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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Sains Riset Abdi Masyarakat Jurnal Pendidikan Kewarganegaraan ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pendidikan Transformatif Journal of Educational and Cultural Studies SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial JAMAS: Jurnal Abdi Masyarakat Riwayat: Educational Journal of History and Humanities Nusantara Journal of Multidisciplinary Science Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Siska Yuningsih
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Pemasaran Melalui Media Sosial Sebagai Upaya Menyiapkan Kompetisi Pasar: Pengabdian Lusi Andriyani; Siska Yuningsih; Sri Yunanto; Usni; R. Hiru Muhammad; Donny Kurniawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2815

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kuripan Village, Ciseeng District, Bogor Regency, have significant potential in the local food sector, but face serious marketing challenges, particularly limited digital literacy. This condition makes their products less competitive in the modern market. This community service activity aims to increase the competitiveness of MSMEs by optimizing marketing based on social media and digital platforms. The implementation method is online training via Zoom with an interactive, participatory, and applied approach, covering three main topics: social media ethics, basic product photography techniques, and creating online business accounts. The activity participated in 10 local MSMEs. The evaluation results showed a significant increase in participants' understanding and skills, marked by an average pretest/posttest score that increased from 2.4 to 4.5 in the ethics aspect, from 2.1 to 4.2 in videography skills, and from 1.8 to 4.6 in mastery of digital business accounts. Participant testimonials also indicate a change in mindset and courage to utilize digital media as a promotional tool. Thus, this activity effectively bridges the digital divide of local MSMEs and contributes to strengthening technology-based marketing capacity.
Strategi Media Relations Fraksi Partai Amanat Nasional dalam Meningkatkan Citra di Era Pemerintahan Presiden Prabowo Subianto Fina Malika Azmi; Siska Yuningsih
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1207

Abstract

This research explores the Media Relations strategies implemented by the Partai Amanat Nasional (PAN) faction in the context of political communication during the administration of President Prabowo Subianto. Building a positive image in politics through effective relationships with the mass media is essential. The purpose of this study is to identify the strategies employed by the PAN faction in managing relations, developing strategies, and expanding networks with the media. The public image of the PAN faction is shaped through media coverage. This research applies Media Relations strategy theory, which includes managing relationships, developing strategies, and network building, as well as image formation theory, which encompasses perception, cognition, motivation, and attitude. A qualitative method with a descriptive study approach was used, and data were collected through interviews and documentation. The findings reveal that 1.) The PAN faction actively engages in communication through media gatherings, press conferences, doorstop interviews, advertorial collaborations, and media involvement in discussions. 2.) The faction disseminates information using both conventional and digital media, emphasizing engagement and transparency. 3.) PAN also builds partnerships with external organizations through audience meetings, seminars, training, and discussions as efforts to expand its communication network. 4.) Supporting factors include the openness of the media team and the availability of communicative spokespersons, while obstacles arise from the rapidly changing dynamics of social media and limited control over external media content. 5.) The National Mandate Party faction builds its image through strategic and responsive communication across both digital and traditional media. However, challenges
Manajemen Krisis Public Relations PT. CFD Traveller Sukabumi dalam Menghadapi Kasus Penipuan Tahun 2024 Dean Sakti Pratama; Siska Yuningsih
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.639

Abstract

The fraud case that struck PT CFD Traveller Sukabumi shook the company’s reputation and threatened its relationship with customers, triggering a crisis. This study aims to examine the crisis management of Public Relations at PT CFD Traveller Sukabumi in dealing with the 2024 fraud case, as well as to identify its opportunities and challenges. The research employed a qualitative approach with a descriptive analysis method. Data were collected through in-depth interviews with key informants and individuals directly involved in crisis management. The study applied Coombs and Holladay’s theory, identifying the stages of pre-crisis, crisis, and post-crisis. At the pre-crisis stage, the company conducted risk analysis and careful planning, including communication procedures and employee training. At the crisis stage, the company implemented the plan quickly and in a coordinated manner through clear and open communication with the public and by maintaining good relations with the media to ensure accurate information. At the post-crisis stage, the company carried out comprehensive evaluations, updated its crisis management plan, engaged consumers in the recovery process, and launched campaigns emphasizing customer safety and satisfaction. The findings highlight that structured crisis communication strategies play a crucial role in maintaining public trust.
STRATEGI MARKETING PUBLIC RELATIONS HAUS INDONESIA DALAM MEMPERTAHANKAN CORPORATE IMAGE Yuningsih, Siska
Jurnal Sains Riset Vol 15, No 2 (2025): September 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i2.3333

