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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Sains Riset Abdi Masyarakat Jurnal Pendidikan Kewarganegaraan ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pendidikan Transformatif Journal of Educational and Cultural Studies SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial JAMAS: Jurnal Abdi Masyarakat Riwayat: Educational Journal of History and Humanities Nusantara Journal of Multidisciplinary Science Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Siska Yuningsih
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kampanye Public Relations #Scientistganteng Terhadap Brand Awareness (Survei pada Followers Twitter @Whitelab_Id) Dhea Aqshalnawitri; Siska Yuningsih
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 3 No. 3 (2023): November : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v3i3.636

Abstract

The #ScientistGanteng campaign is a public relations campaign created by the Whitelab brand which aims to introduce a new Brand Ambassador who is a Korean idol, model, and actor, Sehun EXO. In addition to introducing the Brand Ambassador, the campaign was also used as a means of launching a new product called A Dose+ Glowing Serum. The purpose of this study was to measure how much influence a public relations campaign has on Whitelab's local skincare brand awareness. The population in this study was conducted on Twitter followers @whitelab_id with a sample of 97 respondents. The theories used in this study are public relations campaign theory (cognitive, affective, and conative) and brand awareness theory (unaware of brand, brand recognitions, brand recall, and top of mind). This research uses a quantitative approach with a survey method. The result of this study is that there is a moderate influence between the #ScientistGanteng Campaign on Brand Awareness of Whitelab local skincare which has a value of 0.542 or 54.2%, which means that Brand Awareness is influenced by 54.2% of the Public Relations Campaign and the rest is influenced by other variables not included in the study.
Strategi Marketing Public Relations Crayoone Event Organizer Affan Ibrahim Puspateja; Siska Yuningsih
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3070

Abstract

This research is motivated by the competition for school yearbooks in high schools, junior high schools, elementary schools and equivalent in the Jakarta area and its surroundings which is quite tight. In this tight competition, a strategy is needed to promote Crayoone Event Organizer to become the best School Yearbook Company. This research was conducted in Central Jakarta.This research aims to find out what Crayoone Event Organizer does in its Marketing Public Relations strategy, find out Pull, Push and Pass Strategy, and find out the opportunities and obstacles to its Marketing Public Relations strategy. This research was conducted based on the theory of Thomas L Harris, Three Ways Strategies namely Pull, Push and Pass Strategy.This research method uses descriptive analysis with a qualitative approach. The data collection techniques used in this study were interviews, observation and documentation. The research results show that the push strategy is the main strategy used by Crayoone, by dividing marketer areas and aiming to be invited for presentations. The provision of incentives per collaboration and annual accumulative is carried out by the Crayoone Event Organizer. A pull strategy is also being pursued through social media to attract consumers via Tiktok and Instagram. The pass strategy used is sponsorship for student and non-student activities. The opportunity to carry out this strategy is better known through social media, and it is easier to convince potential service users. Distance barriers in terms of production outside the work area.
Pengaruh Employee Relations Terhadap Motivasi Kerja Karyawan Fraksi Partai Amanat Nasional Dewan Perwakilan Rakyat Republik Indonesia Aprillia, Indah; Siska Yuningsih
Nusantara Journal of Multidisciplinary Science Vol. 2 No. 2 (2024): NJMS - September 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Employee Relations penting bagi perusahaan untuk membina komunikasi antara karyawan dan pimpinan. Penelitian ini bertujuan mengukur employee relations di Fraksi Partai Amanat Nasional (PAN) DPR RI, motivasi kerja karyawannya, dan pengaruh employee relations terhadap motivasi kerja tersebut. Variabel X menggunakan teori Sandra M. Oliver yaitu Strategic Employee Relation Communication, sementara variabel Y yaitu motivasi kerja menggunakan teori Khomsarial Romli. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 49 responden dari karyawan Fraksi PAN melalui teknik random sampling spin. Data dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa pengaruh employee relations terhadap motivasi kerja sangat signifikan, dengan rata-rata skor responden untuk employee relations sebesar 4.00 dan motivasi kerja sebesar 3.93. Koefisien regresi menunjukkan bahwa pengaruh employee relations terhadap motivasi kerja mencapai 39.3%, sedangkan sisanya 60.7% dipengaruhi oleh faktor lain. Penelitian ini menunjukkan bahwa terdapat Pengaruh employee relations terhadap motivasi kerja karyawan fraksi partai amanat nasional dewan perwakilan rakyat republik indonesia
Pengaruh Kampanye Public Relations #BeautyDiQuity terhadap Brand Awereness Luxcrime Mutiara Fathiyah Subagyo; Siska Yuningsih
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1753

