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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmiah Dinamika Sosial Interdisciplinary Social Studies Jurnal Ilmu Komunikasi Petanda : Jurnal Ilmu Komunikasi dan Humaniora Journal of Public Representative and Society Provision Jurnal Pengabdian Kepada Masyarakat Riwayat: Educational Journal of History and Humanities Jurnal Bisnis dan Komunikasi Digital Journal Pemberdayaan Ekonomi dan Masyarakat CONVERSE Journal Communication Science Jurnal Dinamika Ilmu Komunikasi
Lathifa Prima Ghanistyana, Lathifa Prima
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Innovation in Cyber Public Relations at Grand Soll Marina Hotel Sari, Astika Puspita; Ghanistyana, Lathifa Prima; Ihsan, Mujahid Muhammad; Nurfadilah, Suci; deriyana, Yoris
Interdisciplinary Social Studies Vol. 4 No. 3 (2025): Regular Issue: April-June 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i3.844

Abstract

Public relations has undergone a major transformation in the digital era, with the rise of cyber public relations strategies that leverage online platforms to strengthen brand presence and customer engagement. This study focuses on identifying and analyzing the innovations in cyber public relations implemented by Grand Soll Marina Hotel. The main objective is to examine how digital communication strategies, such as the use of social media, website optimization, and influencer collaboration, contribute to the hotel’s public image and customer loyalty. This research adopts a qualitative descriptive approach through in-depth interviews with the hotel’s PR team, content analysis of digital platforms, and documentation studies. The findings reveal that Grand Soll Marina Hotel applies innovative cyber PR practices, including interactive Instagram content, integrated booking services via social media, and real-time customer feedback responses. These innovations not only enhance the hotel’s brand reputation but also create a more personalized and responsive relationship with its target audiences. The managerial implication suggests that continuous adaptation to digital trends is essential for the sustainability of PR strategies in the hospitality industry.
Analisis Semiotika Roland Barthes terhadap Representasi Visual dalam Poster Drama Korea Hospital Playlist Sasikirana, Aulia Nabila; Ghanistyana, Lathifa Prima; Fitria, Jihan; Purnama, Bakti
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.46941

Abstract

The advancement of visual media as a promotional tool extends beyond commercial advertising into the realm of health-themed entertainment. A notable example is the promotional poster of the Korean drama Hospital Playlist, which portrays the medical profession in a warm and emotionally resonant manner. This study aims to explore the visual meanings conveyed in the poster by applying Roland Barthes semiotic theory, which interprets signs through two levels of meaning: denotation and connotation. The research employs a descriptive qualitative method with visual semiotic analysis, focusing on elements such as clothing colors, facial expressions, lighting, and the visual composition of characters. The findings reveal that these visual elements collectively construct a representation of medical professionals as approachable, collaborative, and empatheticcontrasting with the traditionally serious and rigid portrayal of the medical field. The diversity in clothing colors symbolizes the unique traits of each character, while their expressions and gestures communicate themes of warmth and familial bonds. This study highlights how entertainment media can function as an effective tool for visual communication, shaping positive public perceptions of the medical profession, particularly among younger audiences.
IMPLEMENTASI THE CIRCULAR MODEL OF SOME DALAM PENGELOLAAN CYBER PUBLIC RELATIONS KEPOLISIAN DI ERA DIGITAL Pane, Marsito; Ghanistyana, Lathifa Prima; Affipah, Indira Lutfiatul; Cahyani, Rhegita Novia; Kartika , Sinta Widya
Jurnal Ilmiah Dinamika Sosial Vol 9 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v9i1.6125

