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All Journal Ilomata International Journal of Management Journal Economic and Strategy (JES) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JURNAL REGIONOMIC Journal of Social And Economics Research Journal of International Conference Proceedings INCOME: Indonesian Journal of Community Service and Engagement Journal of Artificial Intelligence and Digital Business Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat
Frans Antoni Sihite
Universitas Quality Berastagi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Peningkatan Kualitas Sumber Daya Manusia UMKM Melalui Pendampingan oleh Rumah BUMN Kabanjahe Eikhel Suramana Barus; Frans Antoni Sihite; Diki Febrianto Marbun; Benni Purba
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11066

Abstract

This study aims to analyze strategies for improving the quality of Human Resources (HR) of Micro, Small, and Medium Enterprises (MSMEs) through mentoring programs conducted by Rumah BUMN Kabanjahe. MSMEs play a strategic role in the national economy; however, they still face various challenges, particularly in terms of HR quality, such as limited managerial skills, low financial literacy, inadequate utilization of digital technology, and lack of business innovation. This research employs a qualitative approach with data collection techniques including observation, interviews, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing and verification. The focus of the study includes the initial condition of MSME HR quality, the forms of mentoring programs provided, and the effectiveness of mentoring in improving the competence and performance of business actors. The results indicate that the mentoring programs include business management training, basic financial management, digital marketing, business legality assistance, and continuous mentoring. These mentoring efforts have proven effective in enhancing knowledge, skills, motivation, and adaptability of MSME actors toward digital transformation. In addition, business performance has improved, as indicated by increased revenue, customer growth, and product quality. Thus, a structured, sustainable, and locally need-based mentoring strategy is a key factor in improving the quality of MSME human resources. This study recommends strengthening collaboration between Rumah BUMN, local government, and educational institutions to create sustainable and competitive MSME HR development.
Strategi Membangun Loyalitas Pegawai dan Optimalisasi Kinerja Sumber Daya Manusia (SDM) di Moderamen GBKP Kabanjahe Anisa Sitepu; Frans Antoni Sihite; Benni Purba; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11170

Abstract

This study aims to analyze strategies for building employee loyalty and optimizing human resource performance at Moderamen GBKP Kabanjahe. Employee loyalty plays an important role in maintaining organizational stability, increasing work commitment, and supporting the achievement of institutional goals. In a service-based organization, loyalty is influenced not only by material factors but also by service values, responsibility, and the family-oriented culture developed within the organization.This research employs a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation involving informants such as the General Secretary, division leaders, and staff members at Moderamen GBKP Kabanjahe. The collected data were analyzed through data reduction, data display, and conclusion drawing..The results indicate that strategies to build employee loyalty are implemented through the application of a family-oriented culture, the internalization of spiritual service values, participative and open leadership, and effective communication. The optimization of human resource performance is achieved through clear task distribution, spiritual development, and routine work coordination. However, several challenges remain, including the lack of a structured performance evaluation system and the potential subjectivity arising from overly personal working relationships. Therefore, strengthening a more objective performance evaluation system is necessary without eliminating the family values that characterize the organization.This study is expected to serve as an evaluation reference and provide input for Moderamen GBKP Kabanjahe in improving employee loyalty and human resource performance sustainably.
Analisis Efektivitas Program Pendampingan Rumah BUMN Kabanjahe dalam Meningkatkan Kapasitas Usaha Mikro di Kabanjahe Oby Heber Eginta Tarigan; Frans Antoni Sihite; Ingan Ukur Br Sitepu; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11458

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving the regional economy, including in Kabanjahe District, Karo Regency. However, micro-enterprises still face various challenges, such as limited managerial skills, low product innovation, and minimal use of digital marketing. To empower MSMEs, the government, through the Ministry of State-Owned Enterprises, has launched the Rumah BUMN program, which focuses on business training and mentoring. This study aims to analyze the effectiveness of the Rumah BUMN Kabanjahe mentoring program in increasing the capacity of micro-enterprises and to identify supporting and inhibiting factors in its implementation.This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews, observations, and documentation with the managers of Rumah BUMN Kabanjahe and the micro-entrepreneurs under their guidance. then analyzed using data reduction, data presentation, and conclusion drawing techniques. Data validity was tested using triangulation. The results indicate that the Rumah BUMN Kabanjahe mentoring program is quite effective in increasing the capacity of micro-entrepreneurs, as indicated by improvements in managerial skills, product innovation, and the use of digital marketing. However, obstacles remain, including limited supporting facilities, differing levels of business readiness, and suboptimal mentoring sustainability. Therefore, strengthening the mentoring system and ongoing collaboration is necessary for the program to deliver maximum impact.
Peran Green Marketing dalam Membangun Brand Image dan Mendorong Keputusan Pembelian Produk di Rumah BUMN Kabanjahe Melky Sedek Surbakti; Frans Antoni Sihite; Rayani Saragih; Benni Purba
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12310