Abstract

The #BeautyDiQuity campaign is a campaign created by a local makeup and skincare brand with the aim of empowering women to feel beautiful and charming, regardless of any conditions, by featuring models with disabilities as Luxcrime ambassadors. In addition to collaborating with models with disabilities, Luxcrime also sells bundled product packages at a special price, with ten percent of the sales from these packages being donated to the disabled community in Yogyakarta. The purpose of this research is to measure the public relations campaign #BeautyDiQuity, assess Luxcrime's brand awareness, and evaluate the extent of the impact of the public relations campaign on Luxcrime's brand awareness. The study utilizes public relations campaign theory (awareness, attitude and opinion, and behavior) and brand awareness theory (unaware of brand, brand recognition, brand recall, top of mind). The research method employed is quantitative with a survey research approach. Data collection involves administering questionnaires to 66 respondents. The results of the study indicate a moderate influence of the #BeautyDiQuity campaign on Luxcrime's brand awareness, with a value of 0.522 or 52.2%. This suggests that 52.2% of Brand Awareness is influenced by the Public Relations campaign, while the remainder is influenced by other factors.
Pengaruh Pesan Kampanye Public Relations #LoveAvoskinLoveEarth Terhadap Tingkat Pengetahuan pada Penanaman Pohon Khaeriyah, Norma Al; Yuningsih, Siska
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 3 (2024): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

The #LoveAvoskinLoveEarth public relations campaign is a campaign conducted by a local skincare brand that contains an appeal to the public to protect the environment in order to reduce climate change which is able to attract public attention to participate. This study has objectives, namely, measuring how much the #LoveAvoskinLoveEarth public relations campaign message, the level of knowledge on tree planting, and the effect of the #LoveAvoskinLoveEarth public relations campaign message on the level of knowledge on tree planting. This research has independent variables, namely public relations campaign messages with the dimensions of message content, message structure, and message frame, and has dependent variables, namely the level of knowledge with the dimensions of knowing, understanding, application, analysis, synthesis, and evaluation. The research method used in this research is quantitative with survey research. The data collection technique used a questionnaire of 76 respondents. This study shows that the average answer value for variable (X) is 3.205 and variable (Y) is 3.27, these values are classified as high (Agree). The considerable influence of the #LoveAvoskinLoveEarth public relations campaign message and the level of knowledge on tree planting can also be seen from the correlation value (R) of 0.813 which is fairly high or strong and the R square value of 0.661 or 66.1% effect while the remaining 33.9% is influenced by other factors.
Pengaruh Cyber Public Relations Terhadap Brand Image Mimume (Survei Terhadap Followers Instagram @mimume.id) Fadia Aqila; Siska Yuningsih
Nusantara Journal of Multidisciplinary Science Vol. 2 No. 5 (2024): NJMS - Desember 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Cyber Public Relations MiMuMe merupakan kegiatan praktisi public relations yang memanfaatkan media sosial sebagai sarana publisitas yang bertujuan untuk menjalin hubungan baik dengan konsumen maupun calon konsumen. MiMuMe merupakan sebuah brand yang bergerak di bidang food and beverage. Kegiatan cyber public relations yang dilakukan juga dapat mempengaruhi brand image MiMuMe. Tujuan penelitian ini untuk mengukur cyber public relations MiMuMe, mengukur brand image MiMuMe dan mengukur seberapa besar pengaruh cyber public relations terhadap brand image MiMuMe. Penelitian ini menggunakan teori cyber public relations (relations, reputasi, relevansi) dan teori brand image (brand strength, brand favorable, brand uniqueness). Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan penelitian survei. Teknik pengumpulan data menggunakan kuesioner kepada 99 responden. Hasil pada penelitian ini menunjukkan adanya pengaruh sebesar 49,6%, yang berarti brand image dipengaruhi oleh cyber public relations yang dilakukan terhadap brand image MiMuMe
Efektivitas Metode Montessori Dalam Penanaman Karakter Tanggung Jawab Siswa Kelas Rendah SD Lab School FIP UMJ Fitria Rosmi; Pratiwi Kartikasari; Siska Yuningsih; Luciana Anggraeni; Lezkha Yuztianti Raisya
Jurnal Pendidikan Transformatif Vol. 2 No. 6 (2023): Desember 2023
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9000/jpt.v2i5.1090

