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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Sains Riset Abdi Masyarakat Jurnal Pendidikan Kewarganegaraan ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pendidikan Transformatif Journal of Educational and Cultural Studies SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial JAMAS: Jurnal Abdi Masyarakat Riwayat: Educational Journal of History and Humanities Nusantara Journal of Multidisciplinary Science Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Siska Yuningsih
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kampanye Public Relations #BeautyDiQuity terhadap Brand Awereness Luxcrime Mutiara Fathiyah Subagyo; Siska Yuningsih
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1753

Abstract

The #BeautyDiQuity campaign is a campaign created by a local makeup and skincare brand with the aim of empowering women to feel beautiful and charming, regardless of any conditions, by featuring models with disabilities as Luxcrime ambassadors. In addition to collaborating with models with disabilities, Luxcrime also sells bundled product packages at a special price, with ten percent of the sales from these packages being donated to the disabled community in Yogyakarta. The purpose of this research is to measure the public relations campaign #BeautyDiQuity, assess Luxcrime's brand awareness, and evaluate the extent of the impact of the public relations campaign on Luxcrime's brand awareness. The study utilizes public relations campaign theory (awareness, attitude and opinion, and behavior) and brand awareness theory (unaware of brand, brand recognition, brand recall, top of mind). The research method employed is quantitative with a survey research approach. Data collection involves administering questionnaires to 66 respondents. The results of the study indicate a moderate influence of the #BeautyDiQuity campaign on Luxcrime's brand awareness, with a value of 0.522 or 52.2%. This suggests that 52.2% of Brand Awareness is influenced by the Public Relations campaign, while the remainder is influenced by other factors.
International Community Service sebagai Ruang Pengembangan Kompetensi Public Relations dan Komunikasi Lintas Budaya di USIM Malaysia Duvalio Adnan Zordi; Siska Yuningsih
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2026): September : Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v3i3.229

Abstract

This international community service activity describes the implementation of international community service within the International Leadership Mobility Program at Universiti Sains Islam Malaysia (USIM), held from 3 to 10 May 2026, and analyzes the activity as a learning space for the development of Public Relations (PR) competencies and intercultural communication among Communication Science students. A descriptive qualitative approach with a participatory-reflective orientation was applied. Data were obtained through participant observation, activity documentation, reflective notes, and informal conversations with participants and parties involved in the program. The results show that community service, networking, public speaking, cultural interaction, and academic activities provided opportunities to practice relationship building, audience adaptation, active listening, teamwork, message development, community engagement, and responsible institutional representation. Intercultural interaction also encouraged participants to simplify messages, confirm understanding, and adjust verbal and nonverbal communication to different audiences. In this activity, competency development is understood as an experiential learning process rather than a quantitatively measured increase in competence. The main limitations were the short duration and dense schedule, which restricted deeper interaction and did not allow quantitative measurement of community outcomes. Future programs should strengthen community needs identification, structured reflection, partner feedback, and measurable communication objectives.
Co-Authors Affan Ibrahim Puspateja Aminah Swarnawati Ayu Wulandari, Yukarie Dahlia Nauly Dean Sakti Pratama Dhea Aqshalnawitri Dita Najla Khairunnisa Donny Kurniawan Duvalio Adnan Zordi Eko Hari Purwanto Fadia Aqila Ferosa Betas, Dieki Fina Malika Azmi Firdo Ridwan Firdaus Firmansyah, Khalid Fitria Rosmi Hafiz Dwiputro Hasna, Sofia Helfi Gustia Herdi Wisman Jaya Indah Aprillia Jaya, Herdi Wisman Jaya, Herdi Wisman Khaeriyah, Norma Al Khansa Alifatun Nabila Lezkha Yuztianti Raisya Lilik Sumarni Luciana Anggraeni Lusi Andriyani Muhammad Gatot Hertanto Saputra Mutiara Fathiyah Subagyo Nani Nurani Muksin Nurhayati, Eti Sri Nurlina Aulia Santika Oktaviana Purnamasari Pirmansyah, Khalid Pratiwi Kartikasari Putri, Nurul Juandini R. Hiru Muhammad Rosdiana Rosdiana Sri Yunanto Swarnawati, Aminah Usni Wisman Jaya, Herdi wismanjaya, Herdi Yukarie Ayu Wulandari