Article Per Year (5 Year)
p-Index From 2021 - 2026
6.31
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sosioteknologi Panggung Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Besaung : Jurnal Seni Desain dan Budaya Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Asian Management and Business Review Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Annals of Human Resource Management Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Global Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series International Journal of Accounting and Management Information Systems
Heppy Millanyani
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA URBANS TRAVEL Mumtaza, Firga Alia; Millanyani, Heppy
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3242

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Urbans Travel. Metode penelitian yang digunakan yaitu metode kuantitatif, dengan tujuan penelitian deskriptif, karakteristik penelitian yang digunakan pada dimensi waktu cross sectional method, berdasarkan univ analisis individu. Sampel penelitian merupakan pelanggan dari Urbans Travel sejumlah 385 orang, teknik analisis data yang digunakan pada penelitian ini adalah regresi linier berganda. Hasil penelitian ini menyatakan bahwa empat dimensi dari kualitas pelayanan yakni assurance, reliability, empathy, responsiveness, serta tangible yang memiliki nilai yang positif dan berpengaruh secara signifikan terhadap kepuasan pelanggan. Dimensi yang berpengaruh paling besar yaitu dimensi tangible. Artinya jika pihak Urbans Travel meningkatkan dimensi tangible maka kepuasan pelanggan akan meningkat sebesar 51,0%.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA GRAND METRO HOTEL TASIKMALAYA Azahra, Tazkia; Millanyani, Heppy
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3407

Abstract

Hotel Grand Metro di Tasikmalaya adalah salah satu dari akomodasi terbesar yang dapat ditemukan di kota tersebut. Properti ini dioperasikan oleh PT. Tunas Baru Surya Perkasa. Grand Metro Hotel Tasikmalaya dapat diklasifikasikan sebagai hotel bintang empat dengan gaya konstruksi dan interior yang semi minimalis dan modern, yang disesuaikan dengan tren yang ada. Untuk mendapatkan pemahaman yang komprehensif tentang tingkat kualitas layanan, penelitian ini menggunakan metode analisis sentimen yang dapat membagi umpan balik pelanggan menjadi dua kategori, yaitu positif dan negatif, untuk dianalisis. Tujuan penelitian ini adalah untuk menilai kualitas layanan hotel dalam berbagai dimensi, dengan fokus pada kebutuhan pelanggan, termasuk kualitas fisik, keandalan, responsivitas, kepastian, dan kualitas empatik. Metodologi yang digunakan untuk analisis data adalah metode kuantitatif dengan jenis penelitian deskriptif dan kausal. Pengambilan sampel dilakukan menggunakan teknik non-probabilitas, khususnya Purposive Sampling. Hasil dari pengujian hipotesis kuantitatif, atau Uji T, menunjukkan bahwa variabel Tangible (X1) dan Responsiveness (X3) tidak berpengaruh signifikan terhadap perilaku subjek (Y) dalam penelitian ini. Namun, sebaliknya, unsur-unsur Kualitas Pelayanan seperti Keandalan (X2), Jaminan (X4), dan Empati (X5) dalam kondisi tertentu menunjukkan dampak yang signifikan terhadap Kepuasan Pelanggan (Y).
The Influence Of E-Service Quality Dimensions On E-Customer Satisfaction And Its Impact On E-Customer Loyalty Tiket.Com Athallah Naufal, Muhammad; Millanyani, Heppy; Trianasari, Nurvita
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1025

Abstract

The problem that is often experienced by companies in the field of online transportation services such as travel agencies is the quality of service provided. Most consumers are dissatisfied with the services provided. These problems make researchers interested in further examining the level of consumer satisfaction with the services provided and analyzing consumer loyalty in using the travel agency application in the form of tiket.com. The implementation of this research implements a descriptive quantitative method with the data collection technique, namely a questionnaire. Then the sample selection method applies non-probability sampling of the purposive sampling type and 260 respondents are obtained. While the data analysis implements hypothesis testing in the form of SEM-PLS. Based on the test results and analysis conducted, it was found that 1) e-customer satisfaction is positively influenced insignificantly by site organization; 2) e-customer satisfaction is not positively influenced by efficiency; 3) e-customer satisfaction is positively influenced insignificantly by responsiveness; 4) e-customer satisfaction is positively influenced by user friendliness; 5) e-customer satisfaction is positively influenced insignificantly by personal needs; 6) e-customer satisfaction is positively influenced by fulfillment; and 7) e-customer satisfaction is positively influenced by security
The Effect of Social Media Marketing Activities Through Brand Awareness and Brand Image on Brand Loyalty and Emotional Attachment in Traveloka Nadino Rinaldi, Muhammad Adrian Daffa; Heppy Millanyani; Nurvita Trianasari
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1061

