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All Journal Jurnal Paradigma Ekonomika Briliant: Jurnal Riset dan Konseptual Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora SEIKO : Journal of Management & Business International Journal of Supply Chain Management JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Global and Policy Journal of International Relations COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Management Science Research Journal Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Nusantara Publicness: Journal of Public Administration Studies International Journal of Economics (IJEC) Jurnal Ekbis (Ekonomi & Bisnis) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Business and Investment Review Jurnal Abdimas Indonesia Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Jurnal Ekonomi dan Pembangunan Indonesia Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Ekonomics, Finance, and Management Studies
Endang Iryanti
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : Jurnal Paradigma Ekonomika

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Peran Fasilitator Pendamping BTPN Syariah dalam Mengembangkan Identitas Merek dan Dampaknya Terhadap Penjualan Produk di MMS Bakung Syamroxy; Iryanti, Endang
Jurnal Paradigma Ekonomika Vol. 19 No. 4 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i4.38315

Abstract

Brand identity is an element that shapes the way a brand looks, feels and communicates with its audience. This research further studies the role of BTPN Syariah facilitator in developing brand identity and its impact on product sales at MMS Bakung. This research aims to (1) Know the role of the facilitator companion (2) Know the impact of using brand identity on sales growth at MMS Bakung. The research method used is qualitative method, through direct interviews with BTPN Syariah customers. The results of this study show (1) The role of BTPN Syariah facilitators in developing brand identity is to plan and guide the creation of business identity and implement it in daily business activities, and (2) The impact of using brand identity on sales at MMS Bakung is experiencing an increase in sales/customers although not significant. Keywords: Identity, Brand, Facilitator.
Co-Authors ., Mulyanto ., Mulyanto Abdillah, M Arya Achmad Chabibi Isnani Adzra, Rifda Shabrina Agustin, Amanda Fia Aisyah Hanif Ajeng Arum Isfania Ajimas Wahyu Bagaskoro Aktaviani Putri, Deffiani Algi Ardiyansyah Amirah Cetta Candraningtyas Yose Andhika Mulya Prasetya Anggi Larasati Anjesaya Melias Banta Sebayang Annisa Rizky Wijayanti Aprilia, Nabilah Ariyanti, Desy Aryo Seno Pambudi Aulia Nida’ul Husna Bahrudin, M. Yasril Budiwitjaksono, Gideon Setyo Daisy Marthina Rosyanti Deananda, Ersa Deffiani Aktaviani Putri Desy Ariyanti Dewantara, Arya Gading Dwiridotjahjono, Jojok Dwiridotjahjono, Jojok Dyah Ayu Pangestu, Almanda Earlyne Nur Oktavia Falah, Naimul Farel, Kholin Gio Febriyanti Mardhiyyah Firdaus Rezando Rohman Gendut Sukarno Hafid Akmal Alamsah Hamidaya, Novita Sari Hana Nazara Putri N Hardjanti, Susi Husnika, Roaina Indri oktafianti Krisna Bahrul Ulum Lestari, Sukma Puji Luvi Ekananda Widodo M Ali Ircham M Arya Abdillah Mahanani, Anajeng Esri Edhi Maharani, Gusti Ayu Made Devyna Maharani, Rahma Aprilia Mardhiyyah, Febriyanti Mei Retno Adiwaty Moch. Rafie Pratama Mochammad Shadam Alquranta Moh Rizky Pradana Novianto Putra Mohammad Satrio Eko Putro Nur Rochmah Yulianita Nuraini, Nurul Nurjanti Takarini Nurul Angelina oktafianti, Indri Pramulia, Anggita Pratama, M Rizky Bayu Priambodo, Bayu Setiawan Putri, Ananda Maysa Rahmawati, Dinda Eka Ratna Melinda Putri Rhegita Arrum Syafitri Richa Meyta Sari Rizaky, Muhammad Udhan Rosyanti, Daisy Marthina Sabila Amara Rachma Safeyah, Muchlisiniyati Saputra, Andre Juan Satria, Muhammad Rafi Dwi Sauqy, Muhammad Syafiqus Sekar Aulia Puspitasari Siti Nur Munazilah Situmeang, Angelica Br Susantyo, Idham Faiz Syamroxy Syifana, Ananda Azza Syifananda Putri Fianta Tasya Nabila Pramana Uci Silvia Rahmah Viona Rosalinda Dwi Putri Waskito Adi Nugroho Widya Surya Andini Wigunastika, Tiara Wildan Armansyah Wiwik Handayani Yose, Amirah Cetta Candraningtyas Zuhda Mila Fitriana