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All Journal jurnal ilmiah hospitality International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Journal of Information Systems and Management Jurnal Peradaban Masyarakat (JPM) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Felix Leonardi
Institut Bisnis Informasi Teknologi Dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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An Explanatory and Predictive PLS-SEM approach to the Relationship between Product Involvement, Price and Brand Loyalty Albert Albert; Felix Leonardi; Juliana Juliana; Arifin Djakasaputra
Journal of Information Systems and Management (JISMA) Vol. 1 No. 4 (2022): August 2022
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v1i4.250

Abstract

For customers, Price is an essential attribute and can be more important in decision making. Because when the customer is considering buying this product, Price may be a key element in the decision process. price can be an informational cue that increases customer sensitivity to private brands or brand loyalty. Likewise, consumer product involvement can increase brand loyalty. A company's success can be measured depending on its capability to attract customers to its brand. But, the manager of Asia Baru Shop – Medan, a grocery store for baby milk products, especially for Morinaga infant milk, found that today customers are hard to be loyal to a brand or specific brand because customers are sensitive to the price change, which has made the switch to other brands. This study aims to know the effect of Price on brand loyaltyand contribute to the literature on brand loyalty by demonstrating how product involvement influences brand loyaltyy. The sample of this research is 100 respondents who were distributed among Medan customers; the sampling technique uses simple random sampling. The authors used structural equation modeling to test the hypothesized model. This research is descriptive quantitative research. The result found that there is an effect of Price on brand loyalty and product involvement affects brand loyalty
Penyuluhan Manajemen Pembuangan Sampah yang Baik di SMP Swasta Toby Bethlehem Medan Hengky Kosasih; Sri Aprianti Tarigan; Elyzabeth Wijaya; Susanto Susanto; Agus Susanto; Felix Leonardi
Jurnal Peradaban Masyarakat Vol. 3 No. 1 (2023): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i1.226

Abstract

Pengabdian Masyarakat merupakan salah satu pilar Tri Dharma Perguruan Tinggi, disamping dharma pendidikan dan pengajaran serta dharma penelitian. Pengabdian masyarakat merupakan bagian integral tri dharma perguruan tinggi yang dalam pelaksanaannya tidak terlepas dari dua dharma yang lain serta melibatkan segenap sivitas akademik: dosen, mahasiswa, tenaga kependidikan serta alumni. Melalui pengabdian masyarakat, Institut Bisnis Informasi Teknologi dan Bisnis hadir ditengah-tengah masyarakat bangsa Indonesia. Salah satu bentuk pengabdian masyarakat bagi dosen yaitu terjun di lingkungan masyarakat untuk mengaplikasikan ilmu yang ditempa selama berkecimpung didunia pendidikan perkuliahan selama menjadi tenaga pendidik. Latar belakang munculnya kegiatan pengabdian ini berawal dari kegiatan survey Di SMP Swasta Toby Bethlehem mengidentifikasi adanya permasalahan tentang pengelolaan sampah didesa tersebut dan kurangnya kesadaran masyarakat dalam membuang sampah pada tempat sampah karena kurangnya fasilitas tempat sampah di Desa tersebut. Dengan adanya permasalahan tersebut diharapkan kegiatan pengabdian masyarakat ini dapat memberikan solusi untuk memecahkan permasalahan tentang pengolahan sampah dan pembuatan tempat sampah sebanyak 10 Pcs tempat sampah yang murah sehingga dapat memotifasi masyarakat menerapkan pola hidup bersih.
THE IMPACT OF BRAND AWARENESS AND BRAND PERCEIVED QUALITY TOWARDS PURCHASE DECISION Ali Syah Putra; Erina Alimin; Eddy Eddy; Felix Leonardi; Bertha Nerpy Siahaan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2423

Abstract

Apple Company is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells personal computers, computer software and consumer electronics, such as iMac, iPhone and iPad with the brand name “Apple”. In this research, the problem observed is Apple Company failed to get a good portion of market share in Indonesia despite their success worldwide. And the customers in Indonesia tend to feel that the Apple Company charged the price too high for their products. As the result, it influences the purchase decision of customers which tend to switch their choice to another brand. In conducting the research, the writer uses interview, observation and questionnaire in analyzing data. In getting data, the writer distributed the questionnaire to 33 respondents at IB IT&B Campus Medan that are using iPhone by using purposive sampling method. The questions in the questionnaire consists of 12 questions that include brand awareness, brand perceived quality and purchase decision variables. The result of the calculation and its analysis show that brand awareness and brand perceived quality has impact toward the purchase decision as the tcount(t0) > ttable. The use of F-test shows that
The Impact of Knowledge Sharing on Innovative Work Behavior at PT Sumatera Hakarindo Deli Serdang Felix Leonardi; Sri Aprianti Tarigan; Albert Tannadi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3933

Abstract

Human resource management plays a major role in the effectiveness of any organization. Employee innovativeness is engagement in innovative behaviors which includes behaviors related to the innovation process. The organizational innovation needs the knowledge sharing in the company. Knowledge sharing is considered an important process in an organization. Knowledge sharing plays an important role in creating innovation. The purpose of this research is to know whether there is the impact of knowledge sharing on innovative work behavior at PT Sumatera Hakarindo Deli Serdang. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The conclusion of this research is that knowledge sharing has significant impact on innovative work behavior at PT Sumatera Hakarindo Deli Serdang. Z test give result that Zcount (9.42) is higher than Ztable (1.96). Correlation value in 0.883 shows that there is strong positive relationship between knowledge sharing and innovative work behavior in PT Sumatera Hakarindo Deli Serdang. Coefficient of determination value in amount of 77.9% shows that the knowledge sharing has contribution on change of innovative work behavior in amount 77.9% while the remaining in 22.1% is contributed by other factor. The linear regression equation is Y = 2.798 + 1.497 X. Coefficient of regression in 2.798 shows that increasing of 1 unit knowledge sharing can make increasing of innovative work behavior in 2.798 unit. From respondent’s answer, it can be known that most of respondent is disagree about knowledge sharing and innovative work behavior dimension in PT Sumatera Hakarindo Deli Serdang. The company can increase the innovative work behavior with improving knowledge sharing.
The Impact of Organizational Culture Toward Organizational Competitiveness at PT. Mega Royal Utama Medan: Pengaruh Budaya Organisasi Terhadap Daya Saing Organisasi Pada PT. Mega Royal Utama Medan Bestadrian Prawiro Theng; Ika Puspa Satrianny; Sri Aprianti Tarigan; Susanto; Felix Leonardi
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.081 KB) | DOI: 10.56338/jks.v2i1.639

Abstract

The purpose of this research is to analysis the impact of organizational culture toward organizational competitiveness at PT. Mega Royal Utama Binjai Medan. The data is obtain interview and questionare.There have 32 respondent from the company which only work in the office and supervisor only in the company. Whereby the data analysis using descriptive statistic( mean, median, mode), validity, reability, coeficient of corelation, regresion anlysis and hypothesis test. The result from the data is all valid, realible and normal, so the data can be use for futher analize. There have a significant impact the organizational culture toward organizational competitiveness. Where the Ha accepted and Ho rejected Z­count = 4,776 > Z­table = 1,96. Determination (r2) = 85.6% prove the organizational culture impact 85.6% toward organization competitiveness. The writer intend to give some recomedation which are outbond and happy weekend, monthly meeting and open minded discussion, swtiching work day and, give appreciation and recognition.
The Impact of Niche Marketing Towards Sales at Pt Sardana Indah Berlian Motor Medan Jung Sen; Agus Susanto; Elyzabeth Wijaya; Felix Leonardi; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4516

Abstract

The company launches the new Strada Triton HD-X. The aim is to know whether there is an impact on how niche marketing of this company can initiate a good outcome towards the sales of the company by doing research. Research will be done in the company and the population taken will be customers of this company that consist of 1,000 people. In this study, the sample that will be taken is 10% of population or 100 people. The questionnaires will contain 12 questions. The Mean of variable X is 4.28 and that of variable Y is 4.37. Most of the validity tests on both variables show high validity. The coefficient of correlation test is 0.74. Determination test results in 54.61% while the hypothesis test results in 7.4. From the data analysis, the writer has finally compiled his research that the data of questionnaires are valid to be processed on this skripsi. Niche marketing can be used in the company to gain profit from smaller market segments. Majority of the customers are males who are 30 years and above and from entrepreneurs’ classes. The correlation of the variables shows a strong positive relationship, in which it explains how strong the impact of niche marketing toward sales and the data can be trusted. Along with the other tests, hypothesis test shows that the null hypothesis must be rejected while the alternative hypothesis must be accepted.
Menentukan Pilihan Untuk Melanjutkan Pendidikan Atau Bekerja Setelah Lulus Sekolah Ali Syah Putra; Eddy; Erina Alimin; Albert; Felix Leonardi
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi. Selain itu diharapkan dengan pengabdian kepada masyarakat tersebut keberadaan perguruan tinggi dapat memberikan kontribusi besar kepada pengembangan dan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry yaitu pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen sumber daya manusia dan manajemen pemasaran dengan pemahaman mendalam terkait materi bagaimana menentukan masa depan . Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya keilmuan bagi para Para Siswa dan Siswi SMK Skylandsea Yappsu Jl. Medan Km 24,5 Samping Balai Benih, Deli Serdang Sumatera Utara, agar mereka memiliki pandangan yang baik bagaimana cara menentukan pilihan setelah lulus sekolah, lanjut pendidikan atau bekerja, memiliki bekal pengetahuan tentang dunia usaha dan dunia akademisi setelah mereka lulus sekolah serta mampu mencetak generasi muda yang handal serta berprestasi dan dapat menjadi contoh bagi para remaja lainnya. Ilmu yang diperoleh pada Pengabdian Masyarakat kali ini diharapkan mampu memberikan semangat baru bagi kita dalam menyampaikan materi dan motivasi serta berkontribusi bagi generasi muda, baik dilingkungan sekolah, kampus dan keluarga
The Impact of Direct Compensation Towards Employees’ Performance at Opal Coffee Cafe & Resto Medan Benny Lim; Bestadrian Prawiro Theng; Felix Leonardi; Susanto; Afridayanti Surbakti
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.7067

Abstract

One of the most important factors that could be developed is the element of employees. In order to reach the goals and target, the companies should not only pay attention on their profits, but also to the employee’s welfare and work effective and efficiently. Employees play vital role in bringing about the process of production/ process. Therefore, a fair and attractive compensation system is a must for every business and organization. The happy employee will results in good performance. Direct compensation refers to monetary benefits offered and provided to employees in return of the services they provide to the organization. The writer did observation in the shop and the writer found out that the employees’ performance is not good. They have lack (finish their reports slowly and low discipline where the employees leave the office on time and rarely want to spend much more time in the restaurant to do other additional jobs. The writer will use the total population in Opal Coffee Cafe & Resto Medan which is 32 employees. The writer uses Arikunto Sampling theory. The sample size is 32. The writer uses census sampling technique which the writer takes all population as sample. In analyzing data, the writer used some methods such as data descriptive, the validity test, the reliability test, the correlation test, the determination test,linier regression, and the hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result of 0.602 which means direct compensation has a strong relation or impact towards employees’ performance at Opal Coffee Cafe & Resto Medan. From the calculation of determination test, the writer got zcount=3.34. The zcount > ztable (3.34> 1.96), This means the Null hypothesis (Ho) is rejected. The writer can conclude that direct compensation has impact towards Employees’ performance at Opal Coffee Cafe & Resto Medan.
The Analysis Of Sales Promotion Towards Sales At Pt. Multimas Nabati Asahan Medan Eddy; Susanto; Felix Leonardi; Benny Lim; Elyzabeth Wijaya
Jurnal Kolaboratif Sains Vol. 8 No. 5: Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.8166

Abstract

Promotion is an activity in communicating information from sellers to buyers or other parties in the promotion to influence of the buyers. The main duty of a marketing manager in promotion is to inform customers about the products’ benefit that will be obtained by the customers if they purchase the product. Companies can use premiums, price off deals, rebates in the market. Promotion is done by a company in order to increase the company’s sales. The main thing that must be considered when doing promotion is to sell out the products as much as possible. PT. Multimas Nabati Asahan also uses promotion to improve their sales. The promotions that they use are premiums, price off deals, and rebates. In order to get data, the writer distributed a questionnaire to 30 customers. The questions consist of 10 questions, and are divided into two parts, 5 questions related to sales promotion and 5 questions related to sales. After obtaining feedback from the customers, the writer tabulated the data and analyzed it by using correlation formula, linear regression, and test hypothesis. Then, the result of the data analyzed will determine whether the hypothesis can be accepted or rejected. The result that the writer obtained is that sales promotion has an effect at PT. Multimas Nabati Asahan and is impacting the sales. At least, writer has made some conclusion from the analysis and evaluation done systematically. Some conclusions are: From the result of Coefficient Correlation between variable X and variable Y, the result was 0.84 Furthermore, the effect of sales promotion towards sales resulted in 70.56%.; it means the effect of sales promotion towards sales is affected 70.56% , which means that there is a strong relationship or positive correlation between sales promotion toward sales. Moreover, using hypothesis test the tcount is 15.10 Then, based on the distribution table t we will have the value of t with degree of freedom = 28, ? = 5%, thus ttable; dk=28; ?=0.05 = 1.701. Because tcount > ttable, we can conclude that “There is an impact of sales promotion toward sales at PT. Mulitmas Nabati Asahan Medan
Co-Authors Afridayanti Surbakti Agus Susanto Albert Albert Ali Syah Putra Ali Syah Putra Benny Lim Bertha Nerpy Siahaan Djakasaputra, Arifin Eddy Erina Alimin Erina Alimin IKA PUSPA SATRIANNY Juliana, Juliana Jung Sen Kosasih, Hengky Solly Aryza Sri Aprianti Tarigan SUSANTO Susanto Theng, Bestadrian Prawiro Wijaya, Elyzabeth