Abstract

Growth technology Which fast especially development Internet in Indonesia Which give Lots Of convenience for do interaction. See development Internet Which so fast proven with increasing Internet and social media use in Indonesia. The purpose of this research is to determine the influence of social media marketing activities on brand loyalty and emotional attachment and brand equity which includes brand awareness and brand equity mediates the relationship between the two variables. Traveloka is the object of this research is company Which move on field industry tourist. Method study Which used in study This is method quantitative by collecting data through questionnaires that use scales likert. The number of samples taken in this research was 250 respondents. Criteria Which used for respondents covers followers from Instagram Traveloka And Already do transaction minimum 2x. Analysis data use Structural Equation Modeling (SEM) and processed using Smart software PLS-SEM. Keywords: Social Media Marketing Activities, Brand Equity, SEM PLS, E-Tourism
The Effect of E-WOM on Social Media Marketing on Purchase Intention (Case Study: Gallery Vinna) Rizka Utami, Fany; Ariyanti, Maya; Millanyani, Heppy
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1166

Abstract

This study aims to determine the effect of social media marketing through online word of mouth on purchase intention on the Tiktok Gallery Vinna platform as the object of research. The research method used is quantitative method, using an online survey by collecting 155 respondents. The data collected was analyzed with Smart PLS software to test the research hypothesis. The results showed that respondents' responses to Tiktok Gallery Vinna's social media received a good response, and respondents felt that the uploaded content could provide interesting and easy-to-understand information. Then, e-WOM has a significant effect on buying interest, and social media has the most influence on buying interest. The results also show that providing the latest information by utilizing social media can expand the network to attract buying interest in consumers. Therefore, this study examines the Tiktok platform which expands knowledge about the factors that influence attitudes and purchase intentions towards consumers through e-WOM, as well as the use of social media that have an impact on consumer purchase intentions. This research provides insight for SMEs who want to improve marketing strategies using social media.
Analysis of Marketing Strategies Using SWOT Matrix and QSPM Methods Salsabila, Fathya Hasya; Millanyani, Heppy; Sagita, Ardio
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.422

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is now continuing to increase in quite significant numbers, which makes sellers have to improve their marketing strategies in facing competition, one of which is Sate Asin Pedas Bang Ote which is an MSME in Bandung City which focuses on selling spicy salted satay and experienced unstable sales because it was influenced by marketing strategies that were not optimal and consistent. This research aims to determine the internal and external environmental conditions as well as alternative marketing strategies that Sate Asin Pedas Bang Ote can implement. The research methods used are qualitative methods. Based on the SWOT analysis results, an IFE Matrix with a score of 3.322580645 and an EFE Matrix with a score of 3.526315789 was obtained, showing that the IE matrix position is in quadrant 1. Alternative marketing strategies that can be implemented are increasing sales promotions by participating in events or MSME exhibitions organized by the government or local organizers with a TAS score of 5.269949066.
Motion Graphic Sebagai Media Promosi SMK Telkom 1 Medan Sumatera Utara Erdhina Adi, Anggar; Anwar, Ardy Aprilian; Tri Lestari, Martha; Djuwita, Amalia; Windya Giri, Refi Rifaldi; Millanyani, Heppy
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 2 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i2.4184

