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All Journal Jurnal Studi Manajemen Organisasi Sains Manajemen:Jurnal Manajemen UNSERA Banque Syar'i : Jurnal llmiah Perbankan Syariah JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Manajemen Bantenese Jurnal Pengabdian Masyarakat Jurnal Riset Bisnis dan Manajemen Ilomata International Journal of Management International Journal of Economics, Management, Business, and Social Science ARRUS Journal of Social Sciences and Humanities Jurnal Bina Bangsa Ekonomika Jurnal Keuangan dan Perbankan(KEBAN) Dinamika Smart Society: Community Service and Empowerment Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Akuntansi Manajemen (JAKMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics, Entrepreneurship, Management Business and Accounting Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Journal of Management and Informatics Jurnal Pengabdian Masyarakat dan Riset Pendidikan In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Green Inflation: International Journal of Management And Strategic Business Leadership Fundamentum: Jurnal Pengabdian Multidisiplin Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism Jurnal Pengabdian Masyarakat Indonesia
Yoga Adiyanto, Yoga
Serang Raya University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Risk Management and Its Influence on Corporate Performance: A Systematic Literature Review Approach Deni Sunaryo; Yoga Adiyanto; Ega Violita; Fatin Nabila; Killah Eneng Killah
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.63

Abstract

Objective: This study investigates the critical role of risk management practices in enhancing corporate performance, with a specific focus on financial institutions and manufacturing sectors. The research aims to uncover how effective risk management contributes to organizational resilience, operational efficiency, and long-term sustainability.Methodology: A Systematic Literature Review (SLR) methodology was employed to analyze 11 peer-reviewed academic articles published between 2015 and 2023. The selected studies were drawn from reputable databases such as Scopus and Web of Science, using predefined inclusion criteria. The analysis focused on identifying patterns, gaps, and emerging trends in risk management practices.Findings: The study reveals that robust risk management significantly enhances organizational resilience, mitigates exposure to financial and operational risks, and fosters improved corporate governance. Frameworks such as ISO 31000 and Enterprise Risk Management (ERM) are identified as pivotal in aligning risk management with strategic objectives, thereby driving sustainable growth.Contribution: This research underscores the need for a unified and standardized risk management framework that addresses sector-specific challenges while promoting cross-industry applicability. Policymakers and industry leaders are urged to prioritize risk management as a strategic imperative, especially in times of crisis.
Brand Image and Purchase Decisions: Consumer Social Values in Green Marketing Adiyanto, Yoga; Ibrahim, Mukdad; Dharmawan, Dhany Isnaeni; Khofin, Kiki; Sunaryo, Deni
JURNAL STUDI MANAJEMEN ORGANISASI Vol 22, No 2 (2025): 2025
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v22i2.72674

Abstract

This study examines the relationship between brand image, consumer social values, and purchase decisions within the context of green marketing for electric motorcycles. Specifically, it explores how the Indonesian government’s vision for environmental sustainability aligns with consumer values and influences their purchase behavior. The research employs both qualitative and quantitative methods, collecting data through surveys and in-depth interviews to understand the key drivers behind consumer purchasing decisions for electric motorcycles in Indonesia. Findings indicate that consumers are increasingly considering environmental impact, alongside brand image, when making purchase decisions. Moreover, government policies promoting green initiatives further enhance consumer willingness to engage with electric motorcycle brands. This paper offers valuable insights for marketers looking to leverage green marketing strategies in the rapidly growing electric vehicle sector in Indonesia.
ASSISTANCE FOR YOUTH GENERATION BASED ON THE PREPARATION OF SIMPLE FINANCIAL STATEMENTS ON MSMEs IN DRANGONG TAMAN KOTA SERANG Syamsudin Syamsudin; Entis Haryadi; Yoga Adiyanto
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 3 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v1i3.596

Abstract

The purpose of this dedication for the Young Generation is to provide assistance and counseling to individuals or small entrepreneurs, especially micro and small MSMEs in Drangong Taman Kota Serang about practical and simple knowledge about managing simple finances in accordance with the principles of financial management. The research method used is the classical method with a discussion approach, question and answer, and simulation with the intention that the material can be well received by partners. It is hoped that after this service program is carried out, the participants will have the knowledge and insight as small entrepreneurs who are skilled in managing finances and are also able to look for opportunities to increase family finances as a provision to improve their standard of living for the better.
Brand Awareness & Brand Image: Key Point Coffee's Success in Influencing Purchasing Decisions in Serang City Yoga Adiyanto; Dhany Isnaeni Darmawan; Deni Sunaryo; Iman Hickmatullah; Achmad Fazi Alam
Smart Society Vol. 5 No. 1 (2025): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v5i1.664

