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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sosioteknologi Panggung Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Besaung : Jurnal Seni Desain dan Budaya Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Asian Management and Business Review Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Annals of Human Resource Management Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Global Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series
Heppy Millanyani
Universitas Telkom
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The InfluenceOf Social Media Influencer Trust “Dimas Ramadhan” On The Tourism Destination Decision-Making Process Alamsah, Deden Burhanudin; Millanyani, Heppy
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

This study examines the influence of Dimas Ramadhan, a prominent Indonesian travel influencer, on the decision-making process of potential travellers. Social media has significantly impacted consumer behaviour, especially in the tourism sector, making it essential for businesses to understand influencer marketing. The research aims to analyze how Dimas Ramadhan’s credibility and trust affect his followers' choice of tourist destinations. Using a quantitative approach, data was collected from 250 respondents through a structured questionnaire. Structural Equation Modeling (SEM) with SmartPLS 4.0 was applied to analyze the causal relationship between influencer trust and decision-making. Findings reveal that Dimas Ramadhan’s credibility significantly influences his followers' travel decisions. Effective marketing communication through influencers enhances consumer engagement and increases purchasing behaviour. This study highlights the importance of collaboration between tourism businesses and credible influencers to improve marketing strategies. By emphasizing the role of trust in influencer marketing, this research provides valuable insights for tourism businesses. Future studies could explore the long-term impact of influencer marketing and the role of other social media platforms in shaping consumer behaviour.Keywords: Social Media Influencer, Tourism Decision-Making, Consumer Behavior.
The Influence of Electronic Word of Mouth on Intentions to Purchase Ticket Hotel Booking Through Traveloka Platform Butar, Fanesa Widya Oktavia Butar; Millanyani, Heppy
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51805

Abstract

The advancement of technology has transformed various industries, including tourism. Online Travel Agents (OTA) have revolutionized travel booking, offering convenience and accessibility. Platforms like Traveloka allow customers to compare prices, read reviews, and make informed decisions. Electronic Word of Mouth (eWOM) plays a crucial role in influencing consumer behavior, as positive online reviews significantly impact purchasing decisions and brand perception. This research aims to analyze the impact of electronic Word of Mouth (eWOM) on hotel ticket purchase intentions through the Traveloka platform, with a focus on the mediating role of eWOM adoption. Specific objectives include examining the significance of eWOM dimensions, consumer trust, and review credibility in influencing purchase decisions. This research employs the Structural Equation Modeling-Partial Least Squares (SEM-PLS) methodology to analyze relationships between eWOM dimensions and hotel ticket purchase intentions. SEM-PLS is chosen for its ability to handle complex models and evaluate latent constructs. The findings are expected to provide insights into the significance of eWOM in shaping consumer behavior and offer strategic implications for Traveloka and similar OTAs in optimizing marketing strategies.
Pengaruh Expressive Writing Terhadap Penurunan Kecemasan Pada Mahasiswa Di Universitas Nusa Cendana Kupang Santos, Yosefine Gardiella Dos; Millanyani, Heppy
Jurnal Inovasi Global Vol. 3 No. 7 (2025): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v3i7.373