Abstract

The development of information and communication technology (ICT) has brought significant changes in various aspects of life, including in the world of education. Telkom 1 Medan Vocational School, as one of the leading vocational schools in the city of Medan, needs to formulate appropriate promotional strategies to attract the interest of prospective students in the digital era. This research aims to identify appropriate social media content visualizations to attract prospective students at Telkom 1 Medan Vocational School, especially in the city of Medan. This research uses qualitative research methods with a descriptive approach. Data was collected through observation of Telkom Medan Vocational School's social media, in-depth interviews with prospective students, visual analysis of social media content at other vocational schools, and focus group discussions with social media and education experts. The data analysis techniques used are content analysis and thematic analysis. The research results show that the right visualization of social media content to attract prospective Telkom Medan Vocational School students in the city of Medan must have several characteristics, namely Informative, Interesting, Interactive, Relevant and Building a positive image. Visualization of social media content made capable effective promotional strategy to attract prospective students at SMK Telkom 1 Medan in the digital era.
PENGARUH ISYARAT KELANGKAAN TERHADAP MINAT PEMESANAN HOTEL YANG DIMEDIASI OLEH URGENSI DAN NILAI YANG DIRASAKAN PELANGGAN PADA PLATFORM TIKET.COM DI INDONESIA Alysha Safitri; Heppy Millanyani
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9946

Abstract

Scarcity cues have been widespread in Online Travel Agents (OTA), yet, there is still little research discussing the effect of these scarcity cues. Thus, this study aims to determine the effect of scarcity cues on hotel booking intentions mediated by customers' perception of urgency and value on the Tiket.com platform in Indonesia. The research method used is quantitative and the data are obtained from distributing questionnaires to the residents of Indonesia, aged 18-57 years, and have used Tiket.com. The data are tested using Partial Least Square (PLS) and ANOVA. The result of this study is that scarcity cues can affect perceived scarcity, where the type that combines supply and popularity cues has the most effect. Perceived scarcity also can affect booking intention which is mediated by perceived urgency and value, where the effect is greater when mediated by the customer's perceived value. From the results of this study, researchers suggest Tiket.com increase the number of scarcity cues types that combine supply and popularity cues, and improve the application quality of scarcity cues so that the customer's perceived value is high. Researchers also suggest that future research be able to explore other types of scarcity cues.
Pengaruh Marketing Mix Terhadap Purchase Decision Konsumen Pada E-Commerce Shopee Syifa Alifia; Heppy Millanyani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11829

Abstract

Saat ini kehadiran internet dan penggunaan media elektronik bukan merupakan suatu hal tabu dikalangan masyarakat Indonesia. Bahkan sebagian besar orang tidak dapat terlepas dari internet dan media sosial. Sehingga, tidak sedikit perusahaan memanfaatkan kondisi ini untuk meningkatkan efisiensi dan efektivitas bisnisnya. Pemasaran elektronik telah mengubah lanskap bisnis secara fundamental, dengan sistem perdagangan online menjadi salah satu pilar utamanya. Saat ini, menggunakan media elektronik dan memiliki akses ke internet bukanlah hal yang asing lagi bagi masyarakat Indonesia. Oleh karena itu, tidak mengherankan jika banyak bisnis yang memanfaatkan kondisi ini untuk meningkatkan efektivitas dan efisiensi operasi mereka. Sistem perdagangan online adalah salah satu fondasi utama pemasaran elektronik, yang telah merevolusi lanskap perusahaan secara radikal. Shopee adalah salah satu contoh dari belanja internet. Shopee memprioritaskan pengalaman yang akan dimiliki oleh pelanggan potensial untuk memaksimalkan setiap komponen. Tujuan dari penelitian ini adalah untuk menyelidiki bagaimana purchase decision konsumen pada platform e-commerce Shopee dipengaruhi oleh marketing mix (product, price, promotion, dan place). Marketing mix adalah seperangkat taktik pemasaran yang digunakan oleh perusahaan untuk mendapatkan respon yang diinginkan dari target pasar, dan elemen-elemen dalam marketing mixmemiliki implikasi yang penting pada strategi pemasaran digital perusahaan. Marketing mix terdiri dari empat komponen atau yang dikenal sebagai 4 P (The Four P), yaitu product, price, promotion, dan place. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis SEM PLS sebagai metodologi penelitiannya. Jumlah pasti konsumen Shopee di Indonesia yang menggunakan platform antara tahun 2020 dan 2023 tidak diketahui, tetapi mereka merupakan populasi yang digunakan dalam analisis ini. Dengan jumlah sampel 422, metode pengambilan sampel menggunakan non-probability sampling. Temuan penelitian menunjukkan bahwa, dalam e-commerce Shopee, promotion tidak secara signifikan namun bernilai positif mempengaruhi keputusan pelanggan untuk membeli. Hal ini dikarenakan pelanggan tidak peduli dengan promotion karena mereka sudah percaya dengan semua hal yang disediakan. Meskipun demikian, hasil penelitian ini mendukung anggapan bahwa keputusan pelanggan e-commerce Shopee untuk membeli dipengaruhi secara positif dan signifikan oleh product, price, dan place.
Pendampingan Berkelanjutan untuk Keberlanjutan IRT-UM: Sinergi Inovasi, Teknologi, dan Manajemen Millanyani, Heppy; Andiani, Linahtadiya; Rusdinar, Angga; Iwut Tritoasmoro, Iwan; Sidiq Adi Prabowo, Fajar; Aherliwan Rudawan, Rikman
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 4 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i4.1174

