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All Journal Jurnal Paradigma Ekonomika Briliant: Jurnal Riset dan Konseptual Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora SEIKO : Journal of Management & Business International Journal of Supply Chain Management JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Global and Policy Journal of International Relations COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Management Science Research Journal Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Nusantara Publicness: Journal of Public Administration Studies International Journal of Economics (IJEC) Jurnal Ekbis (Ekonomi & Bisnis) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Business and Investment Review Jurnal Abdimas Indonesia Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Jurnal Ekonomi dan Pembangunan Indonesia Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Ekonomics, Finance, and Management Studies
Endang Iryanti
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

 1 
Effectiveness of Shopee Live Streaming at Night on Purchasing Decisions (Case Study of CV Avero Indonesia) Iryanti, Endang; Wigunastika, Tiara
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7573

Abstract

The development of technology and the internet has changed the way consumers interact with brands. Live streaming, especially via Shopee, has become an effective strategy in the digital era. This research analyzes the application of live streaming at night as an effort to influence purchasing decisions for Avero products. The research method uses descriptive qualitative with a SWOT matrix. Avero live streaming is powerful in live interactions, product presentations, and reading live comments. Disadvantages include connection disruptions and competing evening activities. Opportunities include special evening promotions and free delivery vouchers. Threats involve monotonous content and the emergence of new competitors. SO, WO, ST, and WT strategies are recommended to optimize Avero's live-streaming marketing on Shopee. The conclusion emphasizes adapting to competitors' strategies for greater live-streaming effectiveness. This research is expected to guide Shopee Live users in formulating more efficient marketing strategies.
Effectiveness of TikTok Social Media Advertising as an Online Promotion Strategy for CV Avero Indonesia Adzra, Rifda Shabrina; Iryanti, Endang
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7574

Abstract

Advertising is one way to market products in the digital era by utilizing social media as a marketing tool to expand its market reach without limits. Implementing the right online promotional strategy is very necessary to attract consumer attraction through TikTok social media. This research aims to analyze the effectiveness of TikTok social media advertising as an online promotion strategy for CV Avero Indonesia and analyze the content characteristics of TikTok @averoofficial advertising as an online promotion strategy for CV Avero Indonesia. This research is qualitative research using the library research method. The research results can conclude that advertising via TikTok social media is quite effective as an online promotion strategy for CV Avero Indonesia. The advertising promotion strategy delivered by the TikTok account @averoofficial is in line with the AIDA stages, which attract a lot of attention and increase the audience seen from the number of followers of the TikTok account.
Co-Authors ., Mulyanto ., Mulyanto Abdillah, M Arya Achmad Chabibi Isnani Adzra, Rifda Shabrina Agustin, Amanda Fia Aisyah Hanif Ajeng Arum Isfania Ajimas Wahyu Bagaskoro Aktaviani Putri, Deffiani Algi Ardiyansyah Amirah Cetta Candraningtyas Yose Andhika Mulya Prasetya Anggi Larasati Anjesaya Melias Banta Sebayang Annisa Rizky Wijayanti Aprilia, Nabilah Ariyanti, Desy Aryo Seno Pambudi Aulia Nida’ul Husna Bahrudin, M. Yasril Budiwitjaksono, Gideon Setyo Daisy Marthina Rosyanti Deananda, Ersa Deffiani Aktaviani Putri Desy Ariyanti Dewantara, Arya Gading Dwiridotjahjono, Jojok Dwiridotjahjono, Jojok Dyah Ayu Pangestu, Almanda Earlyne Nur Oktavia Falah, Naimul Farel, Kholin Gio Febriyanti Mardhiyyah Firdaus Rezando Rohman Gendut Sukarno Hafid Akmal Alamsah Hamidaya, Novita Sari Hana Nazara Putri N Hardjanti, Susi Husnika, Roaina Indri oktafianti Krisna Bahrul Ulum Lestari, Sukma Puji Luvi Ekananda Widodo M Ali Ircham M Arya Abdillah Mahanani, Anajeng Esri Edhi Maharani, Gusti Ayu Made Devyna Maharani, Rahma Aprilia Mardhiyyah, Febriyanti Mei Retno Adiwaty Moch. Rafie Pratama Mochammad Shadam Alquranta Moh Rizky Pradana Novianto Putra Mohammad Satrio Eko Putro Nur Rochmah Yulianita Nuraini, Nurul Nurjanti Takarini Nurul Angelina oktafianti, Indri Pramulia, Anggita Pratama, M Rizky Bayu Priambodo, Bayu Setiawan Putri, Ananda Maysa Rahmawati, Dinda Eka Ratna Melinda Putri Rhegita Arrum Syafitri Richa Meyta Sari Rizaky, Muhammad Udhan Rosyanti, Daisy Marthina Sabila Amara Rachma Safeyah, Muchlisiniyati Saputra, Andre Juan Satria, Muhammad Rafi Dwi Sauqy, Muhammad Syafiqus Sekar Aulia Puspitasari Siti Nur Munazilah Situmeang, Angelica Br Susantyo, Idham Faiz Syamroxy Syifana, Ananda Azza Syifananda Putri Fianta Tasya Nabila Pramana Uci Silvia Rahmah Viona Rosalinda Dwi Putri Waskito Adi Nugroho Widya Surya Andini Wigunastika, Tiara Wildan Armansyah Wiwik Handayani Yose, Amirah Cetta Candraningtyas Zuhda Mila Fitriana