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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) JSAI (Journal Scientific and Applied Informatics) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Syntax Transformation International Journal on Social Science, Economics and Art Jurnal Ekonomi Jurnal Pendidikan dan Pengabdian Masyarakat Journal of Educational Management Research PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Public Service And Governance Journal Jembatan Hukum: Kajian Ilmu Hukum, Sosial dan Administrasi Negara Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Fithriawan Nugroho
Universitas Pertiba
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Penyuluhan Kualitas Kemasan Produk dan Keamanan Pangan Kepada Pelaku UMKM dan Siswa SMK di Desa Tukak Kabupaten Bangka Selatan: Pengabdian Rahmad Firdaus; Jenni Lambas Siregar; Sutiono; Junaidi Abdillah; Suhardi; Fithriawan Nugroho
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3702

Abstract

This community service activity aims to improve product packaging quality and enhance understanding of food safety among MSME actors and vocational high school students in Tukak Village, South Bangka Regency. The main problems faced by local MSMEs include the use of simple packaging that does not meet food safety standards and the limited understanding of hygienic production practices. The activity was carried out through lectures, interactive discussions, and hands-on practice involving 50 participants. The pre-test and post-test evaluations showed a significant increase in participants’ knowledge, rising from an average of 45% to 85%. In addition, technical skills such as selecting food-grade packaging materials, sealing techniques, sanitation and hygiene practices, and designing product labels also improved substantially. The attendance rate, participation, and enthusiasm of the participants demonstrated that the training methods implemented were effective and relevant to the needs of the MSMEs. This program contributed significantly to enhancing the competitiveness of local businesses while preparing vocational students as competent young entrepreneurs. The recommendations include the need for ongoing mentoring, improved access to quality packaging materials, and advanced training related to food product licensing.
Packaging Design and Digital Marketing Management in Educational Culinary Ventures: Their Influence on Purchase Decisions Mediated by Brand Image Nadia Sri Rezeki; Fithriawan Nugroho
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1796

Abstract

This study aims to analyze the influence of packaging design and digital marketing management on purchase decisions in educational culinary ventures, with brand image serving as a mediating variable. The research is grounded in an educational management perspective, particularly in understanding how the managerial implementation of marketing-related competencies within educational-based culinary enterprises contributes to consumer decision-making. A quantitative approach with a causal associative design was employed. Data were collected from 140 consumers of culinary products produced by educational culinary ventures in Pangkalpinang using structured questionnaires. The data were analyzed using Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS) through SmartPLS 4. The results indicate that packaging design and digital marketing management have significant positive effects on brand image. Furthermore, digital marketing management and brand image significantly influence purchase decisions. Packaging design does not exert a significant direct effect on purchase decisions; however, its effect becomes significant when mediated by brand image. Brand image emerges as the most dominant factor influencing purchase decisions. The structural model explains 57.1 percent of the variance in brand image and 59.3 percent of the variance in purchase decisions, demonstrating strong predictive power. These findings imply that effective educational management of culinary ventures should emphasize the integration of packaging design and digital marketing within entrepreneurship learning programs, as brand image plays a critical role in translating educational-based marketing practices into sustainable consumer purchasing behavior.
Co-Authors Adisuputra, Adisuputra Aditya Ahmad Fauzi Afrizal Afrizal AFRIZAL AFRIZAL Aidil Adhan Akhmad Rosyadi Andria Rezki Dimas Ridho Aldiansyah Dzalfa Tsalsabila Rhamadiyanti Dzalfa Tsalsabila Rhamadiyanti Efendi Efendi Faishal Farras fitriyanti fitriyanti Hermanto Hermanto Jenni Lambas Siregar Jumadi Wal’ajro Junaidi Abdillah Kholifah Kholifah Marna Marna MARNA MARNA Marna, Marna Maryani, Cik Mat Amin Mat Amin Maulan Aklil Maulana Aklil Muhammad Ichsan Hadjri Muhammad Iqbal Hanafi Nadia Sri Rezeki Nidia Mindiyarti Panca Tuah Tuha Rahmad Firdaus Rahmad Firdaus Rejeki, Nadia Sri Ririn Saputra Siti Kamilah Suhardi Suhardi Suputra, Adi Sutiono Tri Dewi Yuni Utami Wahyu Putra Wulandari Wulandari Yossa Agung Pratama