Article Per Year (5 Year)
p-Index From 2020 - 2025
2.837
P-Index
This Author published in this journals
All Journal Jurnal Studi Manajemen Organisasi Sains Manajemen:Jurnal Manajemen UNSERA JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Manajemen Ilomata International Journal of Management Ilomata International Journal of Management International Journal of Economics, Management, Business, and Social Science Jurnal Keuangan dan Perbankan(KEBAN) Dinamika Smart Society: Community Service and Empowerment Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business
Yoga Adiyanto, Yoga
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Brand Image and Purchase Decisions: Consumer Social Values in Green Marketing Adiyanto, Yoga; Ibrahim, Mukdad; Dharmawan, Dhany Isnaeni; Khofin, Kiki; Sunaryo, Deni
JURNAL STUDI MANAJEMEN ORGANISASI Vol 22, No 2 (2025): 2025
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v22i2.72674

Abstract

This study examines the relationship between brand image, consumer social values, and purchase decisions within the context of green marketing for electric motorcycles. Specifically, it explores how the Indonesian government’s vision for environmental sustainability aligns with consumer values and influences their purchase behavior. The research employs both qualitative and quantitative methods, collecting data through surveys and in-depth interviews to understand the key drivers behind consumer purchasing decisions for electric motorcycles in Indonesia. Findings indicate that consumers are increasingly considering environmental impact, alongside brand image, when making purchase decisions. Moreover, government policies promoting green initiatives further enhance consumer willingness to engage with electric motorcycle brands. This paper offers valuable insights for marketers looking to leverage green marketing strategies in the rapidly growing electric vehicle sector in Indonesia.
Co-Authors Ahmad Firdaus, Ahmad Alam, Achmad Fazi Auroh, Yusrotul Darmawan, Dhany Isnaeni Deni Sunaryo, Deni Denny Kurnia, Denny Dharmawan, Dhany Isnaeni Dian Maulita, Dian Fachri, Saeful Hamdan Hamdan Hamdan Hickmatullah, Iman Ibrahim, Mukdad Indri, Dessy Dwi Khofin, Kiki Kuswandi, Dadi Leonardo Sari, Avid Masitoh, Martina Rahmawati Nurhayani nurhayani Quraysin, Icin Sa’diyah, Halimatu Sampurna, Ahmad Mara Sarmauli, Fransiska Sa’diyah, Halimatu Sutira, Andri Wiranto, Edy Yuda Supriatna