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All Journal Jurnal Ekonomika Jurnal Wira Ekonomi Mikroskil Trikonomika: Jurnal Ekonomi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Manajemen Bisnis eCo-Buss Jurnal Sains dan Teknologi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Sains Manajemen Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Bisnis Mahasiswa International Journal of Applied Finance and Business Studies Arus Jurnal Sosial dan Humaniora Jurnal of Applied Business and Banking (JABB) Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business JOMPA ABDI: Jurnal Pengabdian Masyarakat Asia Pacific Journal of Management and Education Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Journal of Economic Empowerment Strategy (JEES) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Adi Suparwo
Universitas Adhirajasa Reswara Sanjaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Motivasi Kerja, Beban Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan di PT. Silver Kris Bandung Rohimah, Restiani Aulia; Suparwo, Adi; Handayani, Rina Dwi
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 8, No 1 (2023): JUNI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v8i1.318

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, beban kerja dan kepuasan kerja terhadap kinerja karyawan di PT. Silver Kris Bandung. Pemeriksaan ini menggunakan strategi yang pasti dan cek dengan pendekatan kuantitatif. Subjek gambar ini adalah spesialis PT. Silver Kris Bandung dengan 89 responden. Sistem pengujian yang digunakan dalam survei ini adalah prosedur pengujian non-probability dengan strategi pengujian purposive. Pengujian asli dari data yang digunakan dalam penelitian ini adalah berbagai pengulangan yang benar-benar terlihat menggunakan estimasi IBM SPSS 20. Hasil pemeriksaan menunjukkan bahwa PT.Silver Kris Bandung baik-baik saja. Terdapat pengaruh yang luar biasa besar antara motivasi kerja, beban kerja dan kepuasan kerja terhadap kinerja karyawan di PT. Silver Kris Bandung. Ada dampak mendasar antara motivasi kerja terhadap kinerja karyawan di PT. Silver Kris Bandung. Ada pengaruh besar antara beban kerja terhadap kinerja karyawan di PT. Silver Kris Bandung. Kepuasan kerja tidak berpengaruh terhadap kinerja karyawan PT. Silver Kris Bandung selama ini. Oleh karena itu, perusahaan mungkin akan dilibatkan sebagai alat untuk mengevaluasi hasil eksekusi dan dipertimbangkan sambil mengejar pilihan perbaikan eksekusi. Penelitian ini memiliki judul yang hampir sama dengan berbagai eksplorasi, namun terdapat kontras yang terjadi dalam tinjauan ini. Yang penting adalah dampak dari variabel motivasi kerja dan beban kerja yang terjadi pada PT. Silver Kris Bandung menunjukkan penanda dampak yang lebih mencolok daripada variabel kepuasan kerja.
Pengaruh Iklan Dan Kualitas Produk Terhadap Keputusan Pembelian Suparwo, Adi; Agistiani; Sri Rahayu, Yayu; Fatimah Maulyan, Feti; Wydaswara, Mita
Jurnal Sains Manajemen Vol. 7 No. 2 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/1p8en124

Abstract

Purchasing choices are shaped by the distinctiveness of the product assessed in relation to its intended use, and for sustainable marketing, the firm must effectively navigate the market landscape. This research aims to examine the impact of advertising and product quality on purchase choices about Lip Tint Glossy Stain Emina in Bandung City. This research employs a descriptive and verification strategy with a quantitative approach. Sampling using non-probability sampling methods. A sample of 100 respondents was acquired by administering questionnaires to customers of Lip Tint Glossy Stain Emina in Bandung City. The used data analysis procedures include validity and reliability assessments, normality evaluations, and hypothesis testing using multiple linear regression, t-tests, F-tests, and determination tests, all conducted using SPSS version 29. The findings of this study's hypothesis test indicate that both Advertising and Product Quality positively influence Purchasing Decisions regarding Emina Lip Tint Glossy Stain Products. The coefficient of determination reveals that the independent variables account for 84.6% of the variance in the dependent variable, with the remaining 15.4% attributed to other variables.
Pengaruh Kualitas Pelayanan, Potongan Harga Dan Digital Customer Experience Terhadap Kepuasan Pelanggan Alfamidi Kota Bandung Sri Lena Saragih, Yupita; Suparwo, Adi; Yuniati Drajat, Devi
Arus Jurnal Sosial dan Humaniora Vol 4 No 3: Desember (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i3.660

