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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JAIM (Jurnal Abdi Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdimas Akademika Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Ema Nurzainul Hakimah, Ema Nurzainul
Universitas Nusantara PGRI Kediri
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of the Digital Wallet Applications, Purchasing Power on Consumer Purchase Decisions on the Shopee Platform (Study on UNP Kediri Students) Putra Panglipur, Yerikho; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6069

Abstract

Research aim: This study aims to analyze the ability of digital wallet applications and purchasing power on consumer purchase decisions on the Shopee platform. Design/Methode/Approach: This study uses a quantitative approach method, with a survey method that uses primimeter data (by making a research questionnaire form containing a statement questionnaire). This study took a sample of 30 respondents, who used a purposive sampling technique. The results of the questionnaire data were then analyzed by analyzing the classical assumption test of the multiple linear regression method. This questionnaire was filled out using a Likert scale. Research Finding: based on the results of this study, through the distribution of research questionnaires to UNP Kediri students, it is proven that the digital wallet application variable (X1) and the purchasing power variable (X2) have a significant correlation with consumer purchase decisions (Y) on the Shopee platform. Theoretical contribution/Originality: to increase understanding of digital wallet applications and purchasing power in purchasing products on the Shopee platform. Practitionel/Policy implication: improving the quality of digital wallets and exploring various other e-commerce. Research limitations: short time spans, respondents who respond less at times help fill out the questionnaire of this research.
The Effect of Brand Image, Product Quality, and Price Perception on Erspo Jersey Purchasing Decisions Effendi, Stefanus Dhani; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6095

Abstract

Research aim : The purpose of this study is to partially and concurrently assessing how perceptions of pricing, product quality, and brand image affect decisions to buy Erspo jersey. Design/Method/Approach : This study employs a causality technique in a quantitative manner. 40 respondents' responses to a standardized questionnaire using a Likert scale were gathered. Validity, reliability, multiple linear regression analysis, classical assumptions, and the t and F experiments using SPSS version 23 are examples of data analysis approaches. Research Finding : The findings demonstrated that while brand image has no discernible outcome on purchase decisions, perceptions of product quality and price had a major outcome. With a combined contribution of 71.4% (R²), the three independent factors significantly impact purchase choices. Theoretical contribution/Originality : This study supports the idea that the primary determinants of purchase decisions are perceived product quality and price. The study's uniqueness is in its concurrent examination of pricing perception, product quality, and brand image in relation to regional brands in Indonesia's developing sportswear market. Practitionel/Policy implication : This research provides guidance for local brands like Erspo to focus on improving product quality and competitive pricing strategies. This policy can increase the competitiveness of local brands in a market dominated by international products. In addition, the research results can be used as a reference for the government and business actors to support the development of local brands. Research limitation : This study is limited to a small sample size and narrow geographical coverage. Future research agendas suggest expanding the sample coverage and adding other variables, such as the influence of social media or celebrity endorsement, to understand more complex factors in purchasing decisions.
Consumer Perspective On Osyin Glow Marketed Through Tiktok Shop Kurniawan, Rizky; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kscy4598

Abstract

The purpose of the study: this study aims to find out how consumers view Osyin Glow products marketed through TikTok Shop, including their perception of product quality, price, and value. Design/Method/Approach: This study applies a qualitative method with a phenomenological approach, using thematic analysis techniques. This collection was carried out using triangulation techniques, which involved interviews with two customers on the TikTok Shop Osyin Glow account who had shopping experience and were willing to be interviewed. The selection of informants meets the requirements of relevance, recommendation, relationship, readiness, and assurance. The validity is tested by triangulation techniques. Research Findings: Research shows that the quality of Osyin Glow products has a significant positive effect on consumer buying interest on TikTok Shop. Consumers tend to be more interested in buying products that they consider to be of good quality. Theoretical contribution/Originality: This research has originality because it focuses on a specific product, namely Osyin Glow, which is marketed through TikTok Shop. This provides a new perspective in understanding how beauty products compete in a highly competitive digital market. Practitioner/Policy Implications: This research that TikTok Shop Osyin Glow improves customer satisfaction, it is important for Osyin Glow to ensure good service quality, including quick response to consumer inquiries and complaints, as well as ease in the purchase process. Research limitations: these limitations suggest that while the research provides valuable insights into consumers' perspectives on Osyin Glow on TikTok Shop, there are several aspects that need to be considered for future research in order for the results to be more comprehensive and representative.
Optimization Strategy for the Use of Instagram Reels Feature to Increase Consumer Interest and Competitiveness in Star Clown MSMEs in Kediri City Wulandari, Anggi Marta; Bhirawa, Sigit Wisnu Setya; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/g4p0f743