Abstract

The coffee industry in Indonesia, particularly in Serang City, has shown significant growth in recent years. This growth is driven by an increasing interest among the public in coffee as a lifestyle, as well as the emergence of various coffee brands, including Point Coffee, which has managed to maintain its position despite facing increasingly fierce competition. This study aims to analyze the influence of brand use and brand image on consumer purchasing decisions of Point Coffee in Serang City. This study uses a quantitative approach with a survey method, where primary data is collected through questionnaire distributed to consumers. Data analysis was carried out using Structural Partial - based Equation Modeling (SEM). Least Squares (PLS). The results of the study show that the brand use and brand image has a significant influence on purchasing decisions. Brand image was found to have more dominant influence than brand use in influencing purchasing decisions.These findings provide important insights for Point Coffee in development more effective marketing strategies, with a focus on strengthening brand image and increasing brand exposure in the market. This study also contribute to the development of literature on the influence of brand use and brand image in the coffee industry sector, especially in non-metropolitan areas.
The Impact of Organizational Commitment, Flexibility, and Autonomy on Performance: JD-R-GROW Framework Syaeful Bahri; Ahmad Zainuri; Yoga Adiyanto
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 3 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4968

Abstract

Purpose: This study investigates the influence of Organizational Commitment (X1), Workplace Flexibility (X2), and Work Autonomy (X3) on Employee Performance (Y), with Job Engagement (Z) acting as a moderating factor, within the context of the JD-R-GROW Framework at Dinas Kesehatan Provinsi Banten. Methodology/Approach: A quantitative research design was employed, with 141 respondents from Dinas Kesehatan Provinsi Banten. Structural equation modeling (SEM) using SmartPLS 3.0 was used to test the direct, moderating, and indirect effects of the variables. Results: All three independent variables (X1, X2, and X3) had significant positive effects on employee performance (Y). Job engagement (Z) significantly moderated and mediated the relationship between these organizational factors and employee performance. Conclusions: This study confirms that organizational commitment, workplace flexibility, and work autonomy positively influence employee performance, with job engagement playing a critical role in amplifying these effects. Limitations: The cross-sectional design and focus on a single healthcare organization limit generalizability. Future studies should employ longitudinal designs and include multiple organizations to enhance their external validity. Contributions: This study provides insights into how healthcare organizations can improve employee performance by fostering organizational commitment, offering workplace flexibility, and increasing work autonomy, while also focusing on enhancing job engagement.
Marketing Strategies for Traditional Batik Products: A Case Study of Baduy Batik Dhany Isnaeni Darmawan; Yoga Adiyanto; Deni Sunaryo; Achmad Fazi Alam; Iman Hickmatullah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1055

Abstract

Purpose – The purpose of this study is to analyze and formulate effective marketing strategies for Baduy Batik as a traditional cultural product in the contemporary fashion market while maintaining its cultural authenticity. The study examines the internal and external factors influencing the marketing performance of Baduy Batik and identifies strategic approaches to enhance its competitiveness. Design/methodology/approach – This study employs a qualitative case study approach. Data were collected through in-depth interviews with Baduy Batik artisans, business actors, and consumers. The collected data were analyzed using SWOT analysis to identify the key strengths, weaknesses, opportunities, and threats affecting the marketing of Baduy Batik and to formulate appropriate marketing strategies. Findings/Results – The findings indicate that the distinctive cultural identity of Baduy Batik represents its primary competitive advantage in the fashion market. However, limited market access, insufficient promotional activities, and consumer perceptions of Baduy Batik as an overly traditional product remain significant challenges. The study proposes an integrated marketing strategy that combines cultural storytelling, social media marketing, e-commerce utilization, and collaboration with fashion designers to expand market reach while preserving the traditional values embedded in the product. Originality/Value – This study contributes to the literature by demonstrating how traditional cultural products can adapt to contemporary market dynamics through innovative yet culturally sensitive marketing strategies. It also provides practical insights for artisans, policymakers, and business practitioners seeking to balance commercial development with the preservation of local cultural heritage.
Optimalisasi Sumber Pendapatan Negara: Peran SOE Dividen dan Peningkatan Penerimaan Pajak dalam Manajemen Keuangan Pemerintah Deni Sunaryo; Yoga Adiyanto; Dhany Isnaeni Dharmawan; Hamdan Hamdan; Yana Suryana Suryana
Sains Manajemen: Jurnal Manajemen Unsera Vol. 11 No. 2 (2025): Sains Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v11i2.11793