Abstract

Industri Rumah Tangga-Usaha Mikro (IRT-UM) memiliki kontribusi besar terhadap perekonomian Indonesia, mencakup lebih dari 60% Produk Domestik Bruto (PDB) dan menciptakan jutaan lapangan kerja. Namun, tantangan seperti keterbatasan modal, rendahnya akses terhadap teknologi, kurangnya legalitas usaha, serta pasar yang terbatas sering menjadi hambatan utama bagi keberlanjutan dan pertumbuhan sektor ini. Untuk menjawab tantangan tersebut, Universitas Telkom melalui program pendampingan memberikan solusi berbasis inovasi dan manajemen kepada dua IRT-UM, yaitu Lunar Interactive, startup di bidang teknologi pendidikan, dan Handai Coffee, produsen minuman berbasis rumah tangga. Program ini dirancang untuk mengintegrasikan berbagai elemen kunci, termasuk penguatan legalitas melalui pendaftaran hak cipta dan sertifikasi produk, peningkatan kapasitas produksi dengan pelatihan teknis dan pengadaan peralatan, integrasi teknologi untuk efisiensi operasional, serta pengembangan strategi pemasaran untuk memperluas jangkauan pasar. Hasil menunjukkan bahwa program ini berhasil meningkatkan daya saing dan keberlanjutan usaha mitra secara signifikan, yang tercermin dari peningkatan omzet, efisiensi, dan kepercayaan pasar. Studi ini menyimpulkan bahwa model pendampingan serupa dapat diadopsi secara luas untuk memberdayakan sektor IRT-UM lainnya di Indonesia, sekaligus mendukung pertumbuhan ekonomi yang inklusif dan berkelanjutan.
Co-Authors Adabina Firlyani, Raisa Aherliwan Rudawan, Rikman Alamsah, Deden Burhanudin Alysha Safitri Amalia Djuwita Andrieta Shintia Dewi Anesti Dila Ariyatman Angga Rusdinar Anggar Erdhina Adi Apon, Nathaleo Michel Ardio Sagita Ardy Aprilian Anwar Athallah Naufal, Muhammad Azahra, Tazkia Butar, Fanesa Widya Oktavia Butar Cantika Martianti Damayanti Octavia Eva Nurhazizah Fajar Sidiq Adi Prabowo Fitri, Fatharani Aghnia Gadis Andari Muslim Galuh Sudarawerti Ghasani Rahman, Navira Harry Sugih Anugrah Ilham Meidarlis Yefri Ilmayanti Nur Suriah Indira Rachmawati Iwut Tritoasmoro, Iwan Juliana, Ratna Khairani Ratnasari Siregar Linahtadiya Andiani M Ningdyah, Anrilia Ema Martha Tri Lestari Maya Ariyanti Monica Esperanza Muhammad Ramadheo Nugraha Mumtaza, Firga Alia Nadino Rinaldi, Muhammad Adrian Daffa Nugrahani, Rah Utami Nurlianti, Fitri Nurvita Trianasari Oktaviani, Intan Pramasti, Galuh Sekar Putra, Dicky Andika Putra, M. Rezky Dwi Raden Faris Fathin Ramadhan, Aldan Mutia Refi Rifaldi Windya Giri Riswanda, Aisyah Zahra Rizka Utami, Fany Rucika Rahmadina Salsabila, Fathya Hasya Salsabila, Naura Santos, Yosefine Gardiella Dos Sri Nurani Puspa Dewi Sri Rustiyanti Sriati Dwiatmini SURYANTI Sutanto, Rava Fachrie Syahla, Mutiara Syifa Alifia Tarandhika Tantra Wanda Listiani Yuhana Astuti