Abstract

Research Objectives : The purpose of this research is to optimize the digital marketing mix by utilizing the Instagram reels feature to increase consumer interest and competitiveness in Star Clown MSMEs in Kediri City. Design/Method/Approach : The descriptive qualitative method uses data source triangulation techniques with a phenomological approach, conducting interviews with 4 informants according to the recommendation criteria from the owner of Star Clown MSMEs. Research Findings : The results of this study Star Clown MSMEs face challenges in marketing, by using the latest digital marketing with Instagram social media that focuses on the reels feature to be effective access in the current era. This study shows that the impact of MSME development is very influential in identifying the extent to which the use of marketing mix can optimize digital marketing, attract consumer attentio  and increase competitiveness to reach a wider market. Theoretical Contribution / Originality : This study is expected to provide additional information for business actors who are still using traditional marketing and provide an overview so that they can develop their business by raising the level of digital marketing strategies of interest and can increase competitiveness in business. Practitioner / Policy Implications : This research is expected to provide input in the form of information suggestions for MSME owners regarding the use of Instagram social media digital technology to increase consumer interest and competitiveness. For readers, this research is expected to be an additional reference regarding the mix of digital marketing strategies through Instagram for MSMEs. Research limitations : In this study, there is a lack of detailed and detailed data information, because actors of Star Clown MSMEs in Kediri City do not do bookkeeping regularly.
The Influence of Social Interaction on Social Media, the Quality of Visual Content and Consumer Trust on Buying Interest in Erigo Products through Influencers in the Digital Era Dewi, Septiana; Sasongko, M. Zuhdi; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6272

Abstract

Research aim : Knowing the influence of social interactions that occur on social media platforms that can affect consumer perception of erigo products, as well as how the quality of visual content presented by influencers can attract attention and form consumer trust in the digital era. Design/Methode/Approach : This study uses a quantitative method. The sample in this study was 40 respondents who were selected using the purposive sampling technique, namely consumers who have known and used Erigo products. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression with the help of SPSSv23. Research Finding : The results of the study showed that social interaction on social media did not have a significant effect on the interest in buying Erigo products through influencers with a significance value of 0.577. Meanwhile, the quality of visual content, and consumer trust significantly influenced the buying interest of Erigo products through influencers, with significance values of 0.000 and 0.003 respectively. Theoretical contribution/Originality : To improve the understanding of social interaction on social media, the quality of visual content and consumer trust in the digital era, especially in marketing involving influencers. Practitionel/Policy implication : The findings of this study Erigo need to pay attention to the quality of visual content and build positive social interactions on social media platforms to increase consumer trust and buying interest. Research limitation : This study has a limited sample size of only 40 respondents and uses a non-probability sampling technique, so the results of the study may not be applicable in general to a larger population
The Influence of Facebook Ads Strategy on Increasing Brand Awareness of Products in Dunia Akrilik Rizal, Mohammad Sulton Amirur; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.7121

Abstract

Research aim : This study aims to explore and analyze the influence of Facebook Ads strategies on increasing brand awareness and product sales at Dunia Akrilik. Design/Method/Approach : This study uses a quantitative approach with a purposive sampling technique on 40 relevant respondents. Data were collected through an online questionnaire and analyzed using simple linear regression to measure the relationship between Facebook Ads strategy and brand awareness. Research Findings : The results of the analysis show that the Facebook Ads strategy has a significant influence on increasing brand awareness, with a coefficient of determination (R Square) of 0.768. Visual elements and audience segmentation have proven to be the main factors in the success of an advertising campaign. Theoretical contribution/Originality : This study extends the digital marketing literature by focusing on the creative industry, especially art and decoration-based products such as acrylic. Its originality lies in the exploration of visual elements and advertising narratives as determinants of campaign effectiveness. Practitioner/Policy Implications : This study provides recommendations for business actors in designing more effective Facebook Ads strategies, with an emphasis on visual design and audience segmentation to increase product appeal. Research limitations : This study has limitations in the small sample size and does not involve a qualitative approach, so the results may be less representative. Future research is recommended to use a mixed approach and expand the sample size.
Grabfood Application Marketing Strategy in Increasing Online Sales of Ramen Master Kediri Putri, Nabila Alfina; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.7150

