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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Sains Riset Abdi Masyarakat Jurnal Pendidikan Kewarganegaraan ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pendidikan Transformatif Journal of Educational and Cultural Studies SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial JAMAS: Jurnal Abdi Masyarakat Riwayat: Educational Journal of History and Humanities Nusantara Journal of Multidisciplinary Science Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Siska Yuningsih
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Pesan Kampanye Public Relations #LoveAvoskinLoveEarth Terhadap Tingkat Pengetahuan pada Penanaman Pohon Khaeriyah, Norma Al; Yuningsih, Siska
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 3 (2024): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

The #LoveAvoskinLoveEarth public relations campaign is a campaign conducted by a local skincare brand that contains an appeal to the public to protect the environment in order to reduce climate change which is able to attract public attention to participate. This study has objectives, namely, measuring how much the #LoveAvoskinLoveEarth public relations campaign message, the level of knowledge on tree planting, and the effect of the #LoveAvoskinLoveEarth public relations campaign message on the level of knowledge on tree planting. This research has independent variables, namely public relations campaign messages with the dimensions of message content, message structure, and message frame, and has dependent variables, namely the level of knowledge with the dimensions of knowing, understanding, application, analysis, synthesis, and evaluation. The research method used in this research is quantitative with survey research. The data collection technique used a questionnaire of 76 respondents. This study shows that the average answer value for variable (X) is 3.205 and variable (Y) is 3.27, these values are classified as high (Agree). The considerable influence of the #LoveAvoskinLoveEarth public relations campaign message and the level of knowledge on tree planting can also be seen from the correlation value (R) of 0.813 which is fairly high or strong and the R square value of 0.661 or 66.1% effect while the remaining 33.9% is influenced by other factors.
Pengaruh Cyber Public Relations Terhadap Brand Image Mimume (Survei Terhadap Followers Instagram @mimume.id) Fadia Aqila; Siska Yuningsih
Nusantara Journal of Multidisciplinary Science Vol. 2 No. 5 (2024): NJMS - Desember 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Cyber Public Relations MiMuMe merupakan kegiatan praktisi public relations yang memanfaatkan media sosial sebagai sarana publisitas yang bertujuan untuk menjalin hubungan baik dengan konsumen maupun calon konsumen. MiMuMe merupakan sebuah brand yang bergerak di bidang food and beverage. Kegiatan cyber public relations yang dilakukan juga dapat mempengaruhi brand image MiMuMe. Tujuan penelitian ini untuk mengukur cyber public relations MiMuMe, mengukur brand image MiMuMe dan mengukur seberapa besar pengaruh cyber public relations terhadap brand image MiMuMe. Penelitian ini menggunakan teori cyber public relations (relations, reputasi, relevansi) dan teori brand image (brand strength, brand favorable, brand uniqueness). Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan penelitian survei. Teknik pengumpulan data menggunakan kuesioner kepada 99 responden. Hasil pada penelitian ini menunjukkan adanya pengaruh sebesar 49,6%, yang berarti brand image dipengaruhi oleh cyber public relations yang dilakukan terhadap brand image MiMuMe
Optimizing Digital Communication in Dealing with Cybercrime for the Visually Impaired Nurani Muksin, Nani; Yuningsih, Siska; Rosmi, Fitria; Pirmansyah, Khalid
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.9059

Abstract

The advancement of digital technology in the cyber era has opened up wide access to information, communication, and digital services. However, this progress has also given rise to challenges in the form of increasing cybercrime targeting vulnerable groups, including people with visual sensory disabilities. Limitations in receiving visual information make this group more vulnerable to threats such as phishing, theft of personal data, and digital fraud. In response to this, a community service activity entitled "Optimizing Digital Communication in Dealing with Cybercrime for People with Visual Sensory Disabilities" was held at the Raudhatul Makfufin Foundation, South Tangerang on June 15, 2025. This activity was attended by 37 blind participants aged 17-60 years, most of whom were active users of screen reader-based digital technology. The training method was carried out in a participatory manner through the delivery of materials, discussions, and simulations. The results of the training showed an increase in participants' understanding of various forms of cybercrime as well as the ability to recognize and anticipate digital crime modes. The training also equipped participants with secure digital communication skills, including the use of two-factor authentication and security applications. It is hoped that this activity can increase inclusive digital literacy and strengthen cyber resilience for the blind sensory disability community.
Strategi literasi internet ramah anak dalam upaya mengurangi dampak kejahatan di media sosial pada yayasan yatim dan dhuafa Al-Jannah, Tangerang Selatan Sumarni, Lilik; Yuningsih, Siska; Swarnawati, Aminah; Firmansyah, Khalid
ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2025): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/ams.v6i1.2906

