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All Journal Jurnal Studi Manajemen Organisasi Sains Manajemen:Jurnal Manajemen UNSERA Banque Syar'i : Jurnal llmiah Perbankan Syariah JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Manajemen Bantenese Jurnal Pengabdian Masyarakat Jurnal Riset Bisnis dan Manajemen Ilomata International Journal of Management International Journal of Economics, Management, Business, and Social Science ARRUS Journal of Social Sciences and Humanities Jurnal Bina Bangsa Ekonomika Jurnal Keuangan dan Perbankan(KEBAN) Dinamika Smart Society: Community Service and Empowerment Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Akuntansi Manajemen (JAKMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics, Entrepreneurship, Management Business and Accounting Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Journal of Management and Informatics Jurnal Pengabdian Masyarakat dan Riset Pendidikan In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Green Inflation: International Journal of Management And Strategic Business Leadership Fundamentum: Jurnal Pengabdian Multidisiplin Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism Jurnal Pengabdian Masyarakat Indonesia
Yoga Adiyanto, Yoga
Serang Raya University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Loan To Deposit Ratio, Net Profit Margin, And Return On Equity, On Stock Returns And Exchange Rates As Moderating Variables In The Banking Sub-Sector On The Southeast Asian Stock Exchange Sunaryo, Deni; Adiyanto, Yoga; Sa’diyah, Halimatu
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 1 No. 2 (2022): Januari-Juni
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jkk.v1i2.4002

Abstract

This study aims to determine the effect of Loan to Deposit Ratio, Net Profit Margin and Return on Equty on stock returns with Exchange Rate as a moderating variable. This research uses the object of the banking sub-sector companies in Southeast Asia for the period 2012-2019. The data collected is secondary data with the documentation method in the form of the company's annual report. The analytical tool used to test the hypothesis is IBM SPPS V21. The sampling method used in this study used the Purposive Sampling Technique and obtained 10 companies with a sample of 80 sample data. The analytical techniques used are descriptive statistical analysis, classical assumption test, moderated regression analysis (MRA), multiple linear regression, partial test (t test), and simultaneous test (f test). The results of this study partially conclude that Loan To Deposit Ratio (LDR) has no significant effect on Stock Return, Net Profit Margin (NPM) has no significant effect on Stock Return, and Return On Equity (ROE) has no significant effect on Stock Return. The results of the study simultaneously showed that the Fcount value was 2.891 and Ftable 2.85, meaning that Fcount > Ftable or a significance value of 0.048 <0.05. Thus, Loan To Deposit Ratio (LDR), Net Profit Margin (NPM), and Return On Equity (ROE) simultaneously have a significant effect on Stock Return. The results of the Moderated Regression analysis (MRA) research show that the exchange rate does not moderate the Loan To Deposit Ratio (LDR) on stock returns, and the exchange rate does not moderate the net profit margin (NPM) on stock returns, the exchange rate does not moderate the return on equity (ROE). to Stock Return.
The Future of Virtual Shopping Assistants : AI-Powered Solutions for a Personalized Marketplace Experience Yoga Adiyanto
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i2.323

Abstract

The advancement of artificial intelligence (AI) technology has transformed the paradigm of shopping experiences on e-commerce platforms. This article examines the future of AI-powered virtual shopping assistants designed to provide personalized solutions in the digital marketplace experience. Virtual shopping assistants, driven by technologies such as chatbots, voice assistants, and machine learning, enable consumers to receive more relevant product recommendations and a shopping experience tailored to their preferences. This study aims to explore how the implementation of AI-powered virtual shopping assistants can enhance customer loyalty, sales conversion, and consumer satisfaction in online marketplaces. Using a mixed-method approach involving in-depth interviews and quantitative surveys, the research identifies consumer perceptions of this technology and its impact on their purchasing decisions. Findings reveal that consumers who engage with AI-powered virtual shopping assistants report more personalized and satisfying shopping experiences, contributing to increased loyalty and sales conversion for e-commerce platforms. This article provides practical insights for marketplace managers to optimize the use of AI in creating more personalized and responsive shopping experiences. Furthermore, this research opens opportunities for further exploration of AI integration across various digital shopping channels.
The Effect of Store Atmosphere (Store Mobile) and Location on Consumer Buying Interest In Building Store Sumber Intan In – Pulo Ampel District Adiyanto, Yoga
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.33

