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All Journal Jurnal Ekonomika Jurnal Wira Ekonomi Mikroskil Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Pendidikan Ekonomi (JURKAMI) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Ekonomi Manajemen Jurnal Manajemen Bisnis eCo-Buss Jurnal Sains dan Teknologi REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Sains Manajemen Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Bisnis Mahasiswa International Journal of Applied Finance and Business Studies Arus Jurnal Sosial dan Humaniora Jurnal of Applied Business and Banking (JABB) Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business JOMPA ABDI: Jurnal Pengabdian Masyarakat Asia Pacific Journal of Management and Education Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Journal of Economic Empowerment Strategy (JEES) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Adi Suparwo
Universitas Adhirajasa Reswara Sanjaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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STRATEGI PROMOSI, CITRA MEREK, DAN MINAT BELI PADA DISTRO BANDUNG OBLONG Suparwo, Adi; Supriadi, Aldi Anggara; Sukajie, Bambang
ANALISIS Vol. 14 No. 01 (2024): ANALISIS VOL. 14 NO. 01 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i01.3752

Abstract

This research aims to determine the influence of promotional strategies and brand image on consumer buying interest in the Bandung Oblong (Baong) distro. This research uses descriptive and verification research methods with a quantitative approach. The objects of this research were Baong distro consumers with a sample size of 96 people. The sampling technique used in this research is a nonprobability sampling method with a purposive sampling technique. Statistical analysis of the data used in this research is multiple linear regression analysis and hypothesis testing using t and F tests using IBM SPSS statistics 27. The results of the research show that partially the promotional strategy variable has a significant effect on consumer buying interest in Baong distros, and partially the brand image variable does not have a significant effect on Buying interest in the Baong distro, as well as simultaneously promotional strategies and brand image have a significant effect on consumer buying interest in the Baong distro, with a coefficient of determination (R Square) obtained a value of 0.617 which shows that 61.7% of buying interest can be explained by the promotional strategy and brand image while the remaining 38.3% of purchasing interest is influenced by other variables not examined in this research”
Pengaruh Social Media Marketing dan Brand Image Terhadap Kepuasan Pelanggan Cititrans Bandung Yayu Rahayu; Adi Suparwo; Famati Gulo
Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i2.245

Abstract

This study aims to determine the effect of social media marketing and brand image on customer satisfaction Cititrans Bandung. This research uses descriptive and verification research methods with a quantitative approach. The object of this research is Cititrans Bandung service users with a sample of 100 people. The sampling technique used in this study is a non- probability sampling method with a purposive sampling technique. Statistical analysis of the data used in this study is multiple linear regression analysis using IBM SPSS statistics 25. The results of the study found that social media marketing, brand image and customer satisfaction at Cititrans Bandung were good. There is a significant influence between social media marketing and brand image simultaneously on customer satisfaction at Cititrans Bandung. There is a significant influence between social media marketing partially on customer satisfaction at Cititrans Bandung. There is a significant influence between brand image partially on customer satisfaction at Cititrans Bandung. This research is different from other researchers because there are no other researchers who specifically examine social media marketing and brand image on customer satisfaction at Cititrans Bandung. of the social media marketing variable has a greater value and influence than the brand image variable.
Improving the Creativity and Competitiveness of Craft MSMEs Through HR Training and Digital Marketing Rahayu, Yayu Sri; Suparwo, Adi
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.286