Abstract

Students are one of the groups that are vulnerable to stress and anxiety. Academic pressure, social demands, and the transition from adolescence to adulthood often cause significant psychological burdens. Anxiety that is not managed properly can have a negative impact on mental health, can affect concentration, academic performance, and overall quality of life. One of the methods used in cognitive psychotherapy that is used as a form of intervention in reducing anxiety in students is expressive writing therapy. This study aims to determine the effect of expressive writing on reducing anxiety in students and to determine the difference in the effect of expressive writing between the experimental group and the control group. This study used a quasi-experimental design research design using the Nonequivalent control group design approach. Based on the results of the repeated measure ANOVA test because the data is normally distributed. The results showed no significant difference between the pre- test and post-test averages in both groups with a p value within subjects = 0.322 and a p value between subjects = 0.890 (p> 0.05). The results of this study explain that the high dropout rate of participants from the initial 65 participants and those who followed the intervention in full amounted to 6 participants indicating a tendency for students to experience anxiety but are reluctant to follow psychological intervention and it is important to pay attention to external factors of the participants such as the environment and family as significant others that can influence participants because it will have an impact on the therapy itself.
Pengaruh E-Wom dan Citra Merek Terhadap Keputusan Pembelian Melalui Kepercayaan Merek Sebagai Variabel Intervening pada Smartphone Vivo Sutanto, Rava Fachrie; Millanyani, Heppy
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Pertumbuhan teknologi informasi, termasuk alat komunikasi yang berdampak nyata terhadap kehidupan setiapindividu yang terdapat di Indonesia. Menurut data BPS pada tahun 2022, sebesar 67,88% penduduk Indonesiamemiliki telepon seluler. Kehadiran smartphone merek Vivo memperketat persaingan smartphone berbasis Androiddi Indonesia. Studi yang dilaksanakan memiliki tujuan dalam menjelaskan dampak brand image dan brand trust padapurchasing decision pelanggan smartphone Vivo serta guna mengidentifikasi dampak brand image dan e-WOMterhadap brand trust konsumen smartphone Vivo. Jenis studi yang dipergunakan yaitu deskriptif kausalmempergunakan metode kuantitatif. Penulis menentukan total responden sebanyak 385 sebagai sampel untuk ditelitidengan menerapkan rumus Bernoulli dan teknik purposive sampling. Sampel yang akan diteliti yaitu penggunasmartphone Vivo yang pernah menonton atau membaca konten review smartphone Vivo selama 6 bulan terakhir.Sampel ditentukan dengan metode non-probability sampling mempergunakan teknik purposive sampling. Tools yangdipergunakan pada studi yang dilaksanakan yakni menggunakan software Smart PLS versi 4.0.9.8 melalui penggunaanmetode Structural Equation Modelling-Partial Least Square (SEM-PLS). Kata Kunci-brand iimag; E-WOM; brand trust; purchasing decision.
The influence of electronic service quality and perceived value on customer loyalty with electronic trust and customer satisfaction as mediating variables on the Agoda application Riswanda, Aisyah Zahra; Millanyani, Heppy
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3161

Abstract

Purpose: This study examines how e-service quality and perceived value influence customer loyalty on Agoda, with e-trust and customer satisfaction as mediators. Although prior studies link high service quality to strong loyalty, Agoda shows otherwise, revealing a gap addressed through an integrated loyalty model. Methodology: The research adopts a quantitative approach using purposive sampling. A total of 384 respondents of Agoda users in Indonesia were surveyed through an online questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 and supplemented by Importance-Performance Map Analysis (IPMA). Results: The results reveal that e-service quality has the most substantial total effect on customer loyalty, surpassing perceived value. However, its low performance score positions it as a critical area for improvement. Both e-trust and customer satisfaction significantly mediate the relationship between the independent and dependent variables. Conclusions: Based on the problem formulation, hypotheses, results, and discussion, it can be concluded that e-service quality and perceived value influence customer loyalty on the Agoda application through e-trust and customer satisfaction as mediating variables. Limitations: This study is limited to users of the Agoda platform in Indonesia, which may reduce its generalizability to other countries or OTAs. The study provides actionable insights for OTA platforms, particularly Agoda, in designing strategies to improve loyalty through digital service enhancement and value optimization. Contribution: This study uniquely investigates the mediating role of e-trust and customer satisfaction in the Agoda context, where loyalty issues persist despite positive service perception, an area previously underexplored in OTA research. Novelty: This study highlights a novel approach by examining the mediating roles of e-trust and customer satisfaction in the relationship between e-service quality and perceived value on customer loyalty in the context of Agoda.
The Influence of E-Service Quality And Perceived Value on Customer Loyalty Through E-Trust And Customer Satisfaction In The Klik Indomaret Application Ghasani Rahman, Navira; Millanyani, Heppy
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1282