Abstract

This study aims to determine the effect of Store Atmosphere (Store Atmosphere), Location on Consumer Buying Interest at the Sumber Intan Building Store in Pulo Ampel District. The research was conducted using a survey method, the sample used was 100 respondents using accidental sampling. The study was conducted at the Sumber Intan Store from April 23 to July 17, 2019. Data were collected using a questionnaire and analyzed using SPSS version 24. Based on the results of the study, it can be concluded that: 1) there is a significant effect between Store Atmosphere and Interests Consumer Buying, 2) there is a significant influence between Location and Consumer Buying Interest, and 3) there is a significant influence between Store Atmosphere (Store Atmosphere) and Location on Consumer Buying Interest.
Navigating Consumer Trust in the Era of AI-Driven Digital Advertising Yoga Adiyanto
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.204

Abstract

The development of artificial intelligence (AI) has significantly changed the digital advertising landscape. However, consumer trust in the use of AI in digital advertising is a crucial issue to understand. This study aims to analyze the influence of perceived intelligence, transparency, and personalization of AI-based advertising on consumer trust levels. Using a quantitative approach through a survey of 500 respondents who are active social media users in Indonesia, the data were analyzed using Structural Equation Modeling (SEM). The results of the study indicate that perceived intelligence and transparency have a significant positive influence on consumer trust, while personalization has a moderate influence. These findings provide theoretical contributions to the digital marketing literature and provide practical guidance for marketers in designing AI-based advertising strategies that are trusted by consumers.
Transforming Plastic Waste into Ecobricks : Case Study at MAS Al Hidayah, Serang Regency Deni Sunaryo; Yoga Adiyanto; Dhany Isnaeni Darmawan; Hamdan Hamdan; Ahmad Firdaus
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 2 (2025): Mei : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i2.743

Abstract

This community service activity aims to increase students' awareness of plastic waste management by utilizing the bottle ecobrick method. The community service was carried out on April 28, 2025 at the Al Hidayah Private Islamic High School (MAS), Sukaratu Village, Cikeusal District, Serang Regency. This activity was attended by 112 students from classes 11A, 11B, 11C, and 11D. The implementation of the activity was carried out by Lecturers Deni Sunaryo and Yoga Adiyanto from Serang Raya University (UNSERA), with the assistance of KKM students group 50-2025. The methods used include socialization, ecobrick making training, and student participation evaluation. The results of the activity showed that students were able to understand the concept of ecobricks and produce bottle ecobricks that can be used for various purposes. This activity is expected to be the first step in managing plastic waste in the school environment.
Hospital System Management and Efficiency: Management Strategy, Digitalization, and Funding Perspectives Sunaryo, Deni; Yoga Adiyanto; Yoebrilianti, Anggit
Sains Manajemen: Jurnal Manajemen Unsera Vol. 10 No. 2 (2024): Sain Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v10i2.10076

Abstract

AbstrakTujuan: Artikel ini bertujuan untuk mengeksplorasi peran digitalisasi, model pembiayaan inovatif, efisiensi operasional, dan pengembangan infrastruktur dalam meningkatkan keberlanjutan dan kualitas layanan rumah sakit. Analisis ini juga mencakup identifikasi tantangan utama dan peluang strategis dalam pengelolaan sistem kesehatan global.Metode: Kajian literatur ini dilakukan dengan metode scoping review, menggunakan 9 dokumen penelitian yang membahas pengelolaan rumah sakit, digitalisasi, efisiensi biaya, dan pembiayaan kesehatan. Analisis difokuskan pada tren terkini, implementasi strategi, serta kekosongan penelitian untuk memberikan wawasan yang menyeluruh.Hasil: Studi ini menemukan bahwa implementasi teknologi seperti Electronic Medical Records (EMR) dan Internet of Medical Things (IoMT) memberikan dampak signifikan dalam meningkatkan efisiensi operasional dan pengambilan keputusan klinis. Selain itu, model pembiayaan seperti Pay-for-Performance (P4P) dan pendekatan manajemen strategis seperti Lean Management mampu mengurangi pemborosan sumber daya dan meningkatkan kualitas layanan kesehatan.Kontribusi: Artikel ini memberikan kontribusi dengan menyoroti pentingnya investasi strategis dalam teknologi digital dan penerapan model pembiayaan berbasis hasil. Selain itu, penelitian ini menekankan perlunya pendekatan holistik dalam pengembangan infrastruktur kesehatan untuk memastikan keberlanjutan operasional rumah sakit, terutama di negara berkembang.Kata Kunci: Digitalisasi kesehatan, efisiensi operasional, Pay-for-Performance, Lean Management, pengelolaan rumah sakit.
The Influence Of Food And Beverage Product Marketing On Consumer Purchasing Interest (Case Study Of Eight-Mart & Canteen In Serang City) Yoga Adiyanto
Brilliant International Journal Of Management And Tourism Vol. 3 No. 3 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2428

