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All Journal JURNAL RISET AKUNTANSI GOING CONCERN Pattingalloang : Jurnal Pemikiran Pendidikan dan Penelitian Kesejarahan Gontor AGROTECH Science Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Pendidikan Biologi Sumatra Journal of Disaster, Geography and Geography Education JURNAL PENDIDIKAN TAMBUSAI Sukma: Jurnal Pendidikan Valid Jurnal Ilmiah Jurnal Pendidikan Tata Boga dan Teknologi Jurnal Kesehatan Tambusai Jurnal Ilmiah Raflesia Akuntansi Indo-MathEdu Intellectuals Journal Knowbase : International Journal of Knowledge in Database Tsaqofah: Jurnal Penelitian Guru Indonesia Jurnal Audit dan Perpajakan Jurnal Pendidikan Kewarganegaraan Dan Filsafat Media Hukum Indonesia (MHI) MPSJ Sukma: Jurnal Pendidikan Ekopedia: Jurnal Ilmiah Ekonomi As-Syirkah: Islamic Economic & Financial Journal
Fitri Rahmadani, Fitri
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Valid Jurnal Ilmiah

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PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA UD. EVA GROUP MATARAM Rahmadani, Fitri; Suardana, I Made; Samudra, Hengki
Valid Jurnal Ilmiah Vol 16 No 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM Mataram

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Abstract

This study aims to determine the satisfaction is an intervening variable there is a relationship between service quality variable, product varieble, price varieble and location to loyalty varieble in UD. Eva Group Mataram. The population in this study is all consumers who become customers at UD. Eva Group whose number is unidentified. Sampling technique used with purposive sampling method. Data were obtained from questionnaires distribution with total sample of 100 people. Methods of data collection using questionnaire method and data analysis method using path analysis. Based on the results of data analysis, it can be concluded as follows: 1) customer satisfaction is an intervening variable on the relationship variable between service quality variable and customer loyalty variable, 2) Customer satisfaction is the intervening variable on the relationship variable between the product with customer loyalty variable, 3) Is an intervening variable on the relationship between price and customer loyalty, 4) Customer satisfaction is an intervening variable on the relationship between location and customer loyalty
Co-Authors Alicia, Hana Alysha, Nabila Anhar Anhar Asni Amin bangun, Belliyani Br Dhullo Afandi Erianty, Najwa Nabila Fadhlurrahman, Ziyad Fauziyah Harahap Felzuka, Inayah Firmansyah, Denny Harahap, Nurbaya Harahap, Nurhabibah Hasyim Herman Karamoy Hermawan, Findi Maulana Hikmawati, Dinda Hudaidah Hudaidah Husna, Difa’ul I MADE SUARDANA Ibnusina, Fedri Ilham Hudi Aim Abdulkarim Kokom Komalasari, Ilham Hudi Aim Abdulkarim Irmayanti Irmayanti, Irmayanti Kasmita Kasmita Maileni, Nanda Putri Maison, Witra Manohara, Safa Nofirda, Fitri Ayu Nofrianil, Nofrianil Novianto, Chandra Noviyanti, Indah Nur Aini , Septia Pane, Putri Marito Prabandari, Ditia Putri, Desi Ramadhani, Dwi Aryanti Ratna Sari Rezki Amriati Syarif, Rezki Amriati Rezki, Faizah Mualaf Fania SAFITRI, SANI Salman Salman Salsabilla, Fania Samudra, Hengki Saputra, Junindra Darisky Sermina, Ayu Shabah, Jernie Aliefa Shabir Ahmad, Nurul Ain Binti Siregar, Juliana Siska Yulia Defitri Sitanggang, Andreas Saputra Solikah, Monika Putri Sri Martuti Suci Amalia Syahmi Edi Syarifuddin Tjandra, William Udiyana, Latifa Salsabila Anisa Yasih, Fitri Zahrah, Apriliani Fadhilah Zahro, Chainunnatus Zharfa, Sabila