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis kontribusi Badan Usaha Milik Negara (BUMN) dan pajak terhadap pendapatan negara Indonesia serta mengevaluasi kebijakan optimalisasi pendapatan negara melalui kedua sektor tersebut. Dengan menggunakan pendekatan kuantitatif dan kualitatif, penelitian ini menganalisis kontribusi BUMN dan sektor pajak terhadap total pendapatan negara selama tahun anggaran 2025. Metode kuantitatif berupa analisis regresi digunakan untuk mengukur pengaruh sektor BUMN dan pajak terhadap pendapatan negara, sementara metode kualitatif digunakan untuk memahami kebijakan fiskal yang mendasari strategi optimalisasi kedua sektor ini. Data yang digunakan diperoleh dari Kementerian Keuangan, laporan tahunan BUMN, dan Direktorat Jenderal Pajak. Hasil penelitian menunjukkan bahwa kontribusi dividen BUMN dan penerimaan pajak terus meningkat, meskipun masih terdapat tantangan besar, seperti ketidakpatuhan pajak di sektor informal dan UMKM serta efisiensi pengelolaan BUMN yang perlu ditingkatkan. Rekomendasi yang dihasilkan meliputi kebijakan untuk memperluas basis pajak dengan mengintegrasikan sektor informal dan UMKM, serta mendorong BUMN untuk meningkatkan efisiensi operasional dan transparansi pengelolaan aset. Penelitian ini juga membandingkan kebijakan fiskal Indonesia dengan negara lain yang memiliki sistem perpajakan dan pengelolaan BUMN yang lebih efisien, sehingga dapat memberikan wawasan bagi perbaikan kebijakan fiskal di Indonesia. Kata Kunci BUMN, pajak, pendapatan negara, kebijakan fiskal, optimalisasi.   AbstractThis study aims to analyze the contribution of State-Owned Enterprises (SOEs) and taxation to Indonesia’s state revenue and to evaluate policies for optimizing state revenue through these two sectors. Using both quantitative and qualitative approaches, the research examines the contribution of SOEs and the tax sector to total state revenue during the 2025 fiscal year. The quantitative method employs regression analysis to measure the influence of the SOE and tax sectors on state revenue, while the qualitative method is used to understand the fiscal policies underlying the strategies for optimizing these two sectors. The data are obtained from the Ministry of Finance, SOE annual reports, and the Directorate General of Taxes. The results show that contributions from SOE dividends and tax revenues continue to increase, although significant challenges remain, such as tax non-compliance in the informal sector and among micro, small, and medium enterprises (MSMEs), as well as the need to improve the efficiency of SOE management. The recommendations include policies to broaden the tax base by integrating the informal sector and MSMEs, and encouraging SOEs to enhance operational efficiency and transparency in asset management. This study also compares Indonesia’s fiscal policies with those of other countries that have more efficient tax systems and SOE management, thereby providing insights for improving fiscal policy in Indonesia. KeywordsState-Owned Enterprises (SOEs), taxation, state revenue, fiscal policy, optimization.
Pembuatan Tong Sampah dan Sosialisasi Penerapan Pengelolaan Sampah di Kelurahan Panggungjati Kecamatan Taktakan Kota Serang : Pengabdian Deni Sunaryo; Hamdan; Yoga Adiyanto; Dhany Isnaeni Dharmawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.7675

Abstract

Permasalahan sampah rumah tangga masih menjadi salah satu isu lingkungan yang memerlukan penanganan berbasis partisipasi masyarakat. Sampah yang tidak dikelola dengan baik dapat menimbulkan dampak negatif, seperti pencemaran lingkungan, bau tidak sedap, gangguan kesehatan, penyumbatan saluran air, serta menurunnya kualitas estetika lingkungan permukiman. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran warga Kelurahan Panggungjati Kecamatan Taktakan Kota Serang mengenai pentingnya pengelolaan sampah serta menyediakan sarana pendukung berupa tong sampah sederhana. Metode pelaksanaan kegiatan meliputi observasi awal, koordinasi dengan aparatur kelurahan dan masyarakat, pembuatan tong sampah, sosialisasi pemilahan sampah, praktik penerapan pengelolaan sampah, serta evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa masyarakat memberikan respons positif terhadap program ini. Pembuatan tong sampah membantu menyediakan fasilitas pembuangan sampah yang lebih tertata, sedangkan sosialisasi mampu meningkatkan pemahaman warga mengenai pemilahan sampah organik, anorganik, dan residu. Kegiatan ini juga mendorong terbentuknya perilaku peduli lingkungan melalui kebiasaan membuang sampah pada tempatnya dan mengurangi praktik pembuangan sampah sembarangan. Dengan demikian, program pengabdian ini berkontribusi dalam membangun kesadaran kolektif masyarakat untuk menciptakan lingkungan yang bersih, sehat, dan berkelanjutan di Kelurahan Panggungjati.
CONSUMER BEHAVIOR AND THE MEDIATING ROLE OF PURCHASE INTENTION IN ONLINE PURCHASE DECISIONS AMONG E-COMMERCE AND SOCIAL MEDIA USERS IN INDONESIA Yoga Adiyanto; Dewi Indah; Jaja Suteja; Mukdad Ibrahim
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.42283