Abstract

The widespread use of the internet among children without adequate supervision increases their risk of exposure to harmful content, such as cyberbullying, hoaxes, pornography, and digital addiction. A similar challenge was observed at the Al-Jannah Orphan and Underprivileged Foundation in South Tangerang, which oversees 23 foster children under the care of four guardians with limited digital literacy. To address this issue, a community engagement program was implemented, incorporating counseling, role-play, and empathy-based digital parenting training. Post-intervention assessments revealed significant improvements, with a 39% average increase in children’s understanding of digital ethics and a 46% average rise in caregivers’ readiness to supervise online activities. This initiative not only impacted individuals but also fostered a transformative shift toward a more supportive digital caregiving ecosystem. The program is expected to serve as a sustainable model for digital literacy mentoring in similar care institutions, cultivating an ethical, resilient, and digitally savvy generation.
Pelatihan Public speaking Bagi Pekerja Relawan di Yayasan Peduli Tali Bangsa Tangerang Selatan Yuningsih, Siska; Sumarni, Lilik; Nurani Muksin, Nani; Ayu Wulandari, Yukarie; Wisman Jaya, Herdi; Ferosa Betas, Dieki
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.748

Abstract

Public speaking merupakan keterampilan penting yang harus dimiliki oleh relawan dalam menjalankan tugas sosial dan kemanusiaan. Namun, banyak relawan di Yayasan Peduli Tali Bangsa Tangerang Selatan masih menghadapi kendala seperti gugup, kurang percaya diri, dan kesulitan menyusun pesan secara efektif. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan public speaking relawan melalui pelatihan berbasis praktik. Pelaksanaan kegiatan meliputi tiga tahap: persiapan (audiensi, penyusunan konsep, dan koordinasi), pelaksanaan (penyampaian materi dan simulasi praktik), serta evaluasi (observasi dan angket self-assessment). Pelatihan dilaksanakan pada 11 Mei 2025 dan diikuti oleh 40 relawan. Dua sesi utama disampaikan oleh dosen Ilmu Komunikasi Universitas Muhammadiyah Jakarta, yang mencakup dasar-dasar public speaking dan teknik membangun kepercayaan diri, sedangkan sesi kedua berfokus pada teknik penyampaian, penggunaan bahasa tubuh, dan intonasi suara. Hasil pelatihan menunjukkan peningkatan signifikan dalam kepercayaan diri, struktur penyampaian, dan komunikasi nonverbal. Pelatihan ini berdampak positif terhadap kesiapan relawan dalam mewakili yayasan dan memperkuat citra lembaga secara keseluruhan
South Tangerang City's Strategy In Building A Brand Image Through Pamulang Square As Creative Tourism Yuningsih*, Siska; Sumarni, Lilik; Purwanto, Hari Eko; Jaya, Herdi Wisman
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38469

Abstract

The City of South Tangerang is trying to build a brand image by 2023. The concept of building a South Tangerang square is a positive thing in the environment, especially for the people of South Tangerang City. One of the goals is to provide entertainment with facilities and comfort for the community, such as exercising, gathering with family, especially for South Tangerang residents. South Tangerang Square can also help build and create a positive brand image in society. This research aims to find out the strategies carried out by the South Tangerang City government department in an effort to build a brand image through Pamulang Square as creative tourism. This research was conducted in South Tangerang City in 2023. This research approach is descriptive qualitative. Data were collected through observations at the location of Pamulang Square and interviews with administrators at the South Tangerang City Environmental Service. Source triangulation was carried out by interviewing residents who had visited the square. The results of this research show that the strategy used by the City of South Tangerang can make the public aware of the South Tangerang City square as an environmentally friendly location, thereby making it a location that can be used as a creative public space. The existence of regional, national and even international scale events held in the square shows that the city of South Tangerang is a creative tourist destination, thus attracting more and more tourists or visitors
Pelatihan Pemasaran Melalui Media Sosial Sebagai Upaya Menyiapkan Kompetisi Pasar: Pengabdian Lusi Andriyani; Siska Yuningsih; Sri Yunanto; Usni; R. Hiru Muhammad; Donny Kurniawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2815

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kuripan Village, Ciseeng District, Bogor Regency, have significant potential in the local food sector, but face serious marketing challenges, particularly limited digital literacy. This condition makes their products less competitive in the modern market. This community service activity aims to increase the competitiveness of MSMEs by optimizing marketing based on social media and digital platforms. The implementation method is online training via Zoom with an interactive, participatory, and applied approach, covering three main topics: social media ethics, basic product photography techniques, and creating online business accounts. The activity participated in 10 local MSMEs. The evaluation results showed a significant increase in participants' understanding and skills, marked by an average pretest/posttest score that increased from 2.4 to 4.5 in the ethics aspect, from 2.1 to 4.2 in videography skills, and from 1.8 to 4.6 in mastery of digital business accounts. Participant testimonials also indicate a change in mindset and courage to utilize digital media as a promotional tool. Thus, this activity effectively bridges the digital divide of local MSMEs and contributes to strengthening technology-based marketing capacity.
Strategi Media Relations Fraksi Partai Amanat Nasional dalam Meningkatkan Citra di Era Pemerintahan Presiden Prabowo Subianto Fina Malika Azmi; Siska Yuningsih
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1207