Abstract

Human resource quality and digital readiness are increasingly recognized as crucial foundations for strengthening creativity and competitiveness among Micro, Small, and Medium Enterprises (MSMEs). However, many craft-based MSMEs still struggle to optimize human resource potential and adapt to technological changes in marketing, resulting in limited innovation and slow competitive growth. This study aims to analyze the influence of HR training and digital marketing on the creativity and competitiveness of craft MSMEs in Pengkolan Village, Cikidang Village, Lembang District, West Bandung Regency. A quantitative method was employed using a descriptive and verification approach, with survey-based data collected through purposive sampling of MSME actors. Data were analyzed through validity and reliability testing, multiple linear regression, and the coefficient of determination using SPSS version 29. The results reveal that HR training has a significant positive effect on MSME creativity and competitiveness, indicating that improved knowledge, skills, and attitudes directly contribute to stronger innovative capacity. Digital marketing also shows a significant positive influence, demonstrating that effective online promotion enhances consumer reach, purchasing tendencies, and overall market responsiveness. Together, HR training and digital marketing explain 67.4% of the variation in MSME creativity and competitiveness, indicating their substantial combined contribution. These findings imply that strengthening human resource development and digital marketing adoption is essential for advancing the innovation capabilities and long-term competitiveness of craft MSMEs.
The effect of online customer reviews and sales promotion on interest in using the allo bank application for k-pop fans in Bandung City Hasanah, Siti Uswatun; Suparwo, Adi; Drajat, Devi Yuniati; Handayani, Rina Dwi
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6667

Abstract

Allo Bank is a bank with a strong K-pop image and is known to provide many sales promotions, but the Allo Bank application is ranked 10th with the lowest percentage of users among other digital banks. This study aims to ascertain how Bandung K-Pop fans' interest in using the Allo Bank application is influenced by online customer evaluations and sales incentives. This study utilizes quantitative research methods. The study's sample consists of 100 respondents who are K-Pop fans in Bandung and have never used the Allo Bank app. Purposive sampling, also known as non-probability sampling, is the sampling method used in this study. The IBM SPSS statistical software tool was utilized for the analysis of the gathered data. The findings showed that the variables of sales promotion and online customer review had a significant and partly favorable influence on the interest in using the Allo Bank application among K-POP fans in Bandung. Additionally, Bandung's K-Pop fans' interest in utilizing the Allo Bank application was impacted by both sales marketing and online customer reviews at the same time. Online customer reviews are useful because they are considered reliable and include a variety of comments, both positive, negative, and neutral. This provides a comprehensive overview of the Allo Bank app user experience before respondents can decide whether to use it. Future research could explore the inclusion of other influential elements, such as brand ambassadors, e-service quality, and customer experience
Analisis Perilaku Konsumen Muslim: Pengaruh Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian Al-Qur’an Cordoba di Shopee Suparwo, Adi; Antar Fawazi, Muhamad Rafli; Yuli Angliawati, Ria
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.14560

