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All Journal The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Social and Humanities Studies
Frans Sudirjo
Jurusan Manajemen, Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : West Science Interdisciplinary Studies

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The Effect of Recommendation Algorithms and Provision of Digital Facilities on Purchasing Patterns and Consumer Loyalty on E-Commerce Platforms in Jakarta Frans Sudirjo; Apriyanto Apriyanto; Muhamad Ammar Muhtadi
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1692

Abstract

This study investigates the effect of recommendation algorithms and the provision of digital facilities on purchasing patterns and consumer loyalty in e-commerce platforms in Jakarta. Using a quantitative approach, data was collected from 180 respondents through a structured questionnaire utilizing a Likert scale (1-5). The data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results show that recommendation algorithms have a significant positive impact on both consumer loyalty and purchasing patterns, with path coefficients of 0.454 and 0.419, respectively. Additionally, the provision of digital facilities also influences consumer loyalty (0.360) and purchasing patterns (0.405). The study found that enhancing both personalized recommendations and digital infrastructure can significantly improve customer retention and sales, emphasizing the importance of these factors for e-commerce platforms in Jakarta. The model’s R² values suggest that it explains a substantial portion of the variance in consumer loyalty (0.567) and purchasing patterns (0.580), with high predictive relevance. The findings provide practical insights for e-commerce businesses to optimize user experience and strengthen consumer relationships, contributing to improved competitive advantage in the digital market.
Co-Authors Alfa Santoso Budiwidjojo Putra Andi Sabirin Baso Andri Triyantoro Anggraini Syahputri Apriyanto Apriyanto Arini Novandalina Arnes Yuli Vandika Chevy Herli Sumerli Darmiono Darmiono Dewi Endah Fajariana, Dewi Endah Eva Yuniarti Utami Faridah Faridah Gatot Wijayanto Halek Mu'min Haqibul Mujib Ilham Akbar Bunyamin Josua Sahala Marjuki Marjuki Mitra Musika Lubis Muhamad Ammar Muhtadi Ni Komang Mela Tri Utari Rival Pahrijal Sainul Hamid Siska Jeanete Saununu Sudarsono . Taufik Harahapi Tirta Yoga Unggul Sagena Usup Usup Wahyuni Sri Astutik Wendy Souisa Yana Priyana Yusup Yusup Zahrotul Uyun Zainal Abidin