Abstract

The rise of digital technology has fueled the growth of e-commerce in Indonesia, including mobile apps like Klik Indomaret, a digital platform by one of the country’s largest minimarket chains. Despite its convenience and user-friendly features, Klik Indomaret struggles with customer loyalty, as seen in moderate app ratings and mixed reviews. While previous studies show that e-service quality, perceived value, and e-trust can enhance satisfaction and loyalty, this relationship isn’t always consistent in practice. This study investigates the impact of e-service quality and perceived value on customer loyalty, with e-trust and satisfaction as mediating variables. Using a quantitative approach and PLS-SEM analysis of survey data from Klik Indomaret users, the research offers insights into digital consumer behavior and provides strategic recommendations for improving customer retention.
The Impact of Utilitarian, Hedonic, and Social Value on Purchase Intention through Customer Trust in Live Streaming: A Study of Wardah Beauty Products on TikTok Adabina Firlyani, Raisa; Millanyani, Heppy
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1319

Abstract

This study examines the relationships between utilitarian value, hedonic value, social value, trust in product, trust in platform, and purchase intention in the context of Wardah beauty products on TikTok live streaming. Using Structural Equation Model (SEM) with SmartPLS on 384 respondents, the research found that social value demonstrates the strongest influence on purchase intention (β = 0.368), followed by utilitarian value (β = 0.188) and hedonic value (β = 0.105). Notably, trust in platform significantly influences purchase intention (β = 0.171, p = 0.001), while trust in product does not (p = 0.810). The model explains 62.8% of purchase intention variance with strong predictive relevance (Q² = 0.420). Results indicate that social interactions and platform trust are more crucial than product-specific trust in driving consumer purchase decisions in live streaming commerce. These findings suggest that beauty brands should prioritise social engagement and platform reliability over traditional product-focused marketing strategies.
"Community Empowerment for the Development of Margamulya Village Tourism: Sustainable Strategies through Training, Branding, and Technology" Windya Giri, Refi Rifaldi; Millanyani, Heppy; Dewi, Andrieta Shintia
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 4 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i4.771

Abstract

Margamulya Village has significant yet untapped tourism potential. This community service program aims to enhance the capacity and knowledge of the local community in managing and developing the village's tourism potential. The methods used include intensive training on the application of information and communication technology (ICT) and collaboration with various stakeholders. The training covers the identification of tourism potential, destination management, branding strategies, and content creation. The results show a significant increase in the community's ability to manage and promote village tourism, create a strong brand identity, and produce effective marketing content. The program's sustainability is supported by local capacity building, ICT application, strategic collaboration, and the development of resilient tourism business models. This program is expected to serve as a model for sustainable village tourism development in Indonesia and beyond, offering a holistic approach that combines ICT training, branding strategies, and multi-stakeholder collaboration.ABSTRAKDesa Margamulya memiliki potensi wisata yang besar namun belum tergali sepenuhnya. Program pengabdian ini bertujuan untuk meningkatkan kapasitas dan pengetahuan masyarakat lokal dalam mengelola dan mengembangkan potensi wisata desa. Metode yang digunakan meliputi pelatihan intensif penerapan teknologi informasi dan komunikasi (TIK) serta kolaborasi dengan berbagai stakeholder. Pelatihan meliputi identifikasi potensi wisata, manajemen destinasi wisata, strategi branding, dan pembuatan konten. Hasil dari program ini menunjukkan peningkatan signifikan dalam kemampuan masyarakat untuk mengelola dan mempromosikan wisata desa, menciptakan identitas merk yang kuat, dan menghasilkan konten pemasaran yang efektif. Keberlanjutan program didukung oleh penguatan kapasitas lokal, penerapan TIK, kolaborasi strategis, dan pengembangan model bisnis wisata yang resilien. Program ini diharapkan dapat menjadi model bagi pengembangan wisata desa yang berkelanjutan di Indonesia dan di luar negeri, menawarkan pendekatan holistik yang menggabungkan pelatihan TIK, strategi branding, dan kolaborasi multi-stakeholder.
Sosialisasi Pembuatan Konten Media Sosial dalam Strategi Branding Desa Wisata Sugihmukti Rachmawati, Indira; Millanyani, Heppy; Sagita, Ardio
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.905

