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All Journal Jurnal Mantik MANDAR: Management Development and Applied Research Journal International Journal of Finance Research Arus Jurnal Sosial dan Humaniora Journal Of Human And Education (JAHE) Sultra Journal of Economic and Business AMMA : Jurnal Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Ridha Taurisma Lajaria
Universitas Sulawesi Tenggara
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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PEMBERDAYAAN SISWA SMA MELALUI PENGOLAHAN POPCORN KELOR DAN STIK KELOR DENGAN DIGITAL BRANDING UNTUK MENINGKATKAN KEWIRAUSAHAAN DAN PEMASARAN PRODUK LOKAL Handris, Handris; Naim, Ifin; Mariani, Mariani; Lajaria, Ridha Taurisma; Suprianto, Ghalib; Patulak, Lucia Evianti; Sudarsana, I Wayan
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1884

Abstract

This activity aims to provide an understanding of business development based on marketing strategies. Marketing strategy is a crucial aspect for Moringa Popcorn and Moringa Stick producers to achieve business goals, especially in the face of competition. Business development requires the implementation of a marketing mix encompassing Product, Price, Promotion, and Place/Distribution. These four elements play a role in directing marketing activities to be more effective and increase product competitiveness. This community service activity was conducted at SMAN 20 South Konawe, Southeast Sulawesi Province, over two months through outreach and workshops. Participants included 25 teachers and students, supported by 7 university students and 10 lecturers from the Faculty of Economics and Business. The methods used included participatory learning, mentoring, and hands-on practice. Evaluation results showed a positive response from participants. They considered the marketing strategy material, covering product, price, distribution, and promotion, very useful and able to increase motivation in developing the business and supporting family economic growth.
Utilization of Black Soldier Fly (BSF) as Green Technology in Coconut Waste Management and Farmers’ Economic Empowerment Farih, Muhammad; Lajaria, Ridha Taurisma; Djauhar, Asri; Tandipayuk, Grace Permatasari
MANDAR: Management Development and Applied Research Journal Vol 8 No 1 (2025): December Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i1.5791

Abstract

This study aims to analyze farmers’ perceptions, attitudes, and readiness to adopt the Black Soldier Fly (BSF) technology as an environmentally friendly innovation in coconut waste management in the Konawe Islands, Indonesia. A descriptive quantitative approach was used by surveying 45 coconut farmers in Pewalea village. Data were collected through structured questionnaires and analyzed using descriptive statistics with a Likert scale. The results indicate that 71.1% of farmers had never heard about BSF technology, while 77.8% expressed positive attitudes toward its implementation. A total of 55.6% were willing to adopt the technology if training and assistance were provided, and 64.4% identified access to capital as the main determinant of adoption. This study highlights the potential of BSF as a green innovation supporting circular economy practices and sustainable entrepreneurship in rural areas. The implication of this research is that the successful adoption of BSF technology requires integrated policies that strengthen farmers’ access to training, financial support, and market networks, which in turn can enhance rural economic resilience and environmental sustainability
ECO-INNOVATION IN COASTAL SEAFOOD MSMES: SUSTAINABLE PROCESSING STRATEGIES AND INFORMATION TECHNOLOGY INTEGRATION TO PROMOTE THE CIRCULAR ECONOMY Lajaria, Ridha Taurisma; Suprianto, Ghalib; Junaiddin, Arsyad; Raditya, I Putu; Unggil, Muh. Aqlil
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1302

Abstract

This study examines the application of eco-innovation in micro, small, and medium enterprises (MSMEs) of seafood in coastal areas as a sustainable processing strategy integrated with information technology to encourage a circular economy. This sector has great potential in supporting the economic welfare of coastal communities, but faces challenges in the form of technological limitations, inefficiency of production processes, and low added value of products due to traditional processing practices. The purpose of this research is to analyze how the application of environmentally friendly innovation and digital transformation can improve business efficiency, competitiveness, and sustainability in the context of the circular economy. The research approach used is quantitative with a case study strategy on seafood processing MSMEs, using primary data obtained through questionnaires and analyzed with descriptive statistics. The results show that the adoption rate of eco-innovation is positively correlated with increased raw material efficiency, reduction of production waste, and improvement of product quality. Information technology integration, especially in supply chains and digital marketing, plays a catalyst in accelerating the implementation of sustainable innovation and expanding market access. This research provides a theoretical contribution to the development of a digital-based eco-innovation model in the maritime sector as well as a practical contribution to strengthening policies and strategies for empowering coastal MSMEs to realize an inclusive and sustainable circular economy.
Co-Authors Andi Baso, Muh. Nasir Djauhar, Asri Dzulkifri Azis Muthalib Farih, Muhamad Farih, Muhammad Gilang, Gilang Handris Handris, Handris Hastian Hastian, Hastian I Wayan Sudarsana Ifin Naim Imran Imran Imran Imran Indalestari, Wa Ode Dien Jaenuddin, Arsyad Junaiddin, Arsyad La Ode Abdul Manan Lajaria, Ridha Manan, La Ode Abdul Mariani Mariani Muhammad Ridwan Muhammad Ridwan Naim, Ifin Nur Aisyah Nurul Arifin Patulak, Lucia Evianti Raditya, I Putu Rajuddin, Wa Ode Nursaadha Sahyunu Sahyunu Samarinda, Wa Ode Melly Sukirno, Badarudin Suprianto, Ghalib Tandipayuk, Grace Permatasari Titop, Herman Unggil, Muh. Aqlil Utha, Rasidin Wa Ode Nursaadha Rajuddin