Abstract

Research aim : Analyzing the effectiveness of digital marketing strategies through the GrabFood application in increasing sales of Ramen Master in Kediri, on factors such as discounts, ease of use of the application, product quality, and service.  Design/Methode/Approach : Qualitative research method with a phenomenological approach, using in-depth interviews with 4 informants. And data analysis uses a triangulation process to ensure the validity of the research results..  Research Finding : The results show that Ramen Master's innovative marketing strategy through GrabFood has yielded impressive results by significantly increasing sales. The combination of competitive pricing, ease of use of the app, consistent product quality, and timely service has made Ramen Master the top choice for ramen lovers.  Theoretical contribution/Originality : This research can provide new insights into the role of food delivery platforms in increasing culinary sales, especially in terms of choosing the right marketing strategy.  Practitionel/Policy implication : The research results can be used as a reference for the development of other culinary marketing strategies and the improvement of grabfood services.  Research limitation : This research only focuses on culinary trends in specific regions and may not reflect national or global trends. In addition, the influence of social media on the formation and spread of trends also needs further research. 
PERANAN BAURAN PROMOSI DALAM USAHA MENINGKATKAN PENJUALAN PADA KERAJINAN TENUN IKAT (ATBM) CAP MEDALI MAS KEDIRI Arum, Cahyaning Dina; Hakimah, Ema Nurzainul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 1 No. 1 (2016): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2016
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Promosi yang dilakukan kerajinan tenun ikat (ATBM) Cap Medali Mas Kediri selama ini belum maksimal yang ditandai dengan target penjualan yang ditetapkan perusahaan belum tercapai dan cakupan pelanggan yang masih sempit yaitu masih disekitar Kediri belum mencakup wilayah regional Jawa Timur bahkan Nasional. Tujuan penelitian ini adalah untuk mengetahui peranan promosi dalam meningkatkan penjualan produk kerajinan tenun ikat (ATBM) Cap Medali Mas. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dengan menggunakan metode wawancara dan kepada 12 responden meliputi 1 pemilik, 3 agen penjualan, 5 pelanggan dan 3 karyawan perusahaan. Pengumpulan data didukung pula dengan dokumentasi berupa foto-foto dengan narasumber dan data internal perusahaan yang relevan. Teknik analisis data dalam penelitian ini, diuraikan proses pelacakan dan pengaturan secara sistematis transkip-transkip wawancara, catatan lapangan dan bahan- bahan lain agar dapat menyajikan temuannya. Analisis ini melibatkan pengerjaan, pengorganisasian, pemecahaan dan sintesis data serta pencarian pola, pengungkapan pola, dan penetuan apa yang dilaporkan. Hasil penelitian menunjukan bahwa kerajinan tenun ikat Cap Medali Mas masih memerlukan perbaikan pelaksanaa promosi yang mendasar pada 3 model bauran promosi yaitu: iklan,penjualan perseorangan dan promosi penjualan.
ANALISIS KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK DAN HARGA SATE DAN GULAI PADA DEPOT PAK EKO DESA SATAK, KECAMATAN PUNCU, KABUPATEN KEDIRI Sari, Yuliana; Aliami, Sri; Hakimah, Ema Nurzainul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini dilatarbelakangi oleh persaingan bisnis makanan semakin meningkat. Kondisi ini disebabkan oleh berbagai faktor yang mempengaruhi kegiatan ekonomi sehingga perusahaan dituntut memenuhi dan mengimbangi perubahan. Persaingan bisnis kuliner memotivasi pengusaha untuk menunjukkan keunggulan produknya, persaingan harga, ketepatan media promosi, dan kualitas layanan sebagai strategi marketing untuk menciptakan kepuasan konsumen. Penelitian ini bertujuan untuk menganalisis: pengaruh signifikan antara kualitas produk dan harga secara parsial maupun simultan terhadap kepuasan konsumen sate dan gulai kambing muda pada Depot Pak Eko. Pendekatan penelitian menggunakan pendekatan kuantitatif dengan teknik bersifat kausal dan pengumpulan data melalui kuesioner. Populasi penelitian yakni seluruh konsumen yang pernah membeli sate dan gulai kambing muda di Depot Pak Eko Desa Satak, Kec. Puncu, Kab. Kediri dengan sampel sejumlah 45 responden. Teknik analisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan kualitas produk dan harga secara parsial maupun secar simultan berpengaruh terhadap kepuasan konsumen