Abstract

ABSTRACTEase of internet access allows users to understand the situation, conditions, and public perception of the company they are targeting. The main problem is that some customers provide negative reviews regarding delivery, product quality, such as font size being too small and the color mismatch between the ordered and received, which impacts the brand image of the Cordoba Al-Qur'an. This study aims to examine the influence of brand image and price on purchasing decisions for the Cordoba Quran on the Shopee e-commerce platform by consumers in the city of Bandung. This study uses a descriptive and verification approach with a quantitative method. The sample used in this study was 100 consumers who had purchased the Cordoba Quran product on the Shopee e-commerce. The sampling technique applied was nonprobability sampling with a purposive sampling approach. Data were analyzed using multiple linear regression with the help of IBM SPSS Statistic 29 software. The results of the study indicate that partially, brand image and price have a positive influence on purchasing decisions for the Cordoba Quran on the Shopee e-commerce by consumers in the city of Bandung. Simultaneously, brand image and price also have a positive influence on purchasing decisions for this product. The coefficient of determination (R Square) indicates that 57.8% of purchasing decisions for the Cordoba Quran are influenced by brand image and price, while the rest, which is 42.2%, is influenced by other factors not discussed in this study. In conclusion, brand image and price play an important role in influencing consumer behavior in making purchasing decisions.ABSTRAKKemudahan pengaksesan internet memungkinkan pengguna untuk mengetahui situasi, kondisi, dan pandangan masyarakat terhadap perusahaan yang mereka akan tuju. Masalah utama yaitu sebagian pelanggan memberikan ulasan negatif mengenai pengiriman, kualitas produk seperti ukuran huruf yang terlalu kecil dan ketidaksesuaian warna yang dipesan dan yang diterima oleh konsumen berdampak pada citra merek Al-Qur’an Cordoba.  Penelitian ini bertujuan untuk mengkaji pengaruh citra merek dan harga terhadap keputusan pembelian Al-Qur'an Cordoba di platform e-commerce Shopee oleh konsumen di kota Bandung. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif dengan metode kuantitatif. Sampel yang digunakan dalam penelitian ini adalah 100 konsumen yang telah membeli produk Al-Qur'an Cordoba di e-commerce Shopee. Teknik sampling yang diterapkan adalah nonprobability sampling dengan pendekatan purposive sampling. Data dianalisis menggunakan regresi linear berganda dengan bantuan perangkat lunak IBM SPSS Statistic 29. Hasil penelitian menunjukkan bahwa secara parsial, citra merek dan harga memiliki pengaruh positif terhadap keputusan pembelian Al-Qur'an Cordoba di e-commerce Shopee oleh konsumen di kota Bandung. Secara simultan, citra merek dan harga juga berpengaruh positif terhadap keputusan pembelian produk ini. Nilai koefisien determinasi (R Square) mengindikasikan bahwa 57,8% keputusan pembelian Al-Qur'an Cordoba dipengaruhi oleh citra merek dan harga, sementara sisanya, yaitu 42,2%, dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Kesimpulannya, citra merek dan harga memegang peran penting dalam mempengaruhi perilaku konsumen dalam pengambilan keputusan pembelian.
Pengaruh Influencer Marketing Dan Desain Produk Terhadap Keputusan Pembelian Brand Fashion Lokal Adi Suparwo; Yunika Komalasari; Rafa Mutia Ersa Azahra
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 9 No. 4 (2025): Volume 9 Nomor 4 Oktober 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v9i4.15350

Abstract

Di era persaingan bisnis brand fashion lokal sekarang ini yang semakin ketat, dengan adanya promosi melalui influencer marketing dan perkembangan fashion yang terus berkembang melalui desain produk perusahaan akan terus bersaing untuk mendapatkan keuntungannya. Penelitian ini bertujuan untuk menggambarkan dampak influencer marketing dan desain produk terhadap keputusan pembelian brand fashion lokal Mayoutfit Kings Bandung. Penelitian ini menggunakan metodologi survei dengan sampel 100 responden yang dipilih melalui teknik pengambilan sampel insidental non-probabilitas. Metodologi analisis data yang digunakan adalah analisis deskriptif dan verifikatif. Prosedur analisis data meliputi pemeriksaan validitas dan reliabilitas, uji normalitas, dan uji hipotesis menggunakan regresi linier berganda, uji-t, uji-F, dan uji determinasi. Temuan penelitian deskriptif menunjukkan bahwa influencer marketing, desain produk, dan keputusan pembelian untuk brand fashion lokal Mayoutfit Kings Bandung adalah positif. Hasil studi menunjukkan pengaruh influencer marketing yang substansial dan signifikan terhadap keputusan pembelian, di samping pengaruh desain produk yang signifikan dan signifikan terhadap pilihan pembelian. Influencer marketing dan desain produk berdampak substansial terhadap keputusan pembelian bagi brand fashion lokal Mayoutfit Kings Bandung. Temuan menunjukkan bahwa dengan strategi pemasaran melalui influencer yang inovatif dan memaksimalkan perkembangan tekonologi yaitu digital marketing dapat melihat peluang pasar untuk bersaing dengan kompetitor brand fashion lokal lainnya.
THE INFLUENCE OF SERVICE QUALITY, DIGITAL CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION OF THE I.SAKU APPLICATION IN BANDUNG CITY Adi Suparwo; Shafna Nur Halizha; Feti Fatimah Mauliyan
Jurnal Ilmiah Manajemen dan Bisnis Vol 12, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v12i1.37813

