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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ekuilnomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Mandiri Jurnal Pendidikan Indonesia (Japendi) Paradoks : Jurnal Ilmu Ekonomi Journal of Educational Management Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi, Manajemen, Akuntansi
Dian Widyaningtyas
Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Purwokerto, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Live Streaming Quality, Perceived Value, dan Kepercayaan terhadap Keputusan Pembelian dengan Customer Engagement sebagai Variabel Mediasi pada Konsumen Jiniso di TikTok Shop Nadia Stefhanie; Dian Widyaningtyas; Akhmad Darmawan; Totok Haryanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 10 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i10.13367

Abstract

This study examines the effects of Live Streaming Quality (LSQ), Perceived Value (PV), and Trust on Purchase Decision, with Customer Engagement (CE) as a mediating variable among Jiniso consumers on TikTok Shop. The study uses the Stimulus-Organism-Response (S-O-R) theory as its theoretical foundation. A descriptive-causal quantitative design was applied to 150 Generation Z respondents in Banyumas who were selected through purposive sampling. The researchers collected data using a 28-item questionnaire measured on a five-point Likert scale and analyzed the data using PLS-SEM with SmartPLS 3.0. The results indicate that LSQ, PV, and Trust have positive and significant effects on CE (β = 0.326–0.428). LSQ, PV, Trust, and CE also have positive and significant effects on Purchase Decision (β = 0.205–0.362). In addition, CE mediates the effects of LSQ, PV, and Trust on Purchase Decision. The model explains 59.9% of the variance in CE and 78.8% of the variance in Purchase Decision. These findings suggest that local fashion brands should improve live streaming quality, perceived value, and consumer trust to strengthen engagement and purchase decisions on TikTok Shop.
Pengaruh Brand Image, Kualitas Produk dan Inovasi Produk terhadap Keputusan Pembelian Produk Eiger di Purwokerto Ayung Kelvin Gunawan; Arini Hidayah; Dian Widyaningtyas; Purnadi Purnadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 10 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i10.13369

Abstract

The rapid growth of outdoor activities in Indonesia has increased the demand for outdoor equipment while intensifying competition among outdoor apparel manufacturers. Although Eiger is one of the most recognized outdoor brands, previous studies have reported inconsistent findings regarding the influence of brand image, product quality, and product innovation on purchase decisions. Therefore, this study aims to examine the effects of brand image, product quality, and product innovation on the purchase decisions of Eiger products in Purwokerto. This study employed a quantitative research approach using non-probability sampling with a purposive sampling technique involving 231 respondents who had previously purchased Eiger products. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that brand image, product quality, and product innovation all have positive and significant effects on purchase decisions. Among these variables, product quality exerts the strongest influence, followed by brand image and product innovation. Furthermore, the three independent variables explain 72.0% of the variance in purchase decisions. The novelty of this study lies in the simultaneous examination of brand image, product quality, and product innovation in the context of Eiger consumers in Purwokerto as an extension of previous research. These findings provide practical insights for Eiger in strengthening product quality, enhancing brand image, and developing product innovation to improve consumers' purchase decisions
Co-Authors Ahmad Musyaffa` Akhmad Darmawan Alfato Yusnar Kharismasyah Amalia Shinta Bella Anisa Nur Nabilah Arini Hidayah Arini Hidayah, Arini Athalia Farah Anggita Sriwidari Ayung Kelvin Gunawan Eka Yuli Purwita Fadila Saputri Falsafatul Yuri Azizah Fatmah Bagis Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hikmah Abelia Utami Irawan Randikaparsa Kurnia Anggi Pratiwi Luthfi Zamakhsyari M. Agung Miftahuddin Maulida Nurul Innayah Maulida Nurul Innayah Meydy Fauziridwan Nadia Stefhanie Nadya Nur Alifa Nanda Zabrina Auberta Nandita Rahma Nasywa Aulia Zahra Purnadi Purnadi Purnadi Putri Rizky Aulia Ratna Utami Restu Frida Utami Rifka Utami Arofah Suyoto Suyoto Suyoto Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Wahyu Ghani Febri Setioko Wida Purwidianti Zerlinda Zsazsa Zabrina Zulfa Putri Kasuwardani