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas metode Montessori dalam menanamkan karakter tanggung jawab siswa SD Lab School FIP UMJ. Dengan menggunakan metode Montessori, siswa dilatih untuk melakukan sesuatu sendiri dengan arahan dari guru dan orang tua. Di sekolah siswa dilatih untuk melakukan aktivitas sehari-hari secara sadar dan bertanggung jawab. Pengumpulan data menggunakan beberapa teknik yaitu observasi, wawancara, dan dokumentasi. Beberapa alat yang digunakan dalam kegiatan siswa seperti kancing, tambal sulam, jarum, benang, pensil, gunting. Dalam kegiatan membuat sarapan sendiri, siswa membawa beberapa bahan seperti roti, irisan daging sapi, selada, keju, saus kemasan, mayonaise, dan lain sebagainya. Dengan pembelajaran kegiatan sehari-hari dapat melatih siswa dalam menumbuhkan karakter tanggung jawab. Terdapat 18 karakter namun penelitian ini hanya berfokus pada karakter tanggung jawab. Kesadaran siswa untuk melakukan aktivitas sehari-hari sendiri perlu ditanamkan pada diri siswa secara terus menerus. Karakter tanggung jawab tidak dapat terbentuk dengan sendirinya, melainkan melalui kebiasaan yang dilakukan secara terus menerus atau terus menerus. Mewujudkan karakter tanggung jawab merupakan nilai luhur bagi kehidupan makhluk individu, makhluk sosial yang mengasah karakter tanggung jawab agar berperilaku baik, berbuat baik, dan berakhlak mulia. Tanggung jawab dapat berupa tindakan atau ucapan. Fokus penelitian ini adalah tindakan siswa. Konsekuensinya bagi siswa yang tidak mampu menanamkan karakter tanggung jawab akan mendapat sanksi sosial.
Edukasi Intensif Sekolah Ramah Anak Mencegah Perilaku Bullying Siswa Kelas Rendah SDN Pamulang Indah Fitria Rosmi; Pratiwi Kartikasari; Siska Yuningsih; Luciana Anggraeni
Jurnal Pendidikan Transformatif Vol. 2 No. 6 (2023): Desember 2023
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9000/jpt.v2i5.1096

Abstract

Pengabdian Masyarakat merupakan salah satu catur dharma dalam Perguruan Tinggi Muhammadiyah, kegiatan ini dilakukan di Sekolah Dasar Negeri Pamulang Indah. Bullying menjadi salah satu konsen para pengamat pendidikan baik di tingkat sekolah dasar, maupun perguruan tinggi. Bullying atau perundungan sangat meresahkan semua pihak, meningkatnya kasus perundungan atau bullying seiring berjalannya waktu perlu adanya tindakan khusus dari pihak keluarga, sekolah, dan masyarakat sekitar. Bullying berdampak buruk bagi kesehatan mental, psikologi, fisik, maupun kemampuan belajar siswa. Para pelaku dan korban bullying perlu mendapatkan pendampingan orangtua, guru, dan psikolog. Edukasi intensif sekolah ramah anak menjadi salah satu wadah untuk menjembatani dan meminimalisir trauma korban bullying. Ada beberapa langkah dalam mencegah perilaku bullying agar tidak terulang kembali dengan melakukan konsultasi, pelatihan, seminar, kegiatan-kegiatan positif lainya agar siswa tidak ada waktu luang yang terbuang sia-sia sehingga diharapkan dapat meminimalisir dan mencegah terjadi perilaku bullying di sekolah.
Optimizing Digital Communication in Dealing with Cybercrime for the Visually Impaired Nurani Muksin, Nani; Yuningsih, Siska; Rosmi, Fitria; Pirmansyah, Khalid
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.9059