Abstract

ABSTRACTWith the advancement of technology, it is easier for people to make cash transactions without cards using e-wallets. The rise of e-wallets today makes users consider more about the quality of service, ease of usage, brand image from e-wallet when they want to use it.  This research seeks to examine the effect of service quality, digital customer experience and brand image to customer satisfaction for the I.Saku Application in Bandung City. Descriptive and verification research methodologies are used in this study’s through a quantitative method. The object is studied in this study were customers of the I.Saku Application in Bandung City using a total 100-person sample. The sampling method regulated in this case research is the nonprobability sampling method with purposive sampling technique. Statistics data this study uses multiple linear regression data analysis with the help of statistical processing of data tools bye using IBS SPSS statistic 25 application. The findings of this study illustrate that partially the service quality variable has a significant effect on customer satisfaction of the I.Saku Application in Bandung City and brand image has a significant effect on customer satisfaction of the I.Saku Application in Bandung City. Meanwhile, digital customer experience does not have a significant effect on customer satisfaction of the I.Saku Application in Bandung City. Simultaneously, service quality, digital customer experience and brand image have a joint effect on customer satisfaction of the I.Saku Application in Bandung City.
Kinerja Proyek Ditinjau Dari Sistem Pengendalian Internal, Audit Internal Dan Efisiensi Beban Proyek: Studi Pada PT Maratama Cipta Mandiri Restu Kiswanto; Catur Martian Fajar; Adi Suparwo
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 13 No. 1 (2019): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/tz97jv52

Abstract

The low performance in carrying out projects at PT Maratama Cipta Mandiri led to a decrease in project revenue, it can be proven that in practice there are still ineffective and efficient project implementation in the management system, audit results, and project costs. Referring to this, this study aims to determine the impact of internal control, internal audit, and the efficiency of project costs on project performance. The method used is a survey method with a quantitative approach, and descriptive verification research type. The data source used is primary data as a result of 88 questionnaires distributed to employees. The results of the study based on the partially proposed hypothesis shows that internal control has a significant positive effect on project performance, internal audit has no significant negative effect on project performance, the project load efficiency does not have a significant positive effect on project performance, and simultaneously internal control, internal audit, and project cost efficiency have a significant positive effect on project performance. Other results found that there are variables that have the greatest influence on project performance is internal control, with the accounting system dimensions of the accounting system design indicators. From the results of this study it is expected that the company can improve the internal control system so that it can improve the performance of the project at PT Maratama Cipta Mandiri.
Pengaruh Iklan Dan Kualitas Produk Terhadap Keputusan Pembelian Adi Suparwo; Agistiani; Yayu Sri Rahayu; Feti Fatimah Maulyan; Mita Wydaswara
Jurnal Sains Manajemen Vol. 7 No. 2 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/1p8en124

Abstract

Purchasing choices are shaped by the distinctiveness of the product assessed in relation to its intended use, and for sustainable marketing, the firm must effectively navigate the market landscape. This research aims to examine the impact of advertising and product quality on purchase choices about Lip Tint Glossy Stain Emina in Bandung City. This research employs a descriptive and verification strategy with a quantitative approach. Sampling using non-probability sampling methods. A sample of 100 respondents was acquired by administering questionnaires to customers of Lip Tint Glossy Stain Emina in Bandung City. The used data analysis procedures include validity and reliability assessments, normality evaluations, and hypothesis testing using multiple linear regression, t-tests, F-tests, and determination tests, all conducted using SPSS version 29. The findings of this study's hypothesis test indicate that both Advertising and Product Quality positively influence Purchasing Decisions regarding Emina Lip Tint Glossy Stain Products. The coefficient of determination reveals that the independent variables account for 84.6% of the variance in the dependent variable, with the remaining 15.4% attributed to other variables.
The Influence of Service Quality, Digital Customer Experience, and Brand Image on Customer Satisfaction of the I.Saku Application in Bandung City Adi Suparwo; Shafna Nur Halizha; Feti Fatimah Mauliyan
Jurnal Ilmiah Manajemen dan Bisnis Vol. 12 No. 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v12i1.37813