Abstract

This study aims to analyze the marketing public relations strategy implemented by Haus! Indonesia is maintaining its corporate image as a modern beverage brand focused on the millennial generation. Using a qualitative approach with descriptive analysis methods, data collection techniques through interviews, observations and literature studies. The theory used is from the Three Ways Strategy concept by Thomas L. Harris, namely push strategy, pull strategy, and pass strategy. The results of the study show that Haus! Indonesia implements a marketing public relations strategy based on the Three Ways Strategy concept by Thomas L. Harris, namely push strategy (direct promotion), pull strategy (interactive digital communication), and pass strategy (social activities and CSR). These three strategies are carried out synergistically by the central team and field implementers to build a positive, adaptive, and relevant brand image. The marketing public relations strategy has been proven to have a real impact on increasing consumer engagement and maintaining the company's image amidst the competition in the contemporary beverage industry. Keywords: Marketing Public Relations, Three Ways Strategy, Corporate Image
Kajian Pustaka Menurunnya Nilai-Nilai Budaya Pada Remaja wismanjaya, Herdi; yuningsih, siska
Jurnal Pendidikan Kewarganegaraan Vol. 12 No. 1 (2025): Jurnal Pendidikan Kewarganegaraan
Publisher : Prodi PPKn FKIP Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jurnalpkn.v12i1.47181

Abstract

Arus globalisasi yang pesat membawa dampak signifikan terhadap nilai budaya lokal di kalangan remaja Indonesia. Penelitian ini bertujuan untuk mengidentifikasi penyebab penurunan apresiasi budaya lokal, dampak globalisasi terhadap perilaku remaja, dan upaya yang dapat dilakukan untuk mengatasi fenomena ini. Penelitian ini menggunakan metode kajian pustaka dengan menganalisis data sekunder dari berbagai jurnal, buku, dan artikel ilmiah. Hasil penelitian menunjukkan bahwa paparan budaya asing melalui media sosial, teknologi informasi, dan gaya hidup modern menyebabkan lunturnya identitas budaya remaja. Gejala ini terlihat pada perilaku konsumtif, preferensi terhadap budaya Barat, dan berkurangnya kesadaran akan nilai-nilai Pancasila. Faktor internal, seperti lemahnya pendidikan karakter dan minimnya peran keluarga, serta faktor eksternal, seperti derasnya arus informasi global, turut memperburuk situasi ini. Penelitian ini merekomendasikan penguatan pendidikan berbasis budaya lokal, peran aktif keluarga, serta pengawasan konten media sosial sebagai langkah strategis untuk menjaga keberlanjutan nilai-nilai budaya nasional. Hasil penelitian ini diharapkan dapat menjadi acuan bagi pemerintah, institusi pendidikan, dan masyarakat dalam menghadapi tantangan globalisasi di era digital..
Co-Authors Affan Ibrahim Puspateja Aminah Swarnawati Aprillia, Indah Ayu Wulandari, Yukarie Dahlia Nauly Dean Sakti Pratama Dhea Aqshalnawitri Donny Kurniawan Fadia Aqila Ferosa Betas, Dieki Fina Malika Azmi Firdo Ridwan Firdaus Firmansyah, Khalid Fitria Rosmi Hafiz Dwiputro Helfi Gustia Jaya, Herdi Wisman Khaeriyah, Norma Al Lezkha Yuztianti Raisya Lilik Sumarni Luciana Anggraeni Lusi Andriyani Lusi Andriyani Mutiara Fathiyah Subagyo Nani Nurani Muksin Nurhayati, Eti Sri Nurlina Aulia Santika Oktaviana Purnamasari Pirmansyah, Khalid Pratiwi Kartikasari Purwanto, Hari Eko R. Hiru Muhammad Rosdiana Rosdiana Rosmi, Fitria Sri Yunanto Swarnawati, Aminah Usni Wisman Jaya, Herdi wismanjaya, Herdi