Abstract

The advancement of digital technology in the cyber era has opened up wide access to information, communication, and digital services. However, this progress has also given rise to challenges in the form of increasing cybercrime targeting vulnerable groups, including people with visual sensory disabilities. Limitations in receiving visual information make this group more vulnerable to threats such as phishing, theft of personal data, and digital fraud. In response to this, a community service activity entitled "Optimizing Digital Communication in Dealing with Cybercrime for People with Visual Sensory Disabilities" was held at the Raudhatul Makfufin Foundation, South Tangerang on June 15, 2025. This activity was attended by 37 blind participants aged 17-60 years, most of whom were active users of screen reader-based digital technology. The training method was carried out in a participatory manner through the delivery of materials, discussions, and simulations. The results of the training showed an increase in participants' understanding of various forms of cybercrime as well as the ability to recognize and anticipate digital crime modes. The training also equipped participants with secure digital communication skills, including the use of two-factor authentication and security applications. It is hoped that this activity can increase inclusive digital literacy and strengthen cyber resilience for the blind sensory disability community.
Strategi literasi internet ramah anak dalam upaya mengurangi dampak kejahatan di media sosial pada yayasan yatim dan dhuafa Al-Jannah, Tangerang Selatan Sumarni, Lilik; Yuningsih, Siska; Swarnawati, Aminah; Firmansyah, Khalid
ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2025): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/ams.v6i1.2906

Abstract

The widespread use of the internet among children without adequate supervision increases their risk of exposure to harmful content, such as cyberbullying, hoaxes, pornography, and digital addiction. A similar challenge was observed at the Al-Jannah Orphan and Underprivileged Foundation in South Tangerang, which oversees 23 foster children under the care of four guardians with limited digital literacy. To address this issue, a community engagement program was implemented, incorporating counseling, role-play, and empathy-based digital parenting training. Post-intervention assessments revealed significant improvements, with a 39% average increase in children’s understanding of digital ethics and a 46% average rise in caregivers’ readiness to supervise online activities. This initiative not only impacted individuals but also fostered a transformative shift toward a more supportive digital caregiving ecosystem. The program is expected to serve as a sustainable model for digital literacy mentoring in similar care institutions, cultivating an ethical, resilient, and digitally savvy generation.
Co-Authors Affan Ibrahim Puspateja Aminah Swarnawati Aprillia, Indah Ayu Wulandari, Yukarie Dahlia Nauly Dean Sakti Pratama Dewi Nur Azizah Dhea Aqshalnawitri Donny Kurniawan Fadia Aqila Ferosa Betas, Dieki Fina Malika Azmi Firdo Ridwan Firdaus Firmansyah, Khalid Fitria Rosmi Hafiz Dwiputro Helfi Gustia Jaya, Herdi Wisman Khaeriyah, Norma Al Lezkha Yuztianti Raisya Lilik Sumarni Luciana Anggraeni Lusi Andriyani Lusi Andriyani Mutiara Fathiyah Subagyo Nani Nurani Muksin Nurhayati, Eti Sri Nurlina Aulia Santika Nurul Juandini Putri Oktaviana Purnamasari Pirmansyah, Khalid Pratiwi Kartikasari Purwanto, Hari Eko R. Hiru Muhammad Rosdiana Rosdiana Rosmi, Fitria Sri Yunanto Swarnawati, Aminah Usni Wisman Jaya, Herdi wismanjaya, Herdi