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All Journal Journal of Development Research JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ADI Bisnis Digital Interdisiplin (ABDI Jurnal) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) SINDA: Comprehensive Journal of Islamic Social Studies Izdihar : Jurnal Ekonomi Syariah JANITA Penamas: Journal of Community Service IIJSE Journal of Community Service for Health Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Pengabdian Masyarakat Berdampak
Denny Rakhmad Widi Ashari
Universitas Nahdlatul Ulama Blitar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Library & Information Science Nursing Public Health Social Sciences Other

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Journal : journal of development research

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Platform-Driven Operations: Rethinking Supply Chain Dynamics in Affiliate-Based Digital Ecosystems Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra; Bakti, Nurimansyah Setivia; Rizkaputra, Fergiawan Alfianto; Rahmawati, Desi
Journal of Development Research Vol. 10 No. 1 (2026): Volume 10, Number 1, May 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v10i1.525

Abstract

The rapid rise of TikTok Affiliate has transformed how businesses in emerging markets organize operations, yet little is known about its impact on supply chain practices in technically complex sectors. This study aims to explore how TikTok Affiliate marketing reshapes operational dynamics within Indonesia’s motorcycle spare parts ecosystem. Using a qualitative phenomenological design, data were collected through in-depth interviews with affiliators, SME owners, and consumers, complemented by document analysis and field observations. The findings reveal that algorithmic mediation drives unpredictable demand shifts, affiliators act as cultural mediators influencing customer engagement, and SMEs adopt agile, platform-responsive supply chain strategies. Trust and informal governance mechanisms emerged as crucial in sustaining operations, while infrastructural gaps highlight the challenges of digital integration in Indonesia. The study contributes to operations management literature by framing affiliate marketing as an operational phenomenon and provides practical insights for SMEs, policymakers, and digital ecosystem stakeholders.
Co-Authors Afiffudin Afiffudin AGUS PRIYANTO Akhmad Rifa'i Al Haris, Mohammad Basid Andrean Permadi Artanty Utami Aulia Rahman Hakim Bakti, Nurimansyah Setivia Basid Al Haris , Mohammad Basid, Mohammad Basid Al Haris Bondan Subagyo Dean Seshar Rahmadina Desi Rahmawati Dhio Saputra Edi Santoso Eko Santoso Fitria Damayanti Gautama Sastra Waskita Hidayati, Atina Maharani, Nur Indira Mohammad Basid Al Haris Mokhamad Eldon Muhammad Syahrul Hidayat Nurani Pambudi, Setyoadi Rifa’i, Akhmad Rizkaputra, Fergiawan Alfianto Samlatul Izzah Sawal Sartono Slamet Muchsin suratman Sutantri Titik Juwariah Urip Triandri Utami, Artanty wahyuningsih, Diyan