Abstract

Bisnis ritel saat ini berkembang dengan sangat cepat, seperti yang ditunjukkan oleh banyaknya toko ritel dan persaingan dalam industri perusahaan dalam atau luar negeri. Penelitian dilakukan guna memahami bagaimana pengaruh dari kualitas pelayanan, potongan harga serta digital customer experience terhadap kepuasan pelanggan Alfamidi Kota Bandung. Metode yang dipakai ialah deskriptif dan verifikatif dengan pendekatan kuantitatif. Pelanggan Alfamidi di Kota Bandung merupakan objek penelitian ini dengan sampel 100 orang. Teknik sampling yang diterapkan ialah metode nonprobability sampling memakai jenis purposive sampling. Uji statistik yang diterapkan ialah analisis regresi linear berganda memanfaatkan IBM SPSS statistic 25. Secara parsial variabel kualitas pelayanan tidak signifikan mempengaruhi kepuasan pelanggan Alfamidi di Kota Bandung, namun variabel potongan harga signifikan mempengaruhi kepuasan pelanggan Alfamidi di Kota Bandung dan variabel digital customer experience signifikan mempengaruhi kepuasan pelanggan Alfamidi di Kota Bandung
The Importance of Perceived Organizational Support and Work From Home to increase Work-Life Balance During The Covid-19 Pandemic Putri, Amanda; Amran, Ali; Suparwo, Adi; Kurniawan, Adang; Rahayu, Yayu Sri; Suryana, Suryana
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1262

Abstract

This research’s purpose is to determine the impact of perceived organizational support and work from home on the work-life balance of employees during the COVID-19 pandemic. The research method used was the survey method. It took 30 respondents as samples from Gramedia TSM – Bandung by using a non-probability sampling method with a saturated sampling technique. A descriptive and verificative survey was the research type used in this study. The data were processed with multiple regression analyses. The research result showed that perceived organizational support, work from home, and work-life balance are on a good level. The hypothesis testing showed that work from home has a positive and significant effect on work-life balance partially. Perceived organizational support has also a significant and positive effect on work-life balance. Both of them, work from home and perceived organizational support affect work-life balance simultaneously. This study concluded that perceived organizational support and work from home were two significant predictors to construct work-life balance. This information is useful for the company in evaluating the work-life balance of employees through the implementation of work from home and perceived organizational support.
STRATEGI PROMOSI, CITRA MEREK, DAN MINAT BELI PADA DISTRO BANDUNG OBLONG Suparwo, Adi; Supriadi, Aldi Anggara; Sukajie, Bambang
ANALISIS Vol. 14 No. 01 (2024): ANALISIS VOL. 14 NO. 01 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i01.3752

Abstract

This research aims to determine the influence of promotional strategies and brand image on consumer buying interest in the Bandung Oblong (Baong) distro. This research uses descriptive and verification research methods with a quantitative approach. The objects of this research were Baong distro consumers with a sample size of 96 people. The sampling technique used in this research is a nonprobability sampling method with a purposive sampling technique. Statistical analysis of the data used in this research is multiple linear regression analysis and hypothesis testing using t and F tests using IBM SPSS statistics 27. The results of the research show that partially the promotional strategy variable has a significant effect on consumer buying interest in Baong distros, and partially the brand image variable does not have a significant effect on Buying interest in the Baong distro, as well as simultaneously promotional strategies and brand image have a significant effect on consumer buying interest in the Baong distro, with a coefficient of determination (R Square) obtained a value of 0.617 which shows that 61.7% of buying interest can be explained by the promotional strategy and brand image while the remaining 38.3% of purchasing interest is influenced by other variables not examined in this research”
Pengaruh Social Media Marketing dan Brand Image Terhadap Kepuasan Pelanggan Cititrans Bandung Yayu Rahayu; Adi Suparwo; Famati Gulo
Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i2.245

Abstract

This study aims to determine the effect of social media marketing and brand image on customer satisfaction Cititrans Bandung. This research uses descriptive and verification research methods with a quantitative approach. The object of this research is Cititrans Bandung service users with a sample of 100 people. The sampling technique used in this study is a non- probability sampling method with a purposive sampling technique. Statistical analysis of the data used in this study is multiple linear regression analysis using IBM SPSS statistics 25. The results of the study found that social media marketing, brand image and customer satisfaction at Cititrans Bandung were good. There is a significant influence between social media marketing and brand image simultaneously on customer satisfaction at Cititrans Bandung. There is a significant influence between social media marketing partially on customer satisfaction at Cititrans Bandung. There is a significant influence between brand image partially on customer satisfaction at Cititrans Bandung. This research is different from other researchers because there are no other researchers who specifically examine social media marketing and brand image on customer satisfaction at Cititrans Bandung. of the social media marketing variable has a greater value and influence than the brand image variable.
Improving the Creativity and Competitiveness of Craft MSMEs Through HR Training and Digital Marketing Rahayu, Yayu Sri; Suparwo, Adi
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.286

