada tugas manajemen kualitas produksi. Metode kualitatif yang digunakan yaitu mengamati peran pelatihan terhadap keberhasilan kinerja karyawan. Obyek penelitian pada tim beberapa karyawan usaha manufaktur. Fase pelatihan disini adalah perencanaan, penjadwalan, pelaksanaan serta analisa dan evaluasi pelatihan terhadap karyawan. Dalam penelitian ini mendukung pemenuhan Standart Operasional Prosedur (SOP) yang dijalankan dan memberi hasil kinerja lebih baik sesuai tujuan perusahaan. Penelitian terhadap pelatihan ini dilakukan secara continuous improvement dapat membantu dan mengendalikan kinerja serta meminimalisir kesalahan sehingga lebih efektif dan efisien.
Peran Motivasi dan Penilaian SOTH terhadap Kinerja BKB Kartini di Kelurahan Bandungrejosari, Sukun Kota Malang Made Iska Aprilita Wardani; Pudji Lestari; Dewi Retnowati; Kristin Juwita
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 2 (2024): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i2.993

Abstract

Motivation and assessment are ways to determine the results of program work both individually and in general for the organization as a whole. The research method is Paired Sample Test, namely comparing the roles before and after the roles of Motivation and SOTH Assessment. Meanwhile, qualitatively, skills are assessed, namely consisting of coordination and teamwork abilities; discipline and solutions to problems. Assessment data from January to March 2024. The time limit was chosen due to ongoing program adjustments. The research results show that SOTH motivation and assessment have an average impact of 26% and make motivation and assessment more attention to all members of the organization. Based on the Paired Sample Test, it can be concluded that from the Paired Sample Test calculations it is proven that there is a significant difference in the average role of Motivation and Assessment before and after the delivery of the material begins (Pre Test) for the participants (students) at a confidence level of 95%. And proves that motivation and assessment are useful for program efficiency and effectiveness, controlling and monitoring performance, and are able to encourage participants (students), managers and presenters to contribute to even better performance.
Co-Authors ABD Ghofar Aditama, Roni Angger Ainur Rahim Setiawan Anggoro, Yudhi Chusnul Rofiah Devy Arintika Dewi Retnowati Erminati Pancaningrum Erminati Pancaningrum Kurniawati, Mei Ambar Made Iska Made Iska Aprilita Wardani Mardiani, Novita Moh.Shabri S. Muhammad Hasyim Ashari Murni Rahmawati Nuri Purwanto Pudji Lestari Rita Mutiarni, Rita Rochman, Rizqy Imam Nur Sarlotha Selan Tasnim Nikmatullah Realita Utomo, Langgeng Prayitno Wardani, Made Iska Aprilita