Abstract

This research explores the Media Relations strategies implemented by the Partai Amanat Nasional (PAN) faction in the context of political communication during the administration of President Prabowo Subianto. Building a positive image in politics through effective relationships with the mass media is essential. The purpose of this study is to identify the strategies employed by the PAN faction in managing relations, developing strategies, and expanding networks with the media. The public image of the PAN faction is shaped through media coverage. This research applies Media Relations strategy theory, which includes managing relationships, developing strategies, and network building, as well as image formation theory, which encompasses perception, cognition, motivation, and attitude. A qualitative method with a descriptive study approach was used, and data were collected through interviews and documentation. The findings reveal that 1.) The PAN faction actively engages in communication through media gatherings, press conferences, doorstop interviews, advertorial collaborations, and media involvement in discussions. 2.) The faction disseminates information using both conventional and digital media, emphasizing engagement and transparency. 3.) PAN also builds partnerships with external organizations through audience meetings, seminars, training, and discussions as efforts to expand its communication network. 4.) Supporting factors include the openness of the media team and the availability of communicative spokespersons, while obstacles arise from the rapidly changing dynamics of social media and limited control over external media content. 5.) The National Mandate Party faction builds its image through strategic and responsive communication across both digital and traditional media. However, challenges
Manajemen Krisis Public Relations PT. CFD Traveller Sukabumi dalam Menghadapi Kasus Penipuan Tahun 2024 Dean Sakti Pratama; Siska Yuningsih
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.639

Abstract

The fraud case that struck PT CFD Traveller Sukabumi shook the company’s reputation and threatened its relationship with customers, triggering a crisis. This study aims to examine the crisis management of Public Relations at PT CFD Traveller Sukabumi in dealing with the 2024 fraud case, as well as to identify its opportunities and challenges. The research employed a qualitative approach with a descriptive analysis method. Data were collected through in-depth interviews with key informants and individuals directly involved in crisis management. The study applied Coombs and Holladay’s theory, identifying the stages of pre-crisis, crisis, and post-crisis. At the pre-crisis stage, the company conducted risk analysis and careful planning, including communication procedures and employee training. At the crisis stage, the company implemented the plan quickly and in a coordinated manner through clear and open communication with the public and by maintaining good relations with the media to ensure accurate information. At the post-crisis stage, the company carried out comprehensive evaluations, updated its crisis management plan, engaged consumers in the recovery process, and launched campaigns emphasizing customer safety and satisfaction. The findings highlight that structured crisis communication strategies play a crucial role in maintaining public trust.
STRATEGI MARKETING PUBLIC RELATIONS HAUS INDONESIA DALAM MEMPERTAHANKAN CORPORATE IMAGE Yuningsih, Siska
Jurnal Sains Riset Vol 15, No 2 (2025): September 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i2.3333

Abstract

This study aims to analyze the marketing public relations strategy implemented by Haus! Indonesia is maintaining its corporate image as a modern beverage brand focused on the millennial generation. Using a qualitative approach with descriptive analysis methods, data collection techniques through interviews, observations and literature studies. The theory used is from the Three Ways Strategy concept by Thomas L. Harris, namely push strategy, pull strategy, and pass strategy. The results of the study show that Haus! Indonesia implements a marketing public relations strategy based on the Three Ways Strategy concept by Thomas L. Harris, namely push strategy (direct promotion), pull strategy (interactive digital communication), and pass strategy (social activities and CSR). These three strategies are carried out synergistically by the central team and field implementers to build a positive, adaptive, and relevant brand image. The marketing public relations strategy has been proven to have a real impact on increasing consumer engagement and maintaining the company's image amidst the competition in the contemporary beverage industry. Keywords: Marketing Public Relations, Three Ways Strategy, Corporate Image
Co-Authors Affan Ibrahim Puspateja Aminah Swarnawati Aprillia, Indah Ayu Wulandari, Yukarie Dahlia Nauly Dean Sakti Pratama Dewi Nur Azizah Dhea Aqshalnawitri Donny Kurniawan Fadia Aqila Ferosa Betas, Dieki Fina Malika Azmi Firdo Ridwan Firdaus Firmansyah, Khalid Fitria Rosmi Fitria Rosmi Hafiz Dwiputro Hasna, Sofia Helfi Gustia Jaya, Herdi Wisman Jaya, Herdi Wisman Khaeriyah, Norma Al Khansa Alifatun Nabila Lezkha Yuztianti Raisya Lilik Sumarni Luciana Anggraeni Lusi Andriyani Lusi Andriyani Mutiara Fathiyah Subagyo Nani Nurani Muksin Nurhayati, Eti Sri Nurlina Aulia Santika Oktaviana Purnamasari Pirmansyah, Khalid Pratiwi Kartikasari Purwanto, Hari Eko Putri, Nurul Juandini R. Hiru Muhammad Rosdiana Rosdiana Rosmi, Fitria Sri Yunanto Sumarni, Lilik Swarnawati, Aminah Usni Wisman Jaya, Herdi wismanjaya, Herdi