Abstract

Sugihmukti Village was inaugurated as a tourist village based on Decree number 556/Kep.770-Disbudpar/2022 issued in 2002. One of the attractions of this village is bird watching activities in collaboration with the "Birung Indonesia" organization and has attracted domestic and international visitors. However, apart from these activities, the tourist attractions offered by Sugihmukti Village are not much different from other villages in the surrounding area. So Sugihmukti Village is trying to increase its name recognition among tourists. To increase the popularity of Sugihmukti Village and attract more visitors which will ultimately improve the welfare of the local community, a strong branding strategy needs to be developed. Therefore, it is proposed to hold branding strategy training which will then be directed at the process of creating content to strengthen the branding of tourist villages on social media. This training will be directed at improving the knowledge and skills of village stakeholders, especially tourist village managers and village officials. There were 21 participants who attended this training. The method that will be used in this training is a direct approach to the people of Sugihmukti Village, especially those who are directly involved in managing tourist villages. This training is designed to provide an effective learning process that will improve individual and group competencies in the field of tourism and branding of tourist villages. It is hoped that through this training, Sugihmukti Village can introduce itself as a unique and interesting tourist destination that is different from others.ABSTRAKDesa Sugihmukti diresmikan sebagai desa wisata berdasarkan Surat Keputusan nomor 556/Kep.770-Disbudpar/2022 yang dikeluarkan pada tahun 2002. Salah satu daya tarik desa ini adalah kegiatan pengamatan burung yang berkolaborasi dengan organisasi "Burung Indonesia" dan telah menarik pengunjung domestik dan internasional. Akan tetapi, selain dari kegiatan tersebut, atraksi wisata yang ditawarkan oleh Desa Sugihmukti tidak jauh berbeda dengan desa-desa lain yang berada di sekitarnya. Sehingga Desa Sugihmukti berupaya meningkatkan pengenalan namanya di kalangan wisatawan. Untuk meningkatkan popularitas Desa Sugihmukti dan menarik lebih banyak pengunjung yang pada akhirnya akan meningkatkan kesejahteraan komunitas lokal, perlu dikembangkan strategi branding yang kuat. Oleh karena itu, diusulkan untuk mengadakan pelatihan strategi branding yang kemudian akan diarahkan pada proses pembuatan konten untuk penguatan branding desa wisata di media sosial. Pelatihan ini akan diarahkan untuk meningkatkan pengetahuan dan keterampilan para pemangku kepentingan desa, khususnya pengelola desa wisata dan aparat desa. Metode yang akan digunakan dalam pelatihan ini adalah pendekatan langsung kepada masyarakat Desa Sugihmukti, terutama mereka yang terlibat langsung dalam pengelolaan desa wisata. Peserta yang mengikuti pelatihan ini sebanyak 21 orang. Pelatihan ini dirancang untuk menyediakan proses pembelajaran yang efektif yang akan meningkatkan kompetensi individu dan kelompok dalam bidang pariwisata dan branding desa wisata. Diharapkan melalui pelatihan ini, Desa Sugihmukti dapat memperkenalkan diri sebagai destinasi wisata unik dan menarik yang berbeda dari yang lain.
Sosialisasi Teknik Dasar Pembuatan Video Pemasaran Digital Berbasis Partisipasi Masyarakat Desa Wisata Sugihmukti Rachmawati, Indira; Octavia, Damayanti; Millanyani, Heppy; Apon, Nathaleo Michel
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.1920