Abstract

This study aims to analyze the role of green marketing in building brand image and encouraging purchasing decisions for products of MSMEs fostered by Rumah BUMN Kabanjahe. The background of this research is based on the increasing consumer awareness of environmental issues, which encourages business actors to implement environmentally friendly marketing strategies as a form of social responsibility and competitive advantage. This research employed a qualitative descriptive approach. Data were collected through in-depth interviews, observation, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, supported by source, method, and time triangulation to ensure data validity.The results indicate that the implementation of green marketing at Rumah BUMN Kabanjahe is carried out through the use of environmentally friendly materials, simpler and reduced plastic packaging, consumer education regarding environmental awareness, and sustainability-based promotional strategies. These efforts contribute to the formation of a positive brand image as environmentally responsible and socially conscious products. A strong brand image subsequently influences both emotional and rational aspects of consumer purchasing decisions, leading to increased trust, loyalty, and buying interest in MSME products. Therefore, green marketing plays a significant role in strengthening brand image and promoting sustainable purchasing decisions. by Rumah BUMN Kabanjahe
Peran Rumah BUMN Kabanjahe dalam Pengembangan UMKM di Kabupaten Karo Aikel Harapenta Sembiring; Frans Antoni Sihite; Ingan Ukur Br Sitepu; Benni Purba
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12411

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting regional economic growth and improving community welfare. However, many MSME actors still face various challenges, including limited managerial skills, low digital literacy, restricted access to capital, and ineffective product marketing. To address these issues, the government through the Ministry of State-Owned Enterprises (SOEs) established the Rumah BUMN program as a center for MSME empowerment and development. This study aims to analyze the role of Rumah BUMN Kabanjahe in the development of MSMEs in Karo Regency, as well as to identify the programs, strategies, and obstacles encountered in its implementation. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving the management of Rumah BUMN Kabanjahe and MSME participants. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that Rumah BUMN Kabanjahe plays an important role in MSME development through training programs, business mentoring, facilitation of digital marketing, and access to information on business financing. These initiatives have contributed to improving human resource capacity, business productivity, and market access for MSMEs. Nevertheless, several obstacles remain, such as limited participation of MSME actors, low digital literacy, and inadequate supporting facilities. Therefore, strengthening sustainable development programs and enhancing collaboration among Rumah BUMN, local government, and related stakeholders are necessary to ensure optimal and sustainable MSME development in Karo Regency.
PENGARUH KOMPETENSI SUMBER DAYA MANUSIA DAN PENGELOLAAN KEUANGAN TERHADAP KINERJA UMKM BINAAN RUMAH BUMN KABANJAHE Milawati Br Ginting; Frans Antoni Sihite; Benni Purba; Calvin Simarmata; Cindy Indah Sari Br Silaban
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1590

Abstract

Permasalahan utama yang diangkat dalam penelitian ini adalah masih rendahnya kompetensi pelaku UMKM dalam aspek manajerial serta belum optimalnya praktik pengelolaan keuangan, seperti pencatatan, pengendalian arus kas, dan pemisahan keuangan pribadi dan usaha. Kondisi ini berpotensi menghambat peningkatan kinerja usaha, baik dari segi pertumbuhan omzet, laba, maupun daya saing. Penelitian ini menggunakan pendekatan kualitatif dengan metode survei. Data primer diperoleh melalui penyebaran kuesioner kepada UMKM binaan Rumah BUMN Kabanjahe. Variabel independen dalam penelitian ini adalah kompetensi SDM dan pengelolaan keuangan, sedangkan variabel dependen adalah kinerja UMKM. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji pengaruh parsial dan simultan antar variabel. Hasil yang diharapkan dari penelitian ini adalah diperolehnya bukti empiris mengenai pengaruh kompetensi SDM dan pengelolaan keuangan terhadap kinerja UMKM. Selain itu, penelitian ini diharapkan dapat memberikan kontribusi praktis bagi pengelola Rumah BUMN dalam merancang program pembinaan yang lebih efektif, serta menjadi referensi akademik dalam pengembangan ilmu akuntansi dan manajemen khususnya terkait penguatan UMKM. Luaran penelitian yang ditargetkan adalah publikasi artikel ilmiah pada jurnal nasional terindeks Sinta, serta rekomendasi kebijakan bagi pengembangan UMKM berbasis peningkatan kualitas SDM dan pengelolaan keuangan.
Co-Authors Adrial Falahi Aikel Harapenta Sembiring Albert Jerico Sembiring Pandia Anisa Sitepu Beby Masitho Batubara Benni Purba Benni Purba Calvin Simarmata Cindy Indah Sari Br Silaban Conie Nopinda Br Sitepu Dalimunthe, Ritha F. Diki Febrianto Marbun Eikhel Suramana Barus Fajar Pasaribu Fathin Abdullah Ginting , Ace Vilisia Br Ginting, Madu Malla Br Ginting, Sriyanwarisa Br Harkendy Tarigan Hery Syahrial Hutasuhut Julianto Indra Muda Ingan Ukur Br Sitepu Josua Sitanggang Julianto Hutasuhut Lubis, Syaiful Bahri Martauli, Elvin Desi Melky Sedek Surbakti Menanti Br Sembiring Milawati Br Ginting Moreta, Siska Muhammad Rahmat Mutholib, Mutholib Nurita Sembiring Oby Heber Eginta Tarigan Pakpahan, Yunita Purba, Benni Rahmat Muhammad Rayani Saragih Sabrina, R. Sekali, Hagai Bastanta Karo Siddik Ega WARUWU, KHAMO Yunita Eriyanti Pakpahan, Yunita Eriyanti Yunita Pakpahan