Abstract

Human resource quality and digital readiness are increasingly recognized as crucial foundations for strengthening creativity and competitiveness among Micro, Small, and Medium Enterprises (MSMEs). However, many craft-based MSMEs still struggle to optimize human resource potential and adapt to technological changes in marketing, resulting in limited innovation and slow competitive growth. This study aims to analyze the influence of HR training and digital marketing on the creativity and competitiveness of craft MSMEs in Pengkolan Village, Cikidang Village, Lembang District, West Bandung Regency. A quantitative method was employed using a descriptive and verification approach, with survey-based data collected through purposive sampling of MSME actors. Data were analyzed through validity and reliability testing, multiple linear regression, and the coefficient of determination using SPSS version 29. The results reveal that HR training has a significant positive effect on MSME creativity and competitiveness, indicating that improved knowledge, skills, and attitudes directly contribute to stronger innovative capacity. Digital marketing also shows a significant positive influence, demonstrating that effective online promotion enhances consumer reach, purchasing tendencies, and overall market responsiveness. Together, HR training and digital marketing explain 67.4% of the variation in MSME creativity and competitiveness, indicating their substantial combined contribution. These findings imply that strengthening human resource development and digital marketing adoption is essential for advancing the innovation capabilities and long-term competitiveness of craft MSMEs.
The effect of online customer reviews and sales promotion on interest in using the allo bank application for k-pop fans in Bandung City Hasanah, Siti Uswatun; Suparwo, Adi; Drajat, Devi Yuniati; Handayani, Rina Dwi
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6667

Abstract

Allo Bank is a bank with a strong K-pop image and is known to provide many sales promotions, but the Allo Bank application is ranked 10th with the lowest percentage of users among other digital banks. This study aims to ascertain how Bandung K-Pop fans' interest in using the Allo Bank application is influenced by online customer evaluations and sales incentives. This study utilizes quantitative research methods. The study's sample consists of 100 respondents who are K-Pop fans in Bandung and have never used the Allo Bank app. Purposive sampling, also known as non-probability sampling, is the sampling method used in this study. The IBM SPSS statistical software tool was utilized for the analysis of the gathered data. The findings showed that the variables of sales promotion and online customer review had a significant and partly favorable influence on the interest in using the Allo Bank application among K-POP fans in Bandung. Additionally, Bandung's K-Pop fans' interest in utilizing the Allo Bank application was impacted by both sales marketing and online customer reviews at the same time. Online customer reviews are useful because they are considered reliable and include a variety of comments, both positive, negative, and neutral. This provides a comprehensive overview of the Allo Bank app user experience before respondents can decide whether to use it. Future research could explore the inclusion of other influential elements, such as brand ambassadors, e-service quality, and customer experience
Co-Authors Adang Kurniawan Afifah Tsany Agistiani Agriya Fanny Pratama Agustin, Regita Puji Aldi Priyansah Alfin Zulkifli Ali Amran Ali Amran Amanda Putri Ani Solihat Ani Solihat Baharridzki, Fadhilla Catur Martian Fajar Catur Martian Fajar Cici Rengganis Dini Rahmawati Doni Purnama Alamsyah Drajat, Devi Yuniati Dwi Ariyandi Dwi Handayani, Rina Dwiza Riana Emay Emay Fajar , Catur Martian Fajar Satya Hadi Famati Gulo Feti Fatimah Fitriyani Fitriyani Hadinata Situmorang Hendi Suhendi Indriyani Astuti Nurachman Kiswanto, Restu Kurniawan, Adang Luckieta, Meiliani Mayya Nurbayanti Shobary Muhammad Harli Firmansyah Mutiara Tristyantie NURJAYA NURJAYA, NURJAYA Oktaviana Bhena Penny Rahmadewi putri, amanda Ratna Deli Sari Reni NurFitriyani Restu Kiswanto Rina Dwi Handayani Rina Dwi Handayani, Rina Dwi Riris Roisah, Riris Riska Aryanti, Fanesha Rizal Rachman, Rizal Rohimah, Restiani Aulia Rut Laura Silalahi Siti Uswatun Hasanah Sri Lena Saragih, Yupita Sri Rahayu, Yayu Sukajie, Bambang Sunarsi, Denok Supriadi, Aldi Anggara Suryana Suryana Suryana Suryana Suryana Suryana Syarifuddin , Didin Toni Arifin Wulan Yuliyana, Wulan Wydaswara, Mita Yayu Rahayu Yayu Rahayu, Yayu Yayu Sri Rahayu Yayu Sri Rahayu, Yayu Sri Yuniati Drajat, Devi