Abstract

Sugihmukti Village is a tourist village that has great potential to develop in the tourism sector. One of the main challenges faced by this village is the limitation in marketing its tourism attractions to a wider audience. In today's digital era, visual content-based marketing, especially video, is an effective strategy to increase the attractiveness and promotional reach of tourist villages. To overcome these challenges, this community service program aims to provide training in Basic Techniques for Making Digital Marketing Videos Based on Tourism Village Community Participation. The training methods provided are basic skills in video production, including shooting techniques, video editing, and distribution strategies through social media. The training was conducted to 21 participants and based on the post-test results, it was found that the average score of the participants was above 80%. In addition, based on the feedback results, it is known that 97% of participants are satisfied and This training has implications for Sugihmukti Village to be able to produce interesting video content and increase its competitiveness in the tourism sector.ABSTRAKDesa Sugihmukti merupakan desa wisata yang memiliki potensi besar untuk berkembang dalam sektor pariwisata. Salah satu tantangan utama yang dihadapi desa ini adalah keterbatasan dalam memasarkan daya tarik wisata yang dimiliki kepada khalayak yang lebih luas. Di era digital saat ini, pemasaran berbasis konten visual, terutama video, menjadi strategi yang efektif untuk meningkatkan daya tarik dan jangkauan promosi desa wisata. Untuk mengatasi tantangan tersebut, program pengabdian masyarakat ini bertujuan untuk memberikan pelatihan Teknik Dasar Pembuatan Video Pemasaran Digital Berbasis Partisipasi Masyarakat Desa Wisata. Metode Pelatihan yang diberikan adalah keterampilan dasar dalam produksi video, termasuk teknik pengambilan gambar, penyuntingan video, dan strategi distribusi melalui media sosial. Pelatihan dilakukan kepada 21 peserta dan berdasarkan hasil post-test diketahui bahwa nilai rata-rata peserta diatas 80%. Selain itu berdasarkan hasil feedback diketahuio bahwa 97% peserta merasa puas dan mDengan adanya pelatihan ini, memberikan implikasi kepad Desa Sugihmukti agar mampu menghasilkan konten video yang menarik dan meningkatkan daya saingnya di sektor pariwisata.
Co-Authors Adabina Firlyani, Raisa Aherliwan Rudawan, Rikman Alamsah, Deden Burhanudin Alysha Safitri Amalia Djuwita Andrieta Shintia Dewi Anesti Dila Ariyatman Angga Rusdinar Anggar Erdhina Adi Apon, Nathaleo Michel Ardio Sagita Ardy Aprilian Anwar Athallah Naufal, Muhammad Azahra, Tazkia Butar, Fanesa Widya Oktavia Butar Cantika Martianti Damayanti Octavia Eva Nurhazizah Fajar Sidiq Adi Prabowo Fitri Nurlianti Fitri, Fatharani Aghnia Gadis Andari Muslim Galuh Sudarawerti Ghasani Rahman, Navira Harry Sugih Anugrah Ilham Meidarlis Yefri Ilmayanti Nur Suriah Indira Rachmawati Iwut Tritoasmoro, Iwan Khairani Ratnasari Siregar Linahtadiya Andiani M Ningdyah, Anrilia Ema Martha Tri Lestari Maya Ariyanti Monica Esperanza Muhammad Ramadheo Nugraha Mumtaza, Firga Alia Nadino Rinaldi, Muhammad Adrian Daffa Naura Salsabila Nugrahani, Rah Utami Nurvita Trianasari Pramasti, Galuh Sekar Raden Faris Fathin Ramadhan, Aldan Mutia Ratna Juliana Refi Rifaldi Windya Giri Riswanda, Aisyah Zahra Rizka Utami, Fany Rucika Rahmadina Salsabila, Fathya Hasya Santos, Yosefine Gardiella Dos Sri Nurani Puspa Dewi Sri Rustiyanti Sriati Dwiatmini SURYANTI Sutanto, Rava Fachrie Syifa Alifia Tarandhika Tantra Wanda Listiani Yuhana Astuti