IDENTIFIKASI FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KEDAI KOPI KEMBANG SORE DI PUJON MALANG Agel Prakoso, M. Fajar; Hakimah, Ema Nurzainul; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Meningkatnya kebutuhan masyarakat ngopi sebagai sarana kongkow untuk berdiskusi pada sebuah komunitas, merasa ingin disanjung di lingkungan bermasyarkat pemikiran seseorang dilandasi oleh ego maupun emosi saat memilih tempat ngopi dan kurangnya berpromosi media sosial instagram yang membuat kedai kopi belum adanya jangkauan dari pengunjung luar kota. penelitian ini dilakukan untuk mengetahui pengaruh “Identifikasi Faktor Yang Mempengaruhi Keputusan Pembelian Di Kedai Kopi Kembang Sore’’ secara parsial maupun silmutan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, deterministik, asosiatif hubungan kausal dengan tujuan untuk menguji hipotesis yang telah ditetapkan. Populasi dalam penelitian ini adalah seluruh konsumen di Kedai Kopi Kembang Sore dan sampel yang digunakan 40 responden. Teknik yang digunakan adalah regresi linier berganda untuk menguji pengaruh secara parsial maupun silmutan dengan data diolah oleh SPSS v.23 for windows. Hasil penelitian ini menunjukkan bahwa secara parsial faktor pribadi dan promosi berpengaruh signifikan terhadap keputusan pembelian kecuali faktor sosial. Sedangkan secara simultan faktor sosial, faktor pribadi dan promosi berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Agel Prakoso, M. Fajar Ahmad Efendi Cahyo Setiono, AHMAD Aini, Silvi Nur Aliami, Sri Alif Okky Fadilah Ana, Yusiana Andini, Nandha Febriyana Anggraini, Anggella Ayu Annisa, Aulia Apriliani, Karisma Ariansyah, Muhammad Azriel Arum, Cahyaning Dina Aziziyah, Nanda Afifatul Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Bhakti, Vicky Eka Danaraja, Riestu Daniella, Viona Reza Binta Dewi, Ayu Indra Setya Diah, Pingit Sukmantianing Dian Kusumaningtyas, Dian Djoko, Edy Edy Santoso Effendi, Stefanus Dhani Farida Nurlaila Zunaidah Fatiha, Chandra Dwi Fatimah, Arma Dwi Fauji, Diah Ayu Septi Fauzi, Diah Ayu Septi Fidianingsih, Yola Ayu Fitriyasari, Devi GESTY ERNESTIVITA Hamida, Sakiya Salma Hayati, Fina Nur Indrasto, Adam Iqbal Mahendra, Mukamad Iskandana, Nevia Cahyaning Dewi ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Isyafak, Moh. Erga Itot Bian Raharjo Jovanna, Dea Millennia Khasanah, Atina Kholila, Nova Nor Kuherawati, Jelvi Tri Kurniawan, Rony Kusmaningrum, Anggraini Kusumaningsih, Luki Ayu Leksono, Poniran Yudho Lestari, Ayu Dwi Lina, Ade Maharani, Niken Trisma Widya Mahbubah, Choirul Mahendra, Piki Data Surya Marbella, Rosha Yunita Tri Margareta, Bella Muhammad Alwi Mustikasari, Linda Dwi Nabela, Oktavia T Ningsih, Liya Widia Novanzah, Tria Nurcholis, Muhamad Nurhuda, Mohamad Nuriadi, Erina Ayu Dwi Nurohman, Alfan Oktaviani, Yeni Aprilia Paramitha, Dyah Putra Panglipur, Yerikho Putri, Arti Melysiani Putri, Nabila Alfina Rahmad, Mahdun Rahmawati, Rika Putri RESTIN MEILINA Restyono, Teddy Rianto, Taufik Rino Sardanto Rizal, Mohammad Sulton Amirur Rizky Kurniawan Romadhon, Eko Jian Romadlon, Ahmad Dani Samari Samari Samari, Samari Santoso, Davis Chusaini Sapta Andaruisworo Saputri, Septia Indri Sari, Sheyla Intan Purnama Sasongko, M. Zuhdi SB, Sigit Wisnu Setyani, Adika Desi Shinta, Clara Permata Sigit Ratnanto Sofianzah, Handika Sri Aliami Stevany, Mahardika Putri Subagyo Subagyo Sugiantoro, Bagus Suhendro Suhendro Sumarsono, Anggoro Bekti Susi Damayanti, Susi Syaida, Tridia Ayun Tahammy, Nikken putri octapia Titin Andriani Wahyu Widodo Waradhika, Nanda Gorgeous Wulandari, Alfina Wulandari, Anggi Marta Yuliana Sari Yuningpra, Ghinareeshma Drana Zulistiani, Zulistiani Zulistiani, Zulistiani Zunaidah, Farida Nurlaila Zundana, Azuma