Abstract

With the advancement of technology, it is easier for people to make cash transactions without cards using e-wallets. The rise of e-wallets today makes users consider more about the quality of service, ease of usage, brand image from e-wallet when they want to use it.  This research seeks to examine the effect of service quality, digital customer experience and brand image to customer satisfaction for the I.Saku Application in Bandung City. Descriptive and verification research methodologies are used in this study’s through a quantitative method. The object is studied in this study were customers of the I.Saku Application in Bandung City using a total 100-person sample. The sampling method regulated in this case research is the nonprobability sampling method with purposive sampling technique. Statistics data this study uses multiple linear regression data analysis with the help of statistical processing of data tools bye using IBS SPSS statistic 25 application. The findings of this study illustrate that partially the service quality variable has a significant effect on customer satisfaction of the I.Saku Application in Bandung City and brand image has a significant effect on customer satisfaction of the I.Saku Application in Bandung City. Meanwhile, digital customer experience does not have a significant effect on customer satisfaction of the I.Saku Application in Bandung City. Simultaneously, service quality, digital customer experience and brand image have a joint effect on customer satisfaction of the I.Saku Application in Bandung City.
Co-Authors Adang Kurniawan Afifah Tsany Agistiani Agriya Fanny Pratama Agustin, Regita Puji Aldi Priyansah Alfin Zulkifli Ali Amran Ali Amran Amanda Putri Ana Manisha Fernandes Duaniku Ani Solihat Ani Solihat Antar Fawazi, Muhamad Rafli Catur Martian Fajar Catur Martian Fajar Cici Rengganis Dini Rahmawati Doni Purnama Alamsyah Drajat, Devi Yuniati Dwi Ariyandi Dwi Handayani, Rina Dwiza Riana Emay Emay Fadhilla Baharridzki Fajar , Catur Martian Fajar Satya Hadi Famati Gulo Feti Fatimah Mauliyan Feti Fatimah Maulyan Fitriyani Fitriyani Hadinata Situmorang Hendi Suhendi Indriyani Astuti Nurachman Kiswanto, Restu Komalasari, Yunika Kurniawan, Adang Luckieta, Meiliani Mayya Nurbayanti Shobary Mita Wydaswara Muhammad Harli Firmansyah Mutiara Tristyantie Nabila Shafa Shalsabila NURJAYA NURJAYA, NURJAYA Oktaviana Bhena Penny Rahmadewi putri, amanda Rafa Mutia Ersa Azahra Ratna Deli Sari Reni NurFitriyani Restu Kiswanto Rina Dwi Handayani Rina Dwi Handayani Rina Dwi Handayani, Rina Dwi Riris Roisah, Riris Riska Aryanti, Fanesha Rizal Rachman, Rizal Rofily Putriyandari Rohimah, Restiani Aulia Rut Laura Silalahi Shafna Nur Halizha Siti Uswatun Hasanah Sri Lena Saragih, Yupita Srie Wijaya Kusuma Dewi Sukajie, Bambang Sunarsi, Denok Supriadi, Aldi Anggara Suryana Suryana Suryana Suryana Suryana Suryana Syarifuddin , Didin Toni Arifin Wulan Yuliyana, Wulan Yayu Rahayu Yayu Rahayu, Yayu Yayu Sri Rahayu Yayu Sri Rahayu Yayu Sri Rahayu, Yayu Sri Yuli Angliawati, Ria Yuniati Drajat, Devi