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All Journal Jurnal Paradigma Ekonomika Briliant: Jurnal Riset dan Konseptual Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Management Science Research Journal Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Nusantara Publicness: Journal of Public Administration Studies International Journal of Economics (IJEC) Jurnal Ekbis (Ekonomi & Bisnis) Business and Investment Review Jurnal Abdimas Indonesia Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi dan Pembangunan Indonesia Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Ekonomics, Finance, and Management Studies
Endang Iryanti
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Jurnal Abdimas Indonesia

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Pengembangan Branding Usaha Mikro, Kecil, Dan Menengah (UMKM) Bumbu Dapur Bu Siwin Dan Rahayu Wilujeng Telur Asin Aulia Nida’ul Husna; Nur Rochmah Yulianita; Endang Iryanti
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.106

Abstract

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.
Co-Authors ., Mulyanto Abdillah, M Arya Achmad Chabibi Isnani Adzra, Rifda Shabrina Agustin, Amanda Fia Aisyah Hanif Ajimas Wahyu Bagaskoro Aktaviani Putri, Deffiani Algi Ardiyansyah Amirah Cetta Candraningtyas Yose Anggi Larasati Anjesaya Melias Banta Sebayang Aryo Seno Pambudi Aulia Nida’ul Husna Bahrudin, M. Yasril Budiwitjaksono, Gideon Setyo Daisy Marthina Rosyanti Deananda, Ersa Deffiani Aktaviani Putri Desy Ariyanti Dwiridotjahjono, Jojok Firdaus Rezando Rohman Gendut Sukarno Hafid Akmal Alamsah Hamidaya, Novita Sari Hana Nazara Putri N Hardjanti, Susi Indri oktafianti Luvi Ekananda Widodo M Ali Ircham M Arya Abdillah Mahanani, Anajeng Esri Edhi Maharani, Gusti Ayu Made Devyna Maharani, Rahma Aprilia Mardhiyyah, Febriyanti Mei Retno Adiwaty Moch. Rafie Pratama Moh Rizky Pradana Novianto Putra Nur Oktavia, Earlyne Nur Rochmah Yulianita Nuraini, Nurul Nurjanti Takarini Nurul Angelina Pratama, M Rizky Bayu Ratna Melinda Putri Rhegita Arrum Syafitri Rosyanti, Daisy Marthina Safeyah, Muchlisiniyati Sauqy, Muhammad Syafiqus Sekar Aulia Puspitasari Siti Nur Munazilah Syamroxy Syifana, Ananda Azza Syifananda Putri Fianta Tasya Nabila Pramana Uci Silvia Rahmah Viona Rosalinda Dwi Putri Waskito Adi Nugroho Widya Surya Andini Wigunastika, Tiara Wijayanti, Annisa Rizky Wildan Armansyah Wiwik Handayani Zuhda Mila Fitriana