Abstract

Marketing cannot be separated from the term marketing mix, which includes place, product, price and promotion. Eight Mart & Canteen is one of the Minimarkets & Canteens that implements this marketing mix strategy with the aim of attracting consumer buying interest so that these consumers can accelerate and improve the development of Minimarkets & Canteens and ultimately increase income turnover. This type of research is field research research ), which is quantitative correlational in nature, because it attempts to find out whether or not there is a causal relationship between the influence of the independent variable and the dependent variable. Data collection techniques in this research used interviews, distributing questionnaires and documentation. The interview technique used was unstructured interviews conducted with employees and managers of Eight Mart & Canteen. The questionnaire was distributed to 67 respondents using a Likert scale measurement. Meanwhile, documentation is used to complete research data to make it easier to study in depth. Documentation in the form of collecting brochures and menu lists at Eight Mart & Canteen. The research results show that the t test calculation shows that the t count is greater than the t table (2.597 > 2.000) so that the null hypothesis (H0) is rejected, and the alternative hypothesis (Ha) is accepted. With the alternative hypothesis accepted, it can be said that the marketing variable (X) has a significant effect on consumer buying interest (Y). The marketing regression coefficient value (X) is 0.431. This shows that the regression coefficient is positive.
Optimalisasi Pelatihan Daur Ulang Sampah Menjadi Gelar Karya di SD Negeri Purwakarta Cilegon Deni Sunaryo; Berliana Febriyanti; Dian Denta Alumi; Fahaina Izzatul Jannah; Ratu Bintang Apriliani; Yoga Adiyanto; Dhany Isnaeni Darmawan
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2024): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i2.218

Abstract

Waste is one of the biggest environmental problems in Indonesia. Based on data from the 2014 Central Statistics Agency (in Angga & Djunaidi, 2017) it shows that Indonesia produces around 187.2 million tons of waste / year and is in second place as the largest waste producer in the world. Waste not only comes from households but also from the school environment. If this waste is left unchecked, it can cause disease. This large amount of waste is also caused by people's lack of concern for the environment. Therefore, it requires an appropriate management strategy, one of which is through recycling. The waste recycling training aims to increase knowledge of dealing with plastic waste and develop the creativity of Purwakarta State Primary School teachers so that they are able to process waste into learning media as well as capital for students to understand learning more easily through waste recycling training. Implementation methods include environmental observation, problem identification, determining service activities, coordinating service activities with prospective participants, implementing training. The waste recycling training activity has been successful and running smoothly, able to develop creativity and increase teachers' knowledge regarding waste managent.
Risk Financing Transfers and Risk Retention : A Semantic Literature Analysis for Financial Stability Deni Sunaryo; Yoga Adiyanto; Iffah Syarifah; Salwa Dita; Diana Salsa Bella
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.33