Abstract

Penelitian ini mengeksplorasi pengelolaan akun Instagram @polresmetrotangerangkota dalam membangun kepercayaan publik melalui strategi komunikasi digital. Di era digital, institusi kepolisian perlu membangun komunikasi yang efektif, transparan, dan interaktif agar dapat menjangkau serta melibatkan masyarakat secara luas. Penelitian ini bertujuan untuk menganalisis bagaimana akun tersebut menerapkan strategi komunikasi berbasis The Circular Model of SoMe for Social Communication yang dikembangkan oleh Regina Luttrell, yang terdiri dari empat tahap utama: share, optimize, manage, dan engage. Penelitian ini menggunakan metode deskriptif kualitatif, dengan teknik pengumpulan data berupa wawancara mendalam, observasi konten Instagram, dan dokumentasi. Data dianalisis menggunakan pendekatan analisis isi serta dipetakan melalui analisis SWOT untuk mengevaluasi kekuatan dan tantangan strategi komunikasi digital yang diterapkan. Hasil penelitian menunjukkan bahwa akun @polresmetrotangerang telah secara efektif menerapkan keempat tahapan model SoMe: menyebarkan informasi secara konsisten (share), mengoptimalkan jangkauan melalui fitur Instagram seperti Stories, Reels, dan Live (optimize), mengelola interaksi secara aktif dengan tingkat engagement rate rata-rata 10% (manage), dan membangun keterlibatan publik melalui kolaborasi dengan influencer serta program interaktif seperti “Ngopi Kamtibmas” dan “Jumat Curhat” (engage). Implikasi praktis dari penelitian ini menegaskan bahwa media sosial dapat menjadi alat strategis bagi institusi kepolisian dalam membangun citra positif, meningkatkan transparansi, serta memperkuat hubungan yang harmonis dan partisipatif dengan masyarakat.
Strategi Cyber PR Membentuk Persepsi Masyarakat Terkait Reputasi Sosial Instagram PKS Khofifah Hana Nabilla; Ghanistyana, Lathifa Prima; Putri, Nasywa Amalia; Setiawan, Nazwa Fitri; Hayari, Selamitha
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4476

Abstract

The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.
Peningkatan Daya Saing UMKM Ramah Lingkungan melalui Pelatihan Kolaborasi Lokal Batusari Ghanistyana, Lathifa Prima; Khaeriah, Ade Siti
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v5i3.4195

Abstract

This study aims to explore the strengthening of MSMEs that have a positive impact on the environment in Batusari Village through collaborative training focused on sustainable economic development. In this context, strengthening MSMEs involves local entrepreneurs, village governments, and local communities, with the aim of increasing understanding and capabilities in running businesses that are oriented towards environmental sustainability. The training programme covers increasing awareness of environmentally friendly technology, sustainable business management plans, and the importance of cooperation in local economic development. For the research approach, a qualitative method with a case study design was used in Batusari Village, as this area has great potential in the SME sector that needs to be strengthened with environmentally friendly principles. The research results indicate that this training is effective in improving the management and technical skills of SME actors, as well as strengthening the relationship between business actors and the village government. These findings provide an important perspective for the development of more effective SME empowerment policies in other places, as well as encouraging the implementation of similar programmes that can support sustainable economic development in local communities.
The Influence of Cyber Public Relations Strategy on Consumer Trust of QRIS Users Melviana, Yunika; Ghanistyana, Lathifa Prima; Wahyuni, Anjelina Intan; Susanti, Dina; Utami, Ananda Halisya
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.645

Abstract

This research study aims to quantify the extent of impact of Cyber Public Relations strategies to the level of trust towards QRIS by digital consumers. QRIS (Quick Response Code Indonesian Standard) is a digital payment system whose payment technology is based on QR-code that users can scan via the mobile phone. QRIS is gaining momentum in the fast-growing digital environment since it is convenient, effective, and aligned with the cashless-society project in Indonesia. Cyber Public Relations strategies are online communication programs undertaken by an institution or company to develop an organizational image, consumer involvement, as well as create faith in their services. The current research is a quantitative study of Cyber PR strategy and the extent of confidence with QRIS that uses the survey research design and the population of 100 respondents who use digital services. The results reveal that Cyber Public Relations actions have a powerful impact on the trust of QRIS users. As a result, it can be thus concluded that successful use of digital communications through Cyber PR practices is invaluable in making good impressions and in establishing consumer beliefs in QRIS as a secure and reliable mode of digital payment.
Analisis Konstruksi Citra Maskulinitas pada Merek Perawatan Wajah Pria di Indonesia Satrio, Sello; Pratama, Alfian; Handayani, Widhia Seni; Ghanistyana, Lathifa Prima; Nurapriyanti, Tia
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6014

Abstract

The significant growth of the men's facial care market in Indonesia has triggered dynamic shifts that challenge the traditional hegemonic masculinity construction in the digital space. This study aims to deeply analyze how three prominent men's facial care brands (Kahf, MS Glow for Men, and Nivea Men) construct images of masculinity through their digital communication strategies, and to identify the patterns of meaning acceptance and negotiation by the audience. Employing a qualitative netnography approach, the core finding reveals that, instead of collapsing, hegemonic masculinity is locally negotiated, resulting in the conceptual model of Locally Negotiated Masculinity. This digital masculinity only accepts grooming practices through three strict justification mechanisms: Functional Justification (linking appearance as Professional Somatic Capital), Spiritual Justification (as Pious Consumption), and Non androgyny Boundary Negotiation which explicitly rejects the East Asian flower boy image. This model serves as a theoretical contribution to gender and digital communication studies in Southeast Asia, challenging Western metrosexual perspectives. The practical implication is that brands must integrate functional and spiritual narratives to legitimize the use of their products in this culturally sensitive market.
Peran Komunikasi dalam Program Aksi Pelajar terhadap Iklim 2024 menuju Net-Zero Emissions 2050 Sam’iyah, Sam’iyah; Ghanistyana, Lathifa Prima; Shahreza, Mirza
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5108

Abstract

Climate change has become a global issue that demands the active involvement of younger generations. In line with the 2050 Net Zero Emission target, the Central Leadership of Ikatan Pelajar Muhammadiyah (IPM), through its Environmental Affairs Division, organized the Aksi Pelajar untuk Iklim 2024 (Student Action for Climate 2024) as an effort to enhance student participation in climate change mitigation and adaptation. This study aims to analyze the implementation of the program, identify its challenges, and formulate strategic solutions to improve its effectiveness. The research employs a qualitative approach through in-depth interviews with central IPM leaders and participants, as well as observations during the kick-off event held in Kota Karang, Teluk Betung District, Bandar Lampung. The analysis refers to the Diffusion of Innovations Theory to understand how climate action ideas are disseminated among Muhammadiyah students. The findings indicate that the program effectively increases student awareness and participation and has the potential to shape agents of change in supporting the Net Zero Emission target. However, challenges remain in terms of coordination, funding, and program sustainability, which require further attention. Theoretically, this study strengthens the application of the Diffusion of Innovations Theory within the context of student-based environmental education. Practically, the findings provide recommendations for youth organizations and educational institutions in developing more inclusive, sustainable, and impactful climate action models.
Development Communication in Empowering Digital Santri Preneurs for Creative Economy at Asshidiqiyah Ghanistyana, Lathifa Prima; Rohmatunisa, Raden Nita; Fitriah, Afifah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5708

Abstract

This study aims to analyze the development communication patterns at Asshiddiqiyah Islamic Boarding School in West Jakarta, identify strategies for strengthening santri’s digital literacy and entrepreneurship, and formulate an applicable development communication model based on digital santri. The research employed a qualitative approach with a case study method through in-depth interviews, participatory observation, and focus group discussions (FGDs), allowing for an in-depth exploration of communication practices and barriers to technological access within the pesantren environment. The findings reveal that development communication is participatory and dialogical, involving caregivers, administrators, and santri from program planning to implementation. Strategies for strengthening digital literacy were carried out through a project-based curriculum, entrepreneurship training, provision of shared facilities, and the creation of a competitive ecosystem. The novelty of this research lies in the design of a development communication model for digital santri in the form of an Integrated Communication Matrix, which integrates hierarchical structures, Islamic values, and the creative participation of santri. This model fills the gap in the literature on pesantren-based development communication in the digital era and offers practical solutions to enhance literacy, economic independence, and the competitiveness of santri, while also being replicable in other pesantren.
Co-Authors Affipah, Indira Lutfiatul Alhabsy, Lutfi Amalia, Adinda Rizky Aryanti, Nabila Azizah, Mezaluna Awalia Nur Baehaki, Ahmad Baitillah, Nurul Budianto, Rangga Okta Cahyani, Rhegita Novia deriyana, Yoris Dina Susanti, Dina Eko Purwanto Elmaulana, Nabila Ariyanti Fitralisti, Aina Fitria, Jihan Fitriah, Afifah Handayani, Widhia Seni Haryati, Erni Hayari, Selamitha Ihsan, Mujahid Muhammad Ikram, Fadli Dzil Indriani, Marshella Hudzaifah Jelita, Syahla Rona Juliansa, Salsa Kartika , Sinta Widya Khaeriah, Ade Siti Khofifah Hana Nabilla Lasiyah, Hilyah Melviana, Yunika Mirza Shahreza Nikita Putri, Larasati Nurapriyanti, Tia Nurfadilah, Suci Pane, Marsito Pratama, Alfian Purnama, Bakti Putri, Marshanda Anggraini Putri, Nasywa Amalia Putri, Vivi Fahriyanti Rohmatunisa, Raden Nita Salsabila, Aurellia Sam’iyah, Sam’iyah Sari, Astika Puspita Sari, Dian Nurvita Sasikirana, Aulia Nabila Satrio, Sello Setiawan, Nazwa Fitri Shapira, Widyananda Taufik, Rian Utami, Ananda Halisya Wahyuni, Anjelina Intan Winarni, Isfia Dwi Yulianti, Resti Zahran, Abel Gita