Abstract

This study examines the effects of perceived ease of use, trust, perceived risk, information quality, and social media influence on online purchase decisions in Indonesia, with purchase intention as a mediating variable. Using a quantitative survey approach, data were collected from 420 active e-commerce and social-media users and analyzed through Structural Equation Modeling (SEM). The findings indicate that perceived ease of use, trust, information quality, and social media influence positively affect purchase intention, while perceived risk negatively influences it. Purchase intention significantly drives online purchase decisions and mediates the relationships between the studied factors and purchase decisions. The model explains 62% of the variance in purchase decisions, demonstrating strong explanatory power. This study contributes to digital consumer behavior literature by emphasizing the strategic role of purchase intention and provides insights for businesses to enhance trust, user experience, information quality, and social-media marketing effectiveness.
Analysis of QRIS Payment System Financial Literacy and Financial Management Performance on the Development of MSMEs Hamdan Hamdan; Yoga Adiyanto; Deni Sunaryo
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1123

Abstract

Research purposes This is for analyze use system QRIS payments, literacy finance, performance management. Types of research This is descriptive quantitative, data collection using instrument study with those who have determined based on development theory between variable. Population in research This as many as 85 perpetrators businesses in the district Pandeglang and all over perpetrator as many as 85 business actors were created sample data observation. The data analysis method uses interpretation SPSS statistics 25. Research results show that QRIS, Literacy finance, Performance Management finance No influential or not impact to development MSME income in the sub-district Pandeglang. Recommendation for research Next, you can adding variables like variable satisfaction, attitude in use, motivation usage, and others so that expected results study the later can become donation thoughts and materials consideration so that you can increase use of QRIS. Implications Of these variables, financial literacy has the greatest influence on interest in using QRIS. Therefore, the government needs pay attention to and strengthen policies, especially in the field of financial literacy, as the main factor in increasing the interest of MSMEs and the public in using QRIS as a means of payment transactions.
Co-Authors Abdul Fatah Achmad Fazi Alam Achmad Fazi Alam Ahmad Firdaus Ahmad Firdaus Ahmad Firdaus, Ahmad Ahmad Mara Sampurna Ahmad Zainuri Andi Yusuf andi Andre Maulana Auroh, Yusrotul Bagas Febriyanto Berliana Febriyanti Berliana Febriyanti Deni Sunaryo, Deni Denny Kurnia, Denny Deny Sunaryo Dewi Indah Dhanny Isnaeni Darmawan Dian Denta Alumi Dian Maulita, Dian Diana Salsa Bella Dr. Dhany Isnaeni D., S.E., M.M.1), Linda Daniati Melinda, S.S., M.Si.2) Ega Violita Entis Haryadi Entis Haryadi Fachri, Saeful Fahaina Izzatul Jannah Fatin Nabila Ghina Laila Hamdan Hamdan Hamdan Hamdan Hamdan Hamdan, Hamdan Hickmatullah, Iman Ibrahim, Mukdad Iffah Syarifah Iman Hickmatullah Iman Hickmatullah Indri, Dessy Dwi Jaja Suteja Khofin, Kiki Killah Eneng Killah Kuswandi, Dadi Leonardo Sari, Avid Masitoh, Martina Rahmawati Mayrinda Dwita Mona Fitriyani Mughni Lestari Muhamad Suhaemi Muhamad Suhaemi Mukdad Ibrahim Nabila Zahra Auliya Novita Sari Marbun Nurhayani nurhayani Nurhayani, Nurhayani Quraysin, Icin Ratu Bintang Apriliani Rindi Wahyuni Sa’diyah, Halimatu Salwa Dita Sampurna, Ahmad Mara Santi Octaviani Sarmauli, Fransiska Sa’diyah, Halimatu Sutira, Andri Syaeful Bahri Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Wiranto, Edy Yana Suryana Suryana Yoebrilianti, Anggit Yuda Supriatna Yuda Supriyatna Yusrotul Auroh