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All Journal JURNAL MANAJEMEN BISNIS Jurnal Mantik Jurnal Ilmu Manajemen METHONOMIX REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Community Service Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) Golden Ratio of Data in Summary Jurnal Pengabdian Masyarakat Bangsa Celebes Journal of Community Services Jurnal Ekonomi Bisnis Digital
Edison Edison
Universitas IBBI Medan
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Journal : Golden Ratio of Community Services and Dedication

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Training on Digital Marketing Strategies through Social Media at the Parish of St. Mary Immaculate Conception, Cathedral of the Archdiocese of Medan Wilianto, W.; Yuliana, Y.; Parulian, Edison; Saragih, Lenny Menara Sari; Lusiah, L.
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1609

Abstract

This training aims to provide practical understanding to the congregation of the Cathedral Church of the Archdiocese of Medan in utilizing social media as a digital marketing tool. With the widespread use of Instagram, Facebook, and WhatsApp Business among the public, this training focuses on branding strategies, content creation, and effective digital promotion techniques for MSMEs. This activity is a collaboration between the Cathedral Church and the Information Technology & Management Study Program of IBBI University and was held on July 20, 2025, in the Van De Hurk Hall. The results of the activity showed an increase in participants' understanding of digital marketing and motivation to market products more professionally through social media platforms.
Co-Authors Ahmad Saputra Aileen Fransisca Alexander Barus Andriyani, Maya Anggono Anggono Bambang Sugiharto Budiarta, Kustoro Budiarta, Kustoro Corinna Wongsosudono Diana Hasyim Diana Hasyim Dwi Martiyanti Eliza, Afda Elvie Maria Fransisca, Aileen Harkim, H. Harkim, Harkim Lenny Menara Sari Saragih Lusiah Lusiah Mailangkay, Yoseph Israel Mangunsong, Isti Karolina Margery, Errie Murwani Eko Astuti Ndruru, Hendrikus Irfanus Nurul Wardani Lubis Rostina Rostina Saputra, Ahmad Sari, Yenny Dewi Shamir Hasyim Syarif Simanungkalit, Rejekia Simanungkalit, Rejekia Vaizal Sirait, Syah Paradiba Sudarso , Andriasan Syarif, Shamir Hashim Syarif, Shamir Hasyim Tarwiyah Tarwiyah Tarwiyah, Tarwiyah Wandry Wandry Wilianto, W. Y. Yuliana, Y. Yusdiana Yusdiana, Yusdiana