Abstract

The increasingly dynamic global financial landscape demands effective risk management strategies to ensure financial stability and institutional sustainability. Two critical approaches, risk financing transfers and risk retention, offer complementary solutions. Risk financing transfers allow institutions to redistribute financial risks to third parties through mechanisms such as securitization and Credit Risk Transfers (CRTs), improving market efficiency. In contrast, risk retention emphasizes accountability by require institutions to retain a portion of the risks, fostering market discipline and investor confidence.This study employs a Semantic Literature Review (SLR) to analyze the interaction between these approaches, focusing on mechanisms like securitization, contract design, and macroprudential policies. By reviewing ten peer reviewed articles published between 2015 and 2024, key themes and challenges related to systemic risks, moral hazards, and regulatory gaps are identified. Thematic analysis, supported by tools like NVivo, reveals the potential of these mechanisms to enhance financial stability when implemented within a robust regulatory framework.The results highlights that while risk financing transfers increase flexibility and market efficiency, they May exacerbate moral hazards without sufficient risk retention. Macroprudential policies and accurate risk pricing is crucial in addressing systemic risks, particularly in sectors like shadow banking and climate vulnerable regions. The study also underscore the importance of transparent contract design and the integration of innovative tools, such as geospatial data and machine learning, to support fair and efficient risk distribution.In conclusion, balancing market efficiency and systemic risk mitigation is imperative.While​ risk retention strengths accountability and oversight, effective integration with risk financing transfers is necessary to create a sustainable and resilient financial system.This​ review provides valuable insights for policy makers and practitioners in addressing emerging financial challenges.
A Comprehensive Approach to Financial Risk Management: Analysis of Regulation, Innovation and Sustainability Through Semantic Literature Reviews Mughni Lestari; Bagas Febriyanto; Novita Sari Marbun; Deni Sunaryo; Yoga Adiyanto
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.27

Abstract

Financial risk management is an important element in maintaining global economic stability. This study explores the relationship between regulation, technological innovation, and sustainability as three main pillars in modern financial risk management. Using the Semantic approach Literature Review (SLR), this study analyzes the literature from 50 selected scientific articles published between 2018 and 2024. The results of the study show that regulations such as Solvency II and IFRS 17 strengthen transparency and accountability, while innovative technologies such as parametric insurance and resilience bonds increase the efficiency of risk management. In addition, sustainability, which is realized through initiatives such as green insurance and sharia insurance, is a key pillar in mitigating systemic risk.However, the study identified a number of challenges, including fragmentation of regulations across countries, limited access to technology in developing countries, and moral hazard in implementing sustainability. To overcome these obstacles, a collaborative strategy involving governments, the private sector, and the international community is needed to harmonize global regulations, strengthen technology infrastructure, and improve technology and sustainability literacy. This study contributes to presenting a comprehensive financial risk management framework by recommending strengthening the synergy between regulation, technology, and sustainability. This study also provides practical guidance to address global challenges in financial risk management, while also providing a basis for further in-depth research on specific sectors, geographic regions, and the integration of technology and sustainability.
Co-Authors Abdul Fatah Achmad Fazi Alam Achmad Fazi Alam Ahmad Firdaus Ahmad Firdaus Ahmad Firdaus, Ahmad Ahmad Mara Sampurna Ahmad Zainuri Andi Yusuf andi Andre Maulana Auroh, Yusrotul Bagas Febriyanto Berliana Febriyanti Berliana Febriyanti Deni Sunaryo, Deni Denny Kurnia, Denny Deny Sunaryo Dewi Indah Dhanny Isnaeni Darmawan Dian Denta Alumi Dian Maulita, Dian Diana Salsa Bella Dr. Dhany Isnaeni D., S.E., M.M.1), Linda Daniati Melinda, S.S., M.Si.2) Ega Violita Entis Haryadi Entis Haryadi Fachri, Saeful Fahaina Izzatul Jannah Fatin Nabila Ghina Laila Hamdan Hamdan Hamdan Hamdan Hamdan Hamdan, Hamdan Hickmatullah, Iman Ibrahim, Mukdad Iffah Syarifah Iman Hickmatullah Iman Hickmatullah Indri, Dessy Dwi Jaja Suteja Khofin, Kiki Killah Eneng Killah Kuswandi, Dadi Leonardo Sari, Avid Masitoh, Martina Rahmawati Mayrinda Dwita Mona Fitriyani Mughni Lestari Muhamad Suhaemi Muhamad Suhaemi Mukdad Ibrahim Nabila Zahra Auliya Novita Sari Marbun Nurhayani nurhayani Nurhayani, Nurhayani Quraysin, Icin Ratu Bintang Apriliani Rindi Wahyuni Sa’diyah, Halimatu Salwa Dita Sampurna, Ahmad Mara Santi Octaviani Sarmauli, Fransiska Sa’diyah, Halimatu Sutira, Andri Syaeful Bahri Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Wiranto, Edy Yana Suryana Suryana Yoebrilianti, Anggit Yuda Supriatna Yuda Supriyatna Yusrotul Auroh