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All Journal Jurnal Penyuluhan ANDHARUPA JOIV : International Journal on Informatics Visualization Jurnal Bahasa Rupa Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design KOPEMAS Jurnal Bahasa Rupa Jurnal Bahasa Rupa Journal of Social Entrepreneurship Theory and Practice
Rizki Yantami Arumsari
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PERANCANGAN STRATEGI DESIGN UNTUK MENINGKATKAN BRAND AWARENESS LB LIA Al Fikri, Rausan; Prabawa, Bijaksana; Arumsari, Rizki Yantami
eProceedings of Art & Design Vol. 13 No. 1 (2026): Februari 2026
Publisher : Telkom University

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Abstract

LB LIA sebagai lembaga kursus bahasa Inggris memiliki potensi besar dalammendukung peningkatan kemampuan berbahasa masyarakat. Namun, tantanganseperti minimnya strategi pemasaran digital, persepsi konvensional dari masyarakat,serta meningkatnya persaingan dengan lembaga kursus modern seperti EF danBritish Council membuat lembaga ini perlu melakukan inovasi. Penelitian inibertujuan untuk merancang strategi desain yang dapat meningkatkan brandawareness LB LIA agar lebih kompetitif dan relevan dengan kebutuhan generasimuda. Metode perancangan yang digunakan adalah Design Management Strategydengan pendekatan Design Thinking, yang terdiri dari tahapan empathize, define,ideate, prototype, dan test. Data dikumpulkan melalui wawancara, observasi, studipustaka, dan kuesioner dengan pendekatan kualitatif dan kuantitatif. Hasil analisismenunjukkan perlunya pembaruan identitas visual, peningkatan konten digital, danstrategi komunikasi yang konsisten. Rancangan solusi mencakup pembentukanidentitas merek baru, konten media sosial yang menarik, dan media promosi digitalyang interaktif. Strategi ini diharapkan mampu meningkatkan daya tarik LB LIA dimata audiens target serta memperkuat posisinya sebagai lembaga kursus bahasaInggris yang profesional, modern, dan adaptif terhadap perubahan zaman.Kata kunci: LB LIA, brand awareness, strategi desain, komunikasi merek.
Market Development and Differential Product Analysis for Business Sustainability of an SME in Moslem Fashion Industry Diena Yudiarti; Bijaksana Prabawa; Rizki Yantami Arumsari; Denta Aulia Farihah
Journal of Social Entrepreneurship Theory and Practice Vol. 3 No. 2 (2024): December
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v3i2.2116

Abstract

The diversity of creative industries provides benefits to society in general and business to foster creativity and innovation, which is supported by various natural and human resources. Of the 17 creative economy sub-sectors, fashion is developing rapidly, occupying the second position in contributing 18.15% of the total 75% PDM of the creative economy. The fashion industry’s growth in Bandung is quite high; however, it creates high market competition. For this reason, each fashion industry is competing to create innovation and uniqueness to differentiate each product and considers market development strategy as a strategy for the sustainability and growth of its business. Background of the research is the need for Y-Fashion design strategy. Y-Fashion (alias) is a fashion SMEs established in 2019 that has succeeded in producing a variety of products, and the owner decided to create a differentiation strategy for market development and product innovation as the purpose of this study. This research focuses on the Y-Fashion needs to be carried out to the strategy needed to realize its needs and uses strategy design formulation as the method research. The research method used was the collection of primary and secondary data collected by the research team from various stakeholder sources from Y-Fashion itself. Data analysis used a SWOT analysis with a focus on client needs (Y-Fashion) to suggest the right design strategy for the realization of its differentiation strategy. Analysis of the design strategy serves as input for the design of several media that are expected to assist Y-Fashion in responding to market developments and business innovations as the outcome of this study.
Co-Authors Adya Mulya Prajana Ajie Nur Rochmawan Al Fikri, Rausan Aldi Hendrawan Alfarizi, Muhammad Alia Rahma Nisa Anggiat Manuel Astri Wulandari Bethani Suryawardani Bijaksana Prabawa Callista Chairani Wulandari, Callista Chairani Citra Puspita Sari Dendi Gusnadi Denta Aulia Farihah Devi Arifiani Azhar Diena Yudiarti Fatih, Zidan Raihan Febriani, Wanda Hafifah Yusnita Hibatullah, Muhammad Raihan Jiwa Utama Kurnianto, Sabrina Ramadhian Lukito, Wahyu Mahardika, Aditya Marcelino, Dandy Muflikha, Septia Nur Patra Aditia Permatasari, Ira Pratama, Tobias Adrin Putra, I Dewa Alit Dwija Rabbani, Rafid Hauzan Rahmani, Firda Alivia Rd. Rohmat Saedudin Septiawan, Bintang Siti Hajar Komariah Sri Nurbani Suganda, Chandra Wijaya Thowusi, Nabila Shirin Umar Yunan KSP Yunan KSP Valentina Febita Wahyu Kanika Wirania Swasty Worabai, Dave Edwards Maurgi Yanuar Rahman