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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ekuilnomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Mandiri Jurnal Pendidikan Indonesia (Japendi) Paradoks : Jurnal Ilmu Ekonomi Journal of Educational Management Research Jurnal Ekonomi, Manajemen, Akuntansi
Dian Widyaningtyas
Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Purwokerto, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Brand Image, Kualitas Produk dan Persepsi Harga Dalam Membentuk Keputusan Pembelian: Bukti Dari Pasar Air Minum Kemasan di Indonesia Kurnia Anggi Pratiwi; Dian Widyaningtyas; Irawan Randikaparsa; Herni Justiana Astuti; Maulida Nurul Innayah
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2211

Abstract

Penellitian ini bertujuan untuk mengkaji pengaruh brand image, kualitas produk, dan harga terhadap keputusan konsumen dalam membeli Aqua merupakan produk Air Mineral Dalam Kemasan (AMDK). Penelitian ini menerapkan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring yang disebarkan kepada 200 pelanggan Aqua di Purwokerto. Responden yang dipilih merupakan pelanggan usia produktif yang telah melakukan pembelian dalam tiga bulan terakhir, dengan penentuan sampel menggunakan teknik purposive sampling. Analisis dilakukan menggunakan Partial Last Square-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Temuan ini mengungkapkan bahwa semua variabel brand image, kualitas produk dan harga secara positif serta signifikan mempengaruhi keputusan pembelian. Variabel harga merupakan faktor yang paling dominan dalam mempengaruhi keputusan pembelian, yang menunjukkan bahwa konsumen sangat memperhatikan kesesuaian antara harga yang dibayarkan dengan manfaat yang diperoleh. Ketiga variabel tersebut mampu menjelaskan variasi keputusan pembelian. Temuan penelitian ini menunjukkan bahwa kualitas produk, harga, dan brand image memiliki peran strategis dalam menjaga daya saing perusahaan AMDK. Secara praktis, hasil ini dapat dijadikan dasar penyusunan strategi pemasaran yang berfokus pada nilai konsumen, sementara secara teoretis memperkuat kajian pemasaran terkait faktor-faktor yang memengaruhi keputusan pembelian.
FAKTOR PENGARUH MINAT BERLANGGANAN LAYANAN STREAMING : CONTENT RICHNESS, PERCEIVED VALUE, SOCIAL INFLUENCE, DAN PERCEIVED QUALITY PADA NETFLIX DIKALANGAN GEN Z Zulfa Putri Kasuwardani; Dian Widyaningtyas; Arini Hidayah; Maulida Nurul Innayah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/g7z3vr47

Abstract

Industri media dan hiburan di Indonesia mengalami transformasi besar akibat kemajuan teknologi digital dan maraknya platform streaming. Penelitian ini bertujuan menganalisis faktor-faktor yang mempengaruhi minat berlangganan layanan streaming Netflix di Purwokerto dengan fokus pada variabel Content Richness, Perceived Value, Social Influence dan Perceived Quality. Populasi penelitian ini adalah masyarakat Purwokert dan  metode purposive samplig digunakan untuk pengambilan sampel. Data diolah menggunakan SEM-PLS. Hasil penelitian menunjukan bahwa Content Richness dan Social Influence berpengaruh positif dan signifikan terhadap minat berlangganan Netflix. Sebaliknya, Perceived Value dan Perceived Quality tidak berpengaruh terhadap minat berlangganan Netflix.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN TRUST TERHADAP KEPUASAN PELANGGAN GRAB Zerlinda Zsazsa Zabrina; Arini Hidayah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/23wx0s93

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi kemudahan penggunaan, persepsi kegunaan dan kepercayaan terhadap kepuasan pelanggan pada aplikasi Grab. Populasi yang digunakan dalam penellitian ini adalah pengguna aplikasi Grab di Purwokerto. Sampel dalam penelitian ini menemukan 120 orang yang dipilih dengan menggunakan metode purposive sampling berdasarkan kriteria tertentu. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden melalui sosial media. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dengan menggunakan metode regresi linear berganda. Data dari penelitian dianalisis menggunakan program SPSS versi 26.0. Hasil penelitian menunjukkan bahwa persepsi kemudahan pengguna, persepsi kegunaan dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pengguna aplikasi Grab. Penelitian ini diharapkan bisa menjadi informasi untuk memperdalam ilmu pengetahuan khususnya di bidang manajemen pemasaran. Dan penulis berharap hasil temuan dalam penelitian ini dapat digunakan sebagai acuan pada penelitian selanjutnya yaitu tentang kepuasan pengguna.
EMPLOYEE PERFORMANCE IN TERMS OF COMMUNICATION, WORK ETHIC, QUALITY OF WORK LIFE, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR AT A HOTEL IN PURWOKERTO Falsafatul Yuri Azizah; Suyoto Suyoto; Fatmah Bagis; Dian Widyaningtyas
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3729

Abstract

Introduction: This study aims to analyze the influence of Communication, Work Ethic, Quality of Work Life (QWL), and Organizational Citizenship Behavior (OCB) on Employee Performance at Hotel Java Heritage Purwokerto. This research was conducted to address performance inconsistencies, communication gaps, and unstable work outcomes, indicating the need to explore internal factors affecting employee productivity.Methods: A quantitative approach using accidental sampling was applied, involving 105 employees as respondents. Data were collected offline through a questionnaire containing 34 indicator items. The analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3.0.Results: The findings reveal that Communication and OCB have a positive and significant effect on Employee Performance. Work Ethic shows a positive but non-significant effect, while QWL shows a negative but non-significant effect. These results indicate that strong communication and appropriate extra-role behavior can enhance performance, whereas work ethic and QWL do not directly improve employee outcomes.Conclusion and suggestion: This study highlights the importance of strengthening communication channels and supporting constructive OCB to improve performance. Although Work Ethic and QWL do not show significant effects, they remain relevant and require attention through training, motivation, and work environment enhancement. Future research is recommended to increase the sample size, include multiple hotels, and add moderating variables such as job satisfaction or leadership style to achieve a more comprehensive understanding of performance determinants. Keywords: Communication, Employee Performance, Organizational Citizenship Behavior, Quality of Work Life, Work Ethic,
DETERMINASI KINERJA UMKM: ANALISIS PERAN INKLUSI KEUANGAN, LITERASI KEUANGAN DIGITAL, PENGELOLAAN KEUANGAN, DAN LOCUS OF CONTROL Eka Yuli Purwita; Maulida Nurul Innayah; Wida Purwidianti; Dian Widyaningtyas
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3732

Abstract

Introduction: This study aims to examine the effects of financial inclusion, digital financial literacy, financial management, and locus of control on the performance of micro, small, and medium enterprises (MSMEs) in Banyumas Regency, using a Resource-Based Theory framework.Methods: The quantitative methodology of this study is based on primary data collected from 115 respondents, selected at random from a pool of MSME owners, via an online and offline survey.Results: The findings indicate that financial management and locus of control have a positive, significant effect on MSME performance, underscoring the importance of internal managerial capabilities and psychological resources. Conversely, financial inclusion and digital financial literacy do not show a significant impact on MSME performance, suggesting that access to financial services and digital financial tools has not yet been optimally utilized to enhance business performanceConclusion and suggestion: These results imply that financial access alone is insufficient without adequate managerial skills and strong internal controls. Therefore, MSME development programs are encouraged to focus on strengthening financial management practices and internal locus of control to improve MSME performance and sustainability. Keywords: Digital Financial Literacy, Financial Inclusion, Financial Management, Locus of Control, MSME Performance
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Nadya Nur Alifa; Dian Widyaningtyas; Tri Septin Muji Rahayu; Totok Haryanto
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3752

Abstract

Introduction: This study aims to investigate the impact of product quality, brand image, price perception, and product design on students’ purchase decisions for Wardah cosmetics at Muhammadiyah University Purwokerto.Methods: Purposive sampling was used, with a total of 130 respondents who had purchased and used Wardah cosmetic products. Results: Product quality, price perception, and product design have a positive and significant effect on purchasing decisions. This suggests that consumers prioritize good quality, a reasonable price, and attractive product design when making purchasing decisions. Meanwhile, brand image does not have a significant effect on purchasing decisions. Although consumers have certain perceptions of the Wardah brand, its brand image is not strong enough to influence purchasing decisions. Consumers generally focus more on the direct benefits of Wardah cosmetics.Conclusion and Suggestion: This study demonstrates that companies must prioritize enhancing product quality, offering prices that align with the benefits provided, and developing more appealing product designs to influence purchasing decisions, as these factors have been proven to drive purchasing decisions. Keywords: Brand Image, Price Perception, Product Design, Product Quality, Purchase Decision,
Understanding Users' Decisions to Adopt Canva: The Roles of Perceived Ease of Use, Perceived Behavioral Control, and Word of Mouth Athalia Farah Anggita Sriwidari; Restu Frida Utami; Suyoto; Dian Widyaningtyas
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.2975

Abstract

This study aims to examine the influence of Perceived Ease of Use, Perceived Behavioral Control, and Word of Mouth on the decision to use the Canva application. This research employed a quantitative approach using a survey method. Data were collected from 133 Canva users selected through purposive sampling and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3. The findings indicate that Perceived Ease of Use, Perceived Behavioral Control, and Word of Mouth each have a positive and significant effect on the decision to use the Canva application. Among these variables, Word of Mouth demonstrates the strongest influence, indicating that user recommendations play a crucial role in encouraging application usage decisions. These findings imply that Canva should prioritize enhancing user experience by improving ease of use and strengthening users’ confidence in using the application while encouraging positive user recommendations to increase adoption and usage decisions. The study also contributes to the understanding of technology adoption by highlighting the importance of behavioral and social factors in influencing users’ decisions.
Pengaruh Perceived Organizational Support dan Self-Efficacy terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Mediasi pada Pegawai Rumah Sakit Islam Purwokerto Anisa Nur Nabilah; Suyoto Suyoto; Hengky Widhiandono; Dian Widyaningtyas
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2931

Abstract

This study aims to analyze the effect of Perceived Organizational Support (POS) and Self-Efficacy on employee performance with job satisfaction as a mediating variable at Rumah Sakit Islam Purwokerto. This research employed a quantitative approach using purposive sampling, involving 173 non-managerial employees as respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that self-efficacy has a positive and significant effect on employee performance, while POS and job satisfaction do not significantly affect performance. Both POS and self-efficacy have a positive and significant effect on job satisfaction; however, job satisfaction does not mediate the relationship between POS or self-efficacy and employee performance. These findings indicate that individual belief in professional competence is the most dominant factor in driving performance in a hospital environment with high service demands. This study provides practical implications for hospital management to prioritize strengthening employee self-efficacy through training and mentoring.
Pengaruh Pelatihan Kerja, Stres Kerja, Komunikasi, dan Motivasi Kerja terhadap Produktivitas Kerja Karyawan PT Agro Muko Regional Management Office Bengkulu Amalia Shinta Bella; Suyoto Suyoto; Hermin Endratno; Dian Widyaningtyas
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2916

Abstract

This study aims to examine the effects of job training, work stress, communication, and work motivation on employee productivity at PT Agro Muko Regional Management Office Bengkulu. A quantitative research approach with a survey method was employed. The study involved 125 employees, and the entire population was selected as the sample using a total sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that job training does not have a significant effect on employee productivity. In contrast, work stress has a significant negative effect, while communication and work motivation have significant positive effects on employee productivity. These findings suggest that improving employee productivity depends more on effective work stress management, organizational communication, and employee motivation than on the current implementation of job training programs
Driving Intention to Use Dana E-Wallet: The Role of Perceived Ease of Use, Perceived Usefulness, Trust, and Perceived Security Ahmad Musyaffa`; Dian Widyaningtyas; Tri Septin Muji Rahayu; Arini Hidayah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.20144

Abstract

The rapid growth of fintech has shifted society toward cashless transactions, making e-wallets a preferred digital payment method valued for their ease of use and usefulness. In Banyumas, the rising digital payment adoption alongside growing fraud cases has made trust and security central to e-wallet intention. This study aims to analyze the effect of Perceived Ease of Use, Perceived Usefulness, Trust, and Perceived Security on the Intention to Use the DANA e-wallet in Banyumas. This study employs a quantitative approach based on the Technology Acceptance Model (TAM) with a purposive sampling method. The population in this study is the people of Banyumas who are already familiar with the DANA e-wallet. The sample size was determined using G*Power analysis, which yielded a minimum of 85 respondents, and increased to 130 respondents to enhance statistical power and data accuracy. Data were collected through an online questionnaire using a five-point Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach through SmartPLS 3. The results show that Trust and Perceived Security have a positive and significant effect on Intention to Use. However, the variables Perceived Ease of Use and Perceived Usefulness were found to have no significant effect on the intention to use. These findings indicate that trust and security are the main factors driving people in Banyumas to use the DANA e-wallet, while ease of use and usefulness are no longer primary considerations.
Co-Authors Ahmad Musyaffa` Akhmad Darmawan Alfato Yusnar Kharismasyah Amalia Shinta Bella Anisa Nur Nabilah Arini Hidayah Arini Hidayah, Arini Athalia Farah Anggita Sriwidari Eka Yuli Purwita Fadila Saputri Falsafatul Yuri Azizah Fatmah Bagis Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hikmah Abelia Utami Irawan Randikaparsa Kurnia Anggi Pratiwi Luthfi Zamakhsyari M. Agung Miftahuddin Maulida Nurul Innayah Maulida Nurul Innayah Meydy Fauziridwan Nadya Nur Alifa Nanda Zabrina Auberta Nandita Rahma Nasywa Aulia Zahra Purnadi Putri Rizky Aulia Ratna Utami Restu Frida Utami Rifka Utami Arofah Suyoto Suyoto Suyoto Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Wahyu Ghani Febri Setioko Wida Purwidianti Zerlinda Zsazsa Zabrina Zulfa Putri Kasuwardani