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All Journal Sains: Jurnal Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Iqtishoduna: Jurnal Ekonomi Islam International Journal of Business Studies International Journal of Business Economics (IJBE) JURNAL ILMIAH MAKSITEK Economics, Business and Management Science Journal Mejuajua Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Applied Finance and Business Studies Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Prioritas : Jurnal Pengabdian Kepada Masyarakat Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research International Journal of Economic, Technology and Social Sciences (Injects) Multidisciplinary Indonesian Center Journal
Hery Syahrial
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12 Rio Fahmi Huseini Ritonga; Riza Fanny Meutia; Hery Syahrial; Nindya Yunita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.728

Abstract

This article aims to determine the influence of Lifestyle on Purchasing Decisions in Dagi This study aims to determine the influence of Brand image on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Brand image and Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. The sampling technique used in this study is probability sampling, the number of samples in this study was 98 consumers who made purchases at Kopi Petik Jl.Pembangunan KM.12. The data analysis technique used is descriptive analysis technique and statistical analysis technique. The method of data collection through distribution, namely conducting searches and distributing questionnaires to consumers who make purchases at Kopi Petik Jl.Pembangunan KM.12. The results of this study indicate Based on the results of the study, it shows that partially the Brand Image variable has a positive and significant effect on consumer purchase interest in Kopi Petik Jl. Pembangunan Km.12. Based on the results of the study, it shows that partially the store atmosphere variable has a positive and significant effect on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12. Simultaneously, there is a positive and significant effect on the brand image and store atmosphere variables on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12.
THE INFLUENCE OF ORGANIZATIONAL CREATIVITY AND ORGANIZATIONAL INNOVATION ON ORGANIZATIONAL PERFORMANCE IN PT. NUSANTARA PLANTATIONS IV REGIONAL I MEDAN Isma Nanda Saputri; Hery Syahrial; Tohap Parulian Sihombing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.731

Abstract

This study aims to determine the effect of organizational creativity and organizational innovation on organizational performance at PT. Perkebunan Nusantara IV Regional I Medan partially. This study uses a quantitative approach with a sample of 165 employees selected using stratified proportional sampling and convenience sampling. Data were distributed to respondents using a questionnaire with a Likert scale of 1-5 which was distributed directly and also via google form. Furthermore, the data obtained were analyzed using multiple linear regression with SPSS software version 23. The results of the analysis showed a positive and significant effect between organizational creativity on organizational performance, as well as a positive and significant effect between organizational innovation on organizational performance. This study contributes to the integration of organizational creativity and organizational innovation on organizational performance in one research framework, which in previous studies to the best of the researcher's knowledge has not been found, and also enriches the literature review related to antecedents of organizational performance in the context of plantation sector research. Furthermore, this study provides input to leaders about the importance of organizational creativity and organizational innovation in improving organizational performance.
Co-Authors Adam Adam Agnessyah Kardina Simamora Ahmad Prayudi Ahmad Rafiki Amrin Mulia Utama Nasution Anita Mura Islaini Beby Nofriza Bella, Sintia Daeli, Ivan Christian Della Robica Dewi Arimbi, Dewi Dimas Dolok Saribu, Alfriado Leonard Noprian Effendi, Ihsan Febriani, Amelia Fitriani Tobing Haryaji Catur Putera Hasman Haryaji Catur Putera Husman Hesti Sabrina Hutauruk, Mega Tirsanti Indra Muda Irene Nur Geofansa Isma Nanda Saputri Isnaini Isnaini Isnaniah Isnaniah Jesica Eninta Sinulingga Khairul Saleh LUBIS, ADELINA Mayzira, Chantika Miftahuddin Miftahuddin Miftahuddin Miftahuddin Miftahuddin, Miftahuddin Misra Joviana Girsang Muhammad Ramadhan Myisha Nevianda Nasib Neneng Yulia Barky Nindya Yunita Nindya Yunita Nurul Azmi Nurul Azmi, Nurul Pananjung, AlFatih Gessan Patrisyah, Gustia Rio Fahmi Huseini Ritonga Riza Fanny Meutia Rizki Rahmawani Rizki, Muhammad Rafif Robica, Della Rosmala Dewi Salman, Fahd Abdillah Satria Tirtayasa sri sudiarti Sunaryo Sunaryo Sunaryo, Sunaryo Sundari, Yessy Alvi Sutrisno Sutrisno Tarigan, Eka Dewi Setia Teddi Pribadi Tohap Parulian Tohap Parulian Sihombing Wan Rizca Amelia Wiko Rizki Wijaya