Article Per Year (5 Year)
p-Index From 2020 - 2025
2.562
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL DINAMIKA MANAJEMEN DAN BISNIS JRMSI - Jurnal Riset Manajemen Sains Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Comprehensive Science Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi J-CEKI Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Shandy Aditya, Shandy
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Bisnis, Manajemen, dan Keuangan

 1 
Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Ulang Paylater pada Generasi Z dan Generasi Milenial Nafiza Puspa Ayuningtyas Hapsari; Widyastuti, Umi; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0501.04

Abstract

The aim of this research is to determine the factors that influence interest in reusing paylaters in generation Z and the millennial generation. This study uses a quantitative approach. The purposive sampling technique is a sampling technique and uses the Cochran formula so that 138 respondents are needed using the Partial Least Square (PLS) method. Theoretical studies in this research include TAM theory, Intention to Reuse, Perceived Risk, and Financial technology. The variables in this research include Perceived Effectiveness (X1), Perceived Ease of Use (X2), Perceived Risk (X3), Financial Technology (X4), Attitude Toward Behavior (Z) and Intention to Reuse (Y). The population of this study is generation z and millennial generation who live around the JABODETABEK area. There is a positive and significant influence between perceived usefulness on attitude towards use. There is a positive and significant influence on attitudes towards use. There is a positive and significant influence between risk perception and attitude towards use. There is an insignificant positive influence between financial literacy and attitude towards use. There is a positive and significant influence between perceived usefulness and attitude towards use. There is a positive and significant influence between perceived ease of use and intention to reuse. There is a positive and significant influence on risk perception and intention to reuse paylater, there is a negative and insignificant influence on financial literacy and intention to reuse through attitude to use. There is an insignificant negative influence on perceived usefulness and intention to reuse through attitude to use Keyword: TAM, Shopee paylater, Intention to reuse, Perceived risk, Financial Literacy.
Pengaruh Digital Marketing dan User Experience Terhadap Keputusan Penggunaan Gojek Melalui Brand Image Iskandar, Muflih; Saidani, Basrah; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.10

Abstract

The purpose of this study was to determine 1) the effect of digital marketing on usage decisions, 2) the influence of user experience on usage decisions, 3) the infIuence of digitaI marketing on brand image, 4) the infIuence of user experience on brand image, 5) the influence of brand image on usage decisions. , 6) infIuence of digitaI marketing on usage decisions through brand image, 7) infIuence of user experience on usage decisions through brand image. The study was conducted on 200 Gojek users in Jakarta who have used Gojek for at Ieast one year, using the SEM method and AMOS tooIs. The resuIts show that 1) digitaI marketing has a significant and positive effect on usage decisions, 2) user experience has a significant and positive effect on usage decisions, 3) digitaI marketing has a significant and positive effect on brand image, 4) user experience significantly and positive effect on brand image, 5) brand image has a significant and positive effect on usage decisions, 6) digitaI marketing has a significant and positive effect on usage decisions through brand image, 7) user experience has a significant and positive effect on usage decisions through brand image
Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan di Jakarta Anggraeni, Adjeng Laksmi; Febrilia, Ika; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.15

Abstract

ABSTRACT This study aims to determine the effect of promotion and service quality on customer satisfaction in using food delivery services in Jakarta. The sampling method used is purposive sampling with 100 samples of students using Layanan pesan antar makanan. The analysis tool uses SPSS. The results showed that there was a positive and significant effect between promotions on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. The second result is that there is a positive and significant influence between service quality and customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. Then the third result, there is a positive and significant effect between promotion and service quality on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. ABSTRAK Pada penelitian ini, memiliki tujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Metode pengambilan sampel yang digunakan yaitu purposive sampling dengan 100 sampel mahasiswa pengguna layanan pesan antar makanan. Metode analisis menggunakan dengan Regresi berganda yang diolah dengan SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara promosi terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Hasil kedua yaitu terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Kemudian hasil ketiga, terdapat pengaruh yang positif dan signifikan antara promosi dan kualitas pelayanan terhadap kepuasaan pelanggan dalam menggunakan layanan pesan antar makanan Layanan pesan antar makanan di Jakarta.
Co-Authors Adriano, Cornellius Seno Affandi, Muhammad Agung Wahyu Handaru Anggraeni, Adjeng Laksmi ATI SUMIATI, ATI Berutu, Meta Bara Dalimunthe, Sholatia Fadlullah, Fauzan Hamdani, Fajri Hermawan, Sabo I Gusti Ketut Agung Ulupui Ika Febrilia Iskandar, Muflih Kresnamurti Rivai P, Agung Maharani, Diva Mufidah, Chusnanik Nafiza Puspa Ayuningtyas Hapsari Nur Rahmawati, Alifah Osly Usman Pebianti, Vina Purwana E.S., Dedi R Rahmi, R Rachmat Prasetya, Febriansyah Rahmadghani, Taufiq Rahmawati, Alifah Nur Rahmi Rahmi Ramadhan, Zidane Raras, Laksmi Anggana Ratna Anggraini Rd. Tuty Sariwulan Rida Prihatni Rifqi Vazwan, Muhammad Saidani, Basrah Seno Adriano, Cornellius Setyo Ferry Wibowo Siregar, M. Edo Suryawan Suhendry, Bayu Suherdi Suherman, Suherman Syalsabila, Anis Tazkiyatunnisa Anggraeni, Nadiya Umi Widyastuti Usep Suhud Vionalita, Lulu Wahono, Puji Wahyu Eka Pratiwi, Sovia Winarta, Dinda Ayuningtyas