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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Sapa Laut Jurnal Pendidikan Dasar Pedagogik Journal of Islamic Elementary School Aquasains : Jurnal Ilmu Perikanan dan Sumberdaya Perairan Societa: Jurnal Ilmu-Ilmu Agribisnis JURNAL PENDIDIKAN TAMBUSAI Edu Dharma Journal: Jurnal penelitian dan pengabdian masyarakat Journal Peqguruang: Conference Series Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Jurnal Laut Pulau Jurnal Perikanan
Ira Ira, Ira
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ANALISIS STRATEGI PEMASARAN TEMPE DEMANG HARBER DI KECAMATAN SEBRANG ULU I KOTA PALEMBANG Ira, Ira; Apriani, Novi
Societa: Jurnal Ilmu-Ilmu Agribisnis Vol 14, No 1 (2025): Jurnal Ilmu-Ilmu Agribisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jsct.v14i1.10099

Abstract

ABSTRACTThis study aims to analyze internal and external factors and the marketing strategy of Tempe Demang Harber in Seberang Ulu 1, Palembang City. Using a SWOT analysis approach, this research was conducted at Tempe Demang Harber in Seberang Ulu 1, Palembang City from December to February 2025. The research method used is qualitative, while data collection methods include observation, interviews, documentation, and data processing methods such as editing, coding, tabulating, as well as SWOT data analysis methods. The results and discussion of Tempe Demang Harber show that the company's main strengths lie in its good product quality, affordable prices, and strong relationships between the business owner and employees. On the weakness side, there is a dependence on raw materials that may face supply disruptions. Externally, the opportunities include increasing market demand for quality tempeh products, market growth, and the chance to expand to other cities. On the threat side, Tempe Demang Harber faces intensifying business competition and the risk of adverse weather that could disrupt production. The marketing strategy of Tempe Demang Harber can be developed by leveraging the identified internal strengths and external opportunities. Maintaining product quality and affordable pricing is key to meeting the rising market demand. Additionally, rapid market growth offers opportunities to expand market share reach. The use of social media can also assist in reaching a broader consumer base. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor internal eksternal dan bagaimana strategi pemasaran Tempe Demang Harber di Seberang Ulu 1 Kota Palembang. Melalui pendekatan analisis SWOT, penelitian ini dilaksanakan di Tempe Demang Harber di Seberang Ulu 1 Kota Palembang pada bulan Desember-Februari 2025. Metode penelitian yang digunakan adalah metode kualitatif, sedangkan metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, dokumentasi, metode pengolahan data editing, coding, tabulating, serta metode analisis data SWOT. Hasil dan pembahasan Tempe Demang Harber menunjukkan bahwa kekuatan utama perusahaan terletak pada kualitas produk yang baik, harga terjangkau, dan hubungan yang baik antara pemilik usaha dan pekerja. Di sisi kelemahan, terdapat ketergantungan pada bahan baku yang dapat terhambat. Di sisi eksternal, peluang yang dimiliki meliputi permintaan pasar yang meningkat untuk produk tempe berkualitas, pertumbuhan pasar, dan kesempatan untuk ekspansi ke luar kota. Di sisi ancaman, Tempe Demang Harber menghadapi persaingan bisnis yang semakin ketat serta ancaman cuaca buruk yang dapat mengganggu produksi. Strategi pemasaran Tempe Demang Harber dapat dikembangkan dengan memanfaatkan kekuatan internal dan peluang eksternal yang telah diidentifikasi. Menjaga kualitas produk dan harga yang terjangkau menjadi kunci untuk memenuhi permintaan pasar yang meningkat. Selain itu, pertumbuhan pasar yang semakin pesat memberikan peluang untuk memperluas jangkauan pangsa pasar. Penggunaan media sosial juga dapat membantu dalam menjangkau konsumen yang lebih luas
DISTRBUTION OF SEAGRASS SPESCIES BASED ON SUBSTRATE TYPE IN THE WATERS OF SAWAPUDO VILLAGE, KONAWE REGENCY Suhartin, Suhartin; Nur, Andi Irwan; Ira, Ira; Lestari, Rizky Ayu
Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i2.1094

Abstract

Seagrass meadows, which are extensive and distributed across various substrate types, play a crucial role in nutrient management and maintaining aquatic ecosystem stability. This study aims to determine the distribution of seagrass species, including seagrass density and seagrass cover percentage based on substrate types in the waters of Sawapudo Village. The purpose is to describe the condition of seagrass ecosystem distribution and provide initial information for coastal and marine resources. Seagrass sampling was conducted using quadrat transects at three stations determined by substrate type. The substrate types were sandy-muddy at Station I, muddy at Station II, and sandy at Station III. During the study period, the seagrass species found at the three stations were Enhalus acoroides, Thallasia hemprichii, Cymodocea rotundata, and Halodule uninervis. The average seagrass density at Station I was 216 shoots/m², at Station II was 293 shoots/m², and at Station III was 191 shoots/m². The seagrass cover percentage at Station I was 67.97%, at Station II was 72.45%, and at Station III was 53.44%. The seagrass distribution pattern at Station I had an Index of 1.64, at Station II an Index of 1.61, and at Station III an Index of 1.15. Differences in seagrass density are attributed to variations in substrate types. The seagrass cover percentage is influenced by the number of shoots, morphology, and substrate type. The seagrass species distribution pattern at the research location is clumped. Key words: Coverage, Density, Distribution Pattern, Seagrass, Substrate Type
Co-Authors Alfrediansyah, Roni Alis Pindi, Muh Izabi Amadhan Takwir Andi Irwan Nur, Andi Irwan Andika Pratiwi, Dwi Apriani, Novi Asmadin, Asmadin Baru Sadarun betty betty Eko Rudiansyah, Eko Evinna Cinda H fatimah Fatimah Hardiana, Hardiana Haslianti Haslianti, Haslianti Indira, Diva Safa Indriyani, Rinda Jefriyono, Jefriyono La Ode Alirman Afu, La Ode Alirman Lestari, Rizky Ayu Mashudi Mashudi Mastiah Mastiah, Mastiah Mertika, Mertika Miftahul Jannah Muhammad Ramli Mujuna Hatuala Ni Bodro Ardi Nirwamati, Nirwamati Nur Irawati Nuraini Asriati Nurgayah, Wa Putri, Elyza Aprilia Rahmadani Rahmadani Rahman, Hifzur Rasma Rasma Ratna Diyah Palupi Resa, Deby Sintia Rizki Handayani Fasimi rosnawati, veni Saprduddin, Sapruddin Sarita, Abdul Haris Subhan Subhan Suhartin, Suhartin Yusuf Sabilu